Alcan
ALCAN is a licensed Canadian consumer packaged goods brand selling aluminum foil and disposable bakeware (Classic, Non-Stick, Heavy Duty foil and Essentials/Premium/Club Pack bakeware) to Canadian households through grocery, mass, club, and hardware retailers, operated by Reynolds Consumer Products Canada Inc.
- Company typePrivate
- Founded1900
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alcan does
ALCAN is a licensed Canadian consumer packaged goods brand operating in aluminum foil and disposable bakeware. The brand, established around 1900, has been licensed to Reynolds Consumer Products Canada Inc. (a subsidiary of Reynolds Consumer Products) since 2014, with trademarks remaining the property of Rio Tinto Alcan Inc. The core product portfolio consists of two lines: (1) aluminum foil products — Classic Foil, Non-Stick Foil, Heavy Duty Foil, Heavy Duty and Non-Stick Foil, and Classic Plus+ Foil — and (2) disposable bakeware spanning Essentials (entry-level), Premium (specialty items such as the Non-Stick BBQ Buddy, Non-Stick Square Cake Pan, Non-Stick Lasagna Pan with Carrier and Lid, and 10 lb Roaster), and Club Pack (bulk) tiers. Underlying product technology centers on aluminum foil gauge variations (classic vs. heavy duty) and a proprietary non-stick coating certified by the Canadian Food Inspection Agency for direct-heat food contact.
ALCAN generates revenue through hardware sales of foil and bakeware products distributed exclusively through Canadian retail channels. Distribution spans all major grocery chains (Loblaws, Sobeys, Metro, Food Basics, IGA, Safeway), mass merchants (Walmart), warehouse clubs (Costco), online marketplaces (Amazon.ca, Walmart.ca), drug and convenience (Shoppers Drug Mart), and hardware stores (Canadian Tire, Home Hardware). The operating entity is headquartered at 6500 Tomken Rd., Mississauga, Ontario (Reynolds Consumer Products Canada Inc.), with the corporate parent Reynolds Consumer Products headquartered in Lake Forest, Illinois.
The end customer is the Canadian household consumer using foil and bakeware for baking, grilling, roasting, storage, and freezing. The primary GTM motion is sales-led retail distribution backed by content marketing through the website (recipes, tips), email newsletter, and social media (YouTube, Facebook, Instagram), with the brand positioned as Canada's #1 and most trusted foil with over 100 years of heritage. No revenue figures, headcount, funding events, M&A, or management details are disclosed in source materials.
Alcan firmographics
Firmographics- Name
- Alcan
- Legal name
- Reynolds Consumer Products Canada Inc.
- Website
- https://alcan.ca
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ALCAN is a licensed Canadian consumer packaged goods brand selling aluminum foil and disposable bakeware (Classic, Non-Stick, Heavy Duty foil and Essentials/Premium/Club Pack bakeware) to Canadian households through grocery, mass, club, and hardware retailers, operated by Reynolds Consumer Products Canada Inc.
- Ownership category
- akta.pro rank
Alcan industry classification
Industry- Product category
- Disposable Kitchen & Bakeware Products
- NAICS
- Aluminum Sheet, Plate, and Foil Manufacturing (331315)
- akta.pro primary industry
- Aluminum Foil & Parchment Paper (CRAJAGAD)
- akta.pro secondary industry
- Aluminum Trays, Pans & Foil Containers (Semi-Rigid) (IMALADAH)
Keywords
Where Alcan is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Alcan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Aluminum Foil Sales: Sale of aluminum foil products including Classic Foil, Non-Stick Foil, Heavy Duty Foil, and Heavy Duty & Non-Stick Foil in various sizes. Revenue generated through retail distribution channels across Canada.
