What Investment Advisors Group does

Investment Advisors Group, LLC is a small Registered Investment Advisor (RIA) headquartered in Jacksonville, Illinois, providing personalized investment management and financial planning services to individuals, families, trusts, and estates. The firm is led by a single primary advisor, Craig, supported by his wife Amy, and operates with a lean staff of 2-5 people. Its stated service mix emphasizes behavioral coaching alongside conventional advisory offerings, reflecting a relationship-driven rather than technology-driven practice.

The firm's core offerings include customized investment portfolios, retirement plan advisory, behavioral coaching, and comprehensive financial planning. Securities execution is provided through a partnership with LPL Financial, consistent with the standard broker-dealer affiliation model used by most small independent RIAs. The technology stack is minimal, consisting of a firm website with online account access; no proprietary platform, robo-advisory capability, or advanced analytics tooling is disclosed.

The business model is fee-based, generating revenue through advisory fees calculated as a percentage of assets under management (AUM). The firm is registered with the SEC as an RIA and holds state-level registrations across Illinois, Missouri, Colorado, Indiana, Florida, Texas, South Carolina, and Wisconsin, enabling it to serve clients across a multi-state geography despite its single physical location in Jacksonville, IL.

Name

Investment Advisors Group

Legal name

Investment Advisors Group, LLC

Website

https://investmentadvisorsgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Investment Advisors Group, LLC is a small SEC-registered RIA in Jacksonville, IL, offering customized portfolios, retirement planning, behavioral coaching, and financial planning to individuals, families, trusts, and estates, with securities execution via LPL Financial.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Financial planning services
• Investment advisory
• Retirement planning
• Portfolio management
• Wealth management

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. AUM-Based Advisory Fees: Primary revenue stream charged as a percentage of assets under management (AUM Fee). The fee percentage decreases as client assets under management increase, providing a tiered pricing structure. Services include non-discretionary investment management and financial planning services for individuals, trusts, and estates.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Investment Advisors Group provides personalized financial planning and non-discretionary investment management services for individuals, families, trusts, and estates. Services are delivered through customized portfolios, customized retirement plans, behavioral coaching, asset allocation/rebalancing, and comprehensive financial planning on a fee-based AUM model. Securities transactions are executed through LPL Financial as the broker-dealer.

Product overview

Investment Advisors Group offers a unified suite of financial advisory services centered around personalized planning. The core offerings include Customized Portfolios and Customized Retirement Plans, supplemented by Behavioral Coaching to maintain disciplined investing. Additional services encompass Asset Allocation/Rebalancing, Education Savings Goals, Retirement Income Planning, Cash-flow Analysis, Risk/Insurance Planning, and Comprehensive Financial Plans. The firm also provides Planning Reviews and Communication Services for ongoing client engagement. Services are primarily offered on a fee-based AUM (Assets Under Management) model with non-discretionary investment management and financial planning for individuals, trusts, and estates.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Portfolio

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edward Jones: Large-scale broker-dealer affiliated wealth advisory franchise operating on a similar in-person, community-based advisor model. Comparable to Investment Advisors Group because both rely on local advisors offering personalized investment and retirement planning through a parent broker-dealer compliance umbrella.
• Mariner Wealth Advisors: Large independent RIA platform built through roll-up acquisitions of smaller advisory practices. Investment Advisors Group represents the kind of small, personalized RIA practice that Mariner targets through acquisition or partnership, making it a relevant strategic acquirer peer.
• Ameriprise Financial: National financial advisory firm with a franchise advisor model offering financial planning, investment management, and retirement advice. Comparable to Investment Advisors Group through its independent advisor channel delivering fee-based, personalized wealth services to individuals and families.
• Wells Fargo Advisors: Broker-dealer affiliated wealth advisory arm of Wells Fargo offering investment management and financial planning to individuals. Comparable to Investment Advisors Group in providing fee-based, advisor-led portfolio services to retail clients through a regulated broker-dealer relationship.
• Merrill Lynch Wealth Management: Bank-affiliated wealth advisory franchise offering personalized investment management and retirement planning to mass-affluent and HNW individuals. Comparable to Investment Advisors Group in core service offering though operating at significantly larger scale with more expansive advisor teams.
• Charles Schwab Wealth Advisory: Broker-dealer affiliated advisory service offered through Schwab with both digital and personal-advisor channels. Comparable to Investment Advisors Group in offering AUM-based financial planning and portfolio management to individuals, though operating at vastly greater scale.

Direct peers

• Cambridge Investment Research: Independent broker-dealer supporting a large national network of RIAs and financial advisors. Directly comparable to Investment Advisors Group as both are independent RIAs leveraging a parent broker-dealer for custody, compliance, and product access while delivering personalized planning to retail clients.
• Cetera Financial Group: Independent broker-dealer and RIA support platform serving thousands of affiliated financial professionals. Investment Advisors Group mirrors Cetera's core operating model: independent advisors affiliated with a parent broker-dealer offering non-discretionary investment management and financial planning.
• Commonwealth Financial Network: Independent broker-dealer supporting a large network of RIAs and financial advisors across the U.S. Directly comparable to Investment Advisors Group in business model: independent advisor practices offering fee-based portfolio management and financial planning through an affiliated broker-dealer.
• Raymond James Financial Services: Broker-dealer affiliated wealth advisory network serving independent financial advisors. Investment Advisors Group shares the broker-dealer-affiliated advisor operating model, providing personalized retirement and investment advice through an external compliance and custody partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investment Advisors Group