NOVELAN
NOVELAN, founded in 2001 and based in Kasendorf, Germany, is a brand of ait-deutschland GmbH that designs and manufactures air/water, brine/water, large-scale, and domestic hot water heat pumps using R290/R32 natural refrigerants for residential and light-commercial customers in the DACH region, distributed via certified trade partners alongside warranty, maintenance, and HEMS subscription services.
- Company typePrivate
- Founded2001
- HeadquartersKasendorf, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOVELAN does
NOVELAN, founded in 2001 and headquartered in Kasendorf, Germany, is a heat-pump and cool-energy systems brand operated by the private German company ait-deutschland GmbH. It designs, manufactures, and distributes a portfolio of air/water, brine/water, large-scale, and domestic hot water heat pumps for residential and light-commercial customers, with deployments across Germany, Austria, and Switzerland. Technical differentiators include the early adoption of R290 and R32 natural refrigerants, inverter-driven compressor technology, Smart Grid Ready interfaces, and BACnet/Modbus TCP building-automation compatibility, positioning the lineup ahead of the EU F-Gas phasedown and the emerging demand-response requirements in the DACH market.
NOVELAN's business model combines hardware sales through a network of certified Fachpartner trade installers with an expanding layer of recurring services, including extended warranty, device insurance, maintenance contracts, and Home Energy Management System (HEMS) subscriptions such as Solar Manager. Revenue mechanics are anchored on unit shipments of capital-equipment heat pumps priced into installer channels, with a deliberate shift toward multi-year service and software subscriptions to raise customer lifetime value. Recent product cadence, including the Helox 21 in 2025 and the WSV 6.3, SICV 6.3, and Solar Manager HEMS in 2024, indicates active portfolio renewal and an ecosystem-oriented roadmap, while the brand continues to operate without disclosed AI/ML capabilities, public funding rounds, or acquisition activity.
NOVELAN firmographics
Firmographics- Name
- NOVELAN
- Legal name
- NOVELAN - eine Marke der ait-deutschland GmbH
- Website
- https://novelan.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NOVELAN, founded in 2001 and based in Kasendorf, Germany, is a brand of ait-deutschland GmbH that designs and manufactures air/water, brine/water, large-scale, and domestic hot water heat pumps using R290/R32 natural refrigerants for residential and light-commercial customers in the DACH region, distributed via certified trade partners alongside warranty, maintenance, and HEMS subscription services.
- Ownership category
- akta.pro rank
NOVELAN industry classification
Industry- Product category
- Heat Pumps
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Heat Pumps (Air/Water/Ground Source) (IMAHAKAF)
- akta.pro secondary industries
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)
Keywords
Where NOVELAN is headquartered
LocationHeadquarters
- HQ city
- Kasendorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOVELAN business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Heat Pump Unit Sales: Primary revenue from manufacturing and selling heat pump units including air/water, brine/water, large-scale, and domestic hot water heat pumps along with accessories
- Extended Warranty (IBN 5+): Five-year manufacturer warranty extension sold through installers and contractors
- Heat Pump Insurance: Connection insurance through partner Arctic, offering up to 15 years of protection after warranty period. Initial year costs 149 EUR including 19% insurance tax
- Maintenance Services: Annual maintenance services performed by manufacturer, including maintenance contracts and one-time maintenance offerings
- Solar Manager HEMS: Home Energy Management System with annual license fees (20-60 EUR/year) and activation fees (255-390 EUR) for remote energy management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HEAT PUMP Package - Focus on heat pump integration without battery storage |
| Subscription | Annual | BASIC Package - Integration of heat pump, battery storage, heating element, wallbox, smart meter and more |
| Subscription | Annual | PREMIUM Package - Full energy management with assistant, reports, and EV integration |
| Subscription | Annual | Heat Pump Insurance (Arctic Partnership) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
NOVELAN product offering
Product offeringCore offering
NOVELAN manufactures and sells heat pumps for heating, cooling, and domestic hot water preparation, covering residential, commercial, and industrial applications. The portfolio spans air/water, brine/water, large-scale (up to 640 kW), and domestic hot water heat pumps, along with accessories such as control systems, the Home Energy Management System (Solar Manager), and foundations. Products are sold exclusively through certified trade partners in Germany, Austria, and Switzerland, with direct enterprise sales for large-scale developer projects.
Product overview
NOVELAN offers a comprehensive portfolio of heat pump products and systems for residential, commercial, and industrial applications. The product range includes four main categories: Luft/Wasser-Wärmepumpen (air/water heat pumps) with Helox, LADV, LAD, Jabbah, Polaris, LAVS, LAV, LA, LICV, LIV, and LI series; Sole/Wasser-Wärmepumpen (brine/water heat pumps) with WSV, SICV, SIC, and SI series; Großwärmepumpen (large commercial heat pumps) including SIP, LAP, Sculptor, and Naos series; and Brauchwasserwärmepumpen (domestic hot water heat pumps) with BW-S, WIB, and ZLW series. Accessories include WPR-Net and HPC control systems, Solar Manager HEMS, and Helox ground foundation. All products are developed and manufactured in Germany, feature inverter technology for energy efficiency, and support Smart Grid, PV, and building automation integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Helox Series Air/Water Heat Pumps Air/water heat pump series for outdoor installation, available in 5–21 kW models cascadeable up to 84 kW. Features natural refrigerant R290, inverter technology, silent mode, and Smart Grid readiness. Targets residential and commercial applications.
