Pensabio
Pensabio is a Brazilian specialty distributor of high-end life sciences equipment, reagents, and consumables, representing global brands such as 10x Genomics, Bio-Rad, Sartorius, Hologic, and ATCC to research institutions, clinical labs, and industrial customers across Brazil.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pensabio does
Pensabio is a Brazilian specialty distributor founded in 2015 as part of Grupo Pensalab, headquartered in São Paulo. The company distributes high-end laboratory equipment, consumables, and reagents from a roster of major global life sciences brands — including 10x Genomics, Bio-Rad, Sartorius, Hologic, ATCC, BioLegend, GenDx, LGC, and Standard Biotools (formerly Fluidigm) — to research institutions, clinical diagnostic laboratories, and industrial customers throughout Brazil. Its product surface spans molecular biology, cell biology, immunology, diagnostics, proteomics, genomics, and laboratory automation, with notable equipment offerings such as the CFX Opus Real-Time PCR systems, QX200 Droplet Digital PCR, Bio-Plex multiplex immunoassay platforms, ThinPrep liquid cytology systems, Arium water purification, and PhenoImager HT 2.0 spatial imaging.
The company operates a consultative, quote-based field sales model: customers engage via the "Fale Conosco" contact portal, receive free demonstrations and specialized technical meetings, and obtain quotes typically within 3-5 days. For the public research sector, sales are contingent on budget approval from Brazilian funding agencies such as FAPESP or FINEP, and contracts can run multi-year. Revenue is generated primarily through hardware and consumable distribution (the core stream), supplemented by technical consulting and post-sale support services. Pensabio complements direct sales with a content marketing engine (Pensabio Blog, social media) and a structured product catalog, and maintains a dedicated technical support channel ([email protected]).
Operational signals indicate an active but measured company: two 2026 product launches (CFX Automation System, CFX Opus 96/384), a maintained multi-brand portfolio, an active career portal hosted on TOTVS, and compliance with Brazil's LGPD data protection regime. The company has no public API, no proprietary software products, and no disclosed revenue or external funding, positioning it as a niche, founder-driven specialty distributor rather than a technology platform.
Pensabio firmographics
Firmographics- Name
- Pensabio
- Legal name
- Pensabio
- Website
- https://pensabio.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pensabio is a Brazilian specialty distributor of high-end life sciences equipment, reagents, and consumables, representing global brands such as 10x Genomics, Bio-Rad, Sartorius, Hologic, and ATCC to research institutions, clinical labs, and industrial customers across Brazil.
- Ownership category
- akta.pro rank
Pensabio industry classification
Industry- Product category
- Life Sciences Laboratory Distribution
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters) (HLAGAIAH)
- akta.pro secondary industry
- Bioprocess Consumables & Reagents (resins, membranes, media components, buffers) (HLAAAJAI)
Keywords
Where Pensabio is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pensabio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Distribution of Laboratory Equipment and Consumables: Pensabio acts as a Brazilian distributor and technical partner for major global brands, offering high-tech laboratory equipment, benchtop instruments, reagents, and consumables for research, diagnostics, and industrial applications. Revenue is generated through product sales with quote-based pricing.
- Technical Consulting and Support Services: Consultative sales approach providing specialized technical meetings, free demonstrations, and support services to align solutions with laboratory needs. Technical support available via email for all distributed products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/Laboratory Equipment Sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Pensabio product offering
Product offeringCore offering
Pensabio is a Brazilian distributor and technical partner that supplies high-end laboratory equipment, reagents, and consumables from major global brands to life sciences, clinical diagnostics, and industrial customers. The company distributes products across molecular biology, cell biology, immunology, proteomics, genomics, spatial biology, and laboratory automation, providing consultative sales, technical meetings, and free demonstrations to align solutions with laboratory needs. Pensabio is a multi-brand portfolio distributor representing manufacturers such as 10x Genomics, Bio-Rad, Sartorius, Hologic, ATCC, BioLegend, LGC, GenDx, and Standard Biotools.
