i+R Gruppe

What i+R Gruppe does

i+R Gruppe GmbH is a 120-year-old, owner-managed family business headquartered in Lauterach, Vorarlberg, Austria, operating across three core divisions: Construction (Bauen), Real Estate (Immobilien), and Excavators (Bagger). The group comprises approximately 25 subsidiaries and operates over 50 locations in 10 European countries with roughly 1,370 employees and FY2020/21 revenue of EUR 700 million, rising to a most recently disclosed EUR 725 million figure. The Construction division delivers special civil engineering (~10,000 bored piles/year), structural engineering, timber construction (i+R Holzbau), window/door systems (i+R Fensterbau), concrete supply (Express Beton), and excavation/logistics (Höfle Bautruck). The Real Estate division develops ~500 apartments/year around Lake Constance, holiday properties in the Arlberg (Wolf Projektmanagement), commercial and industrial projects, and operates a EUR 400 million international property portfolio through J+R Immobilien, with international project development via S+B Gruppe AG in Vienna, Prague, Bucharest, and Warsaw.

The group's business model combines in-house construction and real estate development with a European excavator distribution franchise. Revenue is generated through three primary streams: the Excavators division (~50% of revenue, ~EUR 330M) via Huppenkothen, the exclusive pan-European distributor of Takeuchi mini and compact excavators, with a rental fleet of 6,000+ machines across 38+ locations; the Real Estate division (~30%, ~EUR 210M) via property development, sales, and asset management; and the Construction division (~20%, ~EUR 160M) via general contracting and specialist trade services. The Excavators division is reinforced by Martin GmbH's proprietary hydraulic quick-coupler systems (100% Vorarlberg-produced), SUNCAR AG's electric drivetrain conversion technology, and DIGANDO's digital machinery rental platform. Go-to-market is primarily direct, project-based enterprise sales managed through regional offices in Austria, Germany, and Switzerland, supplemented by a pan-European dealer/service network for excavators and a digital self-serve channel for equipment rental. Ownership is concentrated 50/50 between the Schertler and Alge families, with 4th-generation owners DI Joachim Alge and DI Reinhard Schertler actively managing the group.

Name

i+R Gruppe

Legal name

i+R Gruppe GmbH

Website

https://ir-gruppe.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

501–1,000 employees

Short description

i+R Gruppe is a 120-year-old Austrian family-owned construction, real estate, and excavator group operating across 50+ European locations with ~1,370 employees and EUR 725 million in revenue, serving industrial, commercial, residential, and construction-machinery customers through its Construction, Real Estate (Lake Constance and CEE), and Excavators (Huppenkothen/Takeuchi) divisions.

Ownership category

akta.pro rank

Product category

Diversified Construction & Real Estate Services

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Residential Property Managers (531311), Other Foundation, Structure, and Building Exterior Contractors (238190)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540), Operative Builders (1531), Construction - Special Trade Contractors (1700), Heavy Construction Other Than Bldg Const - Contractors (1600), Construction Machinery & Equip (3531), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Construction Management (Agency/Owner’s Rep) (IMAFAAAC), Excavators (IMAHAAAA), Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

Keywords

• General construction services
• Special civil engineering
• Construction equipment rental
• Residential property development
• Excavator distribution

Headquarters

HQ city

Lauterach

HQ country

Austria

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Excavators Division (Huppenkothen): The largest revenue contributor (~50% of total, approximately EUR 330 million) through the sale of Takeuchi excavators (4,000 units/year), rental of 6,000+ machines from owned fleet, and servicing/maintenance of construction machinery across Europe.
2. Real Estate Division: Approximately 30% of total revenue (EUR 210 million) from property development, sales of apartments (~500 units/year around Lake Constance), holiday property development at Arlberg, commercial property, and property management services. Also includes investment property management through Rheintal Trust AG.
3. Construction Division: Approximately 20% of total revenue (EUR 160 million) from construction services including special civil engineering (10,000 bored piles/year), structural engineering, general contracting, and specialist trades. Revenue from concrete supply, timber construction, and excavation/logistics services.
4. Workwear E-commerce (ir.workwear.at): Online shop for workwear and work equipment, operated through partner Fröwis Workwear GmbH.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

i+R Gruppe is an owner-managed family construction, real estate, and excavator group operating across 50+ European locations through three divisions: Construction (general contracting, timber construction, special civil engineering, structural engineering, windows/doors, concrete, logistics); Real Estate (residential development, holiday property development, international project development via S+B Gruppe, investment management via Rheintal Trust, family office J+R Immobilien); and Excavators (Takeuchi mini/compact excavator distribution and rental through Huppenkothen, Martin attachments, SUNCAR electrification, and the DIGANDO online rental platform).

