Heartfelt Foundation

What Heartfelt Foundation does

HeartFelt Foundation is a non-profit spiritual service organization founded in 1979 and headquartered at 3500 W Adams Blvd in Los Angeles, California, sharing its premises with the Peace Awareness Labyrinth and Gardens. The foundation originated from the spiritual teachings of John-Roger, D.S.S. of MSIA (Movement of Spiritual Inner Awareness) and operates under the mission of "inspiring people through the spirit of heartfelt service." Its current leadership comprises Paul Kaye as President and Skyler Patton as Director.

The foundation delivers a portfolio of community-based programs spanning spiritual support, end-of-life ministry, elder care, grief support, and humanitarian aid. Core offerings include Zoom-based healing prayer sessions (Monthly Healing Prayer, Europe Friendly Healing Prayer Call, multi-language Prayer Calls), community gatherings (HeartReach Community Zoom Gatherings, Death Café, Light & Wellness Gatherings), end-of-life support (Circle of Light and Global Circle of Light for around-the-clock vigil during transitions), elder care (ElderReach, Navigating Aging with Dr. Cheryl), and seasonal service initiatives (annual Christmas toy and food distributions, Venezuela relief shipments). Physical humanitarian aid is coordinated through partnerships with organizations including Maryvale foster care, Joshua House in Encinatas, Mexico, and multiple food banks and homeless shelters across California, Texas, and internationally.

HeartFelt operates as a donation-funded non-profit with no commercial revenue model. All activities are supported by voluntary donor contributions collected via email ([email protected]) and the MSIA donation portal, supplemented by volunteer labor from ordained MSIA ministers. The organization maintains a global footprint through virtual programming (reaching Europe, Latin America, and beyond) and in-person service projects spanning the United States, Mexico, Venezuela, Israel, and Palestine. Distribution is delivered through direct virtual channels (Zoom, email) for spiritual programs and through partner-organization networks for physical aid distribution.

Name

Heartfelt Foundation

Legal name

HeartFelt Foundation

Website

https://heartfelt.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

HeartFelt Foundation is a Los Angeles-based non-profit spiritual service organization founded in 1979, delivering free Zoom-based prayer, healing, and end-of-life programs to MSIA community members and the general public, funded entirely by donor contributions and volunteer ministers.

Ownership category

akta.pro rank

Product category

Spiritual and Humanitarian Services

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Spiritual support services
• Prayer services
• Humanitarian aid
• End-of-life ministry
• Community wellness

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donor Contributions: HeartFelt Foundation is entirely funded through the contributions of donors. The organization accepts monetary donations via email request ([email protected]) and through the MSIA donation portal where donors can select HeartFelt Foundation as the recipient. The foundation also organizes fundraising events such as the Venezuela relief fundraiser featuring live music, Venezuelan-inspired food, and vendor sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HeartFelt Foundation is a non-profit spiritual service organization that delivers prayer calls, healing prayer sessions, end-of-life Light-holding, elder care outreach, and educational wellness gatherings through Zoom to MSIA members and the general public. It also conducts humanitarian service projects including annual Christmas toy distributions, foster care support, and international relief shipments to communities in need. All programs are free to participants and funded entirely through voluntary donor contributions.

Product overview

Heartfelt Foundation is a non-profit spiritual service organization offering a portfolio of community-based programs focused on heartfelt service, spiritual support, and humanitarian aid. The core offerings include various Zoom-based prayer and healing programs (Prayer Calls, Monthly Healing Prayer, Europe Friendly Healing Prayer Call), community gatherings (HeartReach Zoom Gatherings, Death Café, Light & Wellness Gatherings), elder care (ElderReach), end-of-life support (Circle of Light/Global Circle of Light), educational content (Navigating Aging with Dr Cheryl), and seasonal service initiatives (Christmas Programs, Venezuela Relief). These programs are free or donation-based and serve both MSIA community members and the general public worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• HeartReach: Community support program including Circle of Light, Global Circle of Light, HeartReach Community Zoom Gatherings, Death Café, ElderReach, and HeartReach Bulletin for MSIA family with medical challenges
• Circle of Light
• HeartFelt Global Network (HGN)
• Troubadour Travelers

Products and services

• HeartReach Community Zoom Gatherings Weekly community gatherings held via Zoom where MSIA students come together to share, ask for Light, and hold a loving space for each other. Hosted by Eric Lumiere (Wednesdays at 10am) and Hal Levine (Thursdays at 7pm).
• Death Café

