BNU-HKBU United International College

What BNU-HKBU United International College does

BNU-HKBU United International College (北师港浸大, BNBU) is a private higher education institution established as a joint venture between Beijing Normal University (mainland China) and Hong Kong Baptist University. The college operates its main campus in Tangjiawan, Zhuhai, Guangdong Province, and positions itself as China's first university cooperatively founded by mainland and Hong Kong higher education sectors and the first innovative liberal arts university in China.

The institution delivers undergraduate, master's, and doctoral programs across seven organizational units: the Faculty of Business and Management, Faculty of Humanities and Social Sciences, Faculty of Science and Technology, School of Culture and Creativity, School of Liberal Arts and Intelligence, General Education College, and the Graduate School. Supporting infrastructure includes an academic library, a Centre for Teaching and Learning, an International Talent Academy, a Career Development Centre, and an Innovation and Entrepreneurship Education program. Dedicated admissions portals serve distinct student cohorts: domestic Chinese undergraduate and postgraduate applicants, Hong Kong/Macau/Taiwan students, and international students.

BNBU's revenue model is tuition-based and classified as recurring subscription-style annual billing; tuition fees are not publicly disclosed and are quote-based through the admissions office. Go-to-market is direct-to-consumer, mediated through an omnichannel social presence (WeChat, Weibo, Bilibili, Xiaohongshu, LinkedIn, Facebook, Instagram) plus on-campus open-day events. The institution participates in cross-border research funding schemes, notably the Guangdong-Hong Kong Universities '1+1+1' Joint Funding Program, and has institutional linkages to Hong Kong including Kowloon Tong-based graduation ceremonies.

Name

BNU-HKBU United International College

Legal name

Beijing Normal-Hong Kong Baptist University United International College

Website

https://uic.edu.cn

Company type

Private

Operating status

Operating

Short description

BNU-HKBU United International College is a Sino-Hong Kong joint venture university in Zhuhai delivering undergraduate, master's, and doctoral programs across seven faculties to domestic Chinese, Hong Kong/Macau/Taiwan, and international students, funded primarily by tuition.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHABAA

Comprehensive Doctoral Research Universities (Multi-Disciplinary)

Education/Higher Education (Colleges & Universities)/Private Research Universities

SECONDARYEDAHACAG

Secular/Nonsectarian Liberal Arts Colleges

Education/Higher Education (Colleges & Universities)/Liberal Arts Colleges

Keywords

• Higher education
• Undergraduate programs
• Liberal arts education
• Postgraduate studies
• Sino-Hong Kong cooperation

Headquarters

HQ city

Zhuhai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and fees: Revenue generated from student tuition fees for undergraduate, postgraduate, and doctoral programs across multiple faculties including Business, Humanities, Science/Engineering, Culture and Creativity, Liberal Arts Intelligence, and General Education.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

BNU-HKBU United International College (BNBU) is a higher education institution jointly operated by Beijing Normal University and Hong Kong Baptist University, offering undergraduate, master's, and doctoral programs across seven faculties including Business, Humanities and Social Sciences, Science and Technology, Culture and Creativity, Liberal Arts and Intelligence, General Education, and the Graduate School. The institution delivers classroom-based degree education alongside supporting services such as library access, career development, faculty teaching support, international talent exchange, and innovation/entrepreneurship programs.

Product overview

BNU-HKBU United International College (北师港浸会大学) is a higher education institution established through collaboration between Beijing Normal University and Hong Kong Baptist University. The college offers a comprehensive portfolio of academic programs through seven faculties/schools (Business, Humanities & Social Sciences, Science & Technology, Culture & Creativity, Liberal Arts & Intelligence, General Education, and Graduate School), along with supporting services including library, career development, teaching excellence, international talent programs, and innovation/entrepreneurship education. The institution positions itself as China's first innovative liberal arts university, focusing on cultivating students with both professional knowledge and综合素质 (comprehensive qualities), with both家国情怀 (national consciousness) and国际视野 (global perspectives).

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Guangdong-Hong Kong Universities Joint Funding Program (粤港高校联合资助计划)minorStrategic or Co-development Partner · 1 January 2025BNBU participates in the Guangdong-Hong Kong universities '1+1+1' joint funding program, which supports collaborative research projects between universities in Guangdong and Hong Kong. The program announced its second batch of research projects in 2025.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Beijing Normal University: Parent institution of BNBU and a leading comprehensive research university in mainland China. Relevant as the established parent providing governance, academic reputation, and faculty pipeline.
• Hong Kong Baptist University: Parent institution of BNBU and a public research university in Hong Kong. Relevant as the established parent providing Hong Kong academic perspective, faculty exchange, and the cross-border cooperation model.

Direct peers

• Wenzhou-Kean University: Sino-US joint venture university in Wenzhou offering American-style undergraduate programs. Comparable as another mainland-foreign joint university with multi-disciplinary curriculum targeting Chinese students.
• Xi'an Jiaotong-Liverpool University: Sino-UK joint venture university in Suzhou offering undergraduate and postgraduate programs across multiple disciplines. Directly comparable as a flagship mainland-foreign higher education cooperation institution with a similar cross-border academic model.
• Duke Kunshan University: Sino-US joint venture university in Kunshan offering interdisciplinary liberal arts and graduate programs. Comparable as an international joint-venture university emphasizing innovative liberal arts and research-oriented education.
• The Chinese University of Hong Kong, Shenzhen: Mainland-Hong Kong joint university in Shenzhen under CUHK governance. Highly comparable as another cross-border higher education institution targeting both mainland and HK students with a similar joint-venture structure.
• University of Nottingham Ningbo China: Sino-UK joint venture university in Ningbo delivering British-style higher education with full degree programs. Highly comparable as a joint-venture university targeting Chinese students seeking international credentials.
• New York University Shanghai: Sino-US joint venture university in Shanghai. Comparable as a high-profile international joint university targeting top Chinese students seeking globally-recognized credentials and faculty.

Emerging players

• Guangdong University of Foreign Studies: Guangdong-based comprehensive university strong in foreign languages, international business, and cross-cultural programs. Comparable as a regional Chinese university with international orientation competing for similar student segments.
• Yale-NUS College: Former joint venture between Yale University and National University of Singapore offering liberal arts education. Comparable as an innovative liberal arts joint venture model targeting Asia's top students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bnbu.edu.cn
• LinkedInlinkedin.com/company/bnu-hkbu-united-international-college
• Instagraminstagram.com/bnbu.edu.cn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNU-HKBU United International College