Adelaide Zoo
- Company typePrivate
- Founded1883
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Adelaide Zoo firmographics
Firmographics- Name
- Adelaide Zoo
- Legal name
- Zoos South Australia (Zoos SA)
- Website
- https://adelaidezoo.com.au
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Adelaide Zoo industry classification
Industry- Product category
- Zoological Park and Wildlife Conservation
- NAICS
- Zoos and Botanical Gardens (71213), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
- akta.pro secondary industries
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Adelaide Zoo is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Adelaide Zoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Ticket Sales: Visitors purchase entry tickets to the zoo. Pricing includes Adult $49.50, Child $27, Concession $36, Family/Mini Group from $124. Members and children under 4 enter free.
- Memberships: Annual memberships provide unlimited visits to Adelaide Zoo, Monarto Safari Park and most Australian zoos. Life memberships are also available at reduced pricing (from $3,090.50 to $2,850).
- Animal Experiences: Paid animal encounter experiences such as Giraffe Feed at $25 per person. Gift vouchers also available for experiences.
- Adoptions and Donations: Visitors can adopt animals or make donations to support conservation programs. Donations help keep conservation projects active with vital equipment and resources.
- On-site Retail and Food: Zoo Shop and food/beverage outlets generate revenue from visitor spending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult single entry ticket |
| Unit Pricing | Pay-as-you-go | Child single entry ticket |
| Unit Pricing | Pay-as-you-go | Concession ticket |
| Unit Pricing | Pay-as-you-go | Family/Mini Group ticket |
| Freemium | Pay-as-you-go | Children under 4 |
| Subscription | Annual | Annual Membership |
| Subscription | Multi-year contract | Life Membership |
| Unit Pricing | Pay-as-you-go | Giraffe Feed experience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Adelaide Zoo product offering
Product offeringCore offering
Adelaide Zoo is a not-for-profit conservation charity operated by Zoos SA that operates a zoological park exhibiting exotic species and native animals in botanic surroundings in Adelaide, South Australia. The zoo sells admission tickets, annual and lifetime memberships, paid animal experiences (such as giraffe feeding), gift vouchers, special seasonal events, and venue hire for functions and birthday parties. Visitors can also make animal adoptions and donations that fund conservation breeding and species reintroduction programs.
Product overview
Adelaide Zoo operates as a conservation charity offering a unified visitor experience centered around zoo admission. The core product is entry tickets, supplemented by paid add-on modules including Animal Experiences (giraffe feeding, keeper talks), Memberships (annual and lifetime), Gift Vouchers, Special Events, and Venue Hire services. The zoo also runs extensive Conservation Programs through its parent organization Zoos SA, which encompasses breeding programs, wildlife releases, and donations. The products work together to deliver an integrated visitor journey from ticketing through experiences to conservation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoo Admission Tickets
Quantifiable outcome
- 95 Red-tailed Phascogale joeys recorded in pouch during single breeding season
- +2 more outcomes
Companies that use Adelaide Zoo
Customer profileSegments2 records
Ideal customer profiles2 records
Adelaide Zoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adelaide Zoo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Australian Wildlife Conservancy (AWC)coreAdelaide Zoo and Australian Wildlife Conservancy partnered to release 75 Red-tailed Phascogales into Scotia Sanctuary, a 8,000-hectare feral predator-proof sanctuary on the South Australia and New South Wales border. The partnership has released over 200 Red-tailed Phascogales into protected habitats over four years.
- NSW National Parks and Wildlife Service (NPWS)corePartnership with NSW National Parks and Wildlife Service for release of Red-tailed Phascogales into Mallee Cliffs National Park, a 9,570-ha fenced feral-animal-free haven in the Murray Darling basin. 54 phascogales released since 2022.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Adelaide Zoo competitors and assessment
Company assessmentDirect peers
- Melbourne Zoo: Melbourne Zoo (operated by Zoos Victoria alongside Werribee and Healesville) is a ZAA/WAZA-accredited conservation charity offering admissions, memberships, and conservation breeding programs. It is a direct peer to Adelaide Zoo, comparable in mission, accreditation, and bundled multi-zoo membership model.
- Perth Zoo: Perth Zoo is a Western Australian government-operated zoological park with ZAA accreditation, conservation programs, and ticketed admissions. It is a direct peer to Adelaide Zoo in scale, governance model (not-for-profit/public), and visitor offerings, and competes for Australian family and tourist visitation.
