Kids'Skills

What Kids'Skills does

Kids'Skills is a solution-focused methodology and product business targeting children's behavioral and emotional challenges, operated out of Helsinki, Finland by Furman Training & Consulting Ltd. and founded by Ben Furman. The company serves three primary persona segments — parents, teachers/educators, and child and family professionals (psychologists, therapists, social workers) — and to a lesser extent schools and educational institutions. Its core philosophy reframes children's problems as skills to learn rather than deficits to fix, rooted in solution-focused therapy principles.

The product portfolio spans a free multilingual mobile handbook app on AppStore and Google Play, specialized apps for specific use cases (Anxious Andy Worry Buster, Witty Winnie/Savvy Sammy for bullying response), the Steps of Responsibility program based on restorative justice, the Muksuvelho Bam computer program for guided child conversations, picture books and solution stories, and a newly launched AI-powered app on Studio.com that generates personalized learning plans and content. Content has been published in 20+ languages (Finnish, Swedish, German, Spanish, Dutch, Danish, Russian, Chinese, Arabic, Polish, Japanese, Norwegian, French, among others), and an international directory lists certified coaches across 30+ countries.

Revenue is generated through a diversified mix — freemium mobile apps, one-time book sales via publishers such as Carl Auer Verlag, coach certification fees, online training subscriptions through Kids'Skills Academy, and software sales (Muksuvelho Bam). The go-to-market relies on YouTube content in 20 languages, Facebook presence, partner-driven distribution via national representatives (e.g., ILK Germany / Ich Schaff's), and a channelled coach network. The company is private, has no disclosed external funding, and appears self-sustaining through operational revenues.

Name

Kids'Skills

Legal name

Kids'Skills

Website

https://www.kidsskills.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids'Skills is a Helsinki-based solution-focused methodology company helping children overcome behavioral and emotional challenges through mobile apps, books in 20+ languages, an AI-powered learning app, and an international network of certified coaches serving parents, teachers, and child professionals.

Ownership category

akta.pro rank

Product category

Children's Behavioral and Emotional Support Apps

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)

akta.pro secondary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• Children mental health apps
• Solution-focused therapy
• Parenting education programs
• Children behavior coaching
• Restorative justice education

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Distribution: Free multilingual mobile handbook available on AppStore and Google Play. Additional specialized apps (Worry Buster, Bullying response) provided free or at low cost.
2. Book Sales: Kids'Skills books published in multiple languages (Finnish, Swedish, German, Spanish, Dutch, Danish, Russian, Chinese, Arabic, Polish, Japanese, Norwegian, French). Sold through Ben Furman's website and publishers like Carl Auer Verlag.
3. Coach Certification Program: Certified Kids'Skills coach training program. Individuals who complete accredited training and assignments can become certified coaches listed in international directory.
4. Kids'Skills Academy Training: Online training leading to certification, offered through Kids'Skills Academy website (kidsskillsacademy.com).
5. Muksuvelho Bam Software: CD-based software program sold through authorized retailers, including versions for breaking bad habits and overcoming fears.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Kids'Skills develops and distributes a solution-focused methodology and supporting digital products (mobile apps, computer software, AI-powered learning platform, picture story books, and certified training programs) that help children aged roughly 4-12 overcome behavioral, emotional, and social challenges such as worries, anxieties, nightmares, tantrums, and verbal bullying, while also teaching responsibility through the Steps of Responsibility program. The offerings are aimed at parents, teachers, and child/family professionals, and are delivered through multilingual mobile apps (AppStore/Google Play), an AI app on Studio.com, certified coach directories, and international book publishers.

Product overview

Kids'Skills is a solution-focused approach for helping children overcome problems, consisting of multiple products and programs. The portfolio includes: the Kids'Skills App (mobile handbook available on AppStore and Google Play), specialized apps like Anxious Andy Worry Buster and Witty Winnie and Savvy Sammy for addressing specific childhood challenges, the Steps of Responsibility program for teaching accountability, the Muksuvelho Bam computer program for guided problem-solving conversations with children, Kids' Skills for Parents training courses, and a new AI-powered app on Studio.com that generates personalized learning plans and creates solution stories. The ecosystem also includes coach certification programs, solution story picture books, and published books across multiple languages.

Differentiator

Problem solved

Functional benefit

Brands

• Kids'Skills App: Multilingual free mobile handbook of Kids'Skills covering common children's problems and approaches
• Anxious Andy Worry Buster
• Witty Winnie and Savvy Sammy
• Steps of Responsibility
• Kids' Skills for Parents
• Kids'Skills Coach Certification
• Kids'Skills Academy
• Muksuvelho Bam

