My OBGYN

What My OBGYN does

My OBGYN, LLC is an independent obstetrics and gynecology practice headquartered at 18503 Pines Blvd, Suite 211, Pembroke Pines, Florida. The practice was founded and is led by Dr. Helen Salsbury, M.D., FACOG, whose clinical career spans more than four decades and includes the early adoption of laparoscopic gynecologic surgery in 1986. The clinical team comprises four providers — Dr. Salsbury, Anne Salsbury (PA-C), Ashley Gibson (CNM/ARNP), and Selena Hodgers (DNP/APRN-BC) — delivering women's healthcare across the full OB/GYN continuum: well-woman exams, obstetrics including VBAC, the practice's branded "Gentle Gynecology" service, in-office surgery, robotic-assisted minimally invasive surgery, menopause management, family planning, STD testing, and bioidentical hormone therapy. The practice operates a single clinic site and draws patients from the broader Pembroke Pines and South Florida metropolitan area; its public reputation is reflected in a 4.92/5 Google rating across 74 reviews.

The practice's service capability is built on third-party clinical and operational technology rather than proprietary software. Clinical platforms include the da Vinci robotic surgery system for minimally invasive gynecologic procedures, the INMODE EmpowerRF system (VTone, FormaV, Morpheus8) for women's wellness and intimate-health treatments, and BioTE for bioidentical hormone pellet therapy. Patient-facing workflow tools include Klara for online appointment scheduling and ema.md for payment processing. My OBGYN does not develop, license, or resell proprietary technology, and there is no indication of in-house software, AI/ML models, or data assets.

The business model is fee-for-service professional medical revenue. The practice contracts in-network with most major insurance plans and offers self-pay options for services outside coverage, including the BioTE and INMODE service lines which are typically reimbursed as cash-pay wellness offerings. Patient acquisition is driven by direct-to-consumer marketing through the practice website and local search presence rather than enterprise contracts, referral networks, or payer partnerships. Revenue is therefore a function of individual patient encounter volume, obstetric panel size, and surgical throughput at the Pembroke Pines clinic.

Name

My OBGYN

Legal name

My OBGYN, LLC

Website

https://myobgynonline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

My OBGYN is an independent obstetrics and gynecology practice in Pembroke Pines, Florida, led by Dr. Helen Salsbury. It serves South Florida patients with obstetrics, gynecology, robotic surgery, menopause management, and bioidentical hormone therapy through a four-provider team.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Office-Based Surgery (OBS) / In-Office Procedure Suites (HLAFAIAD)

Keywords

• Obstetrics gynecology services
• Women's healthcare
• Prenatal care
• Gynecological surgery
• Menopause management

Headquarters

HQ city

Pembroke Pines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Healthcare Services: The practice generates revenue through comprehensive obstetric and gynecological healthcare services including well-woman exams, prenatal care, childbirth services, gynecological procedures, and in-office surgeries. Revenue is primarily collected through insurance reimbursements as the practice accepts most major insurance plans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

My OBGYN is an independent obstetric and gynecology medical practice in Pembroke Pines, Florida, providing comprehensive women's healthcare services including well-woman exams, prenatal care, childbirth (including VBAC), minimally invasive robotic and laparoscopic gynecological surgery, menopause management, family planning, STD testing, bioidentical hormone replacement therapy, and INMODE wellness treatments. The practice delivers care directly to patients in-office under an insurance-based revenue model.

Product overview

My OBGYN is an independent OB-GYN practice in Pembroke Pines, Florida offering comprehensive women's health services. The practice provides a unified suite of obstetric and gynecological care services including Well Woman Exams, Obstetrics & VBAC, Gentle Gynecology, Health & Wellness, In-Office Surgery & Procedures, Robotic and Laparoscopic Surgery, Family Planning, Menopause Management, STD Testing, Bioidentical Hormone Pellets, and INMODE treatments. The practice utilizes advanced technologies including da Vinci robotic surgery, laparoscopy, and the INMODE EmpowerRF platform for minimally-invasive treatments. Primary providers include Dr. Helen Salsbury (M.D. FACOG), Anne Salsbury Company (PA-C), Ashley Gibson (CNM, ARNP), and Selena Hodgers (DNP, APRN-BC).

