iStore

What iStore does

iStore is a Portugal-based Apple Premium Partner and Authorized Service Provider founded in 2009 and headquartered in Perafita. The company retails the full Apple product lineup — Mac, iPhone, iPad, Apple Watch, AirPods, and Apple TV — alongside accessories, and operates a multi-channel distribution model comprising physical retail stores across Portugal, an e-commerce site, and direct ordering via WhatsApp. Headcount is reported in the 11–50 range, supporting a lean but multi-location retail footprint.

The business model combines transactional hardware resale with a layered services portfolio designed to capture recurring revenue and increase customer lifetime value. Service lines include technical support and repairs performed under Apple Authorized Service Provider status, the Retomas trade-in program, AppleCare+ distribution, financing partnerships with Klarna and SeQura, the paid iStore Plus loyalty membership, and the iStore CARE benefits package. The company also operates distinct sub-brands: iStore Pro for B2B customers (offering Pro Renting and Pro CARE), and Educação Plus for the education segment.

iStore serves three primary customer segments: individual consumers transacting through retail and e-commerce, business customers via the iStore Pro vertical, and education-sector buyers (students and teachers) through Educação Plus. The company holds no proprietary technology; its value proposition rests on authorized access to Apple's product and service ecosystem, physical retail presence in Portugal, and the integration of financing, trade-in, and loyalty mechanics around Apple hardware purchases.

Name

iStore

Legal name

iStore

Website

https://istore.pt

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

iStore is a Portugal-based Apple Premium Partner and Authorized Service Provider founded in 2009. It retails Apple hardware across multiple Portuguese retail locations and e-commerce, serving individual consumers via iStore Plus, businesses via iStore Pro, and the education sector via Educação Plus.

Ownership category

akta.pro rank

Product category

Apple Consumer Electronics Retail

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

Keywords

• Consumer electronics retail
• Apple product reseller
• Authorized device repairs
• Device trade-in services
• Consumer financing options

Headquarters

HQ city

Perafita

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Retail sales of Apple products including Mac computers, iPhone, iPad, Apple Watch, AirPods, Apple TV, and accessories. Products are sold through physical retail stores and e-commerce platform.
2. Technical Support and Repairs: Authorized Apple repair services including screen replacement, battery replacement, device swaps, and diagnostic services. Service fees of 45 euros for laptops and desktops, 25 euros for other devices. Uses only Apple genuine parts and original components.
3. Financing Services: Partnership with Klarna and SeQura to provide consumer financing options including 3-payment interest-free plans. Acts as credit intermediary for financing solutions.
4. Trade-in Program (Retomas): Device trade-in program where customers can exchange their used Apple devices (iPhone, Mac, iPad, Watch) for credit toward new purchases. Trade-in values range from 63 euros to 1529 euros depending on device condition.
5. AppleCare+ Sales: Sale of AppleCare+ extended warranty and protection plans for Mac and other Apple devices.
6. iStore Plus Membership: Loyalty program offering exclusive benefits to registered members. Card delivered via email after online or in-store registration.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

iStore is a Portugal-based Apple Premium Partner and Apple Authorized Service Provider that sells Apple hardware and accessories through physical stores and its own e-commerce site. It also provides authorized technical support and repairs, trade-ins, financing, AppleCare+, and business solutions.

Product overview

iStore is an Apple Premium Partner and Authorized Service Provider operating as a multi-channel retailer in Portugal, offering the complete Apple product portfolio including Mac computers (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, Studio Display), iPhone smartphones (iPhone 17, 17 Pro, 17e, Air, 16, 16e, 15), iPad tablets, Apple Watch, AirPods and AirPods Max audio products, Apple TV, AirTag trackers, and Apple accessories. The company provides a comprehensive ecosystem of services including technical assistance with genuine Apple parts, device trade-in (Retomas) with valuations up to €1,529 for iPhones, flexible financing options via Klarna and SeQura, AppleCare+ extended warranty, the iStore plus loyalty program, iStore CARE benefits, education discounts (10% off Mac, 5% off iPad), and iStore Pro business solutions featuring Pro Renting. The portfolio also includes digital services through Apple One (Music, TV+, Arcade, iCloud+), AppleCare Protection Plans, and entertainment subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• iStore plus: Loyalty program offering advantages and benefits for iStore customers
• iStore CARE
• iStore Pro
• Educação Plus