Product overview

i+R Gruppe is an owner-managed construction, real estate, and excavator group comprising approximately 25 subsidiary companies organized across three core divisions. The Construction division (Bauen) includes i+R Bau, i+R Wohnbau, i+R Industrie- & Gewerbebau, i+R Holzbau, i+R Spezialtiefbau, i+R geotech, i+R Fensterbau, Express Beton, Höfle-Bautruck, and Mietlift, offering services from civil engineering and timber construction to concrete supply, window production, and excavation logistics. The Excavators division (Bagger) encompasses Huppenkothen, BVB Baumaschinen, Martin, and DIGANDO, providing Takeuchi excavator sales, rental, and servicing alongside excavator attachment technology and an online construction machinery rental platform, while SUNCAR leads electric mobility solutions for construction equipment. The Real Estate division (Immobilien) comprises J+R Immobilien, BWG Vorarlberg, Wolf Projektmanagement, Pocket House, S+B Gruppe, and Rheintal Trust AG, covering residential sales, holiday property development in the Arlberg region, digital building management, international project development in Vienna, Prague, Bucharest and Warsaw, and real estate investment management. The group operates over 50 locations across 10 European countries with approximately 1,370 employees and EUR 725 million in annual revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Digando: Digital platform for online construction machinery rental connecting renters and hirers through innovative search functions, intelligent algorithms and a partner network.
• Huppenkothen
• Martin
• SUNCAR
• Lorenz Lift
• Pocket House

Products and services

• General Construction Services (i+R Bau, i+R Wohnbau, i+R Industrie- & Gewerbebau)
• Special Civil Engineering (i+R Spezialtiefbau)
• Timber Construction (i+R Holzbau)
• Window and Door Manufacturing (i+R Fensterbau)
• Concrete Supply (Express Beton)
• Construction Logistics and Excavation (Höfle-Bautruck)
• Geothermal and Well Drilling (i+R geotech)
• Working Platform and Construction Machinery Rental (Mietlift / Lorenz Lift)
• Takeuchi Mini and Compact Excavator Sales, Rental, and Servicing (Huppenkothen)
• Excavator Attachments and Hydraulic Couplings (Martin GmbH)
• Electric Construction Machinery Electrification (SUNCAR AG)
• Online Construction Machinery Rental Platform (DIGANDO)
• Residential Property Development (i+R Wohnbau)
• Holiday and Hotel Property Development (Wolf Projektmanagement)
• International Project Development (S+B Gruppe AG)
• Real Estate Investment Management (Rheintal Trust AG)
• Family Office Property Management (J+R Immobilien)
• Resale Apartment Sales (BWG Vorarlberg)
• Digital Residential Services (Pocket House)

