Adverum

What Adverum does

Adverum is a strategic communications consultancy headquartered in Vilnius, Lithuania, founded in 2004 and operating as a private limited liability company (UAB "Adverum"). The firm delivers integrated communication services across five core practice areas: consultancy (research, brand positioning, executive and media training), digital marketing (social media management, digital campaigns), public relations (corporate communication, crisis and reputation management, financial and investor communication), creative services (concept, design, video, animation), and marketing communication (content, branding, events). It also operates a dedicated cross-border international communications practice and, since a 2021 partnership with Germany's Cometis AG, an ESG strategy and reporting service line. Adverum serves enterprise B2B clients, government and public-sector organizations, and multinational companies operating in the Baltic region, with named engagements including Wizz Air, Nestlé, Dell EMC, Omniva, TransferGo, Deel, Western Union Lithuania, Yukon Advanced Optics, Girteka, Amber Grid, and Litgrid. The firm also holds government mandates such as Versli Lietuva's export communication campaign in five foreign markets and Lithuania Travel international tourism communication.

The business operates as a traditional professional services firm rather than a software or platform company; its "technology" is the consultant-led delivery stack, not a proprietary product, and pricing is bespoke and project-based rather than tiered. Adverum generates revenue primarily through professional services fees, with 2022 consulting revenue disclosed at €945 thousand and 30-40% of revenue derived from international communication services delivered via the PRGN (Public Relations Global Network) partnership, of which Adverum is the exclusive Baltic representative. A second office, Adverum Communications Middle East LLC, was established in Dubai in 2021 to serve Middle East clients. The firm employs 14-20 strategic consultants and communications specialists, is partner-owned with no disclosed external investment, and earns reputational differentiation through multiple international awards (PRGN, European Excellence, PR Impact, Baltic Communication Awards) and a KIA Sustainable Agency certification awarded in 2024.

Name

Adverum

Legal name

UAB "Adverum"

Website

https://adverum.lt

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Adverum is a Vilnius-based strategic communications consultancy serving enterprise, government, and multinational clients across the Baltic region, the Middle East, and 55+ foreign markets via the PRGN network, offering PR, digital, creative, ESG, and cross-border communication services.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Strategic communications consulting
• Public relations services
• Corporate communications
• Digital marketing communication
• ESG reporting advisory

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services Revenue: Strategic communications consultancy, media relations, digital communications, and marketing communications services. The company's consulting revenue in 2022 amounted to €945 thousand.
2. International Communication Services: International communication services account for 30-40% of revenue, providing services to multinational companies represented in all Baltic States and exporting Lithuanian companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Adverum is a strategic communications consultancy that delivers integrated PR, digital, creative, marketing communication, and international communication services to enterprise and government clients. The agency provides consultancy, public relations, crisis and reputation management, employer branding, ESG strategy and reporting, and cross-border campaign execution, supplemented by leadership and media training programs. Services are delivered by a senior consultant team and reach 55+ foreign markets through the PRGN partner network.

Product overview

Adverum is a communications consultancy firm (not a software product/platform) that provides integrated communication services including consultancy, digital services, public relations, creative services, marketing communication, and cross-border communications. The company operates as a single unified consultancy offering rather than a platform-plus-modules architecture, with services delivered by a team of strategic consultants. Core service areas include brand positioning, crisis communication, employer branding, content marketing, and international communications, supported by specialized offerings in ESG reporting and leadership training.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Services Strategic communication consultancy including research and analytics, business strategy training, brand positioning, digital training, media training, executive positioning training, and digital transformation training for enterprise clients.
• Digital Communication Services Digital communication services including social media optimization, community management, digital campaigns, digital solutions, and executive digital communication for enterprise and brand clients.
• Public Relations PR services covering corporate communication and public affairs, crisis and changes management, reputation management, internal communication, media relations, financial and investor communication, and influencer relations for enterprise and government clients.
• Creative Services Creative solutions including concept and design, copywriting, branding for companies, people and events, and video and animation production for enterprise clients.
• Marketing Communication Marketing communication services including marketing research, content marketing, visual storytelling, branding and brand positioning, and events for enterprise clients.
• Cross-Border Communications International communication services including international public relations, international influencer marketing, international digital campaigns, social media communication, and go-to-market strategy and execution across 55+ foreign markets via the PRGN network.
• ESG Reporting and Communication ESG strategy, evaluation recommendations, ESG rating advisory, sustainability reporting, and ESG communication strategy and tactics delivered to businesses and public sector organizations.
• Training Services Professional training including leadership communication training and media training programs for executives and organizations.

