AA Traveller

Name

AA Traveller

Legal name

New Zealand Automobile Association (Incorporated)

Website

https://aa.co.nz

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

AA Traveller is the travel booking subsidiary of the New Zealand Automobile Association (AA), offering accommodation, activities, and travel insurance to AA's 1.1 million personal members and business fleet customers across New Zealand.

Ownership category

akta.pro rank

Product category

Travel Booking Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Travel booking services
• Accommodation booking
• Activity reservations
• Travel insurance
• Member travel deals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: AA generates revenue from membership subscriptions including Standard, Associate, Youth, AA Plus, AA Motorhome Plus, and Gift Membership tiers. Personal membership supports 1.1 million members.
2. Travel Services Commission: AA Traveller generates revenue through commissions on accommodation bookings, activity bookings, and travel insurance products sold to members.
3. Roadside Assistance Services: Emergency road service provided as a core membership benefit, with additional services like battery replacement, auto glass repair, and towing through AA Approved Repairers.
4. Insurance Products: Car insurance, contents insurance, home insurance, health insurance, life insurance, pet insurance, and travel insurance offered through AA.
5. Vehicle Services: Revenue from AA Auto Centres, vehicle inspections, pre-purchase inspections, Warrant of Fitness (WoF), and driving school services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

AA Traveller is the travel services arm of the New Zealand Automobile Association, providing AA members with accommodation booking, activity and experience booking, and travel insurance distribution via the AA website and mobile app. The service is positioned as a member benefit within the broader AA ecosystem that also includes roadside assistance, vehicle services, driver licensing, and insurance products, and it monetizes primarily through commissions earned on third-party travel bookings while leveraging the underlying AA membership subscription.

Product overview

AA Traveller is a travel booking service within the New Zealand Automobile Association's broader membership ecosystem. It operates as part of AA's member benefits program, offering travel-related services including accommodation booking, activity/experience booking, and travel insurance. The service is integrated with AA's membership tier, providing exclusive discounts and deals to AA members as part of their overall membership benefits package that includes roadservice, car maintenance, driving school, insurance, and home services.

Differentiator

Problem solved

Functional benefit

Brands

• AA Auto Centres: Vehicle maintenance and repair service centres operated by AA
• AA Driving School
• AA Home Response
• AA Money
• AA Roadservice

Products and services

• AA Traveller

Quantifiable outcome

• AA Roadservice won the Readers Digest Quality Service Excellence Gold Award for Roadservice 10 years consecutively
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core.

• SpecsaverscoreGTM or Marketing PartnerAA Member Benefit partner offering free eye tests worth $60 every two years for AA members. Part of the 45+ member discount program.
• Auckland Theatre CompanycoreGTM or Marketing PartnerAA Member Benefit partner providing 15% discount on tickets to Auckland Theatre Company shows. Part of exclusive member entertainment discounts.
• MolemapcoreGTM or Marketing PartnerAA Member Benefit partner offering 20% discount on Skin Check, Skin Check+, or Full Body MoleMap services at MoleMap clinics.
• Waka Kotahi NZTAcoreStrategic or Co-development PartnerAA operates as an official Waka Kotahi NZTA agent for driver licensing services including licence renewals, replacements, international driving permits, and overseas licence conversions.
• RealMecoreTechnology or IntegrationAA offers RealMe verified identity services as part of its identity verification offerings, enabling secure online identity verification for government services.
• AA Approved Repairers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of approved automotive repairers throughout New Zealand providing quality-assured repair services for AA members requiring vehicle repairs.
• AA Preferred DealerscoreChannel Partner/ Reseller/ DistributorNetwork of preferred vehicle dealers offering AA members preferential pricing and quality-assured purchasing options for buying and selling vehicles.
• AA Auto Glass NetworkcoreChannel Partner/ Reseller/ DistributorNational network of AA Auto Glass repairers providing windscreen and automotive glass replacement and repair services across New Zealand.
• AA Defensive Driving Course ProviderscoreChannel Partner/ Reseller/ DistributorLicensed providers delivering AA Defensive Driving Courses across New Zealand, including community centres, schools, and dedicated training venues.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency with dominant accommodation inventory. It competes broadly with AA Traveller for accommodation bookings in New Zealand and globally, with vastly larger inventory and member price advantages.
• American Automobile Association (AAA): AAA is the US motoring association offering roadside assistance, insurance, and travel agency services to its 60M+ members. It is the largest global analogue of the NZ AA's integrated member-and-travel model, with a much broader scale and US-focused travel offering.
• Expedia: Expedia is a global online travel agency offering flights, hotels, car hire, and packages. It competes broadly with AA Traveller in NZ accommodation and activity bookings, leveraging far larger marketing budgets and global inventory partnerships.
• The Automobile Association (UK): The AA (UK) is the British equivalent of the NZ Automobile Association, offering roadside assistance, insurance, and travel services to UK members. It is structurally comparable as a member-based motoring organization with integrated travel services, although operating in the UK market.

Regional players

• Air New Zealand Holidays: Air New Zealand Holidays is the packaged travel arm of NZ's flag carrier, offering flights, accommodation, and tours. It is comparable to AA Traveller as a NZ-domestic packaged travel provider but with the structural advantage of bundled air inventory.
• RAC (Western Australia/RACV/RACQ): RAC is the Western Australian motoring association offering roadside assistance, insurance, and travel services to members. It is comparable as an Australasian member-based motoring organization with travel services, although operating in a different geography.

Direct peers

• Orbit Travel: Orbit Travel is a New Zealand-based travel agency offering flights, accommodation, cruises, and packaged holidays. It is comparable to AA Traveller as a mid-sized NZ retail travel agency competing for domestic travel bookings and operating a similar commission-driven model.
• House of Travel: House of Travel is one of New Zealand's largest retail travel agency chains, offering accommodation, tours, cruises, and travel insurance to NZ consumers. It is the most direct competitor to AA Traveller within the domestic NZ travel agency market, competing for the same customer segment through storefronts and digital channels.
• helloworld Travel: helloworld is an Australia/New Zealand travel agency network offering retail travel services including accommodation, tours, cruises, and insurance. Its NZ operations directly compete with AA Traveller for domestic travel bookings and offer similar bundled travel insurance products.
• Webjet (NZ operations): Webjet is an Australasian online travel agency offering flight, hotel, and package bookings in both Australia and New Zealand. It competes directly with AA Traveller in the NZ online booking market and represents the digital OTA model AA Traveller must compete with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/welovenz
• YouTubeyoutube.com/@AANewZealand
• Facebookfacebook.com/aa.co.nz
• LinkedInlinkedin.com/company/new-zealand-automobile-association-nzaa-
• Instagraminstagram.com/aa_new_zealand

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AA Traveller