Optim'ism

Name

Optim'ism

Legal name

Association Optim'ism

Website

https://optim-ism.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Optim'ism is a French non-profit association operating 9 organic farms across 74 ha in the Lorient-Quimperl\u00e9 territory, providing weekly vegetable baskets to 860 member households and supported employment to 259 people in professional transition annually.

Ownership category

akta.pro rank

Product category

Organic Agriculture & Social Inclusion Services

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYBPAGALAD

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYCRAHALAH

Food Co-ops with Online Ordering & Pickup/Delivery

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Organic vegetable baskets
• Social inclusion employment
• Community-supported agriculture
• Agroecological farming
• Ecological landscaping services

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Weekly Organic Vegetable Baskets (Abonnement Paniers): Individual consumers and households subscribe to weekly boxes of seasonal organic vegetables produced on Optim'ism's farms. 570 baskets distributed weekly in 2025 across 50 deposit points. Includes solidarity-priced baskets co-funded by municipalities, universities, and employers.
2. Farm Markets and Direct Sales: On-farm markets open on specific days (Tuesday and Friday at Saint-Urchaut, 9:30-12:30) selling vegetables directly to consumers. Also u-pick operations such as strawberry picking at La Lande Fertile (8€/kg).
3. Institutional/Catering Sales: Bulk vegetable sales to school canteens and collective catering (restaurants collectifs), notably from La Lande Fertile destined for the territory's school canteens.
4. L'Embarcadère Bar-Restaurant (Scic): Social bar-restaurant, tiers-lieu opened November 2022, became a Société Coopérative d'Intérêt Collectif (Scic) on 1 January 2026. Provides meals, events, cultural activities; raising 100,000€ in citizen investment by June 2026.
5. animations and Educational Workshops: Over 700 animations per year including cooking workshops, garden visits, school programmes, youth discovery paths (Destination Découverte), and events open to the public. Revenue-generating for certain formats.
6. Landscaping Services (Paysag'ism): Ecological green space maintenance and landscaping services, including eco-grazing for land management, provided to public and private clients.
7. Bike Delivery and Mobility Services (Feel à Vélo): Ecological and solidarity-based bicycle delivery service in Lorient and Lanester, also collecting cardboard from city centre traders. Part of diversified activities generating revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Optim'ism is a solidarity association that operates a network of 9 certified-organic farms (74 ha) producing and distributing weekly vegetable baskets to 860 member households through 50 deposit points in the Lorient-Quimperlé territory. Beyond produce, it delivers an integrated bundle of social-inclusion employment (259 people/year on insertion contracts), 700+ educational animations annually, eco-grazing/landscaping services (Paysag'ism), bicycle logistics (Feel à Vélo), agricultural installation support (Fais Pousser Ton Emploi), and a cooperative bar-restaurant (L'Embarcadère).

Product overview

Optim'ism is a social economy association operating a network of 9 farms and 16 sites across the Lorient-Quimperlé territory, built around a CSA (Community-Supported Agriculture) model delivering weekly organic vegetable baskets to 570 households through 50 drop-off points. The core basket subscription service is supported by diversified activities including agricultural training (Fais Pousser Ton Emploi, FAK learning farm), eco-grazing and landscaping services (Paysag'ism), bicycle logistics (Feel à Vélo celebrating 10 years), a community orchard (Verger Citoyen Pom d'Amis), and educational animations (700+ annually). In 2025, the association launched L'Embarcadère cooperative bar-restaurant as a new third-place facility. The portfolio also includes supplementary offerings such as local product sales, student baskets, and solidarity-priced Discovery Baskets for low-income households.

