Hundred Houses Society

What Hundred Houses Society does

Hundred Houses Society is a not-for-profit housing association founded in 1933 and registered with the Financial Conduct Authority as a Cooperative and Community Benefit Society. It owns and manages over 1,500 affordable homes across Cambridge and Greater Cambridge, offering social rent, affordable rent (up to 80% of market), intermediate rent (up to 80% of market for key workers), fair rent, and shared ownership tenancies. The society operates through choice-based lettings via the Home-Link partnership with five Cambridge-region councils and a direct shared ownership sales channel supported by Red Loft for resales and staircasing. It is regulated by the Regulator of Social Housing and improved its financial viability grade in 2026.

Revenue is generated primarily through recurring social housing rent and service charges, supplemented by transactional income from shared ownership sales, Right to Acquire disposals, staircasing fees (£300 plus VAT), and resales fees (£750 plus VAT finding-buyer; £600 plus VAT admin/legal). A wholly owned subsidiary, Stevenson's Legacy Company Ltd (incorporated 2014), conducts open market sales to cross-subsidise affordable housing development. Customer segments include general needs social housing tenants, shared ownership first-time buyers, key workers, and leaseholders who have acquired through Right to Acquire or full staircasing.

The society's supporting service portfolio includes the My HHS customer portal (in development), Your Home, Your Voice (YHYV) engagement programme, a Customer Scrutiny Panel meeting four times yearly, recurring forums and focus groups, mutual exchange via HomeSwapper, the Positive Action Fund for customers in financial difficulty, and an Aids and Adaptations service. Operational metrics include 100% of emergency repairs completed on time and 97% of non-emergency repairs completed on time. Technology integrations are limited to payment processing (Allpay, Paypoint), the HomeSwapper exchange platform, and Zoom/Teams for online engagement; no proprietary AI or ML systems are evidenced.

Name

Hundred Houses Society

Legal name

Hundred Houses Society Limited

Website

https://hhs.org.uk

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Hundred Houses Society is a not-for-profit housing association founded in 1933 that owns and manages over 1,500 affordable homes across Cambridge and Greater Cambridge, providing social rent, affordable rent, intermediate rent, and shared ownership housing to low-income tenants, key workers, and first-time buyers.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Other Residential Care Facilities (623990)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing rentals
• Shared ownership homes
• Affordable housing association
• Housing management services
• Community engagement programmes

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Social Housing Rent: Rental income from social housing tenants constitutes the main source of revenue. Rent is due weekly and can be paid monthly if paid in advance. The society offers fair rents, social rents, and affordable rent options depending on tenancy type and property.
2. Shared Ownership: Sale of shared ownership leases where customers purchase typically 50% of property value and pay subsidised rent on remaining share. Also includes staircasing fees for purchasing additional shares.
3. Shared Ownership Resales and Staircasing: Fees recovered from shared owners reselling their homes (£750 plus VAT for finding buyer, £600 plus VAT admin/legal costs) and staircasing (£300 plus VAT admin costs).
4. Right to Acquire: Sale of properties to qualifying tenants under the Right to Acquire scheme for properties built with public funding from April 1997.
5. Service Charges: Service charges cover costs of communal area services including lighting, heating, landscaping, parking maintenance, door entry systems, lifts, fire alarms and equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hundred Houses Society is a not-for-profit housing association that owns and manages over 1,500 affordable homes in Cambridge and Greater Cambridge. Its core offering is social housing rental tenancies (at fair, social, affordable, and intermediate rents) supplemented by shared ownership home purchase schemes with staircasing, supported by housing management, repairs, allocations, and resident engagement services. Revenue is generated primarily through weekly/monthly rental income and one-time fees for shared ownership sales, resales, and Right to Acquire transactions.

