EPF Group

What EPF Group does

EPF Group is a privately-held UK real estate investment and asset management firm founded in 2007 (formally created by Adam Coffer in 2008) and headquartered at 4 Devonshire Street, London. The firm operates two core business divisions: EPF Investments, which acquires retail, leisure, and mixed-use properties directly off-market using a combination of own equity and pre-approved debt with a 1-5 year hold profile targeting 10-15%+ cash-on-cash returns; and EPF Asset Management (EPF AM), which provides fully-integrated property asset management services to family offices, HNWIs, institutions, developers, lenders, insolvency practitioners, and landlords, with no upper limit on mandate lot size. EPF's stated portfolio is worth over £200m and the firm has handled over £750m of assets and transactions on behalf of clients, concentrated in affluent UK market towns and major cities where it targets "experience" and "destination" assets resilient to online retail pressure.

The business model is hybrid: direct investment returns are generated through value-add acquisitions and exits on EPF Investments' own book (lot sizes £0-£25m), while EPF AM generates recurring managed services revenue through bespoke asset management mandates covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use refurbishment, and land assembly. Distribution is relationship-driven rather than marketing-led, relying on founder Adam Coffer's 25+ year track record (£2bn+ of transactions) and his chairmanship of the Property Owners Forum, supported by opinion-leadership in Estates Gazette and the Sunday Times.

EPF's underlying capability is non-technological: there is no proprietary software, no AI/ML systems, no API, and no disclosed technology platform. Competitive advantage is built on occupier relationships (with anchor tenants including Tesco, KFC, McDonald's, Waterstones, and Stonegate), pre-approved financing lines that enable swift transactions, and a stated symbiotic approach to landlord-tenant relations. The firm is small (11-50 employees), UK-only, and privately funded; the only disclosed capital event is a £12.5m senior debt facility from Westbrooke Alternative Asset Management UK in February 2024 for portfolio refinancing.

Name

EPF Group

Legal name

EPF Group

Website

https://epfgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

EPF Group is a London-based private real estate investment and asset management firm specializing in UK retail, leisure, and mixed-use properties. Founded in 2008 by Adam Coffer, it operates EPF Investments for direct acquisitions and EPF AM for third-party mandates, with a portfolio exceeding £200m.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment and Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Investment Trusts (6798), Investment Advice (6282)

akta.pro industry

PRIMARYFSAAACAG

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

• Retail real estate investment
• Leisure property asset management
• Mixed-use property investment
• Value-add asset management
• Commercial real estate acquisitions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Property Investment Returns: EPF Investments generates returns through acquiring retail, leisure, and mixed-use properties at discounts to market value, adding value through asset management initiatives, and exiting within 1-5 year profiles. The firm generates cash-on-cash returns of 10-15%-plus on its direct investment portfolio.
2. Asset Management Fees: EPF Asset Management (EPF AM) provides fully-integrated property management services to partners including family offices, institutions, developers, lenders, insolvency practitioners, and landlords. The firm identifies and implements asset management initiatives to generate target returns for clients, earning fees for portfolio management, transaction structuring, and value-creation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EPF Group is a specialist UK real estate investment and asset management firm focused on retail, leisure, and mixed-use properties. Through EPF Investments, the firm acquires properties directly using its own equity combined with pre-approved debt, targeting 10-15%+ cash-on-cash returns over a 1-5 year hold. Through EPF Asset Management (EPF AM), the firm provides fully-integrated asset management services to family offices, institutions, developers, lenders, insolvency practitioners, and landlords covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use development, and land assembly.

Product overview

EPF Group operates two core service divisions: EPF Investments (direct real estate investment and development) and EPF Asset Management (third-party property asset management services). Additionally, EPF Group supports the Property Owners Forum, an industry advocacy initiative. The company specialises in retail, leisure, and mixed-use properties in affluent UK market towns, generating 10-15%+ cash-on-cash returns through value-add strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Property Owners Forum: UK’s leading activist and lobby group for independent property owners, created during the pandemic in 2020 to deter demonization of property owners and encourage collaboration between owners and tenants.

Products and services

• EPF Investments The direct real estate investment and development arm of EPF Group. Focuses on leisure, retail and mixed-use properties with value-add opportunities, combining equity with pre-approved finance to target acquisitions within a 1-5 year profile and generate double-digit cash-on-cash returns. Direct investment lot sizes range from £0 to £25m, targeting vacant or underperforming assets in affluent market towns and major UK cities as well as roadside/drive-through opportunities.
• EPF Asset Management (EPF AM) A fully-integrated asset management service working alongside property owners, lenders and investors to crystallise value from underperforming properties, including distressed assets, land assembly, and development management. Serves family offices, HNW individuals, institutions, developers, lenders, insolvency practitioners, and landlords, with no upper limit on lot sizes for asset management mandates covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use development, and refurbishment opportunities.

Quantifiable outcome

• Cash-on-cash returns of 10-15%+
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• British Land: Major UK REIT with significant retail park and leisure exposure alongside office campuses. Comparable to EPF in UK retail/leisure asset management but operates at materially larger scale and broader portfolio scope.
• Hammerson: UK-focused REIT owning and managing flagship retail destinations and city-centre assets. Overlaps with EPF in retail real estate investment and asset management in the UK, but operates at significantly larger scale and a more prime, destination-led scope.
• M&G Real Estate: Large real estate investment manager offering discretionary asset management and direct investment strategies across the UK and Europe. Comparable to EPF AM in providing real estate asset management services to institutional clients.
• AEW Capital Management: Global real estate investment manager with active UK strategies including value-add and core-plus across retail and mixed-use. Comparable to EPF AM in providing institutional real estate asset management and direct investment services.
• Schroder Real Estate: Real estate investment management arm of Schroders, providing direct property and asset management services to institutional clients. Comparable to EPF in offering discretionary real estate asset management but at a larger, multi-strategy scale.

Direct peers

• LXi REIT: UK-listed REIT focused on essential, leisure, and convenience retail assets on long leases. Closely comparable to EPF in its focus on resilient retail and leisure real estate sub-sectors and UK geography.
• Ediston Property Investment Company: UK-focused REIT investing in commercial real estate with a focus on active asset management to enhance returns. Comparable to EPF in UK commercial real estate asset management with a value-add philosophy.
• NewRiver REIT: UK-listed REIT focused on value-add retail and leisure real estate, with a portfolio of convenience-led and affordable retail assets. Highly comparable to EPF in asset class focus, sub-segment (retail/leisure), and UK operating geography.

Others

• Cushman & Wakefield: Global commercial real estate services firm providing investment sales, advisory, and asset management across UK retail and leisure. Comparable to EPF in the UK retail/leisure property advisory layer, though differs as a services firm rather than a principal investor.

Emerging players

• Westbrooke Alternative Asset Management: Alternative asset manager providing real estate debt facilities across the UK. Directly connected to EPF through the £12.5m senior debt facility in 2024 and comparable in targeting value-add UK real estate transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/epf-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPF Group