Dugnaden
Dugnaden is a Norwegian fundraising platform, operating since 2007 under Nordkak AS, that supplies everyday consumer products at wholesale to school classes, sports clubs, and russ groups so they can resell them and keep a 35–52% margin via personalized webshops.
- Company typePrivate
- Founded-
- HeadquartersNøtterøy, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dugnaden does
Dugnaden, operating as a brand under the Norwegian private limited company Nordkak AS (org.nr. 979 765 991), is a fundraising platform that supplies consumer products at wholesale to volunteer groups so they can resell to end consumers and keep the margin. Founded in 2007 and headquartered in Nøtterøy, Dugnaden was the first serious dugnad supplier in its product categories in Norway and remains a category-defining player in this niche. The product portfolio centers on everyday household essentials that are easy to sell: Swan ecolabel-certified toilet paper and kitchen rolls (sourced from Essity), firelighters, fire blankets, first aid kits, and socks. Each participating group receives a personalized, shareable webshop and access to a 'Mine sider' (My Pages) dashboard for order management, sales tracking, and profit monitoring, with physical catalogs available to support door-to-door selling as well.
The company targets three primary Norwegian fundraising segments: school classes (typically 8th–10th grade) financing class trips and camps, sports clubs (idrettslag) financing equipment and participation, and russ groups financing final-year celebrations. Dugnaden's business model is wholesale-to-reseller: groups purchase at wholesale price, sell at recommended retail, and keep 35–52% of revenue (75–200 NOK per unit). No upfront payment is required from groups; payment is due within 14 days of delivery, and a 10-day return policy applies. Products ship from Dugnaden's own warehouse with 2–7 business-day delivery nationwide and free shipping at 50+ units. The company has maintained a partnership with Barnekreftforeningen (Norwegian Children's Cancer Association) as a support partner since 2019, holds the highest creditworthiness rating from Experian, and reports 99% customer satisfaction from a November 2023 survey.
Dugnaden firmographics
Firmographics- Name
- Dugnaden
- Legal name
- Nordkak AS
- Website
- https://www.dugnaden.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dugnaden is a Norwegian fundraising platform, operating since 2007 under Nordkak AS, that supplies everyday consumer products at wholesale to school classes, sports clubs, and russ groups so they can resell them and keep a 35–52% margin via personalized webshops.
- Ownership category
- akta.pro rank
Dugnaden industry classification
Industry- Product category
- Fundraising Products and Supplies
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Household Paper Multipacks & Value Packs (CRAJAFAI)
- akta.pro secondary industry
- Buying Clubs & Community Bulk Purchasing Co-ops (CRAHALAE)
Keywords
Where Dugnaden is headquartered
LocationHeadquarters
- HQ city
- Nøtterøy
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Dugnaden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product sales to dugnad groups: Dugnaden sells consumer products (toilet paper, kitchen rolls, firelighters, first aid kits, socks) to school classes, sports clubs, and Russian groups at wholesale prices. Groups resell to end consumers at recommended retail prices, keeping the profit margin (35–52% per product). Dugnaden generates revenue on the wholesale margin. Payment terms include 14-day payment deadline after delivery, with no upfront payment required from the group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General product pricing — one-time wholesale purchase with recommended retail price |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dugnaden product offering
Product offeringCore offering
Dugnaden supplies consumer household products — Swan ecolabel-certified toilet paper, kitchen rolls, paper towels, firelighters, fire blankets, first aid kits, and socks — at wholesale prices to Norwegian school classes, sports clubs, and russ groups for fundraising resale. The company provides each group with a personal branded webshop, a Mine Sider dashboard for managing orders and tracking profits, physical sales catalogs, free info packages with product samples, and ships from its own Nøtterøy warehouse within 2–7 days on 14-day payment terms with no upfront payment required.
