Madrid Skateboards

What Madrid Skateboards does

Madrid Skateboards is a privately held California-based skateboard manufacturer founded in 1976 by Jerry Madrid, operating continuously for nearly 50 years. The company's core activity is the daily pressing and cutting of skateboards and longboards using high-quality materials, producing street, longboard/downhill, and custom boards under its own brand as well as limited-edition heritage reissues such as the Marty Valterra Board and the Jerry Madrid Skateboard Hall of Fame commemorative board.

The business generates revenue through one-time product sales distributed via two primary channels: direct-to-consumer e-commerce operated through Full Circle Distribution, and a dealer network that is actively being expanded via open dealer applications. Marketing is community-led, relying on the Boardcast video platform, a YouTube channel, an email newsletter, and live events such as the 2025 Momentum film premiere at OC Ramps in Santa Ana, CA. Brand reach is reinforced by Street and Downhill team rider programs and the founder's 2026 induction into the Skateboard Hall of Fame.

Madrid serves individual skateboarders and longboarders across multiple disciplines as its primary customer segment, with a secondary collector's market for limited-edition releases tied to cultural moments and skateboarding history. Pricing is not publicly disclosed, and there are no enterprise, institutional, or B2B customer relationships indicated. The company shows no AI/ML capabilities, no external funding, and no public revenue disclosures.

Name

Madrid Skateboards

Legal name

Madrid Skateboards

Website

https://madridskateboards.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrid Skateboards is a privately held California skateboard manufacturer, founded in 1976, that presses and sells skateboards and longboards directly to consumers and through dealers, serving skateboarders, longboarders, and collectors of limited-edition heritage releases.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Skateboard Sales: Primary revenue comes from designing, manufacturing, and selling skateboards and longboards through direct-to-consumer e-commerce and dealer networks. Limited edition and special collaboration products (like the Marty Valterra board and Jerry Madrid SHoF boards) are sold via preorder with specific release dates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madrid Skateboards designs, presses, and cuts skateboards and longboards daily in California using high-quality materials. The company sells its boards directly to consumers through the Full Circle Distribution e-commerce shop and through a dealer network, offering standard product lines (Heritage, Street, Longboard), custom board options, and limited edition collaborations such as the Marty Valterra Back to the Future 40th Anniversary reissue and the Jerry Madrid Skateboard Hall of Fame board.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Line Skateboards Core skateboards pressed and cut daily from high-quality materials, representing the Madrid brand's nearly 50-year heritage and available for direct purchase through the Full Circle Distribution shop.
• Street Line Skateboards

Quantifiable outcome

• Nearly 50 years of continuous operation in the skateboarding industry

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sector 9: San Diego-based longboard and cruiser specialist with deep roots in downhill and freeride disciplines. Comparable to Madrid's longboard/downhill product family and California-craft identity, with similar limited-edition drop culture.
• Element Skateboards: Long-running skateboard brand with broad street and cruiser offerings plus a sizable pro team. Comparable to Madrid in product categories (street, cruiser, complete boards) and team-driven brand marketing, though at materially larger scale.
• Santa Cruz Skateboards: Iconic 1973 Santa Cruz skateboard brand covering street, cruiser, and longboard categories. Highly comparable to Madrid in vintage California heritage, multi-discipline product lines, and team-rider-driven content marketing.
• Anti-Hero Skateboards: San Francisco-based independent skateboard brand with a street-leaning, heritage-oriented lineup. Comparable to Madrid in private-brand structure, California roots, and dealer/DTC distribution mix.
• Powell-Peralta: Heritage California skateboard manufacturer founded in 1978, making street and pool decks under its own brand. Closely comparable to Madrid in vintage California craftsmanship positioning, direct-to-consumer and dealer distribution, and cult-brand collector following.
• Zero Skateboards: California skateboard brand founded in 1996, focused on hard-edged street decks with strong pro-team identity. Comparable to Madrid as a fellow independent California deck brand serving the same core skate-shop dealer channel.
• Landyachtz: Canadian longboard and skateboard manufacturer known for premium decks, downhill lineup, and direct rider-team content. Comparable to Madrid across longboard/downhill use cases and community-driven marketing.
• Welcome Skateboards: California-based independent skateboard brand producing street and longboard decks with strong artist-collaboration DNA. Comparable to Madrid as a similarly sized private craft board maker leaning on graphics, heritage storytelling, and DTC sales.

Broad incumbents

• Dwindle Distribution (Almost, Enjoi, Darkstar, Blind): Distribution and brand portfolio housing several heritage skateboard labels (Almost, Enjoi, Darkstar, Blind). Comparable to Madrid as a competing multi-brand skate platform, illustrating the consolidated competitive set Madrid faces.
• NHS (Santa Cruz, Independent, MOB, Bronson): Multi-brand action-sports distributor/owner of Santa Cruz Skateboards plus trucks, wheels, and hardware lines. Comparable to Madrid as a California-based skate-industry parent with broader product scope, while Madrid competes most directly with its Santa Cruz deck brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Madrid-Skateboards
• Xx.com/madridskate
• Facebookfacebook.com/MadridSkateboardsUSA
• LinkedInlinkedin.com/company/madrid-pro-designs-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid Skateboards