Nee Make Up Milano

What Nee Make Up Milano does

Nee Make Up Milano is an Italian professional color cosmetics brand operating under the legal entity R.C.M. Srl, headquartered in Seriate, Lombardy. The company manufactures and distributes a broad beauty portfolio spanning face makeup (foundations, concealers, primers, powders, blushes, bronzers), eye makeup (mascaras, eyeshadows, eyeliners, kajals, brow products), lip makeup (lipsticks, glosses, liners, balms), skincare, suncare, hand and nail care, fragrances, brushes and accessories, plus a hair care sub-brand called Abyssi. Its core technology is cosmetic formulation rather than software: notable formulation features include a dual-finish liquid lipstick (Double Lips Matte & Shine offering matte and glossy results in one product), free-from liquid matte formulations excluding parabens, silicones, microplastics, talc and other common irritants, and ingredient systems built around hyaluronic acid derivatives, peptides, vitamins, and natural oils. Product pricing is unit-based, ranging from approximately €13 for accessories up to around €80 for premium fragrances, with no subscription or recurring pricing model disclosed.

The company operates a direct-to-consumer e-commerce model through its official online store (en.neemakeupmilano.com) and runs a parallel professional channel consisting of a separate Professional Shop, a Beauty Academy, a "Diventa Partner Nee" program for beauty centers and aesthetics professionals, and a Pro Artist tier. Free shipping thresholds are set at €50 for Italy and €70 for other European destinations. Customer segments are horizontal: individual consumers seeking professional-quality makeup for personal use and beauty professionals (makeup artists, beauty centers, aesthetics practitioners) sourcing products for client services. The Armocromia (seasonal color analysis) system provides a content-driven framework for shade selection across four seasonal palettes, supported by a Beauty Blog authored under Art Director Roberto Basilone. Geographic reach is concentrated in Italy with established shipping to the United Kingdom and continental Europe.

The business is privately held under Italian Srl structure, independently owned with €90,000 issued share capital, no institutional investors, no parent company, and no disclosed funding rounds. Headcount is in the 11-50 range and no revenue figure has been disclosed. Strategic momentum is reflected in 2024-2025 product launches (Summer in Capri, Care & Glow, Dress Me All Day, Genderless Beauty / Nee Skin) and the formalization of the professional channel, though the company has not signaled external capital, M&A, or international retail partnerships in the available data.

Name

Nee Make Up Milano

Legal name

R.C.M. Srl

Website

https://en.neemakeupmilano.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Nee Make Up Milano is an Italian independent professional color cosmetics brand (R.C.M. Srl) that formulates and sells face, eye, lip, skincare, haircare and fragrance products direct-to-consumer online and through a dedicated professional channel for beauty centers and makeup artists in Europe.

Ownership category

akta.pro rank

Product category

Professional color cosmetics

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Professional makeup cosmetics
• Made in Italy beauty
• Face and lip makeup
• Color analysis cosmetics
• Vegan makeup products

Headquarters

HQ city

Seriate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cosmetic products through the company's e-commerce website. Products include makeup (face, eyes, lips), skincare, haircare, accessories, and brushes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nee Make Up Milano is an Italian professional cosmetics brand that manufactures and sells 100% Made in Italy makeup, skincare, haircare, fragrance, and accessory products. The company operates a direct-to-consumer e-commerce platform offering a full color cosmetics portfolio (face, eye, and lip), supported by a dedicated professional line channel for beauty centers, aesthetics professionals, and makeup artists. Core products include foundations, concealers, lipsticks, lip glosses, mascaras, eyeshadows, eyeliners, brushes, fragrances, and skincare formulations enriched with active ingredients.

Product overview

Nee Make Up Milano is an Italian professional makeup brand operating as a direct-to-consumer e-commerce platform with over 30 years of market presence. The company manufactures 100% Made in Italy cosmetic products through its parent company R.C.M. Srl. The product portfolio spans multiple categories including face makeup (foundations, concealers, blushes, bronzers, primers), eye makeup (mascaras, eyeshadows, eyeliners, kajals), lip makeup (lipsticks, lip glosses, lip liners), skincare, accessories and brushes, and fragrances. Key product lines include the Absolute Perfection Foundation (liquid foundation with 10 shades), Double Lips Matte & Shine (innovative dual-finish liquid lipstick), Matte Poudre Lipstick collection, and various brush collections. The brand organizes products into seasonal and themed collections such as Summer in Capri, Care & Glow, and Genderless Beauty (Nee Skin), while also offering professional tools for makeup artists. The company sells directly through its e-commerce platform and through partner beauty centers, with dedicated sections for color analysis (Armocromia) and professional artist programs.

Differentiator

Problem solved

Functional benefit

Brands

• Abyssi: Natural hair care product line formulated with pure, nutrient-rich ingredients for gentle and effective hair care.

Products and services

• Absolute Perfection Foundation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PUPA Milano: Italian professional makeup brand with extensive face, eye, and lip color ranges sold through DTC and beauty centers across Europe. Comparable in product breadth, Made-in-Italy positioning, and professional channel emphasis.
• Deborah Milano: Italian mass-prestige makeup brand operating across color cosmetics categories with pharmacy and DTC distribution. Comparable Italian heritage, mid-price positioning, and broad color cosmetics assortment.
• KIKO Milano: Italian color cosmetics brand with a similar professional-leaning DTC positioning, multi-category face/eyes/lips portfolio, and aggressive European retail footprint. Closest direct competitor in size and target market to Nee Make Up Milano.
• Wycon Cosmetics: Italian cosmetics brand with strong DTC and own-store retail network across Italy and Europe. Comparable on category focus (face/eyes/lips color cosmetics) and Made-in-Italy manufacturing value proposition.
• Inglot Cosmetics: Polish professional color cosmetics brand with a strong presence in beauty supply stores and a wide range of face, eye, and lip products. Comparable for professional channel emphasis, broad SKU depth, and Made-in-Europe manufacturing at accessible prices.

Regional players

• NUANCE Salma Hayek: Beauty brand with stronger focus on the North American mass channel; included for thematic overlap in multi-category color cosmetics and skincare-makeup crossover, though distribution is largely non-overlapping with Nee Make Up Milano's Italy-centric footprint.

Emerging players

• Charlotte Tilbury: Prestige makeup brand founded by a celebrity makeup artist with global DTC and department store presence. Comparable on professional-artist-led DNA, dual-finish innovation, and a portfolio of face, eye, and lip hero SKUs at premium price points.

Broad incumbents

• MAC Cosmetics: Professional-makeup-anchored subsidiary of Estée Lauder sold globally through DTC, department stores, and freestanding retail. The benchmark for professional-artist-brand positioning and SKU breadth across face, eye, and lip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/neemakeupmilano
• Facebookfacebook.com/everlinehairneemakeup
• LinkedInlinkedin.com/company/nee-make-up-milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nee Make Up Milano