Korte lijntjes

What Korte lijntjes does

Korte lijntjes is a Dutch sole proprietorship registered under KVK number 70966311 and operated from Gorssel, Netherlands, by founder Lisette Okx. The company delivers communication-support services to small business owners and entrepreneurs who lack the time or inclination to keep their websites current, send consistent newsletters, or organize business events. Its three core service lines are website maintenance, MailChimp-based newsletter production (template design, list setup, scheduling, and sending on behalf of clients), and event organization for symposiums, congresses, and similar business gatherings. A fourth offering, the 'Korte lijntjes Strippenkaart', packages 10, 20, or 30 hours of consultancy into a one-year prepaid card that can be deployed flexibly across these tasks plus smaller items such as secretarial support, information sessions, and work visits.

The underlying technology stack is intentionally lightweight and client-provided: a Wix-hosted marketing website for Korte lijntjes itself, MailChimp as the newsletter platform used on behalf of clients, and standard organic social channels (Facebook, Instagram, founder LinkedIn) for visibility. There are no proprietary software products, APIs, mobile apps, patents, or AI features. All service delivery is performed personally by Lisette Okx, who also works part-time as a communicatieadviseur at Gemeente Deventer since November 2019.

Commercially, Korte lijntjes runs as a direct-to-consumer freelance practice with no formal sales team, no resellers, and no publicly disclosed pricing; prospective clients contact the founder by email, phone, or WhatsApp to receive a quote. Revenue is generated from one-time prepaid Strippenkaart purchases and bespoke hourly work, with no subscription, retainer, or recurring SaaS component. The business is bootstrapped, privately held by the founder, and operates within the Netherlands, primarily in the local Gorssel/Zutphen region.

Name

Korte lijntjes

Legal name

Korte lijntjes

Website

https://kortelijntjes.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Korte lijntjes is a sole-proprietorship communication support consultancy in Gorssel, Netherlands, operated by Lisette Okx. It provides website maintenance, MailChimp-based newsletter services, event organization, and prepaid 'Strippenkaart' hours to Dutch small business owners and entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Gorssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prepaid support hours (Strippenkaart): Clients purchase a prepaid card valid for 10, 20, or 30 hours of communication support and event advisory. The card is valid for 1 year and can be deployed at any time in consultation. This is a one-time purchase model with flexible deployment across website maintenance, newsletter management, event support, and advisory tasks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Korte lijntjes provides hands-on communication support for small business owners, including website maintenance and content updates, Mailchimp-based newsletter design and distribution, and the organization of business events such as symposiums and congresses. All services are delivered personally by sole operator Lisette Okx and are bought as one-time engagements or via a prepaid "strippenkaart" hours card (10/20/30 hours, valid one year).

Product overview

Korte lijntjes is a communications support sole proprietorship offering three core services: Website maintenance, Mailchimp-powered Newsletter services, and Event organization support. The company also offers a prepaid 'Strippenkaart' hours card for flexible consulting and support needs. All services are delivered personally by owner Lisette Okx, emphasizing short communication lines and direct contact with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Website maintenance Ongoing website maintenance service that keeps client websites up to date, including updating content and news articles and ensuring the online presence remains current. Targeted at small business owners and entrepreneurs.
• Newsletter service (Mailchimp) Mailchimp-based newsletter production and distribution service for small businesses, covering custom template design matching client branding, mailing list setup, newsletter scheduling, and sending management with statistics tracking.
• Event organization support Event organization support for symposiums, congresses, and other business events, including planning, coordination, and on-site support. Targeted at small business owners and entrepreneurs who need external help running events.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Valtech: Global digital transformation agency with significant Dutch presence, offering web platforms, marketing services, and communications consulting. Overlaps with Korte lijntjes on the website-maintenance and communication-advisory dimensions at much larger scale.
• Greenhouse Group: Dutch digital performance marketing group with web, content, and communications services. Comparable in the sense of bundling digital channels for clients, but serves larger mid-market customers rather than solo-owner SMBs.
• Dept Agency: Major Dutch-headquartered digital agency providing end-to-end digital marketing, web, and content services. Comparable in service categories (websites, content distribution) but operates as a global incumbent rather than a solo local provider.
• Greenberry: Dutch digital marketing agency offering websites, content, and online marketing services. Closely overlaps with Korte lijntjes' service portfolio (websites + newsletters/marketing support) but as a larger, multi-client agency.
• MediaMonks (S4 Capital): Dutch-origin global digital creative production agency (now part of S4 Capital). Overlaps with Korte lijntjes on content production and distribution for marketing purposes, but at enterprise scale.
• Freshheads: Dutch digital services agency offering web development and digital marketing. Comparable on the website-maintenance and digital-marketing execution side, though it serves mid-market clients rather than solo SMBs.
• Mirabeau (Emakina): Dutch/Belgian digital agency (now part of Emakina) covering strategy, web, content, and marketing services. Comparable service breadth to Korte lijntjes — web, newsletters/marketing, communications — but as a multi-hundred-person firm.
• Total Design: Long-standing Dutch design and communications agency covering brand, digital, and content services. Overlaps with Korte lijntjes on the communications and content-distribution side, but at enterprise scale.
• Springbok: Dutch digital agency with web and content offerings. Comparable service mix to Korte lijntjes — websites and content/communications support — but as an established incumbent rather than a solo local operator.
• TamTam: Dutch digital agency offering web, content, and marketing services to Dutch SMBs and larger clients. Operates at meaningfully greater scale than Korte lijntjes but competes for the same communications-outsourced-by-SMB-owner wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Korte-lijntjes-150182182331439
• LinkedInlinkedin.com/in/lisette-okx-3749a655
• Instagraminstagram.com/kortelijntjes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korte lijntjes