Point Insurance
Point Insurance Agency is a privately held, multi-carrier independent insurance agency in Plover, Wisconsin, owned by Sentry Insurance Company. It sells auto, home, life, and specialty insurance to individuals and families in Central Wisconsin through more than 10 carrier partnerships.
- Company typePrivate
- Founded-
- HeadquartersPlover, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Point Insurance does
Point Insurance Agency, LLC is a privately held independent insurance agency headquartered at 2000 County Road HH in Plover, Wisconsin. It sells personal-lines insurance products — auto, homeowners, life (term and whole), and specialty coverages including personal umbrella, boat/watercraft, RV, motorcycle, mobile home, and renters — to individuals and families primarily in Central Wisconsin (Stevens Point and surrounding communities). The agency places business with more than 10 insurance carriers (Dairyland, Foremost, Foremost Signature, Progressive, Progressive Home, Safeco, Secura, Sentry Life, and Travelers), operating as a multi-carrier intermediary rather than a single-carrier captive agent.
The agency is fully owned by Sentry Insurance Company, a mutual insurance company based in Stevens Point, WI, and sells Sentry Life products as part of its life insurance offerings. Its technology stack is a standard agency website with deep-linked carrier portals for payments and claims — there is no proprietary platform, no API, no mobile app, and no AI capability. Revenue is generated through carrier commissions on placed and renewed policies, with annual billing cycles and quote-based pricing to individual consumers. Marketing is community-driven through the website, phone, and local involvement in Stevens Point/Plover.
The team consists of five people: an Operations Manager, a Sales Executive, and three Account Managers, all with local roots and a combined 25+ years of insurance experience. The go-to-market is sales-led and relationship-driven, with no venture capital, private equity, or external funding disclosed.
Point Insurance firmographics
Firmographics- Name
- Point Insurance
- Legal name
- Point Insurance Agency, LLC
- Website
- https://www.pointagency.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Point Insurance Agency is a privately held, multi-carrier independent insurance agency in Plover, Wisconsin, owned by Sentry Insurance Company. It sells auto, home, life, and specialty insurance to individuals and families in Central Wisconsin through more than 10 carrier partnerships.
- Ownership category
- akta.pro rank
Point Insurance industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
Keywords
Where Point Insurance is headquartered
LocationHeadquarters
- HQ city
- Plover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Point Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Policy Commissions: Earn commissions from insurance carriers for placing and renewing customer policies. Revenue is recurring in nature as policies renew annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual customer circumstances |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Point Insurance product offering
Product offeringCore offering
Point Insurance Agency is an independent insurance agency based in Plover, Wisconsin that operates as a multi-carrier broker, placing personal insurance policies from more than 10 insurance providers. The agency offers auto, homeowners, life, and specialty coverage (umbrella, RV, motorcycle, boat, renters) to individuals and families, earning commissions from carriers for policy placement and renewal.
Product overview
Point Insurance Agency is an insurance agency operating in Plover, Wisconsin that functions as a multi-carrier insurance broker selling policies from more than 10 different insurance providers. The company offers a portfolio of core insurance products including Auto Insurance, Homeowners Insurance, and Life Insurance (both term and whole life). The product suite also includes specialty coverages such as Personal Umbrella Insurance, Boat and Watercraft Insurance, Recreational Vehicle (RV) Insurance, Motorcycle Insurance, and Renters Insurance. Point Insurance acts as an intermediary connecting customers with partner insurance carriers (including Dairyland, Foremost, Foremost Signature, Progressive, Progressive Home, Safeco, Secura, Sentry Life, and Travelers) to provide tailored insurance solutions for individuals and families at various life stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Customers receive coverage tailored to their specific needs through access to multiple providers
Companies that use Point Insurance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Point Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Point Insurance partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dairyland InsurancecoreInsurance carrier providing auto insurance products. Point Insurance sells Dairyland policies and provides claims reporting assistance.
- Foremost InsurancecoreInsurance carrier providing home, auto, and specialty insurance products. Point Insurance sells Foremost policies and processes payments through their platform.
- Foremost SignatureminorPremium insurance carrier brand. Point Insurance sells Foremost Signature policies.