- Bakeware Sales: Sale of disposable and premium bakeware products including Non-Stick BBQ Buddy, cake pans, lasagna pans, and roasters. Sold through major retail chains.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Alcan product offering
Product offeringCore offering
Alcan is a Canadian consumer packaged goods brand that manufactures and sells aluminum foil and disposable bakeware products for everyday cooking, baking, grilling, roasting, food storage, and freezing. The portfolio includes five foil variants (Classic, Non-Stick, Heavy Duty, Heavy Duty & Non-Stick, Classic Plus+) and a bakeware line spanning Essentials, Premium, and Club Pack tiers. Products are manufactured and distributed by Reynolds Consumer Products Canada Inc. under the ALCAN brand license and sold through major Canadian retail chains.
Product overview
ALCAN® is a Canadian consumer packaged goods brand specializing in aluminum foil and disposable bakeware products. The product portfolio consists of two core product lines: (1) Aluminum Foil Products including Classic Foil, Non-Stick Foil, Heavy Duty Foil, Heavy Duty & Non-Stick Foil, and Classic Plus+ Foil; and (2) Bakeware Products including Essentials (everyday use), Premium (high-end specialty items like Non-Stick BBQ Buddy, cake pans, lasagna pans, and roasters), and Club Pack (bulk quantities). The brand is licensed by Reynolds Consumer Products Canada Inc. and positions itself as Canada's #1 and most trusted foil, with over 100 years of brand history. Products are designed for baking, grilling, roasting, and cooking applications with a focus on convenience, food release, and durability.
Differentiator
Problem solved
Functional benefit
Brands
- ALCAN CLASSIC FOIL: Standard aluminum foil for everyday use
- ALCAN NON-STICK FOIL
- ALCAN HEAVY DUTY FOIL
- ALCAN HEAVY DUTY & NON-STICK FOIL
- ALCAN CLASSIC PLUS+ FOIL
- ALCAN Essentials Bakeware
- ALCAN Premium Bakeware
- ALCAN Club Pack Bakeware
- ALCAN Non-Stick BBQ Buddy
Products and services
- ALCAN Classic Foil
Quantifiable outcome
- Canada's #1 and most trusted foil brand
Companies that use Alcan
Customer profileSegments1 record
Ideal customer profiles1 record
Alcan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alcan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reynolds Consumer ProductscoreIn 2014, the ALCAN brand was licensed by Reynolds Consumer Products, a global leader in the consumer packaged goods industry. Reynolds Consumer Products Canada Inc. manufactures and distributes ALCAN products in Canada. ALCAN and its design are exclusive trademarks of Rio Tinto Alcan Inc., used under license by Reynolds Consumer Products Canada Inc.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Alcan competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Alcan social profiles
Digital presenceAlcan compliance and trust
Trust signalCompliance1 record
Alcan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alcan leadership team
Management profileNumber of profiles
Alcan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alcan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alcan
What does Alcan do?
Alcan is a Canadian consumer packaged goods brand that manufactures and sells aluminum foil and disposable bakeware products for everyday cooking, baking, grilling, roasting, food storage, and freezing. The portfolio includes five foil variants (Classic, Non-Stick, Heavy Duty, Heavy Duty & Non-Stick, Classic Plus+) and a bakeware line spanning Essentials, Premium, and Club Pack tiers. Products are manufactured and distributed by Reynolds Consumer Products Canada Inc. under the ALCAN brand license and sold through major Canadian retail chains.
Is Alcan a public or private company?
Alcan is a private company. It is classified as corporate owned and is currently operating.
When was Alcan founded?
Alcan was founded in 1900. It employs 1 to 10 people.
Where is Alcan based?
Alcan is headquartered in Mississauga, Canada, in the North America region.
How does Alcan make money?
Two revenue lines are on record. Aluminum Foil Sales are the primary driver. The others are bakeware Sales.
Does Alcan have an API?
No public API is recorded for Alcan.
What industry is Alcan in?
Alcan's product category is Disposable Kitchen & Bakeware Products. Its primary akta.pro industry code is CRAJAGAD, Aluminum Foil & Parchment Paper, with a secondary code of IMALADAH, Aluminum Trays, Pans & Foil Containers (Semi-Rigid). Its NAICS code is 331315.