Universidad del Mar

What Universidad del Mar does

Universidad del Mar (UMAR) is a public state university in Oaxaca, Mexico, operating under the Sistema de Universidades Estatales de Oaxaca (SUNEO) network. It delivers higher education and scientific research across three specialized campuses: Puerto Escondido (Earth Sciences — biology, veterinary medicine, forestry, computing), Puerto Ángel (Marine Sciences — marine biology, oceanology, environmental and aquaculture engineering), and Huatulco (Social Sciences and Humanities — tourism administration, economics, international relations, communication, actuarial science). The institution offers 18 undergraduate programs and 11 graduate programs (including master's and doctoral degrees), with several graduate programs holding PNPC-CONACYT quality recognition.

UMAR's core products include its undergraduate and graduate degree programs, supported by research institutes (Ecology, Genetics, Industries, Resources, Economy, International Studies, Mathematics, Tourism, Communication, Social Sciences) and specialized research facilities — two botanical gardens covering 25.2 hectares with 200+ plant species and 90+ bird species, an experimental farm (Campo Experimental Bajos de Chila) with livestock research areas, and the CECOREI-UMAR iguana conservation center registered as a Wildlife Management Unit since 2000. The university disseminates research through peer-reviewed journals (Ciencia y Mar, Anuario Mexicano de Asuntos Globales) and academic books, and operates a Language Center across all campuses.

The university's business model is institutional rather than commercial: it is funded primarily through state and federal government allocations as part of SUNEO, supplemented by subsidized student tuition, CONACYT research grants for PNPC-recognized graduate programs, scholarship administration (e.g., Beca Santander), and minor book sales. Distribution is exclusively on-campus across three physical locations; the university does not operate online degree programs. Its primary customers are undergraduate and graduate students in Oaxaca, with secondary engagement serving the tourism industry, rural communities through extension services, and the national research community via CONACYT-backed programs.

Name

Universidad del Mar

Legal name

Universidad del Mar

Website

https://umar.mx

Company type

Public

Operating status

Operating

Short description

Universidad del Mar (UMAR) is a public state university in Oaxaca, Mexico, operating three specialized campuses (Puerto Escondido, Puerto Ángel, Huatulco) that deliver undergraduate and graduate programs in marine sciences, earth sciences, and social sciences to students across Oaxaca.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

akta.pro secondary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

Keywords

• Public higher education
• Marine sciences research
• Biodiversity conservation studies
• Tourism marketing programs
• Scientific journal publishing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Government Funding: As a public state university under SUNEO (Sistema de Universidades Estatales de Oaxaca), UMAR receives operational funding from state and federal government allocations.
2. Student Tuition and Fees: Public university education with subsidized tuition fees for Mexican students, including technical, undergraduate, master's, and doctoral levels.
3. Research Grants: Funding from CONACYT and other scientific agencies for graduate programs and research projects, including PNPC (Programa Nacional de Posgrados de Calidad) recognition.
4. Book and Publication Sales: Sale of academic books and publications produced by university researchers, such as 'Parque Nacional Huatulco. Retos y Oportunidades' at $250.00 MXN and 'El Corredor Interoceánico del Istmo de Tehuantepec' at $300.00 MXN.
5. Scholarship Administration: Administration of scholarship programs including Beca Santander – Apoyo a la Manutención 2026 for students at technical, undergraduate, master's, and doctoral levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Universidad del Mar is a public state university that delivers undergraduate and graduate higher-education programs across three campuses in Oaxaca, Mexico, with specializations in earth sciences, marine sciences, and social sciences/humanities. It also conducts scientific research through dedicated institutes and publishes academic journals and books; supporting infrastructure includes two botanical gardens and an experimental farm used for research, education, and community outreach.

Product overview

Universidad del Mar is a public university in Oaxaca, Mexico, operating across three campuses (Puerto Escondido, Puerto Ángel, and Huatulco) with a distributed educational portfolio. Its core offerings include undergraduate programs (Licenciaturas) in sciences, engineering, social sciences, and humanities; graduate programs (Posgrados) including master's and doctoral degrees, many registered with PNPC-CONACYT for quality assurance. Supporting these academic products are research institutes focused on ecology, genetics, marine sciences, tourism, and social sciences; research facilities including botanical gardens (Jardín Botánico and Jardín Botánico Chepilme) and experimental farms (Campo Experimental Bajos de Chila); and publications including scientific journals (Ciencia y Mar, Anuario Mexicano de Asuntos Globales) and academic books. The institution also operates a Language Center providing language instruction services.