Products and services

• MacBook Neo Apple laptop featuring an A18 Pro processor, a Liquid Retina display, a durable aluminum design, and Apple Intelligence support; starting at €799.
• MacBook Air Lightweight and powerful Apple laptop available in 13-inch and 15-inch sizes with M5, M4, M3, M2, and M1 chip options.
• MacBook Pro Professional Apple laptop available in 14-inch and 16-inch models with M5, M5 Pro, M5 Max, M4, M4 Pro, and M4 Max processors.
• iMac All-in-one Apple desktop with a Retina 4.5K display, available in 24-inch models with M4, M3, and M1 chips.
• Mac mini Compact Apple desktop computer available with M4, M4 Pro, M2, M2 Pro, and M1 chips.
• Mac Studio High-performance Apple desktop workstation available with M4 Max, M3 Ultra, M2 Max, M2 Ultra, M1 Max, or M1 Ultra chips.
• Mac Pro Professional Apple desktop workstation with an M2 Ultra processor for maximum performance.
• Studio Display 27-inch 5K Retina display designed for Mac workstations.
• iPad Apple tablet product line; iPad pricing starts at €519.
• iPhone 17 Latest iPhone with an advanced camera system and Apple Intelligence.
• iPhone 17 Pro Professional-grade iPhone with an advanced camera system and A19 Pro chip.
• iPhone 17e Affordable iPhone 17 variant with essential features and performance at an accessible price point.
• iPhone Air The thinnest iPhone at 5.6mm, with an A19 Pro processor, 48MP Fusion camera, and titanium frame.
• iPhone 16 iPhone with Apple Intelligence, available in standard and Plus models.
• iPhone 16e Budget-friendly iPhone with essential features at an accessible price point.
• iPhone 15 Apple iPhone 15 smartphone offered as part of iStore's Apple product portfolio.
• Apple Watch Apple smartwatch available in Ultra 3, Series 11, and SE 3 models.
• AirPods Wireless earbuds including AirPods Pro, standard AirPods, and AirPods Max over-ear headphones.
• AirPods Max 2 Over-ear headphones with remastered audio quality.
• Apple TV 4K Streaming device for 4K HDR content with Apple TV+ integration.
• Airtag Bluetooth tracker for locating items, priced from €35.
• Apple Accessories (Acessórios Apple) Apple-branded accessories including cases, chargers, cables, and more, with pricing starting at €8.90.
• Trade-ins (Retomas) Trade-in program allowing customers to exchange used Apple devices for credit toward new purchases, with values up to €1,529 depending on the device.
• Technical Assistance (Assistência Técnica) Authorized Apple technical support and repair service using genuine Apple parts, covering screen, battery, camera, Face ID, and other repairs.
• Financing (Financiamento) Financing solutions for Apple-product purchases, including Klarna's three-payment interest-free option and SeQura payment options.
• AppleCare+ Extended warranty and support plan for Apple devices.
• iStore Pro Business solutions including Pro Renting, Pro CARE, trade-ins, and technical assistance for companies.
• Apple One Subscription bundle combining Apple Music, Apple TV+, Apple Arcade, and up to 50GB of iCloud+ storage.
• Apple TV+ Streaming service featuring Apple Originals, with three months free when purchased with an eligible device.
• Apple Music Music streaming service with more than 100 million songs, with three months free when purchased with an eligible device.
• Apple Arcade Gaming subscription with unlimited access to hundreds of games, with three months free.
• Apple Fitness+ Fitness service with workouts for all levels, with three months free when purchased with an eligible device.

Quantifiable outcome

• Trade-in values up to 1529 euros for device trade-ins
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Partnerships

One partnership is on record.

• ApplecoreStrategic or Co-development PartneriStore is an official Apple Premium Partner and Apple Authorized Service Provider in Portugal. This authorized status allows iStore to sell genuine Apple products and provide authorized repair services using Apple genuine parts and original components. The partnership includes access to Apple's Device Enrollment Program for business customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@istore_pt
• Facebookfacebook.com/iStorePT/?locale=pt_PT
• Instagraminstagram.com/istore_pt
• TikToktiktok.com/@istore_pt
• Xx.com/istore_pt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStore