Magpie 6 Media Entertainment

What Magpie 6 Media Entertainment does

Magpie 6 Media Entertainment, Ltd. is a privately held Irish animation studio founded in 2009 by Christina O'Shea (Producer) and Clifford Parrott (Creative Director) and headquartered in Ennis, County Clare. The studio operates two distinct revenue streams: contracted animation production services for major North American studios and broadcasters, and original intellectual property development. Enterprise clients include Disney (Disney Junior Shorts, Phineas & Ferb, Kick Buttowski), Warner Bros. (Yabba-Dabba Dinosaurs!), Cartoon Network, Adult Swim/Stoopid Buddy Stoodios (Hot Streets), Bento Box Animation (David S. Pumpkins Halloween Special), and ESPN. The studio's proprietary SimStop animation pipeline is engineered to deliver stop-motion aesthetics at 2D budget levels, and the studio actively markets Ireland's Section 481 tax incentive (up to 34% combined relief including regional uplift) and Creative Europe Film Grants to co-production partners as part of its service offering.

Beyond contracted services, Magpie 6 Media has developed an original IP portfolio spanning preschool series (The Wee Littles, Brewster the Rooster, Rocka-Bye Island, Sir Mouse), a Netflix-featured co-production (The Travels of the Young Marco Polo, 2013), two feature projects (Bonobo Joe and The Mooneys – New Years Day), and a newly announced tween/young adult series (Cú, February 2025) reimagining Irish mythology. Distribution is secured through partnerships with RTÉ and Netflix, with active engagement of SKY Kids and BBC-NI for the Cú project, and direct-to-consumer merchandise for The Wee Littles via a dedicated e-commerce storefront.

The studio operates with 11-50 employees from a single Irish headquarters, has received development funding from Screen Ireland, and is described in press materials as an "award-winning Irish animation studio." Business model mix is primarily professional services (contracted animation production) supplemented by licensing royalties from original IP and a small direct-to-consumer merchandise line.

Name

Magpie 6 Media Entertainment

Legal name

Magpie 6 Media Entertainment, Ltd.

Website

https://magpie6media.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Magpie 6 Media Entertainment is a privately held Irish animation studio founded in 2009 that produces contracted animation series for major studios (Disney, Warner Bros., Cartoon Network, Adult Swim) and develops original children's and family IP, leveraging a proprietary SimStop pipeline and Ireland's Section 481 tax incentives.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

Keywords

• 2D animation production
• Children's animated series
• Preschool animation services
• Animation studio services
• Original IP development

Headquarters

HQ city

Ennis

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animation Series Production Services: Contracted animation production work for major studios and broadcasters including Disney, Warner Bros., Cartoon Network, and Adult Swim. The studio provides full-service animation from script through post-production for TV series.
2. Original Content / IP: Development and ownership of original animated series and characters, including The Wee Littles, Brewster the Rooster, Bonobo Joe, The Mooneys, and CÚ. Revenue generated through distribution, licensing, and potential broadcast deals.
3. Commercials & Explainer Videos: Production of broadcast commercials, explainer videos, and promotional content for corporate clients including Blue Insurance, Barry's Tea, and Burren GEO Park.
4. Branding & Social Media Content: Animated logos, GIFs, banner ads, and social media campaign content for branding enhancement purposes.
5. Film Financing Services: Facilitation of Irish Section 481 tax incentives, Creative Europe Film Grants, and regional film funds for co-production partners and clients. The studio leverages Ireland's favorable film financing environment including up to 32% tax relief plus 2% regional uplift.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Magpie 6 Media Entertainment is an Irish animation studio providing full-service animation production for major international studios and broadcasters including Disney, Warner Bros., Cartoon Network, and Adult Swim. The studio also develops and owns original animated IP, including preschool series (The Wee Littles, Brewster the Rooster, Rocka-Bye Island), feature projects (The Mooneys, Bonobo Joe), and the upcoming Cú series. Additional offerings include commercials, explainer videos, social media content, animated branding, and Irish film financing facilitation.

Product overview

Magpie 6 Media is an Irish animation studio offering a portfolio of services and original intellectual property. Their core services include Series Production Services (contracted animation work for major studios), Broadcast Commercials & Explainer Videos, Social Media Campaigns, Animated Branding Enhancement, Film Financing facilitation, and the proprietary SimStop animation technique that delivers stop-motion quality at 2D budgets. Their original IP slate includes preschool series (The Wee Littles, Brewster the Rooster, Rocka-Bye Island, Sir Mouse, The Travels of the Young Marco Polo), feature projects (The Mooneys – New Years Day, Bonobo Joe), and the newly announced CÚ series targeting older audiences with Irish mythology-based content.