Differentiator

Problem solved

Functional benefit

Products and services

• Licenciaturas (Undergraduate Programs) Eighteen bachelor's degree programs across three campuses—Puerto Escondido (Earth Sciences, e.g., Biology, Forestry, Veterinary Medicine, Computing Technologies), Puerto Ángel (Marine Sciences, e.g., Marine Biology, Oceanology, Aquaculture, Environmental Engineering), and Huatulco (Social Sciences and Humanities, e.g., Tourism Administration, International Relations, Economics, Communication, Actuarial Science)—for prospective Mexican students seeking accessible public higher education.
• Posgrados (Graduate Programs) Eleven graduate programs including master's and doctoral degrees in Biodiversity Genetics, Wildlife Management, Animal Production and Health, Environmental Sciences, Marine Ecology, International Criminal Law, Tourism Marketing, and International Relations: Environment, several of which are PNPC-recognized by CONACYT for national graduate-quality standards.
• Research Institutes

Quantifiable outcome

• PNPC recognition for graduate programs indicating national quality standards
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SUNEO (Sistema de Universidades Estatales de Oaxaca)coreStrategic or Co-development PartnerUMAR is a member of the SUNEO system, a network of 10 state universities in Oaxaca working collaboratively under shared governance. SUNEO coordinates institutional development, research initiatives, and educational quality across member universities. The network includes UTM, UNISTMO, UNPA, UNSIS, UNSIJ, UNCA, NOVAUNIVERSITAS, UNCOS, and UNICHA.
• CIESDEMEXminorStrategic or Co-development PartnerUMAR is listed as a member of CIESDEMEX (likely Consejo de Investigación y Evaluación de la Educación Superior del Estado de México or similar educational consortium), indicating institutional membership and collaboration in higher education evaluation and research.
• ANUIES (Asociación Nacional de Universidades e Instituciones de Educación Superior)minorStrategic or Co-development PartnerUMAR is a member of ANUIES, the national association of Mexican universities and higher education institutions, facilitating collaboration on educational policy, research initiatives, and academic exchange at the national level.
• CONACYT (Consejo Nacional de Ciencia y Tecnología)coreStrategic or Co-development PartnerMexico's national science council provides oversight and support for graduate programs through PNPC (Programa Nacional de Posgrados de Calidad). UMAR's graduate programs including Maestría en Mercadotecnia Turística hold PNPC registration. The relationship includes Cátedras CONACYT positions for researchers and scholarship funding for students.
• National and International Research InstitutionsminorStrategic or Co-development PartnerFaculty and researchers maintain collaborations with institutions including UNAM, IPN, ECOSUR, University of London, and other national and international research centers. The university has agreements with ejidos and local producers for community development projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universidad Veracruzana: A large Mexican public state university with a strong portfolio in marine biology, ecology, and biological sciences. Comparable to UMAR as a public state institution with multi-campus structure and significant marine/coastal research programs along Mexico's Gulf and Pacific coasts.
• Universidad Autónoma Metropolitana (UAM): UAM is a prominent Mexican public research university with multiple campuses and strong graduate programs in biological sciences, ecology, and biotechnology. Comparable to UMAR given its multi-campus model, public funding, and several UMAR faculty hold prior UAM affiliations.
• CICESE (Centro de Investigación Científica y de Educación Superior de Ensenada): A Mexican public research center dedicated to marine sciences, oceanography, and earth sciences on the Pacific coast. Directly comparable to UMAR's Puerto Ángel marine sciences campus in research focus, graduate programs in marine ecology and oceanography, and CONACYT-aligned funding.
• Universidad de Quintana Roo: A Mexican public state university serving a coastal region with programs in marine sciences, environmental engineering, tourism, and social sciences. Comparable to UMAR in public state governance, regional focus, and curriculum mix spanning earth/marine sciences and social sciences.
• El Colegio de la Frontera Sur (ECOSUR): ECOSUR is a Mexican public research institution specializing in southern Mexico's biodiversity, marine ecology, and sustainable development. Highly comparable to UMAR in research focus on coastal Oaxaca ecosystems, with overlapping faculty collaborations and graduate programs in marine ecology and biodiversity genetics.
• Universidad Juárez Autónoma de Tabasco (UJAT): A Mexican public state university with strong programs in marine sciences, environmental sciences, forestry, and biological sciences serving a tropical coastal region. Comparable to UMAR in public state governance, regional ecological focus, and academic portfolio mix.
• Universidad Autónoma de Baja California Sur (UABCS): UABCS is a Mexican public state university specializing in marine sciences, oceanography, biology, and environmental sciences on Mexico's Pacific coast. It directly compares to UMAR in mission, regional focus on coastal ecosystems, and academic portfolio in marine and earth sciences.

Broad incumbents

• Instituto Politécnico Nacional (IPN): A major Mexican public university with strong graduate programs in biological sciences, marine biology, biotechnology, and engineering. Comparable to UMAR in public funding model, PNPC-accredited graduate programs, and competition for faculty and graduate students in biological and environmental sciences.
• UNAM (Universidad Nacional Autónoma de México): Mexico's largest and most prestigious public research university, with leading programs in marine sciences, biology, ecology, and environmental sciences across multiple campuses and institutes. Comparable as a public research university with graduate programs accredited by PNPC-CONACYT and overlapping faculty recruitment pools.

Regional players

• Universidad Autónoma de Guerrero: A Mexican public state university with programs in ecology, marine sciences, tourism, and social sciences serving another Pacific-coast region. Comparable to UMAR as a state-funded university in southern Mexico with overlapping curriculum areas, though operating in a different geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/Egresadxs-de-la-Maestr%C3%ADa-en-Mercadotecnia-Tur%C3%ADstica-de-la-UMAR-109449154043883
• Xx.com/umar_suneo
• LinkedInlinkedin.com/company/umar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universidad del Mar