Go Up Plan
Go Up Plan is a Cairo-based full-service digital marketing agency founded in 2017, offering ten integrated service modules including PPC, SEO, social media, branding, web/app development, OOH advertising, and events for Egyptian SMEs, corporates, and specialized vertical clients.
- Company typePrivate
- Founded2017
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Up Plan does
Go Up Plan is a Cairo-based, full-service digital marketing agency founded in 2017 that operates as a one-stop integrated marketing provider for Egyptian SMEs, corporates, and specialized vertical clients. The firm sells ten discrete service modules covering the full marketing funnel: PPC advertising, performance/CPA campaigns, SEO, social media strategy and management, visual branding, brand identity development, web design, mobile app development, out-of-home (OOH) advertising, and events and activations. Underlying execution relies on mainstream digital marketing technology — Google Ads, Meta Ads, YouTube Ads for paid media; iOS (Swift), Android (Kotlin), Flutter, and React Native for app development — combined with traditional offline channels (billboards, transit, street furniture, live events) for OOH.
The revenue model is professional-services based, with project-based and retainer engagements priced via custom quotes rather than published tiers, and multi-year contracts available. The go-to-market is sales-led enterprise field sales targeting named enterprise logos (Jumia, Fawry, Novartis, Souq, Tropitel, Tatweer, Windrose, among others) alongside mid-market SMB clients, delivered through free strategy sessions, contact forms, phone/WhatsApp outreach, and an organic content marketing engine (blog, Facebook, LinkedIn, Pinterest, YouTube). The company is privately held, bootstrapped with no disclosed external funding, headquartered in New Maadi, Cairo, and led by a four-person visible leadership team (CEO/Co-Founder Jessica Martin, Marketing Head Wiliam Carter, Development lead Blake White, HR lead Stephanie Kale) within an 11-50 employee band. Operating geography is Egypt, with a stated MENA regional footprint.
Go Up Plan firmographics
Firmographics- Name
- Go Up Plan
- Legal name
- Go Up Plan
- Website
- https://goupplan.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Up Plan is a Cairo-based full-service digital marketing agency founded in 2017, offering ten integrated service modules including PPC, SEO, social media, branding, web/app development, OOH advertising, and events for Egyptian SMEs, corporates, and specialized vertical clients.
- Ownership category
- akta.pro rank
Go Up Plan industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
Keywords
Where Go Up Plan is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Go Up Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Full-funnel marketing services including PPC advertising, SEO, social media management, performance campaigns, visual branding, brand identity development, web design, mobile app development, OOH advertising, and events/activations. Primarily project-based and retainer engagements for enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Go Up Plan product offering
Product offeringCore offering
Go Up Plan is a full-service digital marketing agency that delivers integrated marketing solutions from creative strategy to conversion for business clients. The agency offers 10 core services including PPC advertising, performance campaigns (CPA), SEO, social media strategy and management, visual branding, brand identity development, web design, mobile app development, OOH advertising, and events/activations. Services are sold as project-based and retainer engagements, with tailored strategies across verticals such as real estate, tourism, e-commerce, fashion, and medical sectors.
Product overview
Go Up Plan is a full-service digital marketing agency offering an integrated portfolio of 10 distinct service modules spanning the marketing funnel from creative strategy to conversion. The core offerings include PPC Advertising and Performance Campaigns (CPA) for paid media, SEO and Social Media Strategy for organic growth, Visual Branding and Brand Identity Development for brand building, Web Design and Mobile App Development for digital product creation, and OOH Advertising and Events & Activations for offline marketing. The agency positions itself as an all-in-one marketing solutions provider, combining creative services with data-driven performance marketing across both digital and traditional channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 250% increase in website traffic for clients
- +1 more outcomes
Companies that use Go Up Plan
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles6 records
Go Up Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Go Up Plan partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Go Up Plan competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global creative and advertising agency network with established MENA operations offering full-service brand, digital, and media services across Egypt and the wider region. Directly comparable as a full-service competitor targeting the same enterprise client base.
- VMLY&R: Global brand and customer experience agency with MENA footprint combining creative, commerce, and digital marketing capabilities. Directly comparable as a full-service agency serving enterprise clients.
- WPP: Largest global advertising holding company with extensive MENA agency network operations including Ogilvy, VMLY&R, and GroupM. Competes for the same enterprise client mandates in Egypt and the region.
- Leo Burnett: Global creative agency network with MENA operations offering brand-building, digital, and integrated campaign services. Comparable as a full-service competitor targeting Egyptian enterprise and regional brands.
- Publicis Groupe: Global advertising holding company with significant MENA presence spanning creative, media, digital, and PR services. Competes with Go Up Plan for enterprise marketing budgets across the same verticals.
- Havas: Global advertising group with creative, media, and health communications networks operating in MENA. Comparable as a full-service integrated competitor for similar client verticals.
- Dentsu: Global advertising group operating creative, media, and CXM services across MENA. Comparable as an integrated full-service competitor for enterprise clients seeking end-to-end marketing solutions.
- TBWA: Global creative disruption agency network with operations across the Middle East offering integrated brand and digital services. Comparable to Go Up Plan's full-service creative and digital offering for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Go Up Plan social profiles
Digital presenceGo Up Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Up Plan leadership team
Management profileNumber of profiles
Profiles4 records
Go Up Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Up Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Up Plan
What does Go Up Plan do?
Go Up Plan is a full-service digital marketing agency that delivers integrated marketing solutions from creative strategy to conversion for business clients. The agency offers 10 core services including PPC advertising, performance campaigns (CPA), SEO, social media strategy and management, visual branding, brand identity development, web design, mobile app development, OOH advertising, and events/activations. Services are sold as project-based and retainer engagements, with tailored strategies across verticals such as real estate, tourism, e-commerce, fashion, and medical sectors.
Is Go Up Plan a public or private company?
Go Up Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Up Plan founded?
Go Up Plan was founded in 2017. It employs 11 to 50 people.
Where is Go Up Plan based?
Go Up Plan is headquartered in Cairo, Egypt, in the Africa region.
How does Go Up Plan make money?
One revenue line is on record: digital Marketing Services.
Who are Go Up Plan's main competitors?
Broad incumbents on record are Ogilvy, VMLY&R, WPP, Leo Burnett, Publicis Groupe, Havas, Dentsu and TBWA.
Does Go Up Plan have an API?
No public API is recorded for Go Up Plan.
What industry is Go Up Plan in?
Go Up Plan's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.