Differentiator

Problem solved

Functional benefit

Brands

• Feel à Vélo: Bike delivery service, ecological and solidarity-based, in Lorient and Lanester
• Paysag'ism
• Fais Pousser Ton Emploi
• Verger Citoyen / Pom d'Amis
• La Lande Fertile
• FAK - Ferme Apprenante de Kerguer
• L'Embarcadère

Products and services

• Paniers de légumes bio (Weekly Organic Vegetable Baskets) Subscription-based weekly delivery of certified-organic, locally-grown seasonal vegetables produced across Optim'ism's nine farms; harvested hours before distribution and collected by members at 50 deposit points across the Lorient-Quimperlé territory.
• Paniers Etudiants UBS (Student Baskets) Subsidised weekly organic vegetable basket programme co-funded by Université de Bretagne Sud, targeting students on limited budgets for affordable, quality nutrition.
• Paniers Découvertes (Solidarity Baskets) Solidarity-priced weekly organic vegetable baskets co-financed by municipalities (CCAS), MSA Portes de Bretagne, and Université de Bretagne Sud, making organic produce accessible to low-income households.
• Vente directe à la ferme (Farm-Market Sales) Direct on-farm retail sales of organic vegetables to walk-in customers, operated at Saint-Urchaut (Pont-Scorff) on Tuesdays and Fridays 9:30-12:30 and at La Croizetière (Riantec), with pay-as-you-go / per-kilogram pricing.
• U-pick Strawberries at La Lande Fertile Pay-as-you-pick strawberry self-harvest operation at La Lande Fertile (Moëlan-sur-Mer), with appointment-based access, multiple varieties and 8€/kg unit pricing.
• Feel à Vélo (Bicycle Delivery Service) Ecological and solidarity-based cargo-bike delivery service operating in Lorient and Lanester; also collects cardboard from city-centre traders and contributes to the Syklett collective with Vél'Orient and Sauvegarde 56.
• Paysag'ism (Ecological Landscaping & Eco-grazing) Ecological green-space maintenance and landscaping service using an eco-grazing herd of approximately 190 sheep and goats for vegetation control; serves public and private clients.
• Fais Pousser Ton Emploi (Agricultural Installation Support) Programme accompanying individuals into agricultural installation and the creation of urban micro-farms; supports candidates in launching farm businesses, including the establishment of GAEC du Champ des Tours in Lorient.
• Animations et Ateliers Pédagogiques (Educational Workshops & Farm Visits) Educational cooking and gardening workshops plus school and group visits on Optim'ism farm sites for children, adults, schools, and medico-social institutions (e.g., IME Louis Le Moénic, CPEA Hennebont, HDJ-adolescents Lorient).
• Insertion-employment programme (Salariés en insertion) Supported-employment programme placing people excluded from the labour market on 6-month to 2-year insertion contracts across Optim'ism farms, with on-the-job training, supervision and social accompaniment; delivered under ACI approval and FSE+ co-funding.
• L'Embarcadère (Cooperative Bar-Restaurant & Tiers-lieu) Collective, local and inclusive cooperative bar-restaurant and third-place venue in Lorient offering meals (including 'Marmites gratuites'), cultural events, and a self-service vegetable stand stocked from the Lanester farm.
• Institutional & Collective Catering Supply Bulk organic vegetable supply for school canteens and other collective restaurants of the Lorient-Quimperlé territory, principally from La Lande Fertile (Moëlan-sur-Mer); also supplies Biocoop, Banque alimentaire and Association Cop1.
• Vente de Produits Locaux (On-Site Partner-Product Sales) On-site retail sales of complementary local products from partner producers at La Croizetière (Riantec) and other Optim'ism markets: organic poultry (La Poule Mouillée), bio pizzas (Christel Bellamy), Cocagne network wines (Domaine de Mirabeau), organic apple juice and cider (Vergers de Kermabo), and conserves (ESAT Armor Argoat).

Quantifiable outcome

• 860 member households served annually (2025)
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered minor and core.