Product overview
Pensabio is a Brazilian distributor specializing in high-end Life Sciences solutions for biotechnology, diagnostics, and scientific research across Brazil. The company operates as a multi-brand portfolio distributor representing international manufacturers including 10X Genomics, Sartorius, ATCC, Bio-Rad, Hologic, BioLegend, LGC, GenDx, Standard Biotools (formerly Fluidigm), and others. The product offering is structured across eight main categories: Molecular Biology (nucleic acid extraction, PCR/qPCR, genotyping, gene expression, electrophoresis, digital PCR); Cellular Biology (cells, microorganisms, media, viability); Immunology (flow cytometry, mass cytometry, ELISA, recombinant proteins); Diagnostics (HLA typing, chimerism, molecular tests, liquid cytology, in situ hybridization); Laboratory Equipment and Benchtop Instruments; Genomics and Spatial Transcriptomics (spatial gene expression, proteomics); Proteomics (Western blot, chromatography, imaging); and Automation. Key equipment products include the CFX Automation System for qPCR automation, CFX Opus Real-Time PCR Systems, Bio-Plex multiplex platforms, ThinPrep liquid cytology systems, PhenoImager spatial imaging, and Arium water purification systems. Reagent offerings span ELISA kits, digital PCR supermixes, KASP genotyping assays, HLA typing kits, viability/apoptosis markers, and Western blot substrates. The company provides technical support and distributes throughout Brazil to universities, hospitals, research centers, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini-PROTEAN Tetra Cell Vertical electrophoresis system for proteins, ideal for SDS-PAGE in routine and research applications with quick assembly and consistent performance. Distributed by Pensabio in Brazil on behalf of Bio-Rad.
- Sub-Cell GT Systems Horizontal electrophoresis tanks for DNA and RNA separation in agarose gels, offering flexibility in formats and sample capacity. Distributed by Pensabio in Brazil on behalf of Bio-Rad.
- PowerPac Universal Power Supply Power supply for electrophoresis applications distributed by Pensabio in Brazil.
- Bio-Plex 200 System Multiplex bead-based platform for simultaneous quantification of multiple analytes in a single sample, designed for cytokine, chemokine, and protein biomarker panels. Distributed by Pensabio in Brazil.
- Bio-Plex 3D Suspension Array System Advanced multiplex platform with digital reading for high-performance biomarker research and translational studies. Distributed by Pensabio in Brazil.
- Arium Water Purification Systems Sartorius laboratory water purification systems for Type 1, 2, and 3 pure water with over eight decades of filtration technology expertise. Distributed by Pensabio in Brazil.
- CFX Automation System Integrates qPCR instruments with laboratory automation for standardization and increased throughput in repetitive workflows, reducing manual intervention and improving traceability. Distributed by Pensabio in Brazil on behalf of Bio-Rad.
- CFX Opus 96/384 Real-Time PCR Systems
- Viability and Apoptosis Markers BioLegend reagents for cell viability and integrity evaluation, apoptosis molecular pathways mapping, and cell division and migration tracking. Distributed by Pensabio in Brazil.
- QX200 Droplet Reader Droplet digital PCR reader for fluorescence detection of each droplet after PCR, converting signals to quantitative data with high sensitivity and precision for rare target detection. Distributed by Pensabio in Brazil on behalf of Bio-Rad.
- ELISA Blocking Buffer Buffer that reduces non-specific bindings, improving ELISA sensitivity and reproducibility. Distributed by Pensabio in Brazil.
- Bio-Plex Pro Human Cytokine Panels Multiplex immunoassay panels for simultaneous measurement of multiple human cytokines. Distributed by Pensabio in Brazil.
- Clarity Max Western ECL Substrate Enhanced chemiluminescence substrate for Western blot protein detection. Distributed by Pensabio in Brazil.
- ddPCR Supermix for EvaGreen Droplet digital PCR Supermix for EvaGreen-based detection. Distributed by Pensabio in Brazil.
- ddPCR Supermix for Probes Droplet digital PCR Supermix for probe-based detection. Distributed by Pensabio in Brazil.
- ELISA Kits Enzyme-linked immunosorbent assay kits from Abcam for consistent, sensitive, and specific molecular quantification with coverage for up to 1,000 possible targets. Distributed by Pensabio in Brazil.
- NGSgo HLA Typing Kits by NGS GenDx kits for human leukocyte antigen (HLA) genotyping for high-resolution histocompatibility evaluation through next-generation sequencing technology. Distributed by Pensabio in Brazil.