- LADV Series Air/Water Heat Pumps Variable speed air/water heat pumps for outdoor installation in 8–11 kW range. Features whisper-quiet operation, compact design, and silent mode for night operation. Used for residential heating and cooling.
- LAD Series Air/Water Heat Pumps Classic dual air/water heat pump series for 7–11 kW heating demands. Offers powerful, energy-efficient, and whisper-quiet operation for heating and cooling in residential applications.
- Jabbah Series Air/Water Heat Pumps Intelligent compact variable speed air/water heat pumps in 5–7 kW range. Features Monobloc design, plug-and-play USB installation, and modern aesthetics. Targeted at residential installations.
- Polaris Series Air/Water Heat Pumps Air/water heat pump for indoor installation in 4–5 kW range. Provides heating, cooling, and hot water in one system with flexible duct installation options for residential properties.
- WSV Series Brine/Water Heat Pumps Compact brine/water heat pump series for indoor installation in 3–9 kW range. Combines heating, cooling, and hot water preparation with integrated storage for residential buildings.
- WSV 6.3 Brine/Water Heat Pump Compact brine/water heat pump with natural refrigerant R290, flow temperatures up to 75°C, and no exhaust air piping required. Features integrated hot water storage and optional cooling. Targeted at residential indoor installations.
- SICV Series Brine/Water Heat Pumps All-round variable speed brine/water heat pump series in 3–17 kW range. Features intelligent energy management, internet control, and flexible installation options for residential properties.
- SICV 6.3 Brine/Water Heat Pump Brine/water heat pump using natural refrigerant R290 with highest energy efficiency up to A+++. Inverter-controlled with passive cooling in K variants. Designed for residential installations.
- SIC Series Brine/Water Heat Pumps Versatile brine/water heat pump series for single and duplex houses in 5–19 kW range. Features intelligent energy management with time programs and night setback for residential applications.
- SI Series Brine/Water Heat Pumps Compact indoor brine/water heat pump series in 23–30 kW range. Offers robust, neutral design and flexible combination options for renovations and new builds in residential and light commercial applications.
- SIP Series Large Heat Pumps Professional brine/water heat pump series for commercial and industrial applications in 26–69 kW range. Features whisper-quiet operation from 39 dB(A) and cascade capability for larger projects.
- LAP Series Large Heat Pumps Air/water heat pump for large buildings with up to 45 kW output. Features active cooling option, integrated hot water preparation, and cascade capability up to 4 units for commercial and industrial applications.
- Sculptor Series Large Heat Pumps Modular air/water heat pump system for commercial and industrial use up to 180 kW. Features natural refrigerant R290, flow temperatures up to 75°C, and compact cascade installation for commercial and industrial customers.
- Naos Series Commercial Heat Pumps High-capacity commercial heat pump series (70–640 kW) for residential, office, and production buildings. Features R32 refrigerant, Mod-Bus/BacNet interfaces, and three-stage operation for commercial and industrial applications.
- BW-S Series Domestic Hot Water Heat Pumps Domestic hot water heat pumps with integrated 260L drinking water storage. Utilizes waste heat from freezers, dryers, or washing machines for efficient operation in residential settings.
- WIB Series Water/Water Hot Water Heat Pumps Water/water heat pump for hot water production using heating water, district heating, waste heat, or solar thermal as heat source. Provides decentralized hot water supply for residential and commercial customers.
- ZLW Series Supply/Exhaust Air Heat Pumps Supply and exhaust air heat pumps that heat domestic water using exhaust air heat recovery. Features integrated 185L storage for single-family homes with ventilation systems.
- Solar Manager Home Energy Management System Home Energy Management System (HEMS) for intelligent control of heat pumps, PV systems, batteries, wallboxes, and smart meters. Sold as subscription with three pricing tiers: HEAT PUMP, BASIC, and PREMIUM. For residential and commercial energy management.
- Heat Pump Insurance (Arctic Partnership) Insurance coverage for heat pump systems provided through partner Arctic, offering up to 15 years of protection after the manufacturer's warranty period. First year costs 149 EUR including 19% insurance tax with 100 EUR self-deductible per claim (waived with maintenance contract).
- Heat Pump Maintenance Services Annual maintenance services performed by NOVELAN's own customer service, including maintenance contracts and one-time maintenance offerings. Annual service maintenance typically costs between 200–400 EUR depending on heat pump type and scope of work.
- Extended Warranty (IBN 5+) Five-year manufacturer warranty extension sold through installers and contractors for heat pump systems.
