Yüzyıllık Markalar Derneği

What Yüzyıllık Markalar Derneği does

Yüzyıllık Markalar Derneği (The Century-Old Brands Association) is a non-profit, non-governmental civil society organization founded in 2011 and headquartered in the Taksim district of Istanbul, Türkiye. Its core function is the formal accreditation, archival documentation, and intergenerational preservation of Turkish commercial brands that have operated continuously for 100 years or more. The association serves three distinct customer segments: 41+ member heritage brands spanning food, cosmetics, watchmaking, jewelry, textile, hospitality, media, and automotive sectors (e.g., Ali Muhiddin Hacı Bekir, Karaköy Güllüoğlu, Koska, Eyüp Sabri Tuncer, Meyer Saat, Ariş Pırlanta, Çift Geyik Karaca, Cumhuriyet Gazetesi); researchers, academics, and students who use the Dijital Arşiv (Digital Archive) and Yüzyıllık Hikayeler platform for scholarly research; and the general public, who access the Touring Museum of Century-Old Brands in Sultanahmet free of charge.

The association's product portfolio includes the Touring Museum (a free-admission physical exhibition space in Sultanahmet operated in partnership with Türkiye Turing ve Otomobil Kurumu), the Dijital Arşiv (a domain-specialized archival software platform with dedicated iOS and Android apps), the Yüzyıllık Hikayeler digital platform and podcast (Spotify, Apple Podcasts, Google Play), the "Yüzyıllık Markalar" commemorative book, the "Becoming a Century-Old Brand" research project (with Deloitte, Akbank, and Sabancı University EDU), free children's workshops, cultural conferences, and structured educational programs on archive creation, brand legacy transfer, and entrepreneurship (with Bahçeşehir University). The underlying technology is a curated, human-researched archival information system rather than an AI-driven platform; primary-source research is conducted in collaboration with the Economic and Social History Foundation of Turkey (Tarih Vakfı) and the Istanbul Research Institute.

The revenue model is recurring membership fees from accredited member brands, supplemented by project-specific grants (notably İSTKA funding for the Yüzyıllık Hikayeler project) and institutional co-sponsorship from corporate partners (Deloitte, Akbank). Pricing is not publicly disclosed, and all public-facing services (museum entry, workshops, conferences, tours) are delivered free of charge. Membership is gated by a formal application process requiring trademark registration, chamber of commerce documentation, brand history, and brand lineage documentation. The association is governed by a 9-member Board of Directors elected at the General Assembly, with the most recent election on March 20, 2025.

Name

Yüzyıllık Markalar Derneği

Legal name

Yüzyıllık Markalar Derneği

Website

https://yuzyillikmarkalar.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Yüzyıllık Markalar Derneği is a Turkish non-profit association founded in 2011 that accredits and preserves 100+ year-old heritage brands, serving 41 member brands across food, cosmetics, jewelry, textile, and media through a free museum, digital archive, and research programs.

Ownership category

akta.pro rank

Product category

Heritage Brand Association Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Historical Sites (712120)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Historic Preservation & Landmarks Conservation (BPAGAHAE)

Keywords

• Heritage brand preservation
• Cultural heritage association
• Brand accreditation services
• Centenary brand research
• Digital archive platform

Headquarters

HQ city

Taksim

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The association generates revenue through membership fees charged to brands seeking accreditation and membership in the Century-Old Brands Association. The fees support the association's activities including museum operations, archival projects, publications, and events.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yüzyıllık Markalar Derneği is a non-profit membership association that accredits and preserves the heritage of Türkiye's century-old brands. Its core offerings include formal heritage accreditation for member brands, the Touring Museum of Century-Old Brands in Sultanahmet (free public admission), a Digital Archive Platform for documenting historical brand assets, publication of commemorative books, and educational programs including workshops, cultural conferences, and student tours.

Product overview

Yüzyıllık Markalar Derneği is a non-profit, non-governmental organization that serves as a unified platform for Türkiye's century-old heritage brands. The association operates a portfolio of interconnected services centered on cultural preservation and brand heritage: the Touring Museum of Century-Old Brands (Turing Yüzyıllık Markalar Müzesi) in Sultanahmet provides free public access to heritage displays; the Yüzyıllık Markalar Book project publishes commemorative volumes chronicling member brand histories; the Dijital Arşiv (Digital Archive) platform provides archival software for documenting and preserving historical assets; the Yüzyıllık Hikayeler digital platform offers online brand story content; and the Yüzyıllık Marka Olmak research project conducts academic studies in partnership with Deloitte, Akbank, and Sabancı University. The association also conducts member brand research, operates free children's workshops, hosts cultural conferences, provides educational tours for students, and offers training programs. All activities are conducted free of charge in the public interest.

