Halong Bay Cruises

What Halong Bay Cruises does

Halong Bay Cruises is a Hanoi-based online travel agency that aggregates and resells third-party cruise and tour packages in and around Halong Bay, Bai Tu Long Bay, Lan Ha Bay, and broader northern Vietnam. The company does not own or operate vessels; it acts as an intermediary, listing inventory from multiple cruise operators (including Aclass Legend, La Paci, Syrena, Athena, Grayline, Signature, Victory Star, Lavender Elegance, Dynasty, Stellar of the Seas, Era Cruise, Serenity, and Huong Hai Sealife) and bundling them with multi-destination land tours covering Sapa, Ha Giang, Mai Chau, Pu Luong, and Hanoi.

The core platform is a direct-to-consumer booking website at halong-bay-cruises.com with English, Vietnamese, and French localization, OnePay credit-card payment processing, free cancellation up to 24 hours before departure, and 24/7 multilingual phone support. A separate Agent Portal serves B2B travel agents, and optional shuttle-bus transfers are offered alongside cruise bookings. Pricing is per-booking (not subscription), with day trips from approximately US$52, 2-day/1-night cruises from US$127-275, and 4- to 9-day package tours from US$210 to US$515.

The business model is transaction-based: Halong Bay Cruises earns a markup on third-party cruise and tour inventory and additionally charges customers a 3% credit-card transaction fee that is passed to the OnePay processor. The company is privately held, founded circa 2011-2013, has 11-50 employees, and is headquartered at 22 Ngo Huyen Street, Hoan Kiem District, Hanoi. Strategic partnerships include the Gray Line International channel relationship, under which Gray Line Halong (a sleeper cruise in operation since 2013) is resold through the platform.

Name

Halong Bay Cruises

Legal name

Halong Bay Cruises

Website

https://halong-bay-cruises.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Halong Bay Cruises is a Hanoi-based online travel agency that aggregates and resells third-party cruises and tour packages around Halong Bay and northern Vietnam, serving international and domestic travelers through a direct booking website and a travel-agent portal.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cruise + Multi-Property Stay Hopping (Island/City Hops) (THAEAHAN)

akta.pro secondary industries

Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)

Keywords

• Tour operator services
• Cruise booking platform
• Halong bay tourism
• Package tour sales
• Online travel marketplace

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tour Package Sales: Halong Bay Cruises sells various cruise and tour packages around Halong Bay, ranging from half-day trips to 10-day packages. Revenue is generated through markup on third-party cruise operator packages and tour services.
2. Credit Card Transaction Fees: The company charges a 3% transaction fee for credit card payments via OnePay payment gateway, which is passed on to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Halong Bay Cruises is an online travel agency based in Hanoi, Vietnam, operating a booking marketplace that aggregates and resells third-party cruise and tour packages around Halong Bay, Lan Ha Bay, Bai Tu Long Bay, and broader northern Vietnam destinations. The company connects individual travelers with multiple cruise operators (including Aclass Legend, Stellar of the Seas, Athena Luxury, Grayline, Signature, Dynasty, and others) and offers package tours combining cruises with Sapa, Ha Giang, Mai Chau, and Hanoi experiences, supported by online booking, secure credit card payments via OnePay, and 24/7 multilingual customer service.

Product overview

Halong Bay Cruises is a travel agency platform that aggregates and sells tours and cruises operated by third-party cruise companies. The core platform serves as a booking marketplace offering access to multiple cruise brands (including Aclass Legend, La Paci, Syrena, Athena, Grayline, Signature, Victory Star, Lavender Elegance, and Dynasty cruises) and package tours (Insight Hanoi, I Love Hanoi, Discover Northern Vietnam, Combo Pu Luong-Halong). The company acts as an intermediary, connecting travelers with various cruise operators in Halong Bay, Bai Tu Long Bay, Lan Ha Bay, and broader northern Vietnam destinations including Sapa, Ha Giang, Mai Chau, and Hanoi.

Differentiator

Problem solved

Functional benefit

Brands

• Gray Line Halong: First night sleeper cruise brand in over 100 years of Gray Line International travel history, put into operation in 2013.

