Borrauto

What Borrauto does

Borrauto Srl is a privately held Italian automotive dealership founded in 1970, headquartered in Montebelluna in the Treviso province of the Veneto region. The company operates as an official authorized dealer for Renault and Dacia vehicles, complemented by authorized service operations for BMW and MINI, and runs the Centro Usato Nextlife used-car center in Conegliano. Borrauto also partners with UnipolGlass for glass repair and replacement, and with Mobilize Financial Services and Deutsche Bank for consumer and commercial vehicle financing.

The company's core offering spans new vehicle sales (Renault and Dacia passenger and commercial ranges, including the 2024-2025 electrified lineup such as Renault 5 E-Tech Electric, Renault 4 E-Tech Electric, Megane E-Tech Electric, Scénic E-Tech Electric, Twingo E-Tech Electric, and Dacia Spring, Bigster, and Duster), certified pre-owned sales through the Nextlife sub-brand, full-service officina maintenance and repair, vehicle configuration and comparison tools, claims management (SOS Gestione Sinistri), disability vehicle adaptation, short- and long-term rental, and the Club Be Positive customer loyalty program offering extended warranties up to eight years. There is no proprietary technology platform; the underlying stack is a standard dealer website with vendor-supplied configurator and digital tools.

Borrauto's revenue model combines one-time vehicle sale transactions, service labor and parts revenue, financing and insurance commissions (transaction fees from Mobilize Financial Services and Deutsche Bank), and recurring rental subscription income. The go-to-market is traditional enterprise field sales through three physical locations — the Montebelluna headquarters, the Conegliano Renault/Dacia sales site, and the Conegliano Nextlife used-car center — with digital channels (website, email, WhatsApp, social media) used for lead generation and promotional financing offers. Customer segments include private individuals and families, business customers seeking commercial vehicles (N1 classification support), and neopatentati (newly licensed drivers).

Name

Borrauto

Legal name

Borrauto Srl

Website

https://borrauto.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Borrauto Srl is a privately held Italian car dealership founded in 1970, operating official Renault and Dacia sales, BMW/MINI service, and a Nextlife used-car center across three locations in the Treviso province of Veneto.

Ownership category

akta.pro rank

Headquarters

HQ city

Montebelluna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used, and KM0 (near-new) vehicles including Renault, Dacia, BMW, MINI, and Mobilize brands. Revenue generated from vehicle transactions with financing options available through partners.
2. Automotive Services: Aftermarket services including vehicle maintenance and repair (officina), glass replacement (UnipolGlass partnership), insurance services, and extended warranties. Revenue from service labor and parts.
3. Financing and Insurance Products: Commission revenue from facilitating financing agreements through Mobilize Financial Services and Deutsche Bank, as well as insurance products (RCA, F/I packages) for vehicle purchases.
4. Vehicle Rental: Short and long-term vehicle rental services offered to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Borrauto Srl is an authorized Renault and Dacia car dealership operating physical showrooms and service centers in Montebelluna and Conegliano (Treviso province, Italy). The company sells new Renault, Dacia, and Mobilize vehicles, certified pre-owned cars under the Nextlife brand, and commercial vehicles, while providing financing (via Mobilize Financial Services and Deutsche Bank), maintenance and repair services (officina), glass replacement (UnipolGlass), BMW/MINI servicing, vehicle rental, insurance claims assistance, and a customer loyalty program (Club Be Positive).

Product overview

Borrauto is an official Renault and Dacia dealership operating multiple locations in the Treviso province of Italy (Montebelluna, Conegliano, and Conegliano Centro Usato Nextlife). The company offers a comprehensive automotive portfolio centered on new Renault vehicles (including electric models like 4 E-Tech Electric, 5 E-Tech Electric, Twingo E-Tech Electric, Megane E-Tech Electric, and Scénic E-Tech Electric) and new Dacia vehicles (including Spring electric, Sandero, Jogger, Duster, and Bigster). The product ecosystem includes sub-brands such as Nextlife for certified pre-owned vehicles, along with complementary services like vehicle financing (via Mobilize Financial Services), servicing, UnipolGlass for windscreen repair, disability vehicle adaptation services, a loyalty program (Club Be Positive), and online tools for vehicle configuration and comparison. Additional services include vehicle insurance claims management and rental options. Borrauto also offers used vehicles from various brands (BMW, MINI, Opel, Fiat, Ford, Hyundai, Jeep, Mercedes-Benz, Nissan, Peugeot, Subaru, Suzuki, Toyota, Volkswagen, Volvo) primarily through its Nextlife used car centers.