- ThinPrep Papanicolaou Test Hologic liquid-based cytology system for gynecological screening with PreservCyt solution for sample collection and fixation. Distributed by Pensabio in Brazil.
- ThinPrep Integrated Imager Combined imaging system using computerized image analysis and automated microscope location for identifying areas of interest on ThinPrep cytology slides. Distributed by Pensabio in Brazil.
- ThinPrep 2000 Processor Cell sample processing system for gynecological samples in fluid, designed to replace conventional Papanicolaou smear preparation. Distributed by Pensabio in Brazil.
- Aura Air Purifier Air purification device with 4-stage filtration including pre-filtration, HEPA Ray filter, Sterionizer technology, and UVC LEDs, eliminating 99.9% of harmful particles including SARS-CoV-2 and Influenza A. Distributed by Pensabio in Brazil.
- KASP Genotyping Assays LGC Biosearch Technologies competitive allele-specific PCR assays for highly accurate bi-allelic SNP and InDel identification. Distributed by Pensabio in Brazil.
- Enzymes and Master Mix LGC portfolio of DNA and RNA polymerases, reverse transcriptases, nucleases, and master mixes for PCR and qPCR applications. Distributed by Pensabio in Brazil.
- PhenoImager HT 2.0 Akoya Biosciences whole slide imaging platform combining multispectral imaging and spectral separation for large-scale phenotyping and spatial analysis. Distributed by Pensabio in Brazil.
- iTaq Universal SYBR Green Supermix Ready-to-use master mix for SYBR Green-based qPCR offering high sensitivity and reproducibility. Distributed by Pensabio in Brazil.
- Trypan Blue Solution Classic cell viability assessment solution for manual or automated cell counting. Distributed by Pensabio in Brazil.
- Trans-Blot Turbo Transfer Packs Pre-assembled consumables for fast and efficient protein transfer in Western blot applications. Distributed by Pensabio in Brazil.
- Criterion Blotter Traditional wet/tank transfer system for proteins, designed for users preferring classic protocols with flexibility in conditions. Distributed by Pensabio in Brazil.
Companies that use Pensabio
Customer profileSegments3 records
Pensabio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Pensabio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- 10x Genomicscore10x Genomics provides single-cell gene expression, immune profiling, ATAC, and multiome solutions, as well as Visium spatial gene expression platforms for transcriptomics and proteomics spatial analysis distributed by Pensabio in Brazil
- SartoriuscoreSartorius offers laboratory equipment including water purification systems (Arium line), precision balances (Entris II Essential family), and filtration solutions with over eight decades of experience
- Bio-RadcoreBio-Rad provides electrophoresis systems (Mini-PROTEAN, Sub-Cell GT, Criterion), Western blot equipment (Trans-Blot Turbo, Criterion Blotter), power supplies, PCR systems (CFX Opus, CFX Automation), and droplet digital PCR (QX200) solutions
- ATCCcoreATCC supplies reference cell lines, microbial strains, and authentication/STR testing kits with ISO/IEC 17025 certified laboratory analysis
- HologiccoreHologic provides ThinPrep liquid cytology systems for gynecological screening, including processors (T2000, T5000), imagers, and reagents for Papanicolau testing and molecular diagnostics
- BioLegendcoreBioLegend offers viability and apoptosis markers (Zombie Dyes, Apotracker), cell analysis reagents, recombinant proteins, ELISA kits, and MojoSort cell isolation kits
- GenDxcoreGenDx provides HLA typing solutions including NGS-based kits (NGSgo-MX6, NGSgo-MX11, NGSgo-AmpX) and Sanger-based kits (SBTexcellerator), along with NGSengine and SBTengine analysis software
- LGCcoreLGC offers KASP genotyping assays, PCR enzymes and master mixes (BHQ 2x, EconoTaq, RapiDxFire), QuickExtract DNA extraction, sbeadex purification, and oligonucleotides (primers and probes)
- Standard Biotools (formerly Fluidigm)coreStandard Biotools provides Biomark X9 high-throughput gene expression systems, Dynamic Array IFCs, PhenoImager HT 2.0 spatial phenotyping, and PhenoCycler-Fusion 2.0 instruments
- Grupo PensalabcorePensabio was founded in 2015 as part of Grupo Pensalab. Pensabio participates in joint events with Pensalab, such as Brasil Brau trade show, sharing exhibition space
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pensabio competitors and assessment
Company assessmentBroad incumbents
- Beckman Coulter (Danaher): Major life sciences and diagnostics instrumentation vendor with a Brazilian subsidiary; overlaps with Pensabio's flow cytometry, cell analysis, and clinical diagnostics offerings.