• Sdel AtlantisminorStrategic or Co-development Partner · 1 January 2023Construction company that collaborated with Optim'ism via a skills sponsorship (mécénat de compétences) to install windbreaks at the Lanester FAK farm, following storm damage in 2023.
• SCI Courte EchellecoreStrategic or Co-development Partner · 1 January 2020Citizen land-holding company (Société Civile Immobilière) that acquires agricultural land for Optim'ism. Acquired the Kerguer lands in Lanester in 2020 to launch the FAK (Ferme Apprenante de Kerguer). Launched a citizen investment campaign in 2023 to acquire new lands for the association.
• DEP Finistère (Direction Départementale de l'Emploi)minorStrategic or Co-development PartnerDepartmental employment authority co-funder and partner of the Jardins solidaires de Kerbellec integration programme.
• DDETS 29 (Finistère)minorStrategic or Co-development PartnerDepartmental directorate for employment, social economy, and solidarity (DDETS) supporting insertion activities at Saint-Thurien.
• Quimperlé CommunautéminorStrategic or Co-development PartnerLocal intermunicipal authority partnering with Jardins solidaires de Kerbellec and Optim'ism activities in the Quimperlé territory.
• Lorient AgglomérationcoreStrategic or Co-development PartnerAgglomeration community supporting biodiversity and sustainable development animations at Optim'ism farms (e.g., May 2026 biodiversity events). Key territorial institutional partner.
• Association Tier Ha TudminorStrategic or Co-development PartnerLocal association showcasing historic agricultural tools at Saint-Urchaut farm, connecting past and future agriculture. Partnership for heritage preservation and educational purposes.
• Le Strapontin (Scène de Territoire)minorStrategic or Co-development PartnerLocal performing arts venue in Pont-Scorff partnering with Optim'ism to host concerts and performances on the Saint-Urchaut farm site starting 2023.
• Festival SaumonminorStrategic or Co-development PartnerFestival that partnered with Optim'ism to host events at the Saint-Urchaut farm site in July 2024.
• La Poule MouilléeminorChannel Partner/ Reseller/ DistributorFarm at Plouay (Séveryne and Clément) selling organic poultry, eggs, rillettes, confits, mousses monthly at the Riantec garden.
• Bio Pizza (Christel Bellamy)minorChannel Partner/ Reseller/ DistributorMobile pizza truck present 1-2 Fridays per month at La Croizetière garden in Riantec. Offers creative bio pizzas using local producer ingredients.
• Vins de CocagneminorChannel Partner/ Reseller/ DistributorSolidary and cooperative wines from the Cocagne network (Domaine de Mirabeau, Hérault) occasionally sold at Optim'ism markets. Products include Rouge de Cocagne, Rosé de Cocagne, and La Gardiole.
• Les Vergers de KermabominorChannel Partner/ Reseller/ DistributorFarm at Guidel providing organic apple juice and cider sold complementarily at Optim'ism markets.
• ESAT Armor ArgoatminorChannel Partner/ Reseller/ DistributorSheltered work association (ESAT) at Caudan providing conserves (tomato sauces, veloutés, soups, ratatouille) sold at Optim'ism markets.
• BiocoopminorChannel Partner/ Reseller/ DistributorOrganic supermarket chain retailer purchasing vegetables from Lanester FAK for resale in Biocoop stores.
• Banque alimentaireminorChannel Partner/ Reseller/ DistributorFood bank receiving donations/sales of organic vegetables from Lanester FAK for redistribution to people in need.
• Association Cop1minorChannel Partner/ Reseller/ DistributorLocal association purchasing vegetables from Lanester FAK as part of solidarity food distribution.
• Réseau Cocagne (Jardins de Cocagne)coreStrategic or Co-development PartnerNational network of social market garden enterprises (Jardins de Cocagne) to which Optim'ism is affiliated. Provides network support, shared identity, and access to collective resources and partnerships.
• Université de Bretagne Sud (UBS)coreStrategic or Co-development PartnerUniversity that co-funds the student basket programme (Paniers Etudiants UBS), providing subsidised weekly organic vegetable baskets to students.
• MSA Portes de BretagnecoreStrategic or Co-development PartnerAgricultural social mutual insurance (Mutualité Sociale Agricole) co-funder of solidarity-priced basket programmes for agricultural workers and beneficiaries.
• Vél'OrientcoreStrategic or Co-development PartnerPro-cycling association on the Pays de Lorient, one of three founding members of the Syklett collective along with Optim'ism and Sauvegarde 56.
• Sauvegarde 56coreStrategic or Co-development PartnerSocial support association, one of three founding members of the Syklett collective (with Vél'Orient and Optim'ism) promoting inclusive cycling.
• ESS FrancecoreStrategic or Co-development PartnerNational federation of the social and solidarity economy. Optim'ism is a member and signatory of open letters; ESS France coordinates advocacy and policy dialogue for the ESS sector in France.
• Embarcadère (Scic)coreChannel Partner/ Reseller/ DistributorBar-restaurant and social tiers-lieu (now a Société Coopérative d'Intérêt Collectif since Jan 2026). Sells Optim'ism vegetables, hosts events, AG, and community gatherings. Subject of a €100,000 citizen investment campaign by June 2026.
• Groupe VinciminorStrategic or Co-development PartnerCorporate partner that collaborated on planting apple trees, pear trees, and hedgerows at the Lanester FAK farm. Implemented December 2025.
• Eaux et Rivières de BretagneminorStrategic or Co-development PartnerEnvironmental association (Eaux et Rivières) partnering on biodiversity animations at the Verger Pom d'Amis (Hennebont) including pond ecosystem activities.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Others