Differentiator

Problem solved

Functional benefit

Brands

• Nextlife: Used car center brand operating at Via S. Giuseppe, 21/L - 31015 Conegliano (Treviso), offering pre-owned vehicle sales

Products and services

• Renault New Vehicles Sale of new Renault vehicles including electric models (4 E-Tech Electric, 5 E-Tech Electric, Twingo E-Tech Electric, Megane E-Tech Electric, Scénic E-Tech Electric), hybrids (Austral E-Tech, Espace E-Tech, Rafale E-Tech 4x4), bifuel LPG/petrol (Clio ECO-G, Captur ECO-G, Symbioz ECO-G), and combustion engines across city cars, SUVs, and passenger vans. For private consumers, families, and businesses in Treviso province.
• Dacia New Vehicles Sale of new Dacia vehicles known for value-oriented pricing, including Spring (electric), Sandero (ECO-G bifuel), Duster (Eco-G 120 bifuel), Jogger (5/7-seat hybrid), and Bigster. Targeted at budget-conscious individual buyers, families, and small businesses.
• Nextlife Used Cars Certified pre-owned vehicle sales center operating under the Nextlife sub-brand at the Conegliano location. Specializes in quality used Renault, Dacia, BMW, MINI, Opel, Fiat, Ford, Hyundai, Jeep, Mercedes-Benz, Nissan, Peugeot, Subaru, Suzuki, Toyota, Volkswagen, and Volvo vehicles with sustainability-focused environmental certifications.
• Commercial Vehicles Sale of N1-classified commercial vehicles, utility vans, and business fleet solutions including Renault Kangoo, Kangoo E-Tech Electric, Grand Kangoo, and Trafic SpaceClass. Includes fiscal benefit assistance for VAT-deductible business purchases, commercial vehicle outfitting (allestimenti), and fleet procurement services.
• BMW/MINI Servicing Authorized maintenance, repair, and service for BMW and MINI vehicles at the Montebelluna service center. Extends Borrauto's service capabilities beyond Renault and Dacia primary dealerships.
• Vehicle Servicing and Repair (Officina) Full-service automotive workshop (officina) providing scheduled maintenance, mechanical repairs, diagnostics, and warranty service for Renault, Dacia, BMW, and MINI vehicles. Operated by certified technicians at the Montebelluna service center.
• UnipolGlass Service Specialized automotive glass repair and replacement service for windscreens and side windows, operated through UnipolGlass partnership at Borrauto's Montebelluna and Conegliano locations.
• Vehicle Financing Vehicle financing arrangements facilitated through Mobilize Financial Services (Renault/Dacia financing) and Deutsche Bank (used vehicle financing). Includes 0% APR promotions, installment plans (e.g., TAN 8%, TAEG 9.03% over 48 months), balloon payment structures, leasing options, and BSecure protection packages.
• Vehicle Rental (Noleggio) Short and long-term vehicle rental service offering customers temporary access to Renault, Dacia, and Mobilize vehicles without purchase commitment.
• Club Be Positive Loyalty Program Customer loyalty and retention program featuring a point collection system, exclusive rewards, member benefits, and extended warranty options of up to 8 years for enrolled customers. Operated through the Valore8 platform.
• SOS Gestione Sinistri (Claims Management) Insurance claims management service assisting customers with accident reporting, claims filing, and administrative procedures with insurers following vehicle damage or incidents.
• Disability Vehicle Adaptation Services Specialized vehicle adaptation services for drivers with disabilities, offering modified vehicles with accessibility features and equipment to enable independent driving.

