EPF Group
EPF Group is a London-based private real estate investment and asset management firm specializing in UK retail, leisure, and mixed-use properties. Founded in 2008 by Adam Coffer, it operates EPF Investments for direct acquisitions and EPF AM for third-party mandates, with a portfolio exceeding £200m.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EPF Group does
EPF Group is a privately-held UK real estate investment and asset management firm founded in 2007 (formally created by Adam Coffer in 2008) and headquartered at 4 Devonshire Street, London. The firm operates two core business divisions: EPF Investments, which acquires retail, leisure, and mixed-use properties directly off-market using a combination of own equity and pre-approved debt with a 1-5 year hold profile targeting 10-15%+ cash-on-cash returns; and EPF Asset Management (EPF AM), which provides fully-integrated property asset management services to family offices, HNWIs, institutions, developers, lenders, insolvency practitioners, and landlords, with no upper limit on mandate lot size. EPF's stated portfolio is worth over £200m and the firm has handled over £750m of assets and transactions on behalf of clients, concentrated in affluent UK market towns and major cities where it targets "experience" and "destination" assets resilient to online retail pressure.
The business model is hybrid: direct investment returns are generated through value-add acquisitions and exits on EPF Investments' own book (lot sizes £0-£25m), while EPF AM generates recurring managed services revenue through bespoke asset management mandates covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use refurbishment, and land assembly. Distribution is relationship-driven rather than marketing-led, relying on founder Adam Coffer's 25+ year track record (£2bn+ of transactions) and his chairmanship of the Property Owners Forum, supported by opinion-leadership in Estates Gazette and the Sunday Times.
EPF's underlying capability is non-technological: there is no proprietary software, no AI/ML systems, no API, and no disclosed technology platform. Competitive advantage is built on occupier relationships (with anchor tenants including Tesco, KFC, McDonald's, Waterstones, and Stonegate), pre-approved financing lines that enable swift transactions, and a stated symbiotic approach to landlord-tenant relations. The firm is small (11-50 employees), UK-only, and privately funded; the only disclosed capital event is a £12.5m senior debt facility from Westbrooke Alternative Asset Management UK in February 2024 for portfolio refinancing.
EPF Group firmographics
Firmographics- Name
- EPF Group
- Legal name
- EPF Group
- Website
- https://epfgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EPF Group is a London-based private real estate investment and asset management firm specializing in UK retail, leisure, and mixed-use properties. Founded in 2008 by Adam Coffer, it operates EPF Investments for direct acquisitions and EPF AM for third-party mandates, with a portfolio exceeding £200m.
- Ownership category
- akta.pro rank
EPF Group industry classification
Industry- Product category
- Commercial Real Estate Investment and Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Investment Trusts (6798), Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where EPF Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EPF Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Direct Property Investment Returns: EPF Investments generates returns through acquiring retail, leisure, and mixed-use properties at discounts to market value, adding value through asset management initiatives, and exiting within 1-5 year profiles. The firm generates cash-on-cash returns of 10-15%-plus on its direct investment portfolio.
- Asset Management Fees: EPF Asset Management (EPF AM) provides fully-integrated property management services to partners including family offices, institutions, developers, lenders, insolvency practitioners, and landlords. The firm identifies and implements asset management initiatives to generate target returns for clients, earning fees for portfolio management, transaction structuring, and value-creation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Direct Investment: £0-£25m lot sizes |
| Other | Multi-year contract | Asset Management: No upper lot size limit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
EPF Group product offering
Product offeringCore offering
EPF Group is a specialist UK real estate investment and asset management firm focused on retail, leisure, and mixed-use properties. Through EPF Investments, the firm acquires properties directly using its own equity combined with pre-approved debt, targeting 10-15%+ cash-on-cash returns over a 1-5 year hold. Through EPF Asset Management (EPF AM), the firm provides fully-integrated asset management services to family offices, institutions, developers, lenders, insolvency practitioners, and landlords covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use development, and land assembly.
Product overview
EPF Group operates two core service divisions: EPF Investments (direct real estate investment and development) and EPF Asset Management (third-party property asset management services). Additionally, EPF Group supports the Property Owners Forum, an industry advocacy initiative. The company specialises in retail, leisure, and mixed-use properties in affluent UK market towns, generating 10-15%+ cash-on-cash returns through value-add strategies.
Differentiator
Problem solved
Functional benefit
Brands
- Property Owners Forum: UK’s leading activist and lobby group for independent property owners, created during the pandemic in 2020 to deter demonization of property owners and encourage collaboration between owners and tenants.