- Progressive InsurancecoreMajor insurance carrier providing auto insurance. Point Insurance sells Progressive policies including Progressive Home products.
- Progressive HomecoreHomeowners insurance product line from Progressive. Point Insurance sells Progressive Home policies.
- Safeco InsurancecoreLiberty Mutual subsidiary providing personal insurance products. Point Insurance sells Safeco policies.
- Secura InsurancecoreRegional insurance carrier providing personal and commercial coverage. Point Insurance sells Secura policies.
- Sentry LifecoreLife insurance subsidiary of Sentry Insurance. Point Insurance sells Sentry Life policies as part of their life insurance offerings.
- Travelers InsurancecoreMajor national insurance carrier providing personal insurance products including umbrella coverage. Point Insurance sells Travelers policies.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Point Insurance competitors and assessment
Company assessmentDirect peers
- State Farm: Operates a captive local-agent distribution model in small offices across the U.S., directly competing with Point Insurance for Central Wisconsin auto, home, and life insurance customers. Both sell through relationship-driven local agents rather than direct-to-consumer digital channels.
- Allstate: Captive agency model with local offices offering auto, home, and life insurance — directly comparable to Point Insurance's local brokerage model in the same Wisconsin geographies and customer segments.
- Farmers Insurance: Operates captive agency offices offering personal P&C and life products. Competes with Point Insurance for the same Wisconsin households through a similar local-agent GTM.
Regional players
- American Family Insurance: Wisconsin-based mutual insurer selling auto, home, and life insurance through local agents. Highly comparable customer base and product mix to Point Insurance, with deep Wisconsin roots and a captive agent distribution model.
- Country Financial: Midwest-focused mutual insurer selling auto, home, and life through local agents in Wisconsin. Overlaps significantly with Point Insurance's geographic footprint and product offering.
Emerging players
- Lemonade: Digital-first direct-to-consumer insurer offering renters, home, auto, pet, and term life. Represents the structural threat to traditional local agencies like Point Insurance from consumers who prefer app-based purchase and self-service.
- Root Insurance: Direct-to-consumer auto insurance using telematics-based pricing. Competes with Point Insurance for the same personal auto customer, bypassing the local agent entirely through a mobile-first experience.
- Policygenius: Online multi-carrier insurance marketplace, primarily for life insurance but expanding into home and auto. Functions as a digital analog to Point Insurance's multi-carrier shopping model, competing for the same customers who value comparison.
- SmartFinancial: Online insurance comparison platform that connects consumers with multiple carriers across auto, home, and other lines. Competes directly with Point Insurance's multi-carrier value proposition through a digital channel.
Broad incumbents
- Liberty Mutual: National multi-line insurer and parent of Safeco (one of Point Insurance's carrier partners). Competes broadly with Point Insurance across personal P&C and offers direct-to-consumer quotes that bypass local agents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Point Insurance social profiles
Digital presencePoint Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Point Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Insurance
What does Point Insurance do?
Point Insurance Agency is an independent insurance agency based in Plover, Wisconsin that operates as a multi-carrier broker, placing personal insurance policies from more than 10 insurance providers. The agency offers auto, homeowners, life, and specialty coverage (umbrella, RV, motorcycle, boat, renters) to individuals and families, earning commissions from carriers for policy placement and renewal.
Is Point Insurance a public or private company?
Point Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Point Insurance founded?
Point Insurance was founded in -1. It employs 1 to 10 people.
Where is Point Insurance based?
Point Insurance is headquartered in Plover, United States, in the North America region.
How does Point Insurance make money?
One revenue line is on record: insurance Policy Commissions.
Who are Point Insurance's main competitors?
Direct peers on record are State Farm, Allstate and Farmers Insurance. Regional players are American Family Insurance and Country Financial. Emerging players are Lemonade, Root Insurance, Policygenius and SmartFinancial. Liberty Mutual is listed as a broad incumbent.
Does Point Insurance have an API?
No public API is recorded for Point Insurance.
What industry is Point Insurance in?
Point Insurance's product category is Personal Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive). Its NAICS code is 5242 and its SIC code is 6411.