- Werribee Open Range Zoo: Werribee Open Range Zoo is a Zoos Victoria–operated safari-style wildlife park with bundled cross-zoo memberships across Victoria. It is a direct peer to Adelaide Zoo in product mix (multi-zoo membership, safari park, conservation focus) and competes for the same Australian zoo-going customer.
- Taronga Zoo Sydney: Taronga Zoo Sydney is Australia's flagship metropolitan zoo and a ZAA/WAZA-accredited conservation charity. It is the closest direct peer to Adelaide Zoo in scale, mission, and operating model (ticketed wildlife attraction with membership programs and conservation breeding), and competes for the same Australian domestic tourist and family market.
- Monarto Safari Park: Monarto Safari Park is the sister site to Adelaide Zoo, operated by the same Zoos SA charity with bundled memberships. It is a direct peer in the safari/wildlife park category, and the closest operational comparison given shared management, shared member base, and bundled ticket economics.
- Australia Zoo: Australia Zoo (Beerwah, Queensland) is a privately operated major Australian wildlife park offering ticketed admission, memberships, animal experiences, and conservation programs. It is a direct peer to Adelaide Zoo in product mix (tickets + experiences + memberships) and competes for interstate and international visitors within Australia.
Regional players
- Auckland Zoo: Auckland Zoo is a New Zealand metropolitan zoo operated as a charitable trust with similar conservation, education, and ticketed admission offerings. It is a regional peer to Adelaide Zoo, comparable in mission and product mix but operating in a different geography and not directly competing for Australian visitors.
Broad incumbents
- San Diego Zoo Wildlife Alliance: San Diego Zoo Wildlife Alliance is a large global zoo and conservation organization with multi-site operations and international conservation programs. It is a broad incumbent peer — comparable in mission (zoological park plus conservation charity) and similar accreditations, but much larger in scale and global reach than Adelaide Zoo.
- Chester Zoo: Chester Zoo is a UK-based zoological charity and one of the largest wildlife attractions in Europe with extensive conservation breeding and education programs. It is a broad incumbent peer — closely comparable in charity operating model and conservation scope, but at a larger European scale than Adelaide Zoo.
Emerging players
- SEA LIFE Sydney Aquarium: SEA LIFE Sydney Aquarium is a privately operated marine/aquarium attraction offering ticketed admissions and memberships in Sydney. It is an adjacent/emerging peer in the Australian wildlife-attraction category — overlapping in customer base (families, tourists) and ticketed-experience model, but focused on aquatic species rather than terrestrial zoo exhibits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Adelaide Zoo social profiles
Digital presenceAdelaide Zoo compliance and trust
Trust signalCompliance4 records
Adelaide Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adelaide Zoo leadership team
Management profileNumber of profiles
Profiles3 records
Adelaide Zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adelaide Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adelaide Zoo
What does Adelaide Zoo do?
Adelaide Zoo is a not-for-profit conservation charity operated by Zoos SA that operates a zoological park exhibiting exotic species and native animals in botanic surroundings in Adelaide, South Australia. The zoo sells admission tickets, annual and lifetime memberships, paid animal experiences (such as giraffe feeding), gift vouchers, special seasonal events, and venue hire for functions and birthday parties. Visitors can also make animal adoptions and donations that fund conservation breeding and species reintroduction programs.
Is Adelaide Zoo a public or private company?
Adelaide Zoo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adelaide Zoo founded?
Adelaide Zoo was founded in 1883. It employs 1 to 10 people.
Where is Adelaide Zoo based?
Adelaide Zoo is headquartered in Adelaide, Australia, in the Oceania region.
How does Adelaide Zoo make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are memberships, animal Experiences, adoptions and Donations and on-site Retail and Food.
Who are Adelaide Zoo's main competitors?
Direct peers on record are Melbourne Zoo, Perth Zoo, Werribee Open Range Zoo, Taronga Zoo Sydney, Monarto Safari Park and Australia Zoo. Auckland Zoo is listed as a regional player. Broad incumbents are San Diego Zoo Wildlife Alliance and Chester Zoo. SEA LIFE Sydney Aquarium is listed as an emerging player.
Does Adelaide Zoo have an API?
No public API is recorded for Adelaide Zoo.
What industry is Adelaide Zoo in?
Adelaide Zoo's product category is Zoological Park and Wildlife Conservation. Its primary akta.pro industry code is THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions), with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7900.