Product overview
Dugnaden.no operates a fundraising platform that enables sports clubs, school classes, and Russian celebration groups (russ) to earn money by selling consumer products. The core product portfolio consists of paper products (toilet paper, kitchen towels, paper towels), socks, firelighters, fire blankets, and first aid kits. The platform provides participating groups with a personal webshop for digital selling and a 'Mine sider' dashboard for order management and profit tracking. The company offers physical catalogs alongside the digital platform, allowing groups to sell both online and door-to-door. Paper products are supplied by professional manufacturers like Essity and are Swan ecolabel certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Mykt toalettpapir (Soft Toilet Paper)
Quantifiable outcome
- Groups earn 75–200 NOK profit per sold product with 35–52% overall margin
- +5 more outcomes
Companies that use Dugnaden
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dugnaden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Dugnaden partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Barnekreftforeningen (Children's Cancer Association of Norway)minorDugnaden.no has partnered with Barnekreftforeningen (Children's Cancer Association of Norway) since 2019. The company acts as a support partner (støttepartner), contributing to the association's work supporting children and young people with cancer in Norway.
- EssitycoreEssity is a professional supplier of paper products (toilet paper, kitchen rolls) to Dugnaden.no. All paper products sourced from Essity are of high quality and carry the Swan ecolabel, providing assurance to both dugnad sellers and end consumers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Dugnaden competitors and assessment
Company assessmentDirect peers
- Sponsor og Spenn: Norwegian fundraising platform targeted at sports clubs and associations offering sponsor and sales-based fundraising. Closely comparable to Dugnaden in serving the same dugnad-driven funding needs of Norwegian sports clubs and youth organizations.
- Booster (Booster enterprises): US-based fundraising company that helps schools and groups sell products (cookie dough, gift wrap, snacks) for fundraising. Most directly comparable to Dugnaden in product-based fundraising through wholesale-supply-to-groups model.
Broad incumbents
- RallyUp: Online fundraising platform that supports product-based and donation-based campaigns for schools, clubs, and nonprofits. Comparable in enabling groups to run their own branded sales/donation campaigns, though broader in geography and campaign types than Dugnaden.
- Funraise: Nonprofit and school fundraising software platform that includes branded donation pages, peer-to-peer campaigns, and event tools. Comparable as a fundraising infrastructure layer that empowers groups to run their own campaigns, though more oriented toward monetary donations than physical product sales.
Emerging players
- Givebutter: Modern fundraising platform offering donation pages, events, auctions, and peer-to-peer campaigns. Comparable as a digital fundraising enablement layer for groups, though without the consumer-product fulfillment infrastructure that Dugnaden provides.
- 99pledges: Peer-to-peer fundraising platform built primarily for schools, teams, and booster clubs. Comparable in serving the same school-class and sports-club fundraising use cases that Dugnaden addresses in Norway.
Regional players
- Easyfundraising: Cashback-based fundraising platform where shoppers raise money for causes through online purchases. Conceptually comparable as a group-supporting fundraising platform, though operating via cashback commissions rather than direct product sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dugnaden social profiles
Digital presenceDugnaden compliance and trust
Trust signalCompliance1 record
Dugnaden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dugnaden leadership team
Management profileNumber of profiles
Dugnaden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dugnaden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dugnaden
What does Dugnaden do?
Dugnaden supplies consumer household products — Swan ecolabel-certified toilet paper, kitchen rolls, paper towels, firelighters, fire blankets, first aid kits, and socks — at wholesale prices to Norwegian school classes, sports clubs, and russ groups for fundraising resale. The company provides each group with a personal branded webshop, a Mine Sider dashboard for managing orders and tracking profits, physical sales catalogs, free info packages with product samples, and ships from its own Nøtterøy warehouse within 2–7 days on 14-day payment terms with no upfront payment required.
Is Dugnaden a public or private company?
Dugnaden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dugnaden founded?
Dugnaden was founded in -1. It employs 1 to 10 people.
Where is Dugnaden based?
Dugnaden is headquartered in Nøtterøy, Norway, in the Europe region.
How does Dugnaden make money?
One revenue line is on record: product sales to dugnad groups.
Who are Dugnaden's main competitors?
Direct peers on record are Sponsor og Spenn and Booster (Booster enterprises). Broad incumbents are RallyUp and Funraise. Emerging players are Givebutter and 99pledges. Easyfundraising is listed as a regional player.
Does Dugnaden have an API?
No public API is recorded for Dugnaden.
What industry is Dugnaden in?
Dugnaden's product category is Fundraising Products and Supplies. Its primary akta.pro industry code is CRAJAFAI, Household Paper Multipacks & Value Packs, with a secondary code of CRAHALAE, Buying Clubs & Community Bulk Purchasing Co-ops. Its SIC code is 5141.