Motion 12
- Company typePrivate
- Founded2018
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Motion 12 firmographics
Firmographics- Name
- Motion 12
- Legal name
- Motion 12 Ltd
- Website
- https://motion12.digital
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Motion 12 industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Motion Graphics & Broadcast Design (MPAHACAC)
- akta.pro secondary industries
- Motion Graphics & Animation (BPAFAIAD), Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
Keywords
Where Motion 12 is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Motion 12 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Bespoke Software Development: Motion 12 generates revenue through bespoke software engineering services, creating custom applications, websites, and platforms tailored to client needs. Projects range from MVP launches to complex enterprise systems.
- Scale Projects: Scale engagements help established businesses modernise and build scalable software solutions. Projects typically run 3-12 months with investment starting from £20,000 up to £100,000+.
- Launch MVP Services: Rapid MVP development services for founders and entrepreneurs. Projects start from £8,000 with full sprint-based engineering from £4,000 per sprint. Most MVPs delivered within 6-20 weeks.
- Maintain Monthly Retainer: Ongoing maintenance and support retainer services. Starting from £1,625/month covering continuous support, system monitoring, security patches, performance optimisation, and monthly reporting.
- Motion Design & Animation: 2D & 3D animation and motion graphics services for brands and businesses.
- Digital Design Services: UX/UI design, brand design, and bespoke illustration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | MVP Launch - Sprint-based engineering |
| One time/ perpetual license | Multi-year contract | Scale - Systems Modernisation |
| Subscription | Monthly | Maintain - Ongoing Support Retainer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Motion 12 product offering
Product offeringCore offering
Motion 12 is a Leeds-based digital consultancy that designs, builds, and maintains bespoke software, digital products, and motion design deliverables for startups and established businesses. The company sells four packaged product offerings — Launch (MVP development), Scale (systems modernisation), Maintain (ongoing support retainers), and Experience (immersive experiences) — delivered through four service capabilities: Digital Design, Software Engineering, Motion Design & Animation, and Optimisation. Projects range from rapid MVP builds to complex enterprise platforms, with the Maintain product creating recurring retainer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Launch A packaged MVP development service for founders and entrepreneurs ready to launch new ideas. Delivers market-ready products via sprint-based engineering from £4,000 per sprint, with projects starting from £8,000 and most MVPs delivered within 6-20 weeks. The product shapes the concept into a market-ready, investor-ready product with fixed scopes, clear timelines, and no budget creep.
- Scale A packaged systems modernisation service for established businesses and growth-stage companies needing to scale their digital systems. Replaces operational bottlenecks with streamlined, scalable workflows, modernises legacy systems without disrupting operations, and delivers end-to-end design and engineering from a trusted partner. Projects typically run 3-12 months with budgets from £20,000 to £100,000+, with clear roadmaps and predictable delivery.
- Maintain A monthly retainer support service that keeps client systems fast, secure, and performing at their best. Covers continuous support, system monitoring, security patches, performance optimisation, monthly reporting, and team access. Starting from £1,625/month, with partnerships averaging 5 years and demonstrating deep knowledge of client platforms.
- Experience A packaged product for creating immersive digital experiences for hospitality, travel, and brand activation clients. Includes bespoke VR racing simulators, interactive displays, brand activations, and event experiences demonstrated via Explora Journeys (F1 racing simulator across 2 ships with 500+ guests) and KMF Group (Nike Air Max 95 animated screens across 20 stores in 4 regions).
- Digital Design Services A service category covering brand design, UX/user experience design, and bespoke illustration for businesses and brands. Helps clients bring ideas into the spotlight through brand identity, end-to-end user journey design, and tailored illustration that gives brands personality and lasting impressions.
- Software Engineering Services A service category covering API development & integration, website development, application development, and infrastructure & systems design. Builds bespoke applications, websites, and platforms using modern technologies including Payload CMS, WordPress, custom builds, headless API architecture, and Kubernetes infrastructure on DigitalOcean.
- Motion Design & Animation Services A service category covering 2D & 3D animation and motion graphics for brands and businesses. Delivers bespoke animation assets and brand motion work for retail installations, marketing campaigns, and brand activations, as demonstrated by 38 unique assets created in 3 weeks for the Nike Air Max 95 campaign across 20 stores.