• Jardins de Cocagne (Réseau Cocagne): National federation of organic market-garden insertion enterprises in France, of which Optim'ism is itself an affiliated member. Comparable producer-side operators (member associations) directly mimic Optim'ism's CSA basket, insertion employment, and territorial deployment playbook — but is a membership body rather than a head-to-head competitor.
• Fédération des AMAP: National federation of AMAPs (Associations pour le Maintien d'une Agriculture Paysanne), the original alternative CSA model in France. AMAP partnerships share Optim'ism's consumer commitments (subscription, local, organic) but operate via partnerships between a single farmer and a group of consumers — a lighter-weight comparator to Optim'ism's multi-site integrated model.
• ESS France: National federation of the social and solidarity economy in France, of which Optim'ism is a member and signatory. Not a direct operating competitor but the policy voice for the ESS sector that shapes Optim'ism's regulatory and funding environment (e.g., 2026 ESS budget debates referenced in the news feed).
• Solidarité Paysans: Solidarité Paysans is a national association supporting farmers in financial or social difficulty through accompaniment and advice. Adjacent mission: agricultural social support, rural marginalisation — overlaps with Optim'ism's social-inclusion ethos while operating in a different intervention modality.

Direct peers

• La Ferme du Bonheur: La Ferme du Bonheur is a peri-urban educational and social-inclusion farm operation near Paris delivering organic production, public animations and job-integration pathways. Mirrors Optim'ism's combination of organic production, social insertion and pedagogical farm visits, though more focused on youth education than CSA subscription.
• Halage: Halage is an Île-de-France-based social enterprise (association) running environmental and ecological insertion activities including urban gardening and green-space maintenance. Comparable model: nonprofit combining ecological action, supported employment (insertions), and landscaping services (analog to Optim'ism's Paysag'ism), though optimised for an urban periphery market rather than CSA baskets.

Emerging players

• Fermes d'Avenir: Fermes d'Avenir is a French movement launched by Terre & Humanisme that promotes sustainable farm transitions across France. Sits in the same agroecological/social-impact narrative as Optim'ism but operates primarily as a network/incubator and advocacy body rather than producing and distributing organic baskets at scale.

Broad incumbents

• La Ruche qui dit Oui: La Ruche qui dit Oui operates a national community-supported agriculture platform connecting consumers with local producers via subscription "ruches". Comparable customer base and CSA-style direct-producer model with broader geographic reach across France; serves as a scale benchmark for Optim'ism's regional basket subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OptimismLorient
• Facebookfacebook.com/OptimismLorient
• LinkedInlinkedin.com/company/47505026
• Instagraminstagram.com/optimism_lorient

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optim'ism