Solution Medical Care

What Solution Medical Care does

Solution Medical Care is a privately-held Greek medical supplies and equipment distributor founded in 2001, headquartered in Pylaia (Thessaloniki) with a branch in Athens and a central warehouse. The company imports, distributes, and markets a broad portfolio of medical materials and devices — approximately 2,545 SKUs spanning medical machinery (ultrasound, patient monitors, urodynamic systems, cardiotocographs), a deep disposables catalog of 728 items organized by clinical specialty, endoscopic and diagnostic equipment, lasers/RF devices, clinic furniture and sterilization, home care products, EOPYY-reimbursed items, veterinary products, and aesthetic/spa equipment. Authorized distribution agreements span global manufacturers including Chison, Laborie, Hologic, Bard/BD, Lutronic, B. Braun, Paul Hartmann AG, OsteoSys, LEPU Medical, and Kai Medical Japan.

The company's revenue model is hardware and consumables distribution: it purchases international brand products and resells them at markup to Greek healthcare buyers. Pricing is quote-based and not publicly disclosed; quote-based sales dominate equipment, while the dedicated Medica 100 e-commerce platform (medica100.com, a wholly-owned subsidiary) supports transactional purchasing with free cash-on-delivery for registered members. Go-to-market combines three channels: (1) e-commerce through Medica 100, (2) physical showrooms in Thessaloniki and Athens for in-person sales, and (3) phone-based inside sales via call centers in both cities. Marketing leverages the corporate website, email newsletter, and active social profiles on Instagram, Facebook, and TikTok along with a medical-topic blog.

Customer segmentation is vertical and covers five groups: hospitals and diagnostic centers, private medical practices across urology/dermatology/gynecology/orthopedics/cardiology, home care patients (including EOPYY-subsidized supply), veterinary clinics, and aesthetic/spa centers. The firm holds ISO 37001:2016 anti-bribery certification — relevant for public-sector tenders — and offers both online and offline purchase paths, positioning itself as a one-stop multi-brand distributor for the Greek healthcare market.

Name

Solution Medical Care

Legal name

Solution Medical Care

Website

https://solutionmedical.gr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Solution Medical Care is a privately-held Greek medical supplies and equipment distributor, importing and reselling ~2,545 SKUs (devices, disposables, lasers, home-care) from global manufacturers to hospitals, private practices, home-care patients, vet clinics, and aesthetic centers across Greece via showrooms, phone sales, and the Medica 100 e-commerce platform.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supplies distribution
• Medical equipment import
• Healthcare consumables
• Diagnostic devices distribution
• Medical laser systems

Headquarters

HQ city

Pylaía

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Medical Supplies Distribution: Solution Medical Care generates revenue through the distribution and sale of medical supplies, equipment, and consumables to healthcare facilities and professionals in Greece. The company operates both a physical retail/showroom model and an e-commerce platform (medica100.com) for online sales. Revenue is generated through product markups on international brand products including medical equipment, disposables, lasers, and diagnostic devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Solution Medical Care imports and distributes a comprehensive range of medical materials, devices, and consumables from international manufacturers to healthcare providers in Greece. Its portfolio covers medical equipment (ultrasound, patient monitors, urodynamic systems, cardiotocographs), medical lasers and RF devices, an extensive disposables catalog with 728+ SKUs organized by specialty, diagnostic and endoscopic equipment, clinic furnishing, veterinary, home care, first aid, and aesthetic/spa products. The company sells via two physical showrooms (Thessaloniki and Athens) and the Medica 100 e-commerce platform.

Product overview

Solution Medical Care is a Greek medical supplies distributor offering a comprehensive portfolio of medical equipment, consumables, and clinic supplies. The core product lines include medical machinery (ultrasound machines, patient monitors, laser/RF devices, urodynamic systems, diagnostic equipment, endoscopic equipment), an extensive disposables/consumables catalog with over 728 products (catheters, gloves, needles, surgical supplies, wound care), clinic equipment (furniture, lighting, sterilization), veterinary products, aesthetic/Spa equipment, home care products, first aid supplies, and dermo-cosmetics. The company also operates a separate e-commerce platform (Medica 100) for online sales. Products span multiple medical specialties including urology, dermatology, gynecology, orthopedics, cardiology, and general practice. The total product catalog contains approximately 2,545 products distributed across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• Medica 100: E-commerce platform (medica100.com) for online purchases of medical supplies