Quantifiable outcome
- Up to 70% state subsidy available for heat pump installation
- +5 more outcomes
Companies that use NOVELAN
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
NOVELAN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
NOVELAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arctic InsurancesupportingNOVELAN partners with Arctic Insurance to provide comprehensive insurance coverage for heat pump systems. Arctic offers up to 15 years of full protection starting after the manufacturer's warranty period ends. The insurance covers all mechanical damage to the heat pump with a 100 EUR deductible per claim (waived with maintenance contract). Premium is 149 EUR including 19% insurance tax for the first year after warranty.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
NOVELAN competitors and assessment
Company assessmentDirect peers
- Wolf (aroTHERM competitor): German heating manufacturer with comprehensive heat pump portfolio including air/water and brine/water systems. Direct DACH market competitor with similar installer-channel distribution and product positioning.
- Stiebel Eltron: German heat pump manufacturer with comprehensive residential and commercial portfolio including air/water and brine/water heat pumps. Closest direct competitor to NOVELAN in the DACH market with overlapping product range, trade partner distribution model, and Made-in-Germany positioning.
- NIBE Energy Systems: Swedish heat pump manufacturer with strong DACH presence and comparable product portfolio from residential to large commercial heat pumps. Similar trade partner distribution model and focus on inverter-driven heat pump technology.
- Glen Dimplex / Brötje: Heat pump manufacturer with BWP series competing in DACH residential and commercial heat pump market. Similar product range, channel structure, and target customers as NOVELAN.
- Vaillant (aroTHERM): German heat pump manufacturer with aroTHERM series using natural refrigerant R290, directly overlapping with NOVELAN's R290 portfolio. Comparable installer-channel distribution model and residential-to-commercial segment coverage.
- Viessmann (now Carrier): German-headquartered heat pump and heating system manufacturer with Vitocal range covering air/water, brine/water, and large commercial heat pumps. Comparable in product breadth, target segments (residential to commercial), and German engineering positioning.
Broad incumbents
- Bosch Thermotechnology: Bosch's heating division offers Compress heat pump range across residential and commercial segments. Larger global incumbent with broader HVAC portfolio but directly competes with NOVELAN in DACH heat pump installations through similar Fachpartner channels.
- Daikin Europe: Global HVAC giant with Daikin Altherma heat pump range covering air/water and brine/water systems. Direct competitor in DACH market with strong brand recognition, broader product range, and significant R&D capacity advantage over NOVELAN.
- Mitsubishi Electric (Ecodan): Japanese HVAC manufacturer with Ecodan air/water heat pump range active in DACH. Larger global player with broader HVAC portfolio but directly competes in the residential heat pump segment with NOVELAN.
Regional players
- IDM Energiesysteme: Austrian heat pump manufacturer focused on DACH market with Terra and iPump product ranges. Comparable in mid-market positioning, similar trade partner channel, and overlapping target segments from residential to commercial.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NOVELAN social profiles
Digital presenceNOVELAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVELAN leadership team
Management profileNumber of profiles
Profiles1 record
NOVELAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVELAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVELAN
What does NOVELAN do?
NOVELAN manufactures and sells heat pumps for heating, cooling, and domestic hot water preparation, covering residential, commercial, and industrial applications. The portfolio spans air/water, brine/water, large-scale (up to 640 kW), and domestic hot water heat pumps, along with accessories such as control systems, the Home Energy Management System (Solar Manager), and foundations. Products are sold exclusively through certified trade partners in Germany, Austria, and Switzerland, with direct enterprise sales for large-scale developer projects.
Is NOVELAN a public or private company?
NOVELAN is a private company. It is classified as corporate owned and is currently operating.
When was NOVELAN founded?
NOVELAN was founded in 2001. It employs 1,001 to 5,000 people.
Where is NOVELAN based?
NOVELAN is headquartered in Kasendorf, Germany, in the Europe region.
How does NOVELAN make money?
Five revenue lines are on record. Heat Pump Unit Sales are the primary driver. The others are extended Warranty (IBN 5+), heat Pump Insurance, maintenance Services and solar Manager HEMS.
Who are NOVELAN's main competitors?
Direct peers on record are Wolf (aroTHERM competitor), Stiebel Eltron, NIBE Energy Systems, Glen Dimplex / Brötje, Vaillant (aroTHERM) and Viessmann (now Carrier). Broad incumbents are Bosch Thermotechnology, Daikin Europe and Mitsubishi Electric (Ecodan). IDM Energiesysteme is listed as a regional player.
Does NOVELAN have an API?
No public API is recorded for NOVELAN.
What industry is NOVELAN in?
NOVELAN's product category is Heat Pumps. Its primary akta.pro industry code is IMAHAKAF, Heat Pumps (Air/Water/Ground Source), with a secondary code of HSAOANAD, Heat Pump & Smart HVAC Controller Integration. Its NAICS code is 33341 and its SIC code is 3585.