The Highfield Event Group

What The Highfield Event Group does

The Highfield Event Group is a family-owned UK marquee hire and event management company operating from Klondyke Farm on the Cambridgeshire/Suffolk border, near Cambridge. Founded in 1980 by Garry Chapman, the business is now in its second generation of family leadership, with Claire Chapman as Sales and Event Director and Chris Chapman as Operations and Business Director. The company supplies traditional canvas and clearspan frame marquees, tipi and Chinese Top Hat structures, comprehensive accessories (furniture, lighting, dance floors, bars, heating, toilets, generators), and full-service event management for weddings, private celebrations, corporate events, festivals, and agricultural shows.

Revenue is generated through three primary streams: one-time marquee hire contracts (quote-based, varying by structure type, size, and duration), professional event management services sold standalone or bundled with marquee hire, and accessories and furniture hire offered as add-ons or standalone rentals. Pricing is custom-quoted per enquiry with no publicly listed rates; sales are direct and relationship-driven via the website quote form, phone (01638 743860), and email ([email protected]), supported by experienced Event Managers handling enquiries from first contact through event delivery. The company's go-to-market relies on its 45-year reputation, MUTA accreditation, active social media presence (Facebook, Instagram, Pinterest, LinkedIn), TrustPilot reviews, and brand-building sponsorships and charity partnerships.

The customer base spans Cambridge University colleges, wedding venues (Histon Manor, Creeks Sea Place), agricultural shows (Suffolk Show, Cereals), and corporate clients (Tees Law and others), with capability to serve up to 1,500 guests at corporate events. Operationally, all events are delivered directly by the company's own crew and partner suppliers, with no reseller or third-party distribution channel. The technology footprint is minimal and asset-intensive: the value sits in physical marquee inventory, styling expertise, and event coordination rather than in proprietary software or digital platforms.

Name

The Highfield Event Group

Legal name

Highfield Event Group Ltd

Website

https://highfieldeventgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Highfield Event Group is a family-owned UK marquee hire and event management company based near Cambridge, supplying traditional and clearspan marquees, accessories, styling, and full event management for weddings, corporate events, and festivals across East Anglia and the wider UK.

Ownership category

akta.pro rank

Product category

Event Rental and Management Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Marquee hire
• Event management
• Wedding marquees
• Corporate events
• Event accessories

Headquarters

HQ city

Burwell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Marquee Hire: Revenue is generated through the rental of marquee structures (traditional canvas and clearspan frame marquees), sold as one-time hire contracts typically for events of 1 day to several weeks. Pricing is quote-based, varying by marquee size, duration, and specification.
2. Event Management Services: Full-service event management, including day-of coordination and end-to-end event planning. Can be purchased standalone or in conjunction with marquee hire. Revenue is service-fee based.
3. Accessories & Furniture Hire: Rental of ancillary event equipment including furniture, lighting, dance floors, bars, heating, toilets, generators, fencing, and styling accessories. Sold as add-on to marquee hire or standalone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Highfield Event Group rents marquee structures (traditional canvas and modern clearspan frame designs) and delivers full-service event management for weddings, private parties, corporate events, festivals, and agricultural shows across the UK. Offerings include tipi and Chinese top hat marquees, long-term marquee installations, a comprehensive accessories and styling hire service, and end-to-end event planning and day-of coordination. The company supports events from intimate gatherings up to 1,500 guests.