Products and services

• Halong Bay Cruises Booking Platform Online travel booking platform aggregating multiple third-party cruise operators and tour providers across Halong Bay, Lan Ha Bay, Bai Tu Long Bay, and northern Vietnam, with real-time availability, OnePay credit card payment processing, and instant confirmation.
• Era Cruise 2 days/1 night Two-day cruise departing from Hanoi via Got Pier, visiting Dark and Bright Cave, Ba Trai Dao Beach, and Lan Ha Bay; from US$165 per person.
• Stellar of the Seas Cruise 2 days/1 night Two-day cruise from Hanoi via Tuan Chau Harbor to Dark and Bright Cave and Gia Luan harbour; from US$233 per person.
• Serenity Cruise 2 days/1 night Two-day cruise from Tuan Chau Harbor to Viet Hai Village and Lan Ha Bay; from US$165 per person.
• Aclass Legend Cruise 2 days/1 night Two-day cruise from Hanoi via Tuan Chau Harbor to Sung Sot Cave and Luon Cave; from US$127 per person.
• Aclass Legend Cruise 3 days/2 nights Three-day cruise from Hanoi featuring visits to Sung Sot Cave, Cua Van fishing village, and a pearl farm, with kayaking, Tai Chi, and cooking demonstrations; from US$216 per person.
• Huong Hai Sealife Cruise 2 days/1 night Two-day cruise from Hanoi via Hon Gai Harbour to Vung Vieng Fishing Village and Thien Canh Son Cave; from US$144 per person.
• La Paci Cruise 2 days/1 night Two-day cruise in Lan Ha Bay with 10 en-suite cabins, visiting Dark and Bright Cave and Ba Trai Dao Beach, with kayaking, swimming, cooking class, and squid fishing; from US$167 per person.
• Athena Luxury Cruise 2 days/1 night Five-star luxury cruise to Bai Tu Long Bay with visits to Vung Vieng fishing village and Thien Canh Son cave, featuring sauna, cooking class, and kayaking.
• Grayline Cruise 2 days/1 night Two-day Halong Bay cruise operating since 2013 under the Gray Line International brand, departing from Tuan Chau harbor with visits to Luon Cave, Titop Island, and Surprise Cave.
• Signature Cruise 2 days/1 night Luxury cruise with 12 suite cabins offering two-day tours to Bai Tu Long Bay, visiting Vung Vieng fishing village and Thien Canh Son cave.
• Victory Star Cruise 3 days/2 nights Luxurious classic-style junk cruise with 24/32 ensuite cabins offering three-day tours to Halong Bay and Bai Tu Long Bay, visiting Vung Vieng village and Thien Canh Son cave; from US$255 per person.
• Lavender Elegance Cruise 2 days/1 night Traditional wooden junk with 12 en-suite cabins offering two-day tours to Halong Bay with visits to Luon Cave, Titop Island, and Sung Sot Cave.
• Dynasty Cruise 3 days/2 nights Neoclassical-styled luxury vessel offering 2-3 day cruises to Halong Bay with visits to Sung Sot Cave and Titop Island, with kayaking and squid fishing; from US$275 per person.
• Syrena Cruise 3 days/2 nights Fleet of 2 cruise boats with 34 luxury cabins offering three-day tours to Halong Bay with visits to Amazing Cave and Titop Island, including kayaking, cave discovery, and squid fishing; from US$238 per person.
• Combo Pu Luong - Halong 4 days Four-day combo tour combining Pu Luong Nature Reserve trekking with Thai homestay and a Halong Bay overnight cruise; from US$210 per person.
• Insight Hanoi 5 days Five-day package tour combining Halong Bay cruise, Mai Chau homestay, and Hanoi city tour with water puppet performance; from US$325 per person.
• I Love Hanoi 7 days Seven-day comprehensive package covering Halong Bay, Sapa, Hanoi, and Perfume Pagoda with overnight cruise, homestay, and train experiences; from US$415 per person.
• Discover Northern Vietnam 9 days Nine-day comprehensive package covering Sapa, Ha Giang, Halong Bay, and Hanoi with treks through ethnic minority villages; from US$515 per person.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray Line InternationalcoreChannel Partner/ Reseller/ DistributorGray Line Halong is the first night sleeper cruise operated under the Gray Line International brand travel history. Halong Bay Cruises resells Gray Line cruise packages through their platform. Gray Line Halong was put into operation in 2013 as part of Gray Line International's over 100-year travel history.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor): Viator is Tripadvisor's tours and experiences marketplace and a global incumbent in the activities space. It lists multiple Halong Bay cruises and tours, directly competing for the same customer base as Halong Bay Cruises but with a much larger global funnel.
• GetYourGuide: GetYourGuide is a global tours and activities OTA that lists Halong Bay cruises and day trips alongside thousands of other destinations. It competes for the same international travelers booking Halong Bay experiences through a more global, well-funded platform.
• Trip.com: Trip.com is a major global OTA with deep China and Southeast Asia presence that sells Halong Bay cruises and Vietnam tour packages. It is a broader incumbent competing for the same international and regional traveler bookings.
• Agoda (Booking Holdings): Agoda is a major Asia-focused OTA owned by Booking Holdings, increasingly bundling tours and activities including Halong Bay cruises. It competes for the same inbound traveler with strong SEA brand recognition and capital backing.
• Klook: Klook is a leading Asia-Pacific online travel activity and experience booking platform. It overlaps directly with Halong Bay Cruises as a marketplace reselling tours, cruises, and activities, including Halong Bay cruises, with a much broader SEA reach and marketing budget.

Regional players

• Traveloka: Traveloka is a major Southeast Asia OTA with strong Vietnam presence, offering tours, activities, and travel packages. It is a regional competitor that captures Vietnam inbound and domestic travel demand alongside Halong Bay Cruises.

Emerging players

• Pelago (by Singapore Airlines): Pelago is a Singapore-based experiences and activities platform with growing Southeast Asia coverage including Vietnam. It is an emerging competitor in the same tours-and-activities category with backing from a major regional airline group.

Direct peers

• Bhaya Cruises: Bhaya Cruises is a direct Halong Bay cruise operator offering overnight and day cruises. It is a key supplier whose inventory Halong Bay Cruises resells and a peer competing for the same inbound traveler booking a Halong Bay cruise experience.
• Orchid Cruises: Orchid Cruises is a Halong Bay boutique cruise operator offering overnight cruises. It is both a potential supplier and direct competitor for the same Halong Bay cruise customer segment Halong Bay Cruises targets.
• Paradise Cruises: Paradise Cruises is one of the largest luxury Halong Bay cruise operators. It sells directly to consumers and through OTAs, making it both a supplier and a direct competitor for Halong Bay cruise bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/halongbaycruis3
• Facebookfacebook.com/halongbaycruisess
• LinkedInlinkedin.com/company/halongbaycruisesvn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halong Bay Cruises