Differentiator

Problem solved

Functional benefit

Brands

• Turing Yüzyıllık Markalar Müzesi (Turing Century-Old Brands Museum): Touring museum in Sultanahmet showcasing the heritage of Türkiye's century-old brands
• Hafızaevi (Memory House)
• Yüzyıllık Hikayeler (Century-Old Stories)
• Yüzyıllık Markalar Dijital Arşiv (Century-Old Brands Digital Archive)

Products and services

• Turing Yüzyıllık Markalar Müzesi (Touring Museum of Century-Old Brands) A museum in Sultanahmet, Istanbul showcasing the tangible and intangible cultural heritage of Türkiye's century-old brands through artifacts, personal stories, historical objects, original documents, and rare photographs. Open to visitors free of charge. Operated in partnership with Türkiye Turing ve Otomobil Kurumu.
• Yüzyıllık Markalar Kitabı (Century-Old Brands Book) A landmark commemorative book chronicling the stories, historical significance, and future visions of 41 member brands, produced for the Centennial of the Republic of Türkiye.
• Yüzyıllık Marka Olmak Projesi (Becoming a Century-Old Brand Research) A research project in strategic partnership with Deloitte, Akbank, and Sabancı University examining branding journeys and intergenerational success stories of Türkiye's most enduring companies.
• Dijital Arşiv (Digital Archive Platform) A dedicated archival software system for documenting and preserving historical assets of century-old brands, serving as a scholarly resource for researchers, academics, and students.
• Yüzyıllık Hikayeler (Century-Old Stories Digital Platform & Podcast) A digital platform and podcast documenting member brand stories through archival documents, in-depth interviews, and research, available at yuzyillikhikayeler.com and on Spotify, Apple iTunes, and Google Play.
• Üye Marka Araştırma Projesi (Member Brand Research Service) Research assistance for member brands to create and organize their archives, including historical document retrieval and brand lineage mapping.
• Türkiye'deki Tarihi Markalar Araştırması (Historical Brands in Türkiye Research) An ongoing research project to identify businesses and brands that have operated for over 90 years in Türkiye.
• Çocuk Atölyeleri (Children's Workshops) Free workshops held at the museum designed to spark imagination and develop manual skills of children, including postcard design and creative activities.
• Kültürel Konferanslar (Cultural Conferences) Free events focused on history, branding, and culture to raise awareness about Türkiye's rich heritage.
• Eğitim Turları (Educational Tours) Guided museum tours for university and high school students focusing on history and brand legacy.
• Eğitim Programları (Training Programs) Educational offerings including 'Arşivin Önemi ve Arşiv Nasıl Oluşturulur' (Importance of Archives), 'Marka Mirasını Geleceğe Taşımak' (Brand Legacy Transfer), 'Girişimcilik ve Köklü Markalar' (Entrepreneurship and Heritage Brands), and 'Marka Yönetimi' (Brand Management).