Product overview

Hundred Houses Society is a not-for-profit housing association providing affordable homes across Greater Cambridge. The organisation operates a unified housing management platform offering social rented housing, shared ownership schemes, and homeowner services. Core products include social housing rental (with fair rent, social rent, and affordable rent options) and shared ownership with staircasing capability. Supporting modules include customer engagement programmes (Your Home, Your Voice, Customer Scrutiny Panel, Customer Forums), the My HHS self-service portal, mutual exchange services via HomeSwapper, new development programmes, and customer support initiatives including the Positive Action Fund and aids and adaptations services. The organisation owns and manages over 1,500 homes and is expanding through new development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Housing Rental General needs social housing rented at social, fair, or affordable rent levels to eligible applicants through the Home-Link choice-based lettings scheme with five Cambridge-region councils. Targets individuals and families on low incomes or with housing need across Greater Cambridge.
• Shared Ownership Home Ownership

Quantifiable outcome

• 100% of emergency repairs completed on time
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Home-LinkcoreChannel Partner/ Reseller/ DistributorHome-Link is the choice-based lettings scheme for council and housing association properties in the Cambridge region. Properties from Hundred Houses Society are advertised through this shared allocation system where eligible applicants can bid for homes.
• Red LoftcoreChannel Partner/ Reseller/ DistributorSpecialist shared ownership agency partnership to manage shared ownership resales and staircasing. Contact: [email protected] / 020 7539 3745
• Everywhen Insurance BrokerssupportingOthersInsurance broker handling buildings insurance claims for shared ownership homeowners. Policy with Aviva. Claims handled through Everywhen with £1000 excess applicable.
• Thistle Tenant Risks / Great Lakes Insurance UK LimitedsupportingOthersPartnership providing My Home Contents Insurance Scheme for tenants through the National Housing Federation. Offers contents insurance covering furniture, carpets, curtains, electrical items, jewellery.
• Red Hen ProjectsupportingStrategic or Co-development PartnerCommunity support partnership for residents in CB4 area. Red Hen supports families to raise happy, healthy, independent children by promoting positive parenting and cooperative relationships between families and schools.
• Local Councils (Cambridge City, East Cambs, Fenland, Huntingdonshire, South Cambs)coreChannel Partner/ Reseller/ DistributorPartnership with five local councils for housing allocations, council tax support, and benefits administration. Includes housing benefit processing and homeless prevention.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Peabody: One of the UK's largest housing associations providing affordable housing and community services. Comparable operating model but at substantially greater scale and geographic spread, including through its merger with Catalyst Housing.
• Orbit Group: Large UK housing association operating across the Midlands and southern England. Provides comparable affordable housing and shared ownership services at substantially greater scale than HHS.
• L&Q Group: Major UK housing association with operations across London and southern England. Provides similar social and affordable housing services as HHS but at much larger scale, with a more diversified development pipeline.
• Hyde Group: Large UK housing association providing similar affordable housing services across London and southern England. A scaled peer with broader geographic reach and deeper development pipeline than HHS.

Direct peers

• Flagship Group: UK housing association operating primarily in the East of England with a comparable size and geographic profile to HHS. Matt Thomas, HHS's current CEO, previously served as Director of Housing at Flagship, indicating close operational and cultural parallels.
• Halton Housing: UK housing association of similar scale that, alongside HHS, improved its RSH financial viability grade in 2026. Directly comparable in size, regulatory standing, and not-for-profit operating model.
• King Street Housing Society: Cambridge-based housing association that merged with Aldwyck/Catalyst, providing comparable affordable housing services in the same geography as HHS. Board Chair Sara Garnham previously chaired King Street and led its integration.
• Charnwood Neighbourhood Housing: Arm's-length management organisation (ALMO) providing social housing in Leicestershire, similar in size, structure, and operating model to HHS. Matt Thomas previously served as Director of Operations and Deputy CEO, confirming direct operational comparability.
• Golden Lane Housing: UK housing association specializing in supported housing, broadly similar in scale and 2026 RSH viability improvement context to HHS. Comparable operating model focused on affordable housing provision.

Others

• Hill Group: UK housing developer that partners with housing associations on affordable housing delivery. Board Chair Sara Garnham previously served as Business Development Director at Hill, indicating established development partnership potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/100houses_Cam
• Facebookfacebook.com/HundredHousesSociety
• LinkedInlinkedin.com/company/hundred-houses-society-ltd-cambridge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hundred Houses Society