Ebay Motors

What Ebay Motors does

eBay Motors is the automotive vertical of eBay Inc. (NASDAQ: EBAY), operating an online marketplace for buying and selling vehicles, parts, and accessories across eight core categories: cars and trucks (including classic, collector, exotic, electric, and hybrid vehicles), parts and accessories, motorcycles, boats, powersports, RVs and trailers, automotive tools and supplies, and wheels and tires. The platform serves individual consumers (both buyers and sellers), authorized dealers and commercial sellers, auto parts buyers and enthusiasts, and, increasingly, fleet operators and rental companies (e.g., Hertz). Supporting features include My Garage (personalized vehicle profiles for fitment matching), eBay Guaranteed Fit, eBay Money Back Guarantee, free returns, a Certified Recycled parts program, tire installation integration, and a DIY guides content library, all delivered through the eBay website and a dedicated eBay Motors mobile app.

The underlying technology stack is eBay's established marketplace platform with integrated vehicle fitment (My Garage), payment processing, seller listing tools, and buyer protection systems. Distribution is global through the eBay website and Motors app, with operations confirmed in North America (US) and Europe (UK), and dedicated dealer support for commercial sellers.

The business model is a two-sided marketplace monetized through flat listing fees ($34 for vehicles under $15,000, $79 for vehicles $15,000 and above, currently waived under a promotional extension through July 31, 2026) and final value fees charged as a percentage of the transaction price. Revenue is supplemented by commission on B2B vehicle sales (e.g., Hertz listing certified pre-owned vehicles). eBay Motors does not separately disclose revenue; financials are reported only at the eBay Inc. parent level.

Name

Ebay Motors

Legal name

eBay Inc.

Website

https://ebaymotors.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

eBay Motors is the automotive vertical of eBay Inc., operating a global online marketplace where individual sellers, dealers, and fleet operators list vehicles, parts, and accessories across eight categories for consumer and commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Vehicle and Parts Listing Fees: Sellers pay listing fees to publish vehicles and auto parts on the platform. Standard listing fees are $34 for vehicles under $15,000 or $79 for higher-priced vehicles, with promotional waivers available.
2. Final Value Fees: eBay charges sellers a percentage fee on the final sale price of items sold through the marketplace.
3. B2B Vehicle Sales: Enterprise sellers like Hertz list certified pre-owned vehicles on the platform, expanding eBay's commercial revenue streams beyond individual consumer-to-consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

eBay Motors is an online automotive marketplace that aggregates third-party listings for vehicles (cars, trucks, motorcycles, boats, powersports, RVs, trailers, commercial trucks, classics, exotics, EVs/hybrids) and a broad catalog of aftermarket auto parts and accessories. The platform connects individual and commercial sellers with buyers globally, providing self-service listing tools for individuals and dedicated dealer support for commercial sellers, augmented by vehicle-specific fitment matching (My Garage), buyer protection, free returns, and integrated payment processing.

