Framesi
Framesi is the company named in the request, but the supplied material contains no source-attributed facts about its products, customers, technologies, business model, channels, scale, or operating footprint for reliable analysis.
- Company typePrivate
- Founded1945
- HeadquartersGijón, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Framesi does
Framesi is the company named in the request, but the supplied material does not contain source-attributed facts about its business.
Its products, customers, technologies, go-to-market model, channels, pricing, geographic footprint, and operating scale therefore cannot be stated reliably from the available input.
Framesi firmographics
Firmographics- Name
- Framesi
- Legal name
- FRAMESI S.L.
- Website
- https://framesi.es
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Framesi is the company named in the request, but the supplied material contains no source-attributed facts about its products, customers, technologies, business model, channels, scale, or operating footprint for reliable analysis.
- Ownership category
- akta.pro rank
Framesi industry classification
Industry- Product category
- Professional Hair Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
- akta.pro secondary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Framesi is headquartered
LocationHeadquarters
- HQ city
- Gijón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Framesi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Hair Care Products: Framesi generates revenue through sale of professional hair care products to salons, including coloration, treatments, styling products, and accessories. Products are marketed as 'Made in Italy' professional quality.
- Direct-to-Consumer E-commerce: Framesi operates an e-commerce platform (framesi.es/tienda) selling products directly to end consumers, with free shipping from €30 and 14-day return policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FOR-ME Styling Products |
| Unit Pricing | Pay-as-you-go | Morphosis Treatment Line |
| Unit Pricing | Pay-as-you-go | Morphosis Anti-Hair Loss Kits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Framesi product offering
Product offeringCore offering
Framesi manufactures and sells professional hair care products for hair salons and consumers, including coloration (Framcolor 2001, Framcolor Extra Charge, Strike 4), bleaching (Decolor B), specialized treatments (Morphosis line for anti-hair loss, scalp care, hydration, repair, color protection), styling and finishing (For-Me line), men's barber products (Barber Gen), and additional hair care lines (Rigenol). The company sells through professional salon channels (Salones Framesi) and direct-to-consumer e-commerce.
Product overview
Framesi is an Italian professional hair care company offering a multi-brand portfolio of products for hairdressers and salons. The product portfolio is organized into distinct sub-brands: Morphosis (specialized treatment line for anti-hair loss, scalp care, hydration, repair, and color protection), For-Me (styling and finishing line with styling products, sprays, mousses, gels, waxes, and hairsprays), Framcolor (professional hair coloring), Strike 4 (fast 20-second hair color), Decolor B (bleaching products), Barber Gen (men's barber line), and Rigenol. The Morphosis line features specialized sub-categories including Densifying and Reinforcing (anti-hair loss treatments), Purifying (anti-dandruff), Balance (sebum control), Scalp Destress (sensitive scalp), Sublimis Oil (hydration), Repair (damage repair), Restructure (restructuring), Color Protect (color protection), Curl Soul (curl care), and Love Extension (hair extensions). The For-Me line offers styling products organized by product type (sprays, mousses, gels, waxes, hairsprays, serums) and by hair need (curl definition, volume, smoothing, shine). Framesi positions itself as the 'first Made in Italy hair color' brand and serves professional hairdressers through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Morphosis: Professional hair treatment line including Densifying, Reinforcing, Balance, Purifying, Repair, Restructure, Color Protect, Sublimis Oil, Curl Soul, and Scalp Control sub-lines
- For-Me
- Framcolor 2001
- Framcolor Extra Charge
- Barber Gen
- Rigenol
- Strike 4
- Decolor B
Quantifiable outcome
- Up to 90% effectiveness in anti-hair loss treatment for women using Morphosis Densifying line with Tri-C-Peptides technology
- +1 more outcomes
Companies that use Framesi
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Framesi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Framesi partnerships and signals
Strategic signalScale indicators2 records
Framesi competitors and assessment
Company assessmentDirect peers
- Davines: Davines is an Italian professional hair care brand with a similar 'Made in Italy' heritage, premium salon-channel positioning, and B2B/B2C hybrid distribution. It is the most directly comparable peer to Framesi in terms of country of origin, brand narrative, and target customer.
- Keune Haircosmetics: Keune is a Dutch family-owned professional hair care company offering coloration, styling, and treatment lines. Like Framesi, it is a privately held, mid-sized specialist competing against the L'Oréal/Henkel/Wella majors in the salon channel.
- Alfaparf Group: Alfaparf is an Italian professional hair care manufacturer offering coloration, treatment, and styling products sold through salons globally. It directly overlaps Framesi's product portfolio (color, treatment, styling) and salon-channel GTM.
- Olaplex: Olaplex is a professional hair care brand built around patented bond-building technology for color-treated and damaged hair. Its treatment-focused, professional-origin model and clinical efficacy messaging closely parallel Framesi's Morphosis biotech positioning.
Broad incumbents
- Redken (L'Oréal): Redken is a professional salon hair care brand owned by L'Oréal, offering color, treatment, and styling products. It serves the same stylist and salon customer as Framesi but with significantly larger marketing investment.
- Wella Professionals: Wella Professionals is a major global professional hair color and care brand, owned by KKR. It directly competes with Framesi in salon coloration and treatment categories with much broader geographic reach.
- L'Oréal Professionnel: L'Oréal Professionnel is the world's largest professional hair care brand, offering coloration, treatment, and styling products through salons globally. It is the dominant incumbent in Framesi's core categories.
- Schwarzkopf Professional (Henkel): Schwarzkopf Professional is Henkel's professional hair care division covering coloration, care, and styling. It overlaps Framesi's portfolio across all major professional categories at global scale.
- Kérastase (L'Oréal): Kérastase is L'Oréal's premium professional hair care brand sold through salons. It competes in the same high-end treatment and styling categories as Framesi but at vastly larger scale and global distribution.
- Goldwell (Kao): Goldwell is Kao's premium professional hair color and care brand sold through stylists globally. It is comparable in salon-channel focus and premium positioning, with stronger presence in Northern Europe.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Framesi social profiles
Digital presenceFramesi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Framesi leadership team
Management profileNumber of profiles
Framesi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Framesi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Framesi
What does Framesi do?
Framesi manufactures and sells professional hair care products for hair salons and consumers, including coloration (Framcolor 2001, Framcolor Extra Charge, Strike 4), bleaching (Decolor B), specialized treatments (Morphosis line for anti-hair loss, scalp care, hydration, repair, color protection), styling and finishing (For-Me line), men's barber products (Barber Gen), and additional hair care lines (Rigenol). The company sells through professional salon channels (Salones Framesi) and direct-to-consumer e-commerce.
Is Framesi a public or private company?
Framesi is a private company. It is classified as unknown and is currently operating.
When was Framesi founded?
Framesi was founded in 1945. It employs 11 to 50 people.
Where is Framesi based?
Framesi is headquartered in Gijón, Spain, in the Europe region.
How does Framesi make money?
Two revenue lines are on record. Professional Hair Care Products are the primary driver. The others are direct-to-Consumer E-commerce.
Who are Framesi's main competitors?
Direct peers on record are Davines, Keune Haircosmetics, Alfaparf Group and Olaplex. Broad incumbents are Redken (L'Oréal), Wella Professionals, L'Oréal Professionnel, Schwarzkopf Professional (Henkel), Kérastase (L'Oréal) and Goldwell (Kao).
Does Framesi have an API?
No public API is recorded for Framesi.
What industry is Framesi in?
Framesi's product category is Professional Hair Care Products. Its primary akta.pro industry code is CRABALAB, Professional Hair Care (Shampoo, Conditioner, Treatments), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 2840.