KX Tickets

What KX Tickets does

BX Tickets operates an online and offline event ticketing platform focused exclusively on London's theatre and live entertainment market. The company functions as an authorized ticket agent for venues and promoters, selling seats across West End houses and the Troubadour network (Wembley Park, Canary Wharf), the Criterion Theatre, London Coliseum, Theatre Royal Haymarket, Menier Chocolate Factory, Marylebone Theatre, and the Empress Museum, among others. The core offering is a web-based ticketing platform with electronic ticket delivery, supplemented by a physical box office presence at managed venues, a group-booking workflow for parties of 10+, an education booking flow for schools, and an Access Tickets service integrated with Nimbus Access Card for wheelchair users and other disabled patrons.

The product surface also includes ticket exchange (GBP 2.50 per ticket), resale (GBP 2 administrative charge per ticket), and an optional Ticket Refund Protection scheme. KX Tickets is a member of the Society of Ticket Agents and Retailers (STAR) and adheres to its code of practice. The registered entity, KX Tickets Limited (company number 10071629), is incorporated in England and Wales with a registered office on Shaftesbury Avenue, London, and primary operational presence in Wembley. A separate B2B proposition, 'Sell Tickets With Us' (kxticketsltd.com), indicates an emerging venue-services offering beyond pure consumer retail.

Revenue is generated entirely through transaction fees: per-booking and per-ticket fees embedded in advertised prices, plus ancillary exchange, resale, and refund protection charges. The customer base is consumer-facing and distributed across individuals, organized groups, schools, and access customers, with marketing conducted primarily through the company website, an editorial blog, email newsletter, and Google Reviews. Headcount is in the 11-50 band; no external funding rounds, institutional investors, or parent company ownership were identified in the source material.

Name

KX Tickets

Legal name

KX Tickets Limited

Website

https://kxtickets.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BX Tickets is a London-focused, authorized ticket agent that sells theatre and live entertainment seats across multiple West End and Troubadour venues via a web platform, physical box offices, and specialized group, education, and access booking services.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Online ticket sales
• Theatre ticketing services
• Box office services
• Event ticketing platform
• Accessible ticketing

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: KX Tickets acts as an authorized ticket agent on behalf of venues, promoters, and event partners. The company earns revenue through ticket sales with per-booking transaction fees and per-ticket booking fees included in advertised prices. Additional revenue streams include ticket exchange fees (GBP 2.50 per ticket), resale administrative charges (GBP 2 per ticket), and optional Ticket Refund Protection schemes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

KX Tickets operates an authorized ticket agency aggregating event inventory from multiple London theatres, promoters, and event partners onto a single consumer-facing online platform. Customers browse shows, purchase tickets with included per-booking transaction fees, and receive electronic tickets. The company also staffs venue box offices for in-person sales and operates box-office management and training services for venues.

Product overview

KX Tickets operates as a comprehensive online theatre and event ticketing platform, offering a portfolio of ticketed events across London's major venues including the Criterion Theatre, Troubadour Wembley Park Theatre, Troubadour Canary Wharf Theatre, London Coliseum, Theatre Royal Haymarket, and others. The core offering is the KX Tickets Online Ticketing Platform, supplemented by specialized services including Access Tickets for wheelchair users (integrating with Nimbus Access Card), School Trip Tickets for educational groups, and Group Theatre Tickets for party bookings. The platform also offers an optional Ticket Refund Protection scheme. Featured productions include Titanique, High School Musical, The Hunger Games On Stage, Midnight at The Never Get, and Tartuffe Remixed, among many other West End shows, concerts, and family events.

Differentiator

Problem solved

Functional benefit

Products and services

• KX Tickets Online Ticketing Platform
• Access Tickets Service
• Group Theatre Tickets
• School Trip Tickets
• Ticket Refund Protection

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Society of Ticket Agents and Retailers (STAR)coreOthersKX Tickets is a member of the Society of Ticket Agents and Retailers (STAR) and operates within the code of practice set by STAR for its members. The company adheres to STAR's dispute resolution procedures and code of conduct.

Recent moves5 records

Expansion highlights4 records

Direct peers

• TodayTix: TodayTix is a consumer-facing mobile-first ticketing app for theatre and live entertainment, with strong presence in London West End. It competes directly with KX Tickets for individual theatre-goers purchasing tickets to similar shows and venues, and shares the same digital-first DTC motion.
• Official London Theatre (Society of London Theatre): Official London Theatre operates the central ticketing platform for West End shows, directly comparable to KX Tickets as both are authorized ticket agents serving London theatre consumers. It also hosts the central half-price ticket booth, making it a key direct competitor for both primary and discount ticketing in the same London market.
• Encore Tickets: Encore Tickets is a UK ticket agent for theatre, musicals, concerts, and attractions, with strong focus on West End ticketing and discounted offers. It is comparable to KX Tickets as a transaction-fee-driven authorized agent serving the same consumer and group booking segments.
• ATG Tickets (Ambassador Theatre Group): ATG Tickets is one of the UK's largest theatre ticketing platforms and operates its own venue portfolio across the West End and regional UK. It is directly comparable to KX Tickets in combining ticketing with venue operations, and serves the same consumer base for West End productions.
• London Theatre Direct: London Theatre Direct is a primary ticket agent specializing in West End and London theatre, offering discounted tickets, group bookings, and hotel+ticket bundles. It directly competes with KX Tickets for individual and group theatre-goers looking for discounted access to the same productions.
• See Tickets: See Tickets is a UK-based primary ticketing platform offering booking, exchange, and resale services for theatre, music, and live events. It is directly comparable to KX Tickets in operating an authorized-agent model with similar booking fees, exchange services, and venue partnerships in London.

Others

• Nimax Theatres: Nimax Theatres is a London-based independent theatre operator running several West End venues. While it operates venues rather than competing directly in ticketing, it represents the kind of venue partner KX would target to expand its authorized-agent relationships.
• Delfont Mackintosh Theatres: Delfont Mackintosh Theatres is one of the largest West End theatre operators, managing multiple flagship venues. As with Nimax, it is a venue-side counterpart that could either partner with or compete against KX Tickets' authorized-agent model, depending on contractual arrangements.

Broad incumbents

• Ticketmaster UK: Ticketmaster UK is the dominant primary ticketing incumbent serving concerts, theatre, and live events across the UK. While significantly broader in scope than KX Tickets, it directly competes for the same West End primary ticket sales and serves as the default agent for many major London promoters that KX would otherwise target.

Regional players

• Troubadour Theatres: Troubadour Theatres operates the Wembley Park and Canary Wharf theatre venues where KX Tickets currently runs the box office. While not a direct ticketing competitor, it is a key partner and adjacent venue operator with overlapping customer audiences for the productions KX distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KX_Tickets
• Facebookfacebook.com/KXTicketsofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KX Tickets