Quantifiable outcome

• Company has won multiple international awards including 4 gold at PRGN awards, gold at European Excellence Awards, 5 trophies at PR Impact Awards, and silver at Baltic Communication Awards
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Cometis AGcoreStrategic or Co-development Partner · 6 May 2021German investor relations firm partnering with Adverum to provide ESG (Environmental, Social, Governance) strategy, reporting, and communication services in Lithuania. This partnership enables Adverum to offer comprehensive ESG implementation services to businesses and public sector organizations.
• Versli Lietuva (Enterprise Lithuania)flagshipGTM or Marketing Partner · 9 April 2021Adverum was selected through public tender to execute Lithuania's export communication campaign in 5 foreign markets (Germany, France, USA, Netherlands, Sweden). The partnership focuses on increasing awareness of Lithuania's priority export sectors including food, furniture, engineering, IT, and biotech/pharma.
• PRGN (Public Relations Global Network)coreStrategic or Co-development PartnerAdverum is the exclusive representative for Baltic countries in PRGN, one of the largest independent PR agency networks globally. The network enables Adverum to provide services in 55+ foreign markets through partner agencies, sharing best practices and ensuring high professional and business ethics standards.
• Lithuanian Communication Industry Association (KIA)coreStrategic or Co-development PartnerAdverum is a member of KIA and meets all highest quality standards set by the association annually. The partnership provides access to industry best practices and ensures compliance with professional communication standards in Lithuania.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FleishmanHillard: Global communications and PR agency offering corporate communications, crisis management, and public affairs services similar to Adverum's core offerings. Comparable as a full-service PR firm serving enterprise and government clients across multiple geographies.
• Edelman: Large global PR firm with corporate communications, crisis management, and public affairs practices directly mirroring Adverum's services. Serves multinational enterprise clients with integrated strategic communications, comparable in scope to Adverum's enterprise engagement model.
• Hill+Knowlton Strategies: Global PR agency delivering corporate communications, public affairs, crisis management, and ESG advisory services. Comparable in offering mix to Adverum, including ESG and sustainability communications, and serves multinational enterprise clients similarly.
• Weber Shandwick: Global communications agency providing PR, corporate communications, digital, and integrated marketing communications to enterprise clients. Comparable in offering breadth and target market (multinational enterprise and government clients) to Adverum.
• Ketchum: Global PR and communications agency offering corporate communications, brand marketing, and digital services to enterprise clients. Comparable in service mix and enterprise focus to Adverum's full-service communications model.

Broad incumbents

• Burson: Global communications giant formed from the merger of BCW and Cohn & Wolfe. Offers corporate communications, public affairs, and crisis services at scale - a broader incumbent competing with Adverum for multinational clients in CEE and beyond.
• Ogilvy PR: Global advertising and PR network offering integrated communications, public relations, and digital services. Operates in Lithuania (Ogilvy Vilnius) and competes for the same multinational enterprise clients as Adverum, but as part of a much broader portfolio.
• Havas PR: Global communications network offering PR, corporate communications, and content services as part of a broader advertising and media portfolio. Competes with Adverum for multinational client mandates across CEE and Western Europe.
• MSL Group: Global PR and public affairs network under Publicis Groupe, offering corporate communications, crisis, and stakeholder engagement. Broad incumbent competing for multinational enterprise PR mandates in CEE and globally.

Regional players

• Kreab: European-headquartered public affairs and communications consultancy with strong Nordic and Baltic presence. Comparable as a mid-sized European PR firm offering corporate communications and public affairs to enterprise and government clients across the same region as Adverum.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adverum
• LinkedInlinkedin.com/company/ad-verum
• Instagraminstagram.com/adverum.lt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adverum