Making It Happen

What Making It Happen does

Making It Happen Foundation is a Memphis, Tennessee-based nonprofit organization that operates the annual 'Clear the List' campaign, connecting individual donors with K-12 teachers across 40+ US states who have posted classroom supply wish lists on Amazon. The foundation's core product is a searchable teacher directory organized by state, with each teacher linked to their personal Amazon wish list; donors select a teacher, purchase supplies through Amazon, and items are shipped directly to the classroom. Alternatively, donors can contribute via the foundation's website as recurring monthly gifts (tiered at $25, $50, $75, and $100 per month) or one-time donations, with the foundation shopping on the donor's behalf.

The underlying technology is minimal: the foundation runs a WordPress-based website (makingithappenfoundation.com) that aggregates Amazon wish list URLs and donation forms. There are no proprietary systems, patents, mobile apps, or APIs. The organization has 1-10 employees, was founded circa 2010, and operates without disclosed institutional funding or a parent organization. The only named partner is LUG (Lug USA), which co-anchors the annual campaign and provides amplification support.

The business model is purely donation-based, with no products sold or services priced. Revenue mechanics consist of two streams: (1) direct Amazon purchases by donors routed to teacher wish lists (no revenue captured by the foundation), and (2) monetary donations received through the foundation's website, which fund operations and enable proxy purchasing. The customer base is bifurcated: K-12 teachers and their students are beneficiaries; individual donors and the LUG partnership are the funding sources. The foundation explicitly states that no financial figures are disclosed and provides no audited financial data on its website.

Name

Making It Happen

Legal name

Making It Happen Foundation

Website

https://makingithappenfoundation.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Making It Happen Foundation is a Memphis-based nonprofit that runs the annual 'Clear the List' campaign, connecting individual donors with K-12 teachers across 40+ US states through Amazon classroom wish lists for direct supply donations.

Ownership category

akta.pro rank

Product category

Education Nonprofit Services

NAICS

Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Classroom supply donations
• Teacher wish list fulfillment
• K-12 education charity
• Nonprofit foundation donations
• School supplies funding

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: The foundation generates revenue through charitable donations from individuals. Donation options include monthly recurring contributions ($25, $50, $75, $100 per month) or one-time gifts of any amount. Donors can contribute directly via the website or purchase items from teacher wish lists on Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Making It Happen Foundation operates the annual 'Clear the List' campaign, a charitable program that connects individual donors with K-12 teachers across 40+ US states by linking them to the teachers' public Amazon wish lists. Donors purchase requested supplies directly and ship them to classrooms, or alternatively donate funds to the foundation, which then shops on their behalf. The organization is a privately operated nonprofit foundation headquartered in Memphis, Tennessee.

Product overview

Making It Happen Foundation is a nonprofit organization operating a single main offering: the annual 'Clear the list – 2026' campaign. This program enables donors to browse and fulfill Amazon wish lists posted by teachers across 38+ U.S. states, covering grades Kindergarten through 12th grade. Donors select teachers from a searchable list by state, click through to Amazon to purchase items, and have them shipped directly to the teacher. Alternatively, donors can make monetary contributions through the website's donation form and the foundation will shop on their behalf.

Differentiator

Problem solved

Functional benefit

Products and services

• Clear the List (annual classroom wish list campaign) An annual K-12 classroom supply fulfillment initiative that connects individual donors with teachers across 40+ US states. Teachers (Kindergarten through 12th grade) post Amazon wish lists that the foundation publishes on its website, organized by US state. Donors browse teachers by state, select a classroom, click through to the teacher's Amazon wish list, and ship items directly to the classroom. Donors who prefer not to shop themselves can submit monetary donations and the foundation will purchase supplies on their behalf.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LUGcoreGTM or Marketing PartnerLUG (likely a community or corporate partner) collaborates with the Making It Happen Foundation on the 'Clear the List' campaign. The partnership enables the foundation to reach more supporters and fulfill more classroom wish lists. The source notes 'last year was an incredible success' thanks to the partnership with LUG.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kids In Need Foundation: Kids In Need Foundation is a national nonprofit that distributes school supplies to teachers and students in under-resourced schools, overlapping directly with MIH's mission and beneficiary base.
• First Book: First Book is a nonprofit social enterprise that provides books and educational resources to children in need, working with educators serving low-income communities. It overlaps with MIH in serving under-resourced teachers and classrooms, with a focus on literacy materials.
• DonorsChoose: DonorsChoose is the largest and most direct competitor, operating a national platform that lets donors fund specific K-12 teacher classroom project requests, including supplies and learning materials. It serves the same donor-to-teacher value chain MIH targets, but with significantly greater scale, technology, and corporate partnerships.
• AdoptAClassroom.org: AdoptAClassroom enables individuals and businesses to directly fund K-12 teachers' classroom supply needs, mirroring MIH's core model of connecting donor dollars to specific classrooms. It is a national-scale direct peer in teacher supply funding.
• Schoolhouse Supplies: Schoolhouse Supplies provides free school supplies to students and teachers through both physical supply stores and online programs, serving a similar teacher and student base with a comparable supply distribution mission.
• CleartheList (Oklahoma origination): The original 'Clear the List' movement was popularized by a teacher in Oklahoma and spawned multiple nonprofit imitators. MIH's flagship campaign uses the same naming and concept, making the originating CleartheList effort a conceptual peer in the teacher wish list fulfillment category.

Emerging players

• Learning Equality: Learning Equality provides offline-friendly digital learning tools for underserved communities, overlapping with MIH in the broader mission of expanding educational resources for under-resourced classrooms.
• Donate Eight (Donate8): Donate Eight connects donors with teacher wish lists via Amazon, operating essentially the same direct-fulfillment model as MIH but at smaller scale and with a focus on Texas classrooms.

Broad incumbents

• Education Foundation of America: Education Foundation of America is a private family foundation that funds education initiatives including K-12 classroom improvements and teacher support, sharing MIH's education funding focus but operating at a larger philanthropic scale.
• National Education Association Foundation: NEA Foundation is the charitable arm of the National Education Association, providing grants and resources to public school educators. It serves the same K-12 teacher beneficiary base but at a much larger scale and with a broader portfolio including professional development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mihfoundation
• LinkedInlinkedin.com/company/making-it-happen-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making It Happen