Differentiator

Problem solved

Functional benefit

Products and services

• Series Production Services Full-service animation production for TV series, including key posing, shot prep, 2D animation, and effects work. The studio has contracted on animated series for Disney, Cartoon Network, Warner Bros., and Adult Swim.
• Broadcast Commercials & Explainer Videos Custom TV commercials and explainer videos crafted for various clients, transforming campaigns into captivating, eye-catching animated experiences for corporate clients including Blue Insurance, Barry's Tea, and Burren GEO Park.
• Social Media Campaigns Promotional videos for social media platforms, capturing and holding attention with enjoyable and unforgettable animated content for corporate clients.
• Animated Branding Enhancement Animated logos, GIFs, and banner ads that bring static logos to life, enhancing brand memorability through motion graphics.
• Film Financing Services Facilitates access to Ireland's Section 481 Tax Incentives, Creative Europe Film Grants, and Regional Film Funds such as the WRAP Fund for eligible productions.
• The Wee Littles Original preschool series about a tiny family of five living in a hollow tree stump who inspire preschoolers by showing that even though you're small, you can do very BIG things. Season 1: 46 episodes x 5 minutes. Season 2 in development: 52 episodes x 5 minutes.
• Brewster the Rooster Original preschool series following Brewster the Rooster and his friend Maggie who explore creative thinking and imagination. Each episode answers questions like 'Why does the moon fall down?' through imaginative scenarios. Season 1: 26 episodes x 7 minutes.
• Rocka-Bye Island Original preschool series where children Sean and Roisin travel to a learning adventure island with their teacher, a six-foot-six deer named Mister O'Dear. Features catchy songs, imagination, and teamwork. 26 episodes x 11 minutes.
• Sir Mouse Original animated series set in medieval times following Sir Mouse (a brave knight) and her mild-mannered Dragon friend on quests. 26 episodes x 11 minutes.
• The Travels of the Young Marco Polo Magpie 6's first co-production. Young Marco Polo searches for his missing father along the Road to China, joined by friend Luigi, princess Shi La Won, and bat FuFu. Features on Netflix. 26 half hours.
• The Mooneys – New Years Day Original animated feature project. A futuristic sci-fi action/comedy set in Christmas 2999, following plumber Kevin Mooney as he must work off a loan at a lunar mining colony. Target audience: Young Adult. Runtime: 90 minutes. Rating: PG-13.
• Bonobo Joe Original animated feature project about Joe, a fame-hungry bonobo who aims to become the 'First Earthling to set foot on Mars.' After crash landing in the African jungle, he and co-pilot Beanie Orangutan must evade search parties. Runtime: 120 minutes. Rating: PG.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• NetflixmajorChannel Partner/ Reseller/ Distributor · 1 January 2013The Travels of Young Marco Polo series was featured on Netflix as a co-production distribution arrangement.
• RTÉcoreStrategic or Co-development PartnerIreland's national broadcaster being actively engaged as a potential broadcaster for CÚ project. Previously broadcast The Travels of Young Marco Polo.
• SKY KidsmajorStrategic or Co-development PartnerPotential broadcaster being actively engaged for CÚ project distribution.
• BBC-NI (Northern Ireland)majorStrategic or Co-development PartnerPotential broadcaster being actively engaged for CÚ project distribution.
• Stoopid Buddy StoodioscoreStrategic or Co-development PartnerProduction partner for Hot Streets - Stoopid Buddy Stoodios' first 2D TV series. Magpie 6 provided animation production services for this Adult Swim series.
• Bento Box AnimationminorChannel Partner/ Reseller/ DistributorAssisted Bento Box Animation's LA and Atlanta studios with David S. Pumpkins Halloween Special production under tight deadlines.
• Irish Cultural OrganizationsminorStrategic or Co-development PartnerCultural organizations being engaged to support CÚ project bringing Irish mythology to global audiences.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cartoon Saloon: Oscar-nominated Irish animation studio based in Kilkenny, producing feature films (Wolfwalkers, Song of the Sea) and series. Comparable in Irish geographic positioning, Section 481 access, and original IP development focus, though tilted more toward feature film than TV series services.
• Stoopid Buddy Stoodios: US stop-motion and 2D animation studio behind Robot Chicken and Hot Streets (which Magpie 6 co-produced). Direct peer and existing client - comparable in adult/family animation services, stop-motion innovation, and tier-1 US broadcaster relationships.
• Geronimo Productions (formerly Monster Entertainment): Irish children's animation production and distribution company based in Dublin. Comparable as a small-to-mid Irish animation house with both original IP development and international co-production/distribution capabilities.
• Boulder Media (part of Hasbro/Entertainment One): Dublin-based 2D animation studio producing series for Hasbro, Amazon, and Cartoon Network. Comparable as a mid-sized Irish animation services studio with similar enterprise client focus and tax incentive positioning.
• Yeti Farm Creative: Canadian animation studio providing 2D/3D services and original content for Nickelodeon, Disney, and Netflix. Comparable in scale, services-plus-IP business model, and tier-1 broadcaster client roster.
• Brown Bag Films: Irish 2D/3D animation studio (now part of 9Story Media Group) based in Dublin, producing series for major international clients including Disney Junior, Netflix, and PBS. Direct competitor for both contracted animation services and Irish tax incentive work, with deeper institutional backing and larger headcount.
• Kavaleer Productions: Irish animation studio producing children's series (e.g., I'm a Monster, Pablo) for international broadcasters. Comparable in size, Irish tax incentive access, and children-focused original IP strategy, with similar enterprise sales motion targeting European and US broadcasters.
• Jam Filled Entertainment: Canadian 2D animation studio servicing major clients including Adult Swim, Netflix, and Cartoon Network. Comparable as a mid-sized animation services studio delivering 2D series for tier-1 broadcasters, with similar enterprise services business model.

Broad incumbents

• WildBrain: Large publicly-traded Canadian entertainment company with extensive animation production and a deep owned IP library (Peanuts, Teletubbies, Strawberry Shortcake). Comparable as a children/family animation producer with both services and IP, but at substantially greater scale and with capital markets access.
• Aardman Animations: Iconic UK stop-motion animation studio (Wallace & Gromit, Shaun the Sheep). Comparable in stop-motion expertise and proprietary pipeline innovation philosophy, though substantially larger with deeper IP catalog and global distribution reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=HQgwPC2gtX4
• Xx.com/magpie6media
• LinkedInlinkedin.com/company/magpie-6-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magpie 6 Media Entertainment