Quantifiable outcome

• 41 member brands featured in the 'Yüzyıllık Markalar' book project commissioned for the Centennial of the Republic of Türkiye.
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• T.R. Ministry of Culture and TourismcoreStrategic or Co-development PartnerThe association collaborates with the Ministry of Culture and Tourism on projects and events that promote Türkiye's cultural heritage brands, enhancing the visibility and protection of century-old commercial legacies.
• Istanbul Chamber of Commerce (İTO)coreStrategic or Co-development Partnerİstanbul Chamber of Commerce serves as a key partner in the association's research projects, including the Yüzyıllık Hikayeler project that involves comprehensive brand research in archive sources.
• T.R. Ministry of TradecoreStrategic or Co-development PartnerThe Ministry of Trade collaborates with the association on initiatives that support and protect Türkiye's historic commercial brands.
• The Economic and Social History Foundation of Turkey (Tarih Vakfı)coreStrategic or Co-development PartnerTarih Vakfı is a key partner in the Yüzyıllık Hikayeler project, collaborating on comprehensive research into Türkiye's historic brands using archive sources and historical documentation.
• İKSV (Istanbul Foundation for Culture and Arts)minorGTM or Marketing PartnerİKSV partners with the association on cultural events and projects that showcase Türkiye's heritage brands within the broader context of Istanbul's cultural landscape.
• Pera MuseumminorGTM or Marketing PartnerThe Pera Museum collaborates with the association on cultural programming and events that highlight Türkiye's commercial and artistic heritage.
• Istanbul Research InstituteminorStrategic or Co-development PartnerThe institute partners with the association on research and documentation projects related to Istanbul's and Türkiye's historic commercial brands.
• Governorship of IstanbulcoreStrategic or Co-development PartnerThe Governorship of Istanbul collaborates with the association on cultural heritage projects within the city, supporting the preservation of Istanbul's century-old commercial legacy.
• Türk Patent ve Marka Kurumu (Turkish Patent and Trademark Office)coreStrategic or Co-development PartnerOn May 14, 2026, the association met with Turkish Patent and Trademark Office President Prof. Dr. Zeki Durak and officials in Ankara to discuss collaboration on heritage brand accreditation and protection.
• DeloittecoreStrategic or Co-development PartnerDeloitte partnered with the association on the 'Becoming a Century-Old Brand' research project, providing strategic insights into the branding journeys and intergenerational success stories of Türkiye's most enduring companies.
• AkbankcoreStrategic or Co-development PartnerAkbank co-sponsored the 'Becoming a Century-Old Brand' research project with Deloitte and Sabancı University, contributing to a landmark study on brand longevity and sustainability in Türkiye.
• Sabancı University Executive Development Unit (EDU)coreStrategic or Co-development PartnerSabancı University's Executive Development Unit collaborated on the 'Becoming a Century-Old Brand' research project, providing academic expertise and contributing to the strategic guide for sustainable brand growth.
• FutureBrightcoreStrategic or Co-development PartnerFutureBright collaborated with the association on the 'Türkiye'nin Marka Mirası ve Köklü Markalar' (Türkiye's Brand Heritage and Deep-Rooted Brands) research, with findings presented on April 16, 2026 at Four Seasons Hotel Sultanahmet.
• Bahçeşehir Üniversitesi (Bahçeşehir University)coreStrategic or Co-development PartnerBahçeşehir University partnered with the association on the 'Geçmişten Geleceğe Markalaşmak' (Branding from Past to Future) education program and ongoing summit collaborations, including content development for the 2026 Summit.
• Yüzyıllık Markalar Müzesi (Turing Yüzyıllık Markalar Müzesi)coreStrategic or Co-development PartnerThe Turing Yüzyıllık Markalar Müzesi is operated in collaboration with Türkiye Turing ve Otomobil Kurumu, serving as the physical home for the association's museum activities, exhibitions, and educational programs in Sultanahmet.
• İSTKA (İstanbul Development Agency)minorGTM or Marketing PartnerİSTKA provided funding support for the Yüzyıllık Hikayeler project, enabling comprehensive research into historic Turkish brands using archive sources and field documentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Walpole: Walpole is the official industry body for British luxury brands, dedicated to promoting, protecting, and growing the UK luxury sector. Comparable as a national heritage and craftsmanship advocacy organization serving premium heritage brand members.
• Meisterkreis: Meisterkreis is the German association of leading cultural and creative brands, dedicated to promoting German brand culture, craftsmanship, and heritage internationally. Directly comparable as a national heritage-brand membership body.
• Fondazione Altagamma: Fondazione Altagamma is the Italian foundation for cultural and creative industries, bringing together Italian luxury and lifestyle brands with deep heritage. Comparable as a membership body promoting Italian cultural and commercial legacy.
• Museum of Brands, Packaging & Advertising: The Museum of Brands in London chronicles 200+ years of consumer culture through brand histories, packaging, and advertising. Comparable as a visitor-facing heritage brand museum with educational programming and curated archives.
• Comité Colbert: The Comité Colbert is the French luxury and heritage brand association, uniting maisons of cultural and artisanal significance to promote French savoir-faire. It is directly comparable as a heritage-brand accreditation and promotion body with a membership-based model.

Emerging players

• Fondazione Cologni dei Mestieri d'Arte: Fondazione Cologni is an Italian foundation dedicated to safeguarding artisan craftsmanship and métiers d'art heritage. Comparable as a European heritage organization focused on preserving intangible craft and brand legacy knowledge.

Regional players

• Pera Museum: Pera Museum is an Istanbul private museum collaborating with the association on cultural programming highlighting Turkish commercial and artistic heritage. Comparable as a curated Turkish heritage museum with educational and exhibition programming.
• İstanbul Foundation for Culture and Arts (İKSV): İKSV organizes major Istanbul cultural events and is a listed partner of the Century-Old Brands Association on cultural programming. Comparable as a Turkish cultural-heritage nonprofit that produces public-facing events and exhibitions.
• Türkiye Turing ve Otomobil Kurumu: Türkiye Turing is the Turkish automobile and tourism institution and a direct partner in operating the Touring Museum of Century-Old Brands in Sultanahmet. Comparable as a Turkish heritage and tourism organization with overlapping physical and cultural footprint.
• Economic and Social History Foundation of Turkey (Tarih Vakfı): Tarih Vakfı is a strategic research partner on the Yüzyıllık Hikayeler project, collaborating on archival research into Turkish commercial history. Comparable as a Turkish nonprofit focused on heritage documentation and cultural research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yuzyillikmarkalar
• Facebookfacebook.com/yuzyillikhikayeler
• LinkedInlinkedin.com/company/yuzyillikmarkalar
• Instagraminstagram.com/yuzyillikmarkalarder
• Xx.com/YuzyillikMarka

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Yüzyıllık Markalar Derneği