Quantifiable outcome

• Record turnover of EUR 700M in 2020/21, doubling revenue in seven years
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Takeuchi (Japan)coreChannel Partner/ Reseller/ DistributorTakeuchi is a Japanese manufacturer of mini and compact excavators. Since 1985, Huppenkothen (a subsidiary of i+R Gruppe) has served as the exclusive direct importer and pan-European distributor of Takeuchi excavators. Approximately 4,000 Takeuchi excavators are sold per year through this partnership. The relationship began under Dkfm. Franz Wirth's management and continues to this day as a cornerstone of the Excavators division.
• Martin GmbHcoreStrategic or Co-development PartnerMartin GmbH (acquired by i+R Gruppe in 2015 from Braz, relocated to Ludesch) is a leading manufacturer of excavator attachments and hydraulic coupling systems in Austria, Germany, and France. Originally a long-standing business partner of Huppenkothen specializing in excavator buckets and quick-coupler plates before acquisition. Martin produces 100% in Vorarlberg and operates a second production site (MARTIN Werk II) in Straß/Steiermark opening 2025.
• Wirtschaft MOBIL NetworkminorStrategic or Co-development PartnerThe Wirtschaft MOBIL network is a think tank for active and eco-friendly commuter mobility in Vorarlberg and Liechtenstein, founded in 2013. i+R Gruppe joined in February 2022 alongside BayWa Vorarlberg and Raiffeisen Landesbank Vorarlberg. Network members jointly develop and implement mobility measures. 14 network partners employ ~19,358 people in the region.
• Vorarlberg Energy InstituteminorStrategic or Co-development PartnerThe Vorarlberg Energy Institute created the Wirtschaft MOBIL network and supports it together with Fritz Führungskreise. Collaborates with network members including i+R Gruppe on sustainable commuter mobility solutions and interdisciplinary approaches.
• S+B Gruppe AGcoreStrategic or Co-development PartnerS+B Gruppe AG (Vienna) has been a partner of i+R Gruppe for over 30 years. It operates as an international project developer in Vienna, Prague, Bucharest, and Warsaw, implementing complex projects as investor and general contractor. It is linked to i+R Gruppe through shared history and complementary market presence in Central and Eastern Europe.
• Fröwis Workwear GmbHminorImplementation/ SI/ Consulting PartnerFröwis Workwear GmbH (Messestraße 7, Dornbirn) operates the i+R Gruppe workwear e-commerce shop (ir.workwear.at) on behalf of the group. Handles the entire order processing, customer communication, and customer account management for the online workwear store.

Scale indicators21 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Caterpillar Inc. Largest global construction equipment manufacturer with a comprehensive excavator portfolio. Indirect competitor through Caterpillar dealers (e.g. Zeppelin in DACH) for the same contractor buyer that Huppenkothen-Takeuchi serves in the mini/compact segment.
• Liebherr-International AG: Swiss-family-owned manufacturer of a broad construction equipment portfolio including earthmoving, excavators, and tower cranes. Competes with Huppenkothen-supplied Takeuchi products at the larger end of the excavator category and is comparable in being a European, family-controlled industrial group.
• HOCHTIEF AG: German-headquartered global construction group active in building and infrastructure. Overlaps with i+R's industrial/commercial general contracting (i+R Industrie- & Gewerbebau) and brownfield redevelopment activities, but operates at much larger scale and broader geography.
• Kubota Corporation: Japanese manufacturer of compact excavators sold through a pan-European dealer network. Directly competes with Takeuchi for Huppenkothen's customer base and is the principal Asian alternative in the mini excavator segment Huppenkothen dominates.
• Boels Rental: Dutch-headquartered pan-European equipment-rental specialist (machines, aerial platforms, tools). Overlaps with Huppenkothen's 6,000+ machine rental fleet and Mietlift/Lorenz Lift aerial-platform business, but operates at considerably larger scale across more countries.

Direct peers

• Wacker Neuson SE: Austrian/Munich-headquartered manufacturer of compact construction equipment including mini and compact excavators. Directly competes with Huppenkothen/Takeuchi at the equipment-product level, addressing the same European contractor customer base for compact machines.
• BAUER AG: German specialist foundation contractor with focus on bored piles, diaphragm walls, and ground engineering. Comparable to i+R Spezialtiefbau's ~10,000 bored piles/year production capacity and shares the deep-foundation service line in DACH.
• STRABAG SE: Austrian-based construction group with building construction, civil engineering, and concessions across Europe. Direct peer on the construction side; meaningfully larger than i+R but operates the same integrated general-contractor plus real-estate-developer archetype in overlapping European geographies.
• Zeppelin GmbH: German-headquartered Caterpillar dealer and construction equipment rental group. Direct comparable to Huppenkothen as a regional Caterpillar-equivalent brand distributor serving DACH contractors with sales, rental, and service.
• PORR AG: Austrian-headquartered full-service construction group offering building construction, civil engineering, and infrastructure across DACH and CEE. Closest country-level comparable to i+R's mixed construction, real estate development, and infrastructure model, with overlapping activities in general contracting and special civil engineering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/irgruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i+R Gruppe