La Murga Homes

What La Murga Homes does

La Murga Homes is a privately held, sole-proprietor residential real estate brokerage operating under the California Bureau of Real Estate license (DRE# 01833829) held by its founder and sole broker, Frederick Murga. Founded in 2017 and headquartered at 153 Casuda Canyon Drive, Suite B, Monterey Park, CA, the firm serves individual home buyers, sellers, renters transitioning to ownership, and real estate investors primarily across Los Angeles County — with a stated focus on Eastside Los Angeles (Boyle Heights, East LA, Lincoln Heights, El Sereno) and the San Gabriel Valley (Monterey Park, Alhambra), with content reaching into the San Fernando Valley (Tarzana).

The firm's service catalog spans four functional areas: home buying representation (including newly-built homes from builders such as Toll Brothers, Lennar, and Meritage Homes, and second-hand homes/condos/townhouses), home selling representation, real estate investment guidance (land, distressed properties, remodeling, rental income), and a set of informational tools — Market Analysis, Neighborhood Reports, Opinion of Property Value, and Rent Analysis — designed to support client decision-making. There is no proprietary technology stack; the firm relies on industry-standard real estate tools and market analysis resources.

Revenue is generated exclusively through real estate transaction commissions on closed buy- and sell-side deals; commission rates are not publicly disclosed. Go-to-market is sales-led and direct, with Frederick Murga as the primary point of contact via phone/text (323) 942-9347, website inquiries, and in-person meetings. Top-of-funnel marketing is driven by a content-rich website blog covering California housing market news, mortgage rates, and policy topics, supplemented by an email newsletter and organic social presence on Facebook, Twitter, and LinkedIn. The firm has no funding rounds, partnerships, M&A activity, subsidiaries, or institutional investment disclosed.

Name

La Murga Homes

Legal name

La Murga Homes

Website

https://lamurga.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

La Murga Homes is a privately held, sole-broker residential real estate brokerage in Monterey Park, California, founded by Frederick Murga, serving home buyers, sellers, and investors across Los Angeles County through commission-based transaction representation.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate investment
• Property market analysis

Headquarters

HQ city

Monterey Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: La Murga Homes earns revenue through real estate transaction commissions on home sales and purchases. The broker facilitates transactions for home buyers and sellers, earning a percentage of each transaction value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Murga Homes is a residential real estate brokerage that represents individual home buyers and sellers in California, with a focus on Eastside Los Angeles and the San Gabriel Valley. The broker, Frederick Murga, facilitates purchases of newly-built and second-hand homes, lists and sells properties on behalf of sellers, and advises real estate investors on land, distressed, remodeling, and rental-income opportunities. The offering is supplemented by client-facing analytical tools — Market Analysis, Neighborhood Reports, Opinion of Property Value, and Rent Analysis — to inform pricing and investment decisions.

Product overview

La Murga Homes is a Southern California real estate brokerage offering a unified suite of residential real estate services. The core offering centers on home buying and selling representation, supplemented by investor-focused services for property acquisition, remodeling, and rental income. The company provides analytical tools including Market Analysis, Neighborhood Reports, Opinion of Property Value, and Rent Analysis to support client decision-making. Property listings span newly-built homes and second-hand homes across Eastside Los Angeles and San Gabriel Valley neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Full-service buyer representation for individuals purchasing residential properties in California, covering newly-built homes from major builders (Toll Brothers, Lennar, Meritage Homes), second-hand homes, condos, and townhouses in Los Angeles County neighborhoods.
• Home Selling Services Seller representation to find qualified buyers and secure sale prices within a short timeframe for homeowners listing residential properties in California.
• Real Estate Investing Services Investment property advisory and acquisition services covering land acquisition, distressed properties, remodeling projects, rebuilding opportunities, and rental-income properties for individual investors in California.
• Property Listings Comprehensive residential property listings including newly-built homes and second-hand homes across Eastside Los Angeles and San Gabriel Valley neighborhoods, accessible via the brokerage website.
• Market Analysis Provides current market value assessments and real estate trend analysis for properties, helping homeowners and buyers understand market conditions in California neighborhoods.
• Neighborhood Reports Detailed reports on local neighborhoods and communities in Los Angeles County, providing insights on market conditions for home buyers and investors.
• Opinion of Property Value Professional assessment of property worth to help homeowners determine appropriate listing prices for sale.
• Rent Analysis Rental market analysis for real estate investors to evaluate potential rental income on investment properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Others

• Sotheby's International Realty:

Broad incumbents

• Compass: Tech-enabled residential brokerage operating across major US metros including Los Angeles. Overlaps directly with La Murga Homes in buyer and seller representation but operates at vastly larger scale with proprietary technology and venture backing.
• RE/MAX: Global residential real estate franchise with established Los Angeles County agent network. Directly comparable service offering (residential buy/sell representation) with materially larger brand recognition.
• Century 21: Global residential real estate franchise with strong California and LA County market share. Overlaps with La Murga Homes on home buying and selling representation across similar client segments.
• HomeSmart: Large US residential brokerage with a notable presence across the Western US including California. Directly comparable transaction services to La Murga Homes with a 100%-commission model attractive to independent agents.
• Keller Williams Realty: Largest US residential brokerage franchise by agent count with strong California presence. Competes with La Murga Homes for buyers, sellers, and investor clients across Los Angeles County.
• Coldwell Banker: Long-established residential real estate franchise with deep presence across California including Los Angeles County. Competes for the same residential buyer/seller transactions as La Murga Homes, with significantly larger brand and agent network.

Direct peers

• Realty ONE Group: Modern residential brokerage with significant California roots and continued Los Angeles market share. Comparable in offering buyer/seller representation but operates via a franchise and coaching model versus a sole-proprietor structure.
• Redfin: Tech-forward residential brokerage and portal serving Los Angeles and other major metros. Competes head-on with La Murga Homes on residential listing representation but uses a technology- and salaried-agent model that pressures traditional sole-broker competitors.
• eXp Realty: Cloud-based residential brokerage with a low-overhead agent model active across California. Closely comparable business model to small independent brokerages but with a global agent network and revenue-sharing structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/freddymurga
• Facebookfacebook.com/LaMurgaHomes
• LinkedInlinkedin.com/in/frederick-o-murga-a933916

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Murga Homes