- Bio-Rad Laboratories: A Core Pensabio supplier for PCR, electrophoresis, Western blot, and ddPCR systems; Bio-Rad also operates its own direct presence in Brazil, making it both a partner and a competitive channel for the same end customers.
- Carl Zeiss: Premium microscopy and lab imaging supplier with a Brazilian operation; competes with the imaging and spatial-analysis portion of Pensabio's portfolio (PhenoImager, microscopy adjacent).
- Merck Life Science (MilliporeSigma): Operates a large Brazilian life sciences business selling lab water, filtration, reagents, and consumables — directly overlapping with Pensabio's Sartorius water purification, GVS filtration, and reagent lines.
- Thermo Fisher Scientific: Global life sciences tools leader with a direct sales and distribution presence in Brazil. Competes with Pensabio across many of the same product categories (PCR, reagents, lab equipment) and represents both a competing channel and a potential supplier.
- Eppendorf: Manufacturer of pipettes, benchtop instruments and consumables with direct sales in Brazil; competes with Pensabio in the benchtop equipment and consumables category.
- Agilent Technologies: Global analytical and life sciences instrumentation company with a Brazilian sales/service footprint, competing in genomics, PCR, and cell analysis categories where Pensabio distributes for 10x Genomics and Bio-Rad.
Direct peers
- Neobio: Brazilian life sciences products distributor focused on molecular and cell biology reagents and instruments — directly comparable niche distributor competing for the same research and diagnostics accounts in Brazil.
- Dinâmica Química: Brazilian distributor of laboratory chemicals, reagents and supplies serving research and industrial customers nationwide — the closest domestic distribution peer to Pensabio in scale and customer mix.
- Synth (Diadema, Brazil): Established Brazilian manufacturer and distributor of lab reagents and chemicals, selling to universities, research centers and industry across Brazil — directly comparable channel and end-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pensabio social profiles
Digital presencePensabio compliance and trust
Trust signalCompliance2 records
Pensabio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pensabio leadership team
Management profileNumber of profiles
Pensabio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pensabio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pensabio
What does Pensabio do?
Pensabio is a Brazilian distributor and technical partner that supplies high-end laboratory equipment, reagents, and consumables from major global brands to life sciences, clinical diagnostics, and industrial customers. The company distributes products across molecular biology, cell biology, immunology, proteomics, genomics, spatial biology, and laboratory automation, providing consultative sales, technical meetings, and free demonstrations to align solutions with laboratory needs. Pensabio is a multi-brand portfolio distributor representing manufacturers such as 10x Genomics, Bio-Rad, Sartorius, Hologic, ATCC, BioLegend, LGC, GenDx, and Standard Biotools.
Is Pensabio a public or private company?
Pensabio is a private company. It is classified as corporate owned and is currently operating.
When was Pensabio founded?
Pensabio was founded in 2015. It employs 11 to 50 people.
Where is Pensabio based?
Pensabio is headquartered in São Paulo, Brazil, in the Latin America region.
How does Pensabio make money?
Two revenue lines are on record. Distribution of Laboratory Equipment and Consumables are the primary driver. The others are technical Consulting and Support Services.
Who are Pensabio's main competitors?
Broad incumbents on record are Beckman Coulter (Danaher), Bio-Rad Laboratories, Carl Zeiss, Merck Life Science (MilliporeSigma), Thermo Fisher Scientific, Eppendorf and Agilent Technologies. Direct peers are Neobio, Dinâmica Química and Synth (Diadema, Brazil).
Does Pensabio have an API?
No public API is recorded for Pensabio.
What industry is Pensabio in?
Pensabio's product category is Life Sciences Laboratory Distribution. Its primary akta.pro industry code is HLAGAIAH, Laboratory Consumables & Plasticware (Tips, Tubes, Plates, Filters), with a secondary code of HLAAAJAI, Bioprocess Consumables & Reagents (resins, membranes, media components, buffers). Its SIC code is 3841.