What Identytag does

Identytag is an industrial RFID and barcode label manufacturer operating in a specialized niche of durable, process-safe identification. The company produces six core product families — smart labels, windscreen labels, asset labels, on-metal labels, sports labels, and NFC labels — designed to perform under extreme industrial conditions where readability, durability, and data integrity are critical. Underlying technology spans barcode/2D-code formats, RFID/NFC antennas and inlays (including OnMetal variants that overcome read-range degradation on metallic surfaces), and Inmould labels integrated directly into injection-moulded parts for tamper-proof reusable packaging. Annual production capacity is reported at 600+ million specialized labels, with the legal operating entity identified as inotec Barcode Security GmbH (Neumünster, Germany) and ownership residing with the diversified Obermark Gruppe.

Identytag serves industrial and logistics customers across seven named use cases — reusable packaging/circular economy, track & trace, product identification, industrial labeling, hygienic labeling (medical/pharma), load carrier identification, and warehouse/inventory management. Its business model is fundamentally hardware-led: production and sale of custom engineered labels supplemented by services. Service offerings include AutoID turnkey solutions (IDS), in-house label and RFID development through a Label Competence Center, and on-site installation including Floorblock floor-marking systems. Pricing is handled through direct enterprise sales consultation rather than public disclosure, consistent with custom-engineered B2B industrial procurement.

Go-to-market is sales-led via enterprise field sales and expert advisory engagement, augmented by a multi-channel presence (LinkedIn, YouTube, Instagram, email newsletter, webinars, content marketing) and recurring trade-show participation at LogiMAT. Geographic reach today is primarily European (Germany, UK, France, Netherlands, Czech Republic) with explicit sales-team build-out for North America. The company is a member of the Obermark Gruppe conglomerate; it is privately held, has no disclosed venture funding, and maintains TÜV ISO 9001 certification through a successful October 2023 recertification audit. Recognized as a 2025 Excellence in Reusable Packaging Award winner in the Product Technology category, the company is positioning durable RFID/barcode labels as enabling infrastructure for circular packaging and supply-chain traceability use cases.

Name

Identytag

Legal name

inotec Barcode Security GmbH

Website

https://identytag.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Identytag is a German industrial label manufacturer producing durable barcode, RFID/NFC, on-metal and Inmould labels for manufacturing, logistics, and circular-packaging customers, with 600+ million units annual capacity and a sales-led, custom-engineered B2B model.

Ownership category

akta.pro rank

Product category

Industrial Labeling and AutoID Solutions

NAICS

Printing and Related Support Activities (3231)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Industrial RFID labels
• Barcode label manufacturing
• AutoID solutions
• Asset tracking labels
• On-metal RFID labels

Headquarters

HQ city

Bad Berleburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialized Label Products: Production and sale of durable barcode, 2D-code, RFID and NFC labels for industrial applications. The company produces over 600 million special labels annually, indicating a high-volume hardware-focused revenue model with custom labeling solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

inotec Barcode Security GmbH (operated under the Identytag brand) manufactures durable, intelligent, and process-safe barcode, 2D-code, RFID and NFC labels for industrial and logistics applications. The portfolio includes Inmould embedded labels, OnMetal labels for metal surfaces, and standard barcode/2D-code labels, complemented by AutoID turnkey solutions, in-house label and RFID development, and professional installation services. The company produces over 600 million specialized labels annually, engineered and made in Germany.

Product overview

inotec (inotec Barcode Security GmbH) is a specialized manufacturer of durable, intelligent, and process-safe labeling solutions for industrial and logistics applications. The portfolio is organized around four core label technology products — Inmould (embedded injection-moulded labels), Barcode/2D-Code labels, RFID & NFC labels, and OnMetal Labels (for metal surfaces) — supported by three service modules: AutoID-Komplettlösungen (turnkey AutoID system integration), Label- & RFID-Entwicklung (in-house development and quality assurance through the Label Competence Center), and Installationsservice (professional on-site installation including floor marking). All products are engineered and manufactured in Germany, with annual production capacity exceeding 600 million specialized labels.

Differentiator

Problem solved

Functional benefit

Products and services

• Inmould Labels Labels integrated directly into injection-moulded parts during the manufacturing process, creating a permanent, tamper-proof label embedded within the product surface. Used for reusable packaging, logistics containers, and industrial applications requiring durability under extreme conditions.
• Barcode and 2D Code Labels Barcode and 2D code labels (including QR codes) engineered for industrial environments, providing reliable machine-readable identification and data capture across manufacturing, logistics, and supply chain applications.
• RFID & NFC Labels RFID (Radio-Frequency Identification) and NFC (Near-Field Communication) labels and antennas enabling wireless, contactless tracking and identification of products, containers, and assets in industrial and logistics workflows.
• OnMetal Labels Specialized labels designed for direct application on metal surfaces, overcoming the read-range challenges typically associated with RFID on metal. Targeted at returnable transit packaging, industrial containers, and metal components requiring robust identification.
• AutoID Complete Solutions (IDS) Complete AutoID turnkey solutions combining hardware, software, and consulting services to implement end-to-end identification and tracking systems for industrial and logistics operations.
• Label & RFID Development (Label Competence Center) In-house development and quality assurance laboratory for custom label and RFID solutions, providing testing, validation, and engineering support for customer-specific marking applications.
• Installation Service (Installationsservice) Professional installation services for identification and tracking systems, including floor marking solutions such as Floorblock, supporting deployment of labels and readers in warehouse and production environments.

Quantifiable outcome

• 600+ million specialized labels produced annually

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PfabocoreStrategic or Co-development Partner · 20 May 2026Strategic partnership with Pfabo to develop system solutions for reusable packaging in the food industry. The collaboration combines Pfabo's robust reusable packaging with inotec's digital traceability technology through RFID and intelligent labeling.
• GS1coreStrategic or Co-development PartnerGS1 partnership enables standardized product and supply chain identification using globally recognized GS1 standards for barcodes and RFID.
• TÜVcoreTechnology or IntegrationTÜV certification partner for ISO 9001 quality management, demonstrating commitment to highest quality standards and process reliability.
• Obermark GruppecoreStrategic or Co-development PartnerParent company of inotec Barcode Security GmbH, providing corporate umbrella and shared group resources.
• wtsh (Wirtschaftsförderung Technologie und Tourismus Schleswig-Holstein)minorStrategic or Co-development PartnerRegional technology and tourism promotion agency partnership supporting innovation in Schleswig-Holstein.
• BVL (Bundesvereinigung Logistik)minorStrategic or Co-development PartnerGerman logistics association membership supporting industry networking and logistics expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP4tM81FIZftpDp2M8mA5cw
• LinkedInlinkedin.com/company/identytag
• Instagraminstagram.com/inotec_gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identytag