Differentiator

Problem solved

Functional benefit

Products and services

• Well Woman Exam Comprehensive annual physical exam focused on women's unique medical and health needs, including medical evaluations, screenings, menopause management, birth control, and family planning services, for women of all ages seeking preventive gynecological care.
• Obstetrics & VBAC Prenatal care and obstetric services including VBAC (vaginal birth after C-section) options for pregnant women in South Florida, with regular prenatal exams, high-risk pregnancy management, and delivery services.
• Gentle Gynecology Compassionate gynecological care using special techniques to maximize comfort during pelvic exams, Pap smears, and treatments, with heated metal speculums and a chaperone present during exams.
• Health & Wellness Comprehensive health and wellness services including well-woman exams, osteoporosis screening, menopause management, family planning, STD testing, and holistic and functional medicine approaches.
• In-Office Surgery & Procedures Diagnostic and treatment procedures performed in-office including hysteroscopy, colposcopy, endometrial biopsy, saline infusion sonogram, IUD insertion, mole removal, vulvar reduction, pain-free circumcision, Botox, polypectomy, and incision/drainage of cysts.
• Robotic and Laparoscopic Surgery Minimally-invasive surgical techniques using da Vinci robotic surgery and laparoscopy for hysterectomy, oophorectomy, myomectomy, endometriosis treatment, and other gynecological procedures with faster recovery and fewer risks.
• Family Planning Complete range of birth control options including pills, IUDs, diaphragms, arm implants (Nexplanon), female condoms, and tubal ligation, plus pre-pregnancy counseling services.
• Menopause Management Treatment for menopause symptoms including hormone replacement therapy (HRT), bio-identical hormones, holistic approaches, diet and exercise guidance, and medication for symptom relief.
• STD Testing Comprehensive STD/STI testing services including testing for chlamydia, gonorrhea, genital herpes, HPV, HIV, syphilis, and trichomoniasis, with urinalysis, blood tests, and swabs.
• Bioidentical Hormone Pellets BioTE bioidentical hormone replacement therapy (BHRT) using pellet implants approximately the size of a grain of rice, inserted into the skin of the upper buttocks or hip, releasing hormones steadily over three to four months.
• INMODE (EmpowerRF Platform) Multi-functional platform delivering women's wellness therapies including VTone (intravaginal EMS for pelvic floor muscles), FormaV (volumetric deep heating), Morpheus8 (fractional microneedling), and Morpheus8 Body for subdermal adipose tissue treatment.

Quantifiable outcome

• Faster recovery times with minimally invasive robotic and laparoscopic surgery compared to traditional open surgery
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Women's Health USA: Management services organization partnering with OB/GYN practices to provide operational, billing, and growth support. Comparable as an adjacent women's-health platform and potential acquirer/partner for an independent OB/GYN practice.
• Cleveland Clinic Florida: Academic medical center with a major Florida campus in Weston, offering OB/GYN, maternity, and women's wellness services. Competes for South Florida patients seeking comprehensive women's health under a single brand.
• Baptist Health South Florida: Regional health system with extensive hospital and outpatient OB/GYN coverage across South Florida. Comparable as a large incumbent providing obstetric, gynecologic, and surgical services in the same geography as My OBGYN.
• Memorial Healthcare System: Large South Florida health system operating multiple hospitals and outpatient sites in the Pembroke Pines / Hollywood / Broward County area. Competes for the same OB/GYN patient base via employed-physician groups and hospital-based obstetric services.
• Unified Women's Healthcare: National management services organization and consolidated platform supporting independent OB/GYN practices. Comparable as both a competitor (when owning affiliated practices) and as a potential roll-up acquirer of My OBGYN.
• HCA Florida Healthcare: Operates numerous hospitals and affiliated physician practices across Florida, including maternity and gynecologic service lines. Competes for the same insured South Florida patient base and has substantially greater scale and capital.

Direct peers

• Women's Care Florida: Large multi-location OB/GYN physician group operating across Florida with a similar mix of obstetric, gynecologic, surgical, and wellness services. Closest direct competitor to My OBGYN within the same Florida market.
• OB Hospitalist Group (OBHG): National OB/GYN hospitalist company staffing labor-and-delivery and obstetric emergency coverage at hospitals nationwide. Comparable because it operates in the same OB service-line category, although its delivery model (hospital-based vs. My OBGYN's office-based) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My OBGYN