- Optimisation Services A service category covering marketing automation (Klaviyo, Mailchimp), conversion rate optimisation, and user-centred analysis using Google Analytics, Umami, HotJar, and Microsoft Clarity. Demonstrated outcomes include 20%+ conversion increase and 43% revenue growth for Brass Bee ecommerce redesign.
Quantifiable outcome
- 30% efficiency boost for Courier To Go logistics platform
- +5 more outcomes
Companies that use Motion 12
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
Motion 12 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Motion 12 partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Motion 12 competitors and assessment
Company assessmentBroad incumbents
- Dept: Global digital agency combining creative, engineering, motion, and data services for enterprise clients. Broadly comparable to Motion 12's end-to-end offering across design, build, and optimisation.
- R/GA: Global digital agency spanning brand, product, marketing, and motion design. Overlaps with Motion 12's full-stack creative-tech positioning but at significantly larger scale and enterprise footprint.
- Wieden+Kennedy: Independently owned global creative agency with deep brand, motion, and digital production capability. Overlaps with Motion 12's brand-design and motion/animation work, particularly relevant for the Nike/KMF Group and Explora-type experiential briefs.
- Pentagram: Largest independent design consultancy, providing brand design, UX, and motion work to global brands. Comparable to Motion 12's digital design and brand animation services, though Pentagram operates at materially larger scale.
- AKQA: Global digital agency offering design, engineering, motion, and brand experience at enterprise scale. Overlaps with Motion 12's full-stack service range but serves much larger clients with broader geographic delivery.
Direct peers
- AND Digital: UK-based digital consultancy providing bespoke software engineering, design, and product development for established SMEs. Closely comparable to Motion 12's Scale and Maintain services and similar geographic/segment focus.
- ustwo: London-headquartered digital product studio combining design, engineering, and motion/immersive work (ustudio). Comparable to Motion 12's end-to-end service model spanning UX, software build, and experiential output.
- Buck: Creative studio specialising in motion graphics, animation, and digital brand experience for enterprise clients. Most directly comparable to Motion 12's Motion Design & Animation and Experience product lines.
- Theodo: UK- and France-headquartered software development consultancy delivering bespoke web and application builds for startups and enterprises. Directly comparable to Motion 12's Launch/Scale offerings, with similar custom-engineering model and mid-market client focus.
- YLD: Software consultancy offering bespoke engineering, cloud infrastructure, and design partnerships to enterprise clients. Comparable to Motion 12's Scale offering, particularly around Kubernetes and custom platform delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Motion 12 social profiles
Digital presenceMotion 12 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motion 12 leadership team
Management profileNumber of profiles
Profiles1 record
Motion 12 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motion 12 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motion 12
What does Motion 12 do?
Motion 12 is a Leeds-based digital consultancy that designs, builds, and maintains bespoke software, digital products, and motion design deliverables for startups and established businesses. The company sells four packaged product offerings — Launch (MVP development), Scale (systems modernisation), Maintain (ongoing support retainers), and Experience (immersive experiences) — delivered through four service capabilities: Digital Design, Software Engineering, Motion Design & Animation, and Optimisation. Projects range from rapid MVP builds to complex enterprise platforms, with the Maintain product creating recurring retainer relationships.
Is Motion 12 a public or private company?
Motion 12 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motion 12 founded?
Motion 12 was founded in 2018. It employs 1 to 10 people.
Where is Motion 12 based?
Motion 12 is headquartered in Leeds, United Kingdom, in the Europe region.
How does Motion 12 make money?
Six revenue lines are on record. Professional Services - Bespoke Software Development is the primary driver. The others are scale Projects, launch MVP Services, maintain Monthly Retainer, motion Design & Animation and digital Design Services.
Who are Motion 12's main competitors?
Broad incumbents on record are Dept, R/GA, Wieden+Kennedy, Pentagram and AKQA. Direct peers are AND Digital, ustwo, Buck, Theodo and YLD.
Does Motion 12 have an API?
No public API is recorded for Motion 12.
What industry is Motion 12 in?
Motion 12's product category is Custom Software Development Services. Its primary akta.pro industry code is MPAHACAC, Motion Graphics & Broadcast Design, with a secondary code of BPAFAIAD, Motion Graphics & Animation. Its NAICS code is 541511 and its SIC code is 7371.