Products and services
- EPF Investments The direct real estate investment and development arm of EPF Group. Focuses on leisure, retail and mixed-use properties with value-add opportunities, combining equity with pre-approved finance to target acquisitions within a 1-5 year profile and generate double-digit cash-on-cash returns. Direct investment lot sizes range from £0 to £25m, targeting vacant or underperforming assets in affluent market towns and major UK cities as well as roadside/drive-through opportunities.
- EPF Asset Management (EPF AM) A fully-integrated asset management service working alongside property owners, lenders and investors to crystallise value from underperforming properties, including distressed assets, land assembly, and development management. Serves family offices, HNW individuals, institutions, developers, lenders, insolvency practitioners, and landlords, with no upper limit on lot sizes for asset management mandates covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use development, and refurbishment opportunities.
Quantifiable outcome
- Cash-on-cash returns of 10-15%+
- +3 more outcomes
Companies that use EPF Group
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
EPF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EPF Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
EPF Group competitors and assessment
Company assessmentBroad incumbents
- British Land: Major UK REIT with significant retail park and leisure exposure alongside office campuses. Comparable to EPF in UK retail/leisure asset management but operates at materially larger scale and broader portfolio scope.
- Hammerson: UK-focused REIT owning and managing flagship retail destinations and city-centre assets. Overlaps with EPF in retail real estate investment and asset management in the UK, but operates at significantly larger scale and a more prime, destination-led scope.
- M&G Real Estate: Large real estate investment manager offering discretionary asset management and direct investment strategies across the UK and Europe. Comparable to EPF AM in providing real estate asset management services to institutional clients.
- AEW Capital Management: Global real estate investment manager with active UK strategies including value-add and core-plus across retail and mixed-use. Comparable to EPF AM in providing institutional real estate asset management and direct investment services.
- Schroder Real Estate: Real estate investment management arm of Schroders, providing direct property and asset management services to institutional clients. Comparable to EPF in offering discretionary real estate asset management but at a larger, multi-strategy scale.
Direct peers
- LXi REIT: UK-listed REIT focused on essential, leisure, and convenience retail assets on long leases. Closely comparable to EPF in its focus on resilient retail and leisure real estate sub-sectors and UK geography.
- Ediston Property Investment Company: UK-focused REIT investing in commercial real estate with a focus on active asset management to enhance returns. Comparable to EPF in UK commercial real estate asset management with a value-add philosophy.
- NewRiver REIT: UK-listed REIT focused on value-add retail and leisure real estate, with a portfolio of convenience-led and affordable retail assets. Highly comparable to EPF in asset class focus, sub-segment (retail/leisure), and UK operating geography.
Others
- Cushman & Wakefield: Global commercial real estate services firm providing investment sales, advisory, and asset management across UK retail and leisure. Comparable to EPF in the UK retail/leisure property advisory layer, though differs as a services firm rather than a principal investor.
Emerging players
- Westbrooke Alternative Asset Management: Alternative asset manager providing real estate debt facilities across the UK. Directly connected to EPF through the £12.5m senior debt facility in 2024 and comparable in targeting value-add UK real estate transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
EPF Group social profiles
Digital presenceEPF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPF Group leadership team
Management profileNumber of profiles
Profiles2 records
EPF Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPF Group
What does EPF Group do?
EPF Group is a specialist UK real estate investment and asset management firm focused on retail, leisure, and mixed-use properties. Through EPF Investments, the firm acquires properties directly using its own equity combined with pre-approved debt, targeting 10-15%+ cash-on-cash returns over a 1-5 year hold. Through EPF Asset Management (EPF AM), the firm provides fully-integrated asset management services to family offices, institutions, developers, lenders, insolvency practitioners, and landlords covering hospitality-led retail and leisure parks, drive-through and roadside development, mixed-use development, and land assembly.
Is EPF Group a public or private company?
EPF Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EPF Group founded?
EPF Group was founded in 2008. It employs 11 to 50 people.
Where is EPF Group based?
EPF Group is headquartered in London, United Kingdom, in the Europe region.
How does EPF Group make money?
Two revenue lines are on record. Direct Property Investment Returns are the primary driver. The others are asset Management Fees.
Who are EPF Group's main competitors?
Broad incumbents on record are British Land, Hammerson, M&G Real Estate, AEW Capital Management and Schroder Real Estate. Direct peers are LXi REIT, Ediston Property Investment Company and NewRiver REIT. Cushman & Wakefield is listed as an others. Westbrooke Alternative Asset Management is listed as an emerging player.
Does EPF Group have an API?
No public API is recorded for EPF Group.
What industry is EPF Group in?
EPF Group's product category is Commercial Real Estate Investment and Asset Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6532.