Products and services

• Medical Equipment Wide range of medical machinery including ultrasound machines (black & white and color), patient monitors, urodynamic systems, cardiotocographs, Doppler devices, electrocardiographs, colposcopes, centrifuges, uroflowmeters, electrostimulators, shock wave therapy devices, anesthesia machines, cryotherapy equipment, EMG machines, lithotripters, and laboratory equipment. Sold to hospitals, clinics, and medical practices.
• Medical Lasers and RF Devices Comprehensive portfolio of medical laser and radiofrequency systems including Alexandrite lasers, Nd:Yag lasers, Er:YAG lasers, Pico and Q-switched lasers, Er:Glass lasers, CO2 lasers, diode lasers, Thulium lasers, along with consumables, accessories, skin cooling machines, smoke evacuators, RF devices, phototherapy, and IPL systems. Targeted at dermatology, aesthetic, and surgical specialists.
• Disposables and Consumables Extensive range of 728 disposable medical supplies organized by specialty (urological, dermatological, gynecological, orthopedic, dental, cardiac), plus gloves, needles & syringes, catheters, antiseptics & sterilization supplies, medical clothing, wound care materials, surgical consumables, microbiological supplies, thermal papers, gels, examination rolls, ECG-EMG electrodes, urodynamic consumables, aesthetic consumables, PRP kits, pH-manometry consumables, and COVID-19 protection products.
• Clinic Equipment Medical office and clinic furnishing and equipment including screens, IV stands, nebulizers, basins, oxygen cylinders, UPS stabilizers, cabinets, waste bins, medical trolleys, lighting systems, examination chairs (dermatology, podology, hemodialysis, phlebotomy, ENT-ophthalmology), sterilization equipment (autoclaves, ultrasonic cleaners, sealing devices, sterilization containers), surgical equipment (instruments, diathermy, suctions, surgical lights, loupes), examination beds (manual, electric, hydraulic), gynecological chairs, stools, transilluminators, medical bags, cryotherapy units, ear washing devices, ORL units, casting saws, laboratory weights, vein detection devices, and neonatal incubators.
• Diagnostic Equipment Diagnostic devices including scales-stadiometers, stethoscopes, hematology testing equipment (uric acid meters, glucose meters, bilirubinometers, hemoglobin-hematocrit, sugar-cholesterol-triglyceride monitors), blood pressure monitors, otoscopes-ophthalmoscopes, pulse oximeters, radiological equipment, thermometers, spirometers, audiometers-audigraphs, tympanographs, tuning forks, dermatoscopes, skin wrinkle meters, microscopes, urine analyzers, body fat meters, diagnostic tests, blood gas diagnosis, bone density measurement, reflex diagnostics, dynamometers, and optometry charts.
• Endoscopic Equipment Complete endoscopic equipment including cystoscopes-hysteroscopes (flexible and rigid), endoscope cameras, cold light sources, resectoscopes, ureteroscopes-nephroscopes, urethrotomes, biopsy forceps & graspers, urological instruments, mechanical lithotripters, endoscope electrodes, rhinopharyngoscopes, arthroscopes, optical laryngoscopes, and bronchoscopes.
• Veterinary Products Veterinary-specific equipment including veterinary ultrasound machines (black & white and color), ultrasound heads, veterinary diagnostic equipment, veterinary scales, veterinary monitors, veterinary electrocardiographs, veterinary examination tables, veterinary surgical instruments, and surgical tables. Targeted at veterinary clinics and animal care practices.
• Home Care Products Products for home-based patient care including incontinence products (adult diapers, underpads, incontinence pads, vaginal pessaries, male incontinence clamps, nocturnal enuresis alarms, pelvic floor training), rehabilitation & wellness (massage devices, bathroom aids, walkers, electrostimulation, neck collars, belts), respiratory support (nebulizers, breathing exercisers, oxygen cylinders, CPAP-BiPAP devices), stoma care (ureterostomies, colostomies, ileostomies, stoma bases, stoma consumables), urine collectors, bed care (air mattresses, silver pressure ulcer dressings), catheters, male external catheters, beds, wheelchairs, and patient lifts. Includes EOPYY subsidized products.
• First Aid Equipment Emergency and first aid supplies including defibrillators (with pads and accessories), wound care (ice packs-heat packs), AMBU masks, transport stretchers, laryngoscopes, emergency bags, tracheostomy-airway devices, indoor pharmacies, car first aid kits, and emergency aids.
• Aesthetic and Spa Equipment Aesthetic and spa equipment including aesthetic clinic equipment (lighting, trolleys, stools, chairs, magnifying lamps, manicure tables, aesthetic screens), aesthetic machines (solarium, cryolipolysis, face-body machines, aesthetic center sterilizers, dermabrasion), manicure-pedicure equipment (UV-LED polymerization lamps, nail drills, wax heaters-paraffin baths), aesthetic consumables, vaper, massage & spa (massage pistols, spa & massage beds, spa & massage equipment).
• Dermo-cosmetics Skin care and cosmetic products for dermatological and aesthetic applications, sold to dermatology practices, pharmacies, and aesthetic clinics.
• EOPYY Reimbursed Products Medical products covered by Greek national health insurance (EOPYY) including self-lubricating catheters, male external catheters (penile sheaths), stomas, air mattresses, patient lifts, hospital beds, wheelchairs, suctions, respiratory support, urine collectors, and IV stands.
