What Grand Unity does

Grand Unity (แกรนด์ ยูนิตี้ ดิเวลลอปเมนท์) is a privately-held Thai real estate developer founded in 2001, headquartered in Bangkok's Pathumwan district. The company specializes in mid-market condominium developments across Bangkok's BTS and MRT transit corridors, currently operating approximately 8-10 visible projects spanning Sukhumvit, Sathorn, Ratchayothin, Charoen Nakhon, Charan, Chatuchak, and Ari-Rama 6 areas.

The company organizes its residential offerings under five differentiated sub-brands within the "Sense" series (Sense of Freedom, Sense of Smart Beginning, Sense of Delight, Sense of Fulfilment, and Sense of Achievement), enabling tiered positioning from entry-level first-time buyer to premium living. Per-unit pricing spans 1.0-9.99 million baht (roughly $28K-$280K USD), placing the company in the accessible to mid-tier segment of Bangkok's condo market rather than competing with ultra-luxury developers. Notable projects include Ciela Charan 13 Station (0-meters from MRT Charan 13), Ciela Charoen Nakhon (105-unit boutique near BTS Khlong San and ICONSIAM), Blue Sukhumvit 105 (near BTS Bearing), and The Private Residence Rajdamri (near Lumphini Park).

Grand Unity operates a direct-to-consumer sales model with no disclosed channel intermediaries. The company maintains a corporate website (grandunity.co.th), native iOS/Android mobile applications, and active presence on Facebook, X, LINE, and TikTok for marketing and customer inquiries. Revenue is generated through condominium unit sales with booking fees (20,000 baht reservation) and full payment on contract execution; the company also operates the Grand U Family resident loyalty program providing post-sale engagement and ancillary services. No external investors, parent company, M&A activity, or funding rounds are disclosed in the available data.

Name

Grand Unity

Legal name

บริษัท แกรนด์ ยูนิตี้ ดิเวลล็อปเมนท์ จำกัด

Website

https://grandunity.co.th

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Grand Unity is a privately-held Thai real estate developer founded in 2001 that builds mid-market condominium projects across Bangkok's BTS and MRT transit corridors under five sub-brands (Sense of Freedom, Smart Beginning, Delight, Fulfilment, Achievement), serving individual residential and investment buyers at price points of 1.0-9.99 million baht per unit.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Manufactured (Mobile) Home Dealers (459930)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industry

Condo & Apartment Rentals (Urban/Resort) (THAGANAB)

Keywords

• Condominium development
• Residential real estate
• Bangkok condos
• Property development
• Transit-oriented housing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Grand Unity develops and sells residential condominium units in Bangkok, Thailand, with projects strategically located near BTS and MRT public transit stations. The portfolio spans new launches and ready-to-move inventory across five sub-brands (Sense of Freedom, Sense of Smart Beginning, Sense of Delight, Sense of Fulfilment, Sense of Achievement) and multiple named projects such as Blue Sukhumvit 105, Blue Sukhumvit 89, Ciela Charan 13 Station, Ciela Charoen Nakhon, Mazarine Ratchayothin, KARA ARI-RAMA 6, The Private Residence Rajdamri, Anil Sathorn 12, and Denim Chatuchak. Units are delivered fully furnished with air conditioning and appliances, and the company maintains a customer loyalty program called Grand U Family for resident privileges.

Product overview

Grand Unity (แกรนด์ ยูนิตี้ ดิเวลล็อปเมนท์) is a Thai real estate developer offering a diversified portfolio of condominium projects across Bangkok. The company operates under five sub-brands within the Sense series: Sense of Freedom, Sense of Smart Beginning, Sense of Delight, Sense of Fulfilment, and Sense of Achievement. Individual projects include both new developments and ready-to-move units, with projects distributed across key transit corridors including Sukhumvit (Blue Sukhumvit 105, Blue Sukhumvit 89), Sathorn (Anil Sathorn 12, The Private Residence Rajdamri), Ratchayothin (Mazarine Ratchayothin), Charoen Nakhon (Ciela Charoen Nakhon), Charan (Ciela Charan 13 Station), Chatuchak (Denim Chatuchak), and Ari-Rama 6 (KARA ARI-RAMA 6). The company also maintains a customer loyalty program called Grand U Family, offering privileges and activities to residents.

