What Centra Wealth Group does

Centra Wealth Group is an Australian boutique financial services business founded in 2012 and headquartered in Adelaide, South Australia. The firm operates through three wholly-owned entities — Centra Wealth Pty Ltd (the AFSL holder), Centra Financial Pty Ltd, and Centra Money Pty Ltd — and delivers an integrated service offering across four lines: Financial Planning & Strategy, Investment Management (shares, property, fixed interest, superannuation), Loan Advice & Finance Solutions via Centra Money, and the Centra Wealth Academy financial education program. It serves individual retail clients, primarily pre-retirees and retirees as well as working individuals and families, with property investors and self-directed learners as secondary segments.

The business is privately owned and holds its own Australian Financial Services Licence (#422704) directly with ASIC, marketing itself as having no allegiance to banks, financial institutions, or insurance companies. Service delivery is relationship-driven and personal, led by founder and Managing Director Zac Zacharia, supported by AML/CTF compliance officers and a small back-office team. Technology is intentionally minimal: the firm runs a NetWealth/platformplus-based client portal, a Calendly booking flow, and a long-running SEO content blog (Wealth Insights, 2016-2026); the firm explicitly states it is not a technology company.

Revenue is generated through five streams: recurring financial planning and strategy fees, investment management fees, loan and mortgage broking commissions, insurance commissions from risk product providers, and Centra Wealth Academy professional services/education fees. The go-to-market is sales-led and content-supported: investor-event presentations, the Wealth Insights blog, organic social (Facebook, Twitter, Pinterest), and word-of-mouth referrals, with prospective clients directed to book a 15-minute consultation via Calendly. Revenue figures, headcount, and funding are not publicly disclosed.

Name

Centra Wealth Group

Legal name

CENTRA WEALTH PTY LTD

Website

https://centrawealth.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Centra Wealth Group is an Australian boutique financial advisory firm offering financial planning, investment management, loan broking, and financial education to individual clients, primarily pre-retirees and retirees, operating from Adelaide under its own ASIC licence.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management advisory
• Financial planning services
• Investment management
• Loan broking services
• Financial education courses

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Planning & Strategy Fees: Personalised financial planning services with ongoing advisory relationships. Services include superannuation advice, investment strategy, and retirement planning.
2. Investment Management Fees: Investment advice and portfolio management for shares, property, fixed interest, and superannuation.
3. Loan & Mortgage Broking Commissions: Finance and lending solutions arranged through Centra Money, receiving commissions from lenders for arranging home loans, investment property financing, and other credit products.
4. Insurance Commissions: Risk product commissions from life insurance, TPD, trauma, and income protection products. The company notes they accept commissions from Risk product providers.
5. Centra Wealth Academy Education: Financial education through short courses, workshops, personalised coaching, and one-on-one mentoring on investing, trading, and wealth creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Centra Wealth Group is a boutique financial services firm based in Adelaide, Australia, founded in 2012 by Zac Zacharia. It delivers integrated wealth management to individuals through financial planning and strategy, investment management, loan and finance broking (Centra Money), and structured financial education via the Centra Wealth Academy, all under ASIC Financial Services Licence #422704.

Product overview

Centra Wealth Group is a boutique financial services business offering an integrated suite of four core services: Financial Planning & Strategy for customised wealth creation and protection, Investment Management for portfolio design and management, Loan Advice & Finance Solutions through Centra Money for lending needs, and Centra Wealth Academy for financial education. The group operates as a vertically integrated financial advisory business that delivers end-to-end financial services from planning through implementation and ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning & Strategy

Quantifiable outcome

• Long-term client relationships spanning 8+ years demonstrate high client retention

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• AIAminorOthersProduct provider for insurance solutions. Listed as a partner in the financial planning services section, indicating a commercial relationship for insurance product distribution.
• AMPminorOthersFinancial services product provider listed among Centra Wealth's product and service provider partners.
• AsteronminorOthersInsurance product provider in the network of Centra Wealth's product partners.
• BT Financial GroupminorOthersPlatform and product provider for wealth management solutions.
• ChallengerminorOthersRetirement income product provider offering annuities and related solutions.
• Colonial First StateminorOthersSuperannuation and investment product provider in the Centra Wealth partner network.
• AusiexminorOthersListed product and service provider partner for investment solutions.
• IOOFminorOthersWealth management and platform provider partner.
• LeveragedminorOthersFinancial services product provider partner.
• MacquarieminorOthersBanking and financial services provider in the product partner network.
• OnePathminorOthersSuperannuation and investment product provider.
• TALminorOthersLife insurance and risk product provider.
• ZurichminorOthersGlobal insurance provider for life and general insurance products.
• BLSSA Pty LtdcoreOthersCredit licence holder enabling Centra Money to operate as a credit representative and provide loan and mortgage broking services under BLSSA's Australian Credit Licence.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-centra-wealth-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centra Wealth Group