Quantifiable outcome

• 300+ homes blessed in first Worldwide House Blessing event
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Pastor Benny Herrera - Christian Fellowship ChurchcoreStrategic or Co-development PartnerLong-standing partnership with Pastor Benny Herrera's Christian Fellowship church in East LA for annual Christmas toy and food distributions serving 200+ families. HeartFelt has collaborated with Pastor Benny for multiple years, also supporting his Joshua House ministry in Encinatas, Mexico.
• Joshua House - Encinatas, MexicocoreStrategic or Co-development PartnerCharity soup kitchen serving very poor children in Encinatas, Mexico. HeartFelt funded a $1,500 bathroom renovation to bring the facility up to health codes, enabling the continuation of food programs. Regular food donations support the children who rely on the kitchen for their only daily meals.
• MaryvalecoreStrategic or Co-development PartnerFoster care facility in Rosemead, California housing approximately 73 children ages 6-18 who have been removed from homes due to abuse, neglect, or abandonment. HeartFelt provides ongoing monthly welcome packages with toiletries, hygiene products, teddy bears for young children, and MP3 players for teens.
• Bambi House - VenezuelaminorStrategic or Co-development PartnerHumanitarian organization in Venezuela providing holistic care to more than 125 children and youth between 0-18 years who cannot live with families due to abuse, mistreatment, or economic hardship. Recipients of Venezuela relief shipments including food, water purification tablets, and basic necessities.
• Hogar San Jose Retirement Home - VenezuelaminorStrategic or Co-development PartnerRetirement home in Venezuela where 162 seniors are cared for by 11 nuns. Recipient of Venezuela relief efforts including food, medicine, and basic necessities.
• San Juan De Dios Hospital - VenezuelaminorStrategic or Co-development PartnerMedical facility in Venezuela offering integral health attention especially to children of lower economic resources. Beneficiary of Venezuela relief fundraisers.
• SafePlace - Austin, TexasminorStrategic or Co-development PartnerDomestic violence shelter in Austin with mission to end sexual and domestic violence through safety, healing, prevention and social change. HeartFelt has supported back-to-school drives collecting hundreds of dollars in school supplies plus women's clothing and kitchen appliances.
• Haven for Hope - San Antonio, TexasminorStrategic or Co-development PartnerTransformation center in San Antonio partnering with 90+ organizations to serve homeless population. HeartFelt has donated bottled water to address hydration needs during hot summer months, collecting approximately 2,000 bottles of water.
• Central Texas Food BankminorStrategic or Co-development PartnerFood bank in Austin, Texas. HeartFelt monetary donations were matched and tripled by matching contributions, resulting in $900 donation to support food-insecure communities.
• ARCH (Austin Resource Center for the Homeless)minorStrategic or Co-development PartnerResource center for the homeless in Austin, Texas. HeartFelt has donated bottled water to distribute throughout the city to homeless individuals, including those living distant from refill stations.
• Culver City Senior CenterminorStrategic or Co-development PartnerSenior nutrition program serving approximately 100 seniors with low-cost or no-cost lunches through Los Angeles County Senior Nutrition Program.
• Rose River Memorial ProjectminorStrategic or Co-development PartnerCommunity-collaborative art installation representing lives lost to COVID-19 through handcrafted red roses. HeartFelt donated to fund 166 felt rose making kits (1,333 roses).
• Peace Awareness Labyrinth and Gardens (PALG)coreStrategic or Co-development PartnerCo-located spiritual center sharing the same address (3500 W Adams Blvd.) as HeartFelt Foundation headquarters. Many HeartFelt events are hosted at PALG, and the Venezuela fundraiser was held at the Peace Awareness Labyrinth and Gardens venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centers for Spiritual Living: New Thought spiritual organization offering prayer, meditation, and healing services alongside community programs. Closely comparable to HeartFelt's integration of spiritual practice with humanitarian service.
• Spiritual Frontiers Fellowship: Interfaith spiritual organization focused on exploring spiritual realities and offering prayer, healing, and educational programs. Comparable to HeartFelt in delivering spiritual services to a community seeking alternative spiritual practices.
• The Compassionate Friends: Nonprofit providing grief support after the death of a child or loved one. Comparable to HeartFelt's Death Café, Circle of Light, and end-of-life spiritual support services, though focused on grief rather than active dying ministry.
• Unity Worldwide Ministries: A spiritual movement combining spiritual practice with practical service and humanitarian outreach. Comparable to HeartFelt in blending spiritual teachings (prayer, healing) with community service programs.
• The Church of the Movement of Spiritual Inner Awareness (MSIA): The parent spiritual organization of HeartFelt Foundation. HeartFelt operates as the direct service arm of MSIA, drawing its ministers, discourse subscribers, and theological framework from this community.

Broad incumbents

• Edgar Cayce's Association for Research and Enlightenment (A.R.E.): Nonprofit offering spiritual teachings, prayer, meditation, and holistic wellness programming with associated humanitarian outreach. Operates in the same spiritual-but-service-oriented niche as HeartFelt with broader historical brand recognition.
• Self-Realization Fellowship: Established international spiritual organization founded on teachings of Paramahansa Yogananda, offering prayer, meditation, and spiritual community programming. Larger and more globally recognized than HeartFelt but operating in the same spiritual service space.

Others

• Association for Death Education and Counseling (ADEC): Professional organization for death education, counseling, and bereavement support. Adjacent peer for HeartFelt's Death Café programming, providing the broader professional ecosystem and movement context in which HeartFelt operates its Death Café.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLa0aGC0ySdN9jAdpAQd9y1XACzh3zBiPj
• Xx.com/heartfelt_hgn
• Facebookfacebook.com/heartfeltglobalnetwork
• LinkedInlinkedin.com/company/heartfelt-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartfelt Foundation