Differentiator

Problem solved

Functional benefit

Brands

• Sense of Freedom: Condominium brand under Grand Unity focusing on freedom in living
• Sense of Smart Beginning
• Sense of Delight
• Sense of Fulfilment
• Sense of Achievement

Products and services

• Blue Sukhumvit 105 (บลู สุขุมวิท 105) Condominium project near BTS Bearing station and MRT Sri Lamakasa, located on Sukhumvit Soi 105, offering residential units in Bangkok's Sukhumvit area.
• Blue Sukhumvit 89 (บลู สุขุมวิท 89) Condominium project near BTS On Nut station, offering residential units in the Sukhumvit area of Bangkok.
• Ciela Charan 13 Station (เซียล่า จรัญฯ 13 สเตชั่น) Condominium project located 0 meters from MRT Charan 13 station, offering residential units with direct access to public transit.
• Ciela Charoen Nakhon (เซียล่า เจริญนคร) Condominium project near BTS Khlong San station and ICONSIAM, featuring 105 private units with resort-style common areas.
• Mazarine Ratchayothin (แมสซารีน รัชโยธิน) Condominium project in the Ratchayothin area of Bangkok, offering residential units near the Ratchayothin transit node.
• KARA ARI-RAMA 6 (คาร่า อารีย์-พระราม 6) Condominium project in the Ari-Rama 6 area of Bangkok, offering 2-bedroom units starting from 9.89 million THB.
• The Private Residence Rajdamri (เดอะ ไพรเวท เรสซิเด้นซ์ ราชดำริ) Luxury condominium project near Lumphini Park, located in the Rajdamri area of Bangkok.
• Anil Sathorn 12 (อนิล สาทร 12) Condominium project in the Sathorn area of Bangkok, offering residential units in Bangkok's central business district.
• Denim Chatuchak (เดนิม จตุจักร) Hot deal condominium project in the Chatuchak area of Bangkok.
• Grand U Family (แกรนด์ ยูนิตี้ ครอบครัว) Customer loyalty program offering privileges, special offers, and upcoming activities for Grand Unity condominium residents.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• SC Asset Corporation: Public Thai developer with a significant Bangkok condominium portfolio alongside landed housing. Comparable product overlap and Bangkok market focus, with similar mid-tier positioning on condo offerings.
• Ananda Development: Public Thai developer heavily focused on Bangkok condominiums, particularly near BTS/MRT stations. Closely comparable urban transit-adjacent condo strategy to Grand Unity, with similar mid-range price positioning but larger scale and listed status.
• Raimon Land: Public Thai developer focused on luxury and ultra-luxury Bangkok condominiums including ultra-premium projects like The River. Comparable Bangkok condo focus and boutique-scale developments, but positioned at significantly higher price points than Grand Unity.
• Origin Property: Public Thai developer specializing in Bangkok condominiums near BTS/MRT transit lines with comparable mid-market price positioning. Highly analogous business model and target customer base to Grand Unity's BTS-corridor focus.
• Property Perfect: Public Thai developer with Bangkok condominium projects in transit-adjacent locations. Comparable product, market, and target buyer to Grand Unity's mid-tier urban condo offering.
• Sansiri: One of Thailand's largest publicly-listed real estate developers with an extensive Bangkok condominium portfolio across multiple price tiers including transit-adjacent projects. Directly comparable product and target market to Grand Unity, though at materially larger scale.
• Major Development: Thai developer focused on premium and luxury condominium projects in Bangkok's prime districts. Comparable product type and Bangkok-centric strategy, though positioning skews higher-end than Grand Unity's mid-tier focus.

Broad incumbents

• AP (Thailand): One of Thailand's largest publicly-listed developers with a broad portfolio spanning condominiums, landed housing, and mixed-use projects across Bangkok and other provinces. Overlapping condo offerings but operates at materially larger scale and broader scope than Grand Unity.
• Pruksa Real Estate: One of Thailand's largest residential developers with a broad portfolio including townhomes, single-family homes, and condominiums. Competes with Grand Unity in the Bangkok mid-market condo segment but operates at dramatically larger scale across multiple product types.
• Land and Houses: Major Thai developer with leading market share in landed housing plus a condominium segment. Overlaps with Grand Unity in Bangkok condos but operates as a much larger, more diversified incumbent across housing types and geographies.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_GRANDUNITY
• Facebookfacebook.com/GrandUnityDevelopment
• TikToktiktok.com/@grandunity
• LinkedInlinkedin.com/company/grand-unity-development

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Unity