Product overview

eBay Motors is a comprehensive online automotive marketplace platform operating as a division of eBay. The platform provides two interconnected core offerings: a vehicle marketplace for cars, trucks, motorcycles, boats, powersports, RVs, and trailers; and a parts and accessories marketplace covering automotive, motorcycle, boat, ATV/UTV, and commercial vehicle parts. Additional platform services include My Garage (personalized vehicle matching), eBay Guaranteed Fit, eBay Money Back Guarantee, free returns, Certified Recycled parts program, tire installation services, and a Motors DIY guides library. The platform serves both individual consumers and dealers, with supporting tools including the eBay Motors mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Cars & Trucks marketplace Online marketplace category for listing and purchasing new and used cars and trucks, including classic, collector, exotic, electric and hybrid vehicles, accessible to individual and commercial sellers globally.
• Parts & Accessories marketplace Aftermarket and OEM auto parts marketplace covering subcategories including air and fuel delivery, brakes, engine components, exhaust and emission systems, lighting, steering and suspension, transmission, and more, for individual and professional buyers.
• Motorcycles marketplace Motorcycle vehicle listings and parts marketplace covering air intake, body/frame, brakes, electrical components, exhaust, and wheels/tires categories.
• Boats marketplace Boat vehicle listings and parts marketplace spanning anchors, controls, electronics, engines, propellers, and sterndrive components.
• Other Vehicles & Trailers marketplace RVs, campers, powersports vehicles, trailers, and commercial trucks marketplace category on eBay Motors.
• Powersports marketplace ATV, UTV, and side-by-side vehicles and parts marketplace covering air intake, body/frame, brakes, electrical, engines, and suspension categories.
• Automotive Tools & Supplies marketplace Marketplace for professional and consumer automotive tools including air compressors, diagnostic tools, hand tools, power tools, and shop equipment.
• Wheels and Tires marketplace Marketplace for vehicle wheels, tires, wheel accessories, and tire pressure monitoring systems.
• My Garage Personalized vehicle profile feature that helps buyers find parts that fit their specific vehicle and qualifies items for free returns on the eBay Motors platform.
• eBay Guaranteed Fit Program that ensures purchased parts will fit the buyer's specified vehicle, reducing return friction and qualifying qualifying items under the fit guarantee.
• eBay Money Back Guarantee Buyer protection program covering items not received or significantly not as described, applicable to Motors category purchases.
• Easy and Free Returns Returns policy specific to the Motors category, offering free return shipping to reduce buyer risk.
• Certified Recycled parts Program for verified recycled auto parts with quality assurance offered through the eBay Motors marketplace.
• Tire Installation Service connecting tire buyers with installation providers through the eBay Motors platform.
• eBay Motors mobile app Mobile application for browsing and purchasing vehicles and parts on the eBay Motors platform on the go.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HertzcoreChannel Partner/ Reseller/ Distributor · 8 May 2026Hertz expanded its certified used vehicle sales onto eBay's digital marketplace, listing thousands of near-new vehicles. This move allows Hertz to reduce dependence on wholesale auctions while expanding retail reach and improving profit margins, reflecting a broader shift toward digital automotive marketplaces.
• McLaren RacingminorGTM or Marketing Partner · 17 October 2025JOAN and eBay Motors launched a social-first series titled 'The Race Before The Race' ahead of the U.S. Grand Prix, featuring content creators racing with parts sourced from eBay. The campaign involves McLaren Racing CEO Zak Brown and aims to promote car culture, the passion of racing, and eBay's automotive offerings.
• JOANminorGTM or Marketing Partner · 17 October 2025JOAN and eBay Motors collaborated on 'The Race Before The Race' social-first series featuring content creators racing with eBay-sourced parts, promoting car culture and automotive passion ahead of the U.S. Grand Prix.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Copart: Copart is a leading online vehicle auction platform specializing in salvage and used vehicles, primarily serving insurance, dealer, and fleet buyers. It overlaps with eBay Motors in vehicle remarketing but operates in the salvage/wholesale segment rather than retail.
• Facebook Marketplace: Facebook Marketplace is a broad C2C marketplace where individuals list vehicles for sale locally, often with zero listing fees. It competes with eBay Motors in casual consumer-to-consumer vehicle sales and exerts fee-pressure on listing monetization.

Direct peers

• CarGurus: CarGurus operates a leading online automotive marketplace connecting car buyers and sellers with dealer listings, price transparency, and dealer lead generation. It is a direct peer to eBay Motors in the online vehicle discovery and comparison category, though with a stronger dealer-lead-generation orientation.
• AutoTrader: AutoTrader is a long-established online marketplace for new and used vehicles operated by Cox Automotive. It competes directly with eBay Motors in dealer-inventory listing and consumer vehicle search, with deeper dealer-network integrations and vehicle-history reporting.
• Carvana: Carvana is an online used-vehicle retailer offering vehicle search, financing, home delivery, and a 7-day return policy. It is a direct peer in the online vehicle purchase experience, with end-to-end digital retailing that eBay Motors does not offer on-platform.
• RockAuto: RockAuto is an online retailer specializing in aftermarket auto parts with a deep catalog across makes and models and a focus on DIY mechanics. It is a direct peer in the online auto-parts retail space where eBay Motors also competes via third-party sellers.
• Cars.com: Cars.com is an online automotive marketplace focused on new, used, and certified pre-owned vehicle listings, with dealer advertising and lead-generation services. It directly competes with eBay Motors' car-and-truck marketplace and dealer seller tools.
• Bring a Trailer: Bring a Trailer operates a curated online auction platform for enthusiast and collector vehicles, with rigorous vetting, detailed listings, and an active community. It is a direct peer in the C2C auction mechanic that eBay Motors also pioneered, particularly in the classic and collector vehicle segment.

Emerging players

• ACV Auctions: ACV Auctions is a digital wholesale vehicle auction platform connecting dealers with off-lease, fleet, and trade-in inventory through a mobile-first inspection-driven marketplace. It is an emerging player in dealer-to-dealer vehicle remarketing adjacent to eBay Motors' B2B ambitions.
• Hemmings: Hemmings is a long-running marketplace and media brand focused on classic and collector vehicles, with classified listings and enthusiast content. It is an emerging player that overlaps with eBay Motors' classic and collector-car categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights5 records

Customer concentration

• Xx.com/ebaymotors
• LinkedInlinkedin.com/company/ebaymotors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ebay Motors