Adelaide Zoo

Name

Adelaide Zoo

Legal name

Zoos South Australia (Zoos SA)

Website

https://adelaidezoo.com.au

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Zoological Park and Wildlife Conservation

NAICS

Zoos and Botanical Gardens (71213), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

Keywords

• Zoo admission tickets
• Wildlife conservation programs
• Animal encounter experiences
• Annual zoo membership
• Conservation education

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Visitors purchase entry tickets to the zoo. Pricing includes Adult $49.50, Child $27, Concession $36, Family/Mini Group from $124. Members and children under 4 enter free.
2. Memberships: Annual memberships provide unlimited visits to Adelaide Zoo, Monarto Safari Park and most Australian zoos. Life memberships are also available at reduced pricing (from $3,090.50 to $2,850).
3. Animal Experiences: Paid animal encounter experiences such as Giraffe Feed at $25 per person. Gift vouchers also available for experiences.
4. Adoptions and Donations: Visitors can adopt animals or make donations to support conservation programs. Donations help keep conservation projects active with vital equipment and resources.
5. On-site Retail and Food: Zoo Shop and food/beverage outlets generate revenue from visitor spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adelaide Zoo is a not-for-profit conservation charity operated by Zoos SA that operates a zoological park exhibiting exotic species and native animals in botanic surroundings in Adelaide, South Australia. The zoo sells admission tickets, annual and lifetime memberships, paid animal experiences (such as giraffe feeding), gift vouchers, special seasonal events, and venue hire for functions and birthday parties. Visitors can also make animal adoptions and donations that fund conservation breeding and species reintroduction programs.

Product overview

Adelaide Zoo operates as a conservation charity offering a unified visitor experience centered around zoo admission. The core product is entry tickets, supplemented by paid add-on modules including Animal Experiences (giraffe feeding, keeper talks), Memberships (annual and lifetime), Gift Vouchers, Special Events, and Venue Hire services. The zoo also runs extensive Conservation Programs through its parent organization Zoos SA, which encompasses breeding programs, wildlife releases, and donations. The products work together to deliver an integrated visitor journey from ticketing through experiences to conservation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoo Admission Tickets

Quantifiable outcome

• 95 Red-tailed Phascogale joeys recorded in pouch during single breeding season
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Australian Wildlife Conservancy (AWC)coreStrategic or Co-development Partner · 15 May 2026Adelaide Zoo and Australian Wildlife Conservancy partnered to release 75 Red-tailed Phascogales into Scotia Sanctuary, a 8,000-hectare feral predator-proof sanctuary on the South Australia and New South Wales border. The partnership has released over 200 Red-tailed Phascogales into protected habitats over four years.
• NSW National Parks and Wildlife Service (NPWS)coreStrategic or Co-development Partner · 1 January 2022Partnership with NSW National Parks and Wildlife Service for release of Red-tailed Phascogales into Mallee Cliffs National Park, a 9,570-ha fenced feral-animal-free haven in the Murray Darling basin. 54 phascogales released since 2022.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Melbourne Zoo: Melbourne Zoo (operated by Zoos Victoria alongside Werribee and Healesville) is a ZAA/WAZA-accredited conservation charity offering admissions, memberships, and conservation breeding programs. It is a direct peer to Adelaide Zoo, comparable in mission, accreditation, and bundled multi-zoo membership model.
• Perth Zoo: Perth Zoo is a Western Australian government-operated zoological park with ZAA accreditation, conservation programs, and ticketed admissions. It is a direct peer to Adelaide Zoo in scale, governance model (not-for-profit/public), and visitor offerings, and competes for Australian family and tourist visitation.
• Werribee Open Range Zoo: Werribee Open Range Zoo is a Zoos Victoria–operated safari-style wildlife park with bundled cross-zoo memberships across Victoria. It is a direct peer to Adelaide Zoo in product mix (multi-zoo membership, safari park, conservation focus) and competes for the same Australian zoo-going customer.
• Taronga Zoo Sydney: Taronga Zoo Sydney is Australia's flagship metropolitan zoo and a ZAA/WAZA-accredited conservation charity. It is the closest direct peer to Adelaide Zoo in scale, mission, and operating model (ticketed wildlife attraction with membership programs and conservation breeding), and competes for the same Australian domestic tourist and family market.
• Monarto Safari Park: Monarto Safari Park is the sister site to Adelaide Zoo, operated by the same Zoos SA charity with bundled memberships. It is a direct peer in the safari/wildlife park category, and the closest operational comparison given shared management, shared member base, and bundled ticket economics.
• Australia Zoo: Australia Zoo (Beerwah, Queensland) is a privately operated major Australian wildlife park offering ticketed admission, memberships, animal experiences, and conservation programs. It is a direct peer to Adelaide Zoo in product mix (tickets + experiences + memberships) and competes for interstate and international visitors within Australia.

Regional players

• Auckland Zoo: Auckland Zoo is a New Zealand metropolitan zoo operated as a charitable trust with similar conservation, education, and ticketed admission offerings. It is a regional peer to Adelaide Zoo, comparable in mission and product mix but operating in a different geography and not directly competing for Australian visitors.

Broad incumbents

• San Diego Zoo Wildlife Alliance: San Diego Zoo Wildlife Alliance is a large global zoo and conservation organization with multi-site operations and international conservation programs. It is a broad incumbent peer — comparable in mission (zoological park plus conservation charity) and similar accreditations, but much larger in scale and global reach than Adelaide Zoo.
• Chester Zoo: Chester Zoo is a UK-based zoological charity and one of the largest wildlife attractions in Europe with extensive conservation breeding and education programs. It is a broad incumbent peer — closely comparable in charity operating model and conservation scope, but at a larger European scale than Adelaide Zoo.

Emerging players

• SEA LIFE Sydney Aquarium: SEA LIFE Sydney Aquarium is a privately operated marine/aquarium attraction offering ticketed admissions and memberships in Sydney. It is an adjacent/emerging peer in the Australian wildlife-attraction category — overlapping in customer base (families, tourists) and ticketed-experience model, but focused on aquatic species rather than terrestrial zoo exhibits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ReKt0DFi1dk
• Facebookfacebook.com/AdelaideZoo
• LinkedInlinkedin.com/company/adelaide-zoo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelaide Zoo