• Specialty Products by Patient Group Specialized medical products organized for specific patient groups: women's health products, men's health products, and pediatric products. Targeted at relevant specialists and patient caregivers.
• Medica 100 E-Shop Companion online e-commerce platform at medica100.com for purchasing products online, separate from the main corporate website. Supports registered member accounts with free cash on delivery option for Greek healthcare buyers and home care customers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ChisoncoreOthersChison is a manufacturer of ultrasound equipment. Solution Medical Care distributes Chison products including color Doppler ultrasound systems (Qbit 5 with 15" screen) in the Greek market.
• LaboriecoreTechnology or IntegrationLaborie is a manufacturer of urology diagnostic equipment including bladder scanners. Solution Medical Care distributes Laborie products including the Portascan 3D bladder scanner in Greece.
• HologiccoreTechnology or IntegrationHologic is a women's health technology company. Solution Medical Care distributes Hologic products including Thin Prep vials for liquid-based cytology (Pap tests) and PreservCyt solution.
• Bard (BD)coreOthersBard (now part of BD - Becton Dickinson) manufactures urology products. Solution Medical Care distributes Bard products including Foley catheters, Flip-Flo valves, and Bard Magnum biopsy needles.
• LutroniccoreOthersLutronic manufactures laser and light-based medical systems. Solution Medical Care distributes Lutronic products including Thulium Laser LaseMD CDS and related consumables.
• OsteoSyscoreTechnology or IntegrationOsteoSys manufactures bone density measurement equipment. Solution Medical Care distributes the BeeTLe wireless portable bone densitometer in the Greek market.
• B. BrauncoreOthersB. Braun is a global medical device company. Solution Medical Care distributes B. Braun medical supplies including infusion therapy products and surgical equipment.
• Paul Hartmann AGcoreOthersHartmann is a German medical supplies company. Solution Medical Care distributes Hartmann products including MoliCare Skin incontinence care products, wound care supplies, and Thermoval thermometers.
• Kai Medical JapanminorOthersKai Medical Japan manufactures dermatological and surgical instruments. Solution Medical Care distributes Kai Medical products including skin biopsy punches in the Greek market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Paul Hartmann AG: German medical supplies manufacturer focused on wound care, incontinence, and infection prevention. Solution Medical Care distributes Hartmann's MoliCare incontinence and Thermoval products, making it a comparable manufacturer-distributor partner in overlapping categories.
• Cardinal Health Medical: Major medical products distributor serving hospitals, ambulatory, and at-home providers. Same distribution-to-healthcare-provider business model with overlapping product categories (consumables, equipment).
• B. Braun: Global medical device and pharmaceutical company manufacturing infusion therapy, surgical instruments, and consumables — a category partner of Solution Medical Care. Comparable product portfolio (especially infusion, surgical, wound care) though operates as a manufacturer rather than distributor.
• Medline Industries: Privately held, large-scale manufacturer and distributor of medical supplies and clinical solutions. Same dual role of distributing medical products to healthcare providers across multiple categories.
• McKesson Medical-Surgical: One of the largest US medical-surgical distribution businesses, supplying physicians' offices, surgery centers, and hospitals. Comparable wholesale-distribution business model though with a much broader product set and national scale.
• Becton Dickinson (BD): Global medical technology company manufacturing urology, biosciences, and medical-surgical products including the Bard portfolio distributed by Solution Medical Care. Comparable in overlapping product categories (catheters, biopsy needles, surgical instruments).
• Owens & Minor: Global medical-surgical distribution and healthcare logistics company. Comparable in distributing medical supplies to hospitals and clinics, with overlap in product categories and customer types.

Direct peers

• Patterson Companies: US-based distributor of dental, animal health, and medical supplies operating a catalog + field sales model. Comparable as a value-added specialty healthcare distributor serving practitioners across multiple verticals.
• Henry Schein: Global medical and dental supplies distributor with a multi-category catalog and multi-channel (catalog, e-commerce, field sales) model. Highly comparable business model to Solution Medical Care, though at vastly greater scale and global footprint.

Regional players

• Amplifon: Italy-based global hearing-care retailer/distributor with strong Mediterranean presence including Greece. While focused on hearing care rather than general medical supplies, comparable as a Southern-European healthcare distribution specialist operating in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookel-gr.facebook.com/www.solutionmedical.gr
• Instagraminstagram.com/solution_medical_care
• TikToktiktok.com/@solution_medical
• LinkedInlinkedin.com/company/solution-medical-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solution Medical Care