Quantifiable outcome

• Over 50 years of automotive dealership experience in the Treviso region

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• Renault ItaliacoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Renault vehicles in the Treviso province. Borrauto represents the full Renault lineup including electric vehicles (E-Tech Electric models), hybrids, and commercial vehicles. Renault Italia visited Borrauto's headquarters for meetings, indicating a strong working relationship.
• DaciacoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Dacia vehicles. Borrauto offers the complete Dacia range including Sandero, Duster, Jogger, Spring, and Bigster models with promotional financing options.
• BMW/MINI Service PartnershipsecondaryChannel Partner/ Reseller/ DistributorBorrauto provides authorized service and maintenance for BMW and MINI vehicles at their Montebelluna location, extending service capabilities beyond their primary Renault/Dacia dealership.
• UnipolGlasssecondaryChannel Partner/ Reseller/ DistributorPartnership for automotive glass replacement and repair services. UnipolGlass services available at Borrauto's Montebelluna and Conegliano locations for windshield and window replacement.
• NextlifesecondaryChannel Partner/ Reseller/ DistributorUsed car brand partnership operating the Centro Usato Nextlife at Borrauto's Conegliano location. Nextlife focuses on sustainable used vehicles with environmental certifications.
• MobilizesecondaryChannel Partner/ Reseller/ DistributorRenault Group's mobility brand offering electric vehicles like the Duo. Borrauto sells Mobilize Duo electric vehicles suitable for new drivers and urban mobility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gruppo Barchetti: Multi-brand Italian automotive retail group operating across several regions with multiple brand authorizations. Bigger, broader footprint than Borrauto but directly comparable on the core activities of new-car sales, official service, used cars, and financing/insurance commissions under one roof.
• Intergea: Italian automotive retail group with showrooms across multiple regions and a portfolio that includes Renault among other brands. Comparable to Borrauto in business model (new/used cars, official service, financing commissions) but at a larger scale and broader geographic reach.
• Eurocar (Italian dealer group): Multi-brand Italian franchise dealer group with sales, official after-sales, and used-car operations. Comparable to Borrauto across the integrated retail-service-financing model, though at a larger group scale and broader region.

Regional players

• Bossoni Automobili: Multi-brand Italian dealer group concentrated in the Brescia/Lombardy area, operating showrooms, official service, and used-car centers. Comparable as a regional Italian dealership with multi-site footprint, OEM authorizations, and integrated aftersales, but serves a different provincial catchment than Borrauto.
• Carpoint (Italian dealer group): Italian multi-brand dealer group with a regional showroom and service footprint. Comparable business model (new/used sales, official service, financing) anchored in a different Italian province from Borrauto's Treviso catchment.

Others

• Renault Italia: Italian arm of Renault Group, Borrauto's core OEM and channel partner (Renault Italia has visited Borrauto's headquarters per source). Not a competitor but the principal brand and contract counterparty that defines Borrauto's authorization, allocations, and incentive economics.
• Mobilize (Renault Group mobility brand): Renault Group's mobility and electric-vehicle brand, partner of Borrauto for financing (Mobilize Financial Services) and for vehicles like the Mobilize Duo. Relevant as a partner/ecosystem player whose products and financing tools Borrauto distributes, rather than a competitor.
• UnipolGlass: Borrauto's service partner for automotive glass replacement and repair, operated out of Borrauto's Montebelluna and Conegliano sites. Comparable as an ecosystem/service partner co-located in the dealership rather than a direct competitor.

Direct peers

• Bonaldi: Long-running Italian authorized dealer for Renault and Dacia among other marques, with multiple showroom/service sites in Lombardy. Highly comparable to Borrauto as a regional multi-brand Italian franchise dealer operating showrooms, official service, used cars, and financing partnerships in a defined Italian province.
• Fimauto: Italian Renault and Dacia authorized dealer with physical showrooms, official service operations, and used-car offerings. Directly comparable to Borrauto in brand authorization mix, multi-site format, and integrated sales/after-sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/borrauto-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borrauto