Product overview

The Highfield Event Group operates as a family-run business offering marquee hire and comprehensive event management services. Their product portfolio centres on two core marquee types—Traditional Canvas Marquees providing classic English styling, and Clearspan Frame Marquees offering modern versatility—complemented by specialised wedding, party, and corporate hire services. Additional offerings include Tipi Hire, Chinese Top Hat Marquees for distinctive entrances, and Long-Term Marquee Hire for extended venue partnerships. The company provides Marquee Accessories & Styling as an add-on service, offering furniture, lighting, dance floors, bars, heating, and decorative items. Event Management Services round out the offering, delivering full-service planning from concept through execution. Together, these products form an integrated solution enabling clients to create bespoke event venues with professional styling and coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Canvas Marquees Classic natural canvas marquees providing the quintessential English backdrop for summer weddings and events, featuring distinctive peaks and scalloped detailing with soft curves and elegant styling.
• Clearspan Frame Marquees Contemporary clearspan frame marquees offering maximum flexibility and customisation, with open-sided designs suitable for trade stands, exhibitions, and large-scale events with uninterrupted interior space.
• Wedding Marquee Hire Specialised marquee hire service for weddings, offering traditional canvas and modern clearspan options suitable for garden celebrations, private estates, and venue extensions.
• Party Marquee Hire Marquee hire for birthdays, anniversaries, and private celebrations, providing stylish and comfortable covered spaces for various party sizes and settings.
• Corporate Marquee Hire Professional marquee solutions for business events including conferences, exhibitions, product launches, Christmas parties, and corporate gatherings, with AV/PA installations, branding, and full infrastructure support for up to 1,500 guests.
• Long-Term Marquee Hire Extended marquee hire service for seasonal events, business expansions, or venue partnerships, including semi-permanent structures for venues requiring continuous marquee installations.
• Tipi Hire Natural canvas tipis offering a relaxed, rustic alternative to traditional marquees with soaring canvas peaks, exposed wooden poles, and open sides that blend indoor and outdoor spaces.
• Chinese Top Hat Marquees Distinctive marquee structures used for grand entrances or breakout areas, providing unique architectural features for events seeking distinctive styling.
• Marquee Accessories & Styling Comprehensive hire of event accessories including furniture (chairs, tables, sofas), lighting (chandeliers, fairy lights, uplighters), dance floors, bars, heating, toilets, generators, and decorative items for complete event styling.
• Event Management Services Full-service event management from initial concept through to execution, including supplier coordination, styling, day-of coordination, and complete event planning for weddings, corporate events, and private celebrations.
• Festival & Agricultural Event Services Specialised marquee solutions for large-scale agricultural shows, festivals, and country fairs including multi-structure installations and trade stand configurations for events such as the Suffolk Show and Cereals Event.

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EACH (East Anglia's Children's Hospices)minorOthers · 1 January 2026The Highfield Event Group has named EACH as its chosen charity for 2026, supporting the organisation through fundraising and community engagement activities.
• Saffie Osborne (Jockey)minorOthers · 1 January 2026The company sponsors British horse racing jockey Saffie Osborne, with the Highfield brand displayed on her racing silks at Nottingham Racecourse. This sponsorship aligns with the company's values of supporting British horse racing and community engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cotswold Marquees: Regional UK marquee hire business serving weddings, parties, and corporate events with traditional and frame marquees plus full accessories. Comparable mid-sized operator profile and end-to-end event service model.
• Big Chief Tipis: UK tipi and event-structure hire business focused on weddings and private celebrations, offering tipis, furniture, lighting, and styling packages. Comparable niche positioning in the outdoor-wedding tipi category that overlaps with Highfield's tipi hire product.
• Boutique Events: Mid-to-large UK marquee hire company supplying traditional and frame marquees with full interior styling, lighting, and furniture. Closely comparable offerings across wedding, corporate, and large-scale event segments.
• Fews Marquees: One of the UK's largest dedicated marquee hire companies, offering traditional and clearspan structures, furniture, and full event services for weddings, corporate, and private events. Closely comparable product set, customer base, and UK-wide delivery model, making it the most relevant direct competitor to Highfield.
• Spellbound Marquees: UK wedding marquee and styling specialist providing marquees, interiors, and theming for high-end private events. Direct overlap with Highfield's wedding segment and emphasis on bespoke interior styling.
• Papakata (A Tipi Company): UK tipi and stretch-tent hire specialist serving weddings, corporate events, and private parties with a national footprint. Direct overlap with Highfield's tipi/wedding segment and comparable one-stop styling and accessories proposition.

Regional players

• Coastline Events: Regional UK marquee and event hire company serving weddings, parties, and corporate events in southern coastal markets. Comparable service offering to Highfield but operating in a different UK region, making it a geographic peer rather than direct East Anglia competitor.

Emerging players

• Stretch Tents UK: UK stretch-tent hire and installation company offering an alternative event-structure format. Overlaps with Highfield's tipi and marquee hire but represents an emerging, design-led format that competes for the same outdoor-wedding and private-event spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheHighfieldEventGroup
• LinkedInlinkedin.com/company/the-highfield-event-group-ltd
• Instagraminstagram.com/thehighfieldeventgroup
• Pinterestuk.pinterest.com/highfieldeventg
• Xx.com/HighfieldEvents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Highfield Event Group