Products and services

• Kids'Skills App Free multilingual mobile handbook providing guidance on common children's problems and how to approach them with the solution-focused Kids'Skills method; available for phones and tablets on AppStore and Google Play.
• Anxious Andy Worry Buster Interactive program for adults to use with children to help overcome unfounded worries and anxious thoughts; users pick worries from a list, give them to Andy, and select helpful thoughts to overcome the worry, with custom worry input.
• Witty Winnie and Savvy Sammy App helping children learn to respond to name-calling and verbal bullying in a smart, witty or silly manner; Winnie supports younger children and Sammy supports older children.
• Steps of Responsibility Solution-focused method for helping children and young persons take responsibility for their wrongdoings, based on principles of restorative justice with six steps: Admitting, Understanding, Apologizing, Making Up, Promising, and Caring for Others; includes a digital apology letter composer.
• Kids' Skills for Parents Solution-focused parent training course for parents, grandparents, and educators consisting of five sessions covering praising children, getting children to listen, collaborating with caregivers, using Kids' Skills at home, and positive alternatives to punishment.
• Kids'Skills Coach Certification Certified training program enabling coaches to work with children to help them overcome diverse challenges and to guide parents and professionals in using the Kids'Skills method; graduates are listed in the international and national certified coach directories.
• Solution Stories / Picture Books Picture books telling stories of children who found ways to overcome problems such as nightmares, tantrums, and making amends after wrongdoing; available in multiple languages on the Kids'Skills website.
• Muksuvelho Bam (BAM) Computer program based on Kids'Skills that helps children aged 4-12 overcome problems through guided 30-60 minute conversations with adult supervision; available in versions for breaking bad habits and overcoming fears, with music, sound effects, and personalized printable letters and certificates; sold on CD through authorized retailers.
• Kids'Skills AI App AI-powered app on Studio.com aimed at parents, teachers, and people working with children and families; it creates personalized learning plans, delivers daily bite-sized lessons, gives learning assignments, converses with users, answers questions, and writes encouragement letters and enchanting solution-stories for children.

Quantifiable outcome

• Children learn to overcome unfounded worries through the Worry Buster app's interactive approach
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Furman Training & Consulting Ltd.coreStrategic or Co-development PartnerBen Furman's primary company entity managing Kids'Skills methodology. Provides contact point ([email protected]) and distributes books, training, and certification programs worldwide.
• Brief Therapy Institute, HelsinkicoreStrategic or Co-development PartnerCo-developed Steps of Responsibility program with Ben Furman. Also known as Lyhytterapiainstituutti Oy, Helsinki, Finland. Produced by Tapani Ahola alongside Ben Furman.
• Kids'Skills AcademycoreStrategic or Co-development PartnerOnline training platform (kidsskillsacademy.com) providing certification programs for Kids'Skills coaches. Offers online training leading to certification.
• ILK (Institut für Lösungsfokussierte Kurzberatung)majorChannel Partner/ Reseller/ DistributorGerman-language representative for Kids'Skills (operating as 'Ich Schaff's'). Organizes workshops with Ben Furman throughout Germany. Website: loesungsfokussiert.de
• Carl Auer VerlagminorChannel Partner/ Reseller/ DistributorGerman publisher distributing Kids'Skills/Ich Schaff's books and materials through their web shop (carl-auer.de).
• European Commission - CONNECT InitiativeminorStrategic or Co-development PartnerSteps of Responsibility English translation supported by European Commission - Directorate General for Education and Culture - CONNECT Initiative for Mental Health Promotion of Children and Young People and Combating Violent Behaviour of Girls and Boys (CONNECT fi-006).
• Finnish National Board of EducationminorStrategic or Co-development PartnerSteps of Responsibility program originally published and promoted by the Finnish National Board of Education (OPH). Part of 'Healthy Self-Esteem' project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple P (Positive Parenting Program): Evidence-based parenting program delivered through practitioner training, books, and digital tools across many countries. Closely comparable to Kids'Skills in targeting parents and professionals with a structured child-behavior methodology plus international practitioner network.
• Incredible Years: Series of parent, teacher, and child training programs for behavioral and emotional problems in young children. Comparable to Kids'Skills in offering a multi-format (books, training, certified professionals) solution-focused methodology used by parents, teachers, and clinicians.
• 1-2-3 Magic: Widely adopted parenting and classroom behavior management program sold through books, courses, and certified instructors. Comparable methodology-driven approach to Kids'Skills with parallel practitioner training and global book distribution.
• Conscious Discipline: Social-emotional learning and classroom management program with books, courses, and certified instructors serving educators and families. Overlaps with Kids'Skills in providing structured teacher/parent training materials for child behavior.
• GoZen: Digital program of animated lessons and worksheets for kids on anxiety, resilience, and emotional regulation. Comparable digital-first delivery to Kids'Skills' mobile apps and AI platform, aimed at parents and educators.

Broad incumbents

• Second Step (Committee for Children): Large-scale social-emotional learning curriculum for schools, with parent and classroom components. Targets the same teacher and parent segments as Kids'Skills but at much greater institutional scale and with formal SEL curriculum content.
• Headspace for Kids: Mindfulness and emotional-wellness app with a dedicated kids offering from a much larger, well-funded parent platform. Competes for the same parent-and-child anxiety/wellness use case as Kids'Skills' Worry Buster and broader methodology.

Emerging players

• Calm Kids / Smiling Mind: Meditation and well-being app with strong focus on school and family segments in Australia and beyond. Overlaps with Kids'Skills on child emotional regulation and parent/teacher enablement via a digital platform.

Others

• Insight Timer: Large consumer meditation and well-being platform with family/child content and a creator/coach ecosystem. Comparable freemium, coach-driven distribution model to Kids'Skills, though aimed at a broader mindfulness audience.
• Child Mind Institute: Non-profit providing clinical resources, parent guides, and educational content on child mental health. Adjacent to Kids'Skills in serving parents and educators seeking structured advice on children's behavioral and emotional challenges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLAVpnwnZWVJKc5245-jkN5wbCSj0NgZft
• Facebookfacebook.com/pages/Kids-Skills/222368464455035

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids'Skills