ASC Warranty

What ASC Warranty does

ASC Warranty, operating as Auto Services Company, Inc., is a US-based, privately held administrator of extended vehicle service contracts and mechanical breakdown protection plans for automobiles, founded in 1986 and headquartered in Mountain Home, Arkansas. The company distributes its products exclusively through authorized dealers and independent agents across the United States, offering multi-tier coverage that spans basic powertrain protection to comprehensive "Factory Type" coverage, with most plans including zero deductibles, emergency roadside assistance, and rental car reimbursement. Consumer acquisition is tied to dealer recommendation at the point of vehicle sale, with contracts financed through major US lenders as an F&I add-on.

The core technology asset is a proprietary web-based dealer portal (ASCWarranty.com) that supports quoting, automated plan recommendation, contract entry, and printing in approximately 60 seconds, with same-day dealer onboarding via a toll-free Dealer Services line (800-442-7116). Service contracts are underwritten by American Bankers Insurance Company, an A-rated carrier, providing the financial backing marketed to dealers and consumers. Claims are administered through toll-free service lines with same-day payment directly to any ASE Certified repair facility nationwide, eliminating customer reimbursement.

Revenue is generated through one-time premiums on multi-year contracts sold at the point of vehicle sale, with term and pricing flexibility varying by vehicle age, mileage, and coverage level. The company employs field representatives with automotive industry backgrounds (former dealer principals, F&I managers) and supports a parallel independent-agent distribution channel. Strategic identity is anchored by BBB Accreditation, 40 years of continuous operation, and an A-rated insurance partnership, with no disclosed funding rounds, M&A, or expansion into adjacent product lines (e.g., GAP, ancillary F&I products) in the available data.

Name

ASC Warranty

Legal name

Auto Services Company, Inc.

Website

https://ascwarranty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

ASC Warranty is a privately held US administrator of extended vehicle service contracts and mechanical breakdown plans, distributing multi-tier coverage through a nationwide network of authorized dealers and independent agents since 1986.

Ownership category

akta.pro rank

Product category

Vehicle Service Contracts (Extended Auto Warranties)

NAICS

Other Automotive Repair and Maintenance (81119)

SIC

Services-Miscellaneous Repair Services (7600), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Vehicle service contracts
• Extended auto warranties
• Mechanical breakdown protection
• F&I products
• Roadside assistance

Headquarters

HQ city

Mountain Home

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Vehicle Service Contracts (VSC): ASC Warranty generates revenue through the sale of extended vehicle service agreements to vehicle purchasers at the point of sale through authorized dealers. These are one-time premium payments, typically financed as an add-on to vehicle purchases, with terms ranging from basic powertrain to comprehensive 'Factory Type' coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

ASC Warranty sells extended vehicle service contracts (mechanical breakdown protection plans) for used and new vehicles through a nationwide network of authorized auto dealers and independent agents. Contracts are offered at point of sale as F&I add-ons, with multiple coverage tiers (basic powertrain to comprehensive "Factory Type"), zero deductibles on most plans, no waiting period, and included roadside assistance and rental reimbursement. Claims are paid directly to any ASE Certified repair facility nationwide via same-day credit card payment.

Product overview

ASC Warranty is a vehicle service contract program offered by Auto Services Company, Inc., providing mechanical breakdown protection plans for used and new vehicles through a network of dealers nationwide. The product portfolio centers on the core ASC Warranty Vehicle Service Contracts offering multiple coverage tiers (from basic powertrain to comprehensive 'Factory Type' coverage), supplemented by included roadside assistance and car rental reimbursement benefits. Dealers access the platform via the ASCWarranty.com portal for contract generation and claims processing, while the company maintains a nationwide agent and representative network for dealer support.

Differentiator

Problem solved

Functional benefit

Products and services

• ASC Warranty Vehicle Service Contracts Extended vehicle service contracts offering mechanical breakdown coverage for used and new vehicles, sold through authorized auto dealers in the U.S. Plans range from basic powertrain to comprehensive "Factory Type" coverage, include emergency roadside assistance, and most plans feature zero deductible. Available at point of sale and financed by major lenders.

Quantifiable outcome

• Same-day claims payments via VISA credit card
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, supportive and regional.

• ASE Certified Repair FacilitiescoreOthersASC Warranty allows customers to take their vehicle to any ASE Certified repair facility nationwide. Repair shops contact ASC's claims department to verify coverage and receive authorization, then receive direct payment via credit card or check. Thousands of repair facilities accept ASC Warranty plans.
• Major Finance/Lending InstitutionssupportiveOthersAll major lenders finance ASC Warranty contracts, making coverage affordable at only a few dollars per month when bundled with vehicle financing. This enables broad customer access to ASC products.
• Roadguard VPP, Inc. (Florida)regionalOthersFor Florida residents, the obligor is Roadguard VPP, Inc. dba ASC Warranty, with Florida license #60133.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Endurance Warranty: Direct-to-consumer extended auto warranty provider covering mechanical breakdown and engine/powertrain components, directly competing with ASC's VSC product, with multi-tier coverage similar to ASC's Factory Type plans.
• CarShield: Large direct-to-consumer vehicle service contract administrator selling extended mechanical coverage to individual consumers, overlapping directly with ASC's core VSC offering but accessed via a DTC/TV-driven channel rather than dealer-F&I.
• CARCHEX: Extended vehicle protection plan broker and administrator selling mechanical breakdown coverage through dealer and online channels, directly comparable to ASC's dealer-distributed VSC offering.
• AUL (Automated Underwriters / Easycare Holdings): Niche VSC administrator operating in the dealer-F&I channel with similar plan tiers and dealer-facing portal capabilities, directly comparable to ASC's model on product and distribution.
• Easycare (APC / RoadVantage): Dealer-F&I focused administrator of vehicle service contracts, GAP, and ancillary protection products — directly comparable to ASC's dealer-channel VSC and F&I add-on model.

Broad incumbents

• Allianz Partners (Allianz Extended Car Warranty): Global assistance and insurance group offering branded extended car warranty products in the US market through dealer and partner channels — directly overlapping with ASC's VSC product line as part of a broader assistance portfolio.
• Zurich Vehicle Protection (Zurich North America): Major global insurer with a vehicle protection division providing extended service contracts through dealer and lender channels — comparable insurance-backed VSC product sold via dealer networks like ASC.
• Mercury Insurance Group (Auto Protection): Regional P&C insurer with a mechanical breakdown insurance / VSC offering distributed through agents and dealers — overlapping product category with ASC but embedded in a broader personal-lines insurance business.
• Assurant (Automotive Solutions): Large, diversified insurance and protection-products provider with a sizable automotive solutions division offering VSCs, GAP, and F&I products — overlapping with ASC's offerings but as part of a much broader portfolio.

Emerging players

• American Auto Shield: Extended auto warranty provider selling VSCs direct-to-consumer and through select dealer relationships, competing for the same end consumer and overlapping with ASC's dealer-sold product on mechanics and tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ascwarranty
• Facebookfacebook.com/goasc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Warranty