Neo Group Ltd

What Neo Group Ltd does

Neo Group Limited is a Singapore-headquartered integrated food and beverage group operating across six business segments: Catering, Manufacturing, Supplies and Trading, Retail, Beverages, and Property. Founded in 1992 by Neo Kah Kiat and listed on the SGX-Catalist in July 2012, the company operates 36 outlets through a portfolio of 32 brands and serves both B2B and B2C customers — corporate clients and event hosts through catering brands Neo Garden, Orange Clove, and Penang Culture Catering, and individual consumers through retail brands umisushi (Japanese quick-service), Joo Chiat Kim Choo (rice dumplings), and PrimaDéli (bakery). Its core technology consists of integrated catering order management systems and digital ordering platforms for retail delivery; the Group Catering CEO also leads a Digital Transformation Office.

Neo Group generates revenue through three primary streams: event and corporate catering (transaction-based per-event pricing with dedicated sales teams), retail food sales (per-unit pricing across physical stores and e-commerce platforms with islandwide delivery), and food manufacturing (through subsidiaries such as Thong Siek Group / DoDo fishballs and acquired brands). Pricing for catering is quote-based and event-specific, while retail items are priced per unit. The company maintains an active M&A program — including the 2025 acquisition of PrimaDéli and a 55% stake in Thong Siek Holdings in 2015 — and a trading network spanning over 30 countries. Recognized as Singapore's No. 1 Events Caterer continuously since 2011, Neo Group also pursues sustainability commitments (a target to cut Scope 1 and 2 emissions by 46% by FY2035) and operates the Neo Group Foundation (established April 2020) for CSR initiatives.

Name

Neo Group Ltd

Legal name

Neo Group Limited

Website

https://neogroup.com.sg

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neo Group Limited is a Singapore-based integrated food and beverage group operating 32 brands across 36 outlets in catering, manufacturing, retail, supplies and trading, beverages, and property, serving corporate event clients and individual consumers with multi-cuisine offerings since 1992.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Restaurants and Other Eating Places (7225), Snack and Nonalcoholic Beverage Bars (722515), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Corporate & Office Catering (THAFAIAA)

akta.pro secondary industries

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM), DTC Specialty & Ethnic Food Delivery (AFAIANAH)

Keywords

• Event catering services
• Corporate catering
• Food manufacturing
• Japanese quick service
• Retail bakery products

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event and Corporate Catering: Primary revenue stream from catering services for events, corporate functions, and special occasions. Includes services from multiple catering brands (Neo Garden, Orange Clove, Penang Culture Catering, etc.) offering diverse cuisine options and event conceptualization.
2. Retail Food Sales: Revenue from retail food outlets including umisushi (Japanese quick-service), Joo Chiat Kim Choo dumplings, PrimaDéli bakery products. Operates through physical retail stores and online ordering with islandwide delivery.
3. Food Manufacturing: Revenue from food manufacturing operations including Thong Siek Group (DoDo fishballs), producing food products for both internal use and external distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Neo Group Limited is Singapore's leading integrated food and beverage group operating across six segments — Catering, Manufacturing, Retail, Supplies and Trading, Beverages, and Property — through a portfolio of 30+ brands and 36 outlets. Primary offerings include event catering (Neo Garden), corporate catering (Orange Clove), Japanese quick-service retail (umisushi), rice dumplings (Joo Chiat Kim Choo), bakery products (PrimaDéli), Penang cuisine catering (Penang Culture Catering), and food manufacturing (Dodo fishballs). Revenue is earned through catering service fees for events/corporate functions and product sales through physical retail storefronts and islandwide online delivery.

Product overview

Neo Group Ltd is Singapore's leading provider of food and catering solutions, operating an integrated value chain with six business segments: Catering, Manufacturing, Supplies and Trading, Retail, Beverages, and Property. The company manages a diverse portfolio of over 30 established and emerging brands spanning event catering (Neo Garden, Orange Clove, Penang Culture Catering), retail food brands (umisushi, Joo Chiat Kim Choo), and manufacturing (Dodo, PrimaDéli). Neo Group has retained the No. 1 position as Singapore's Events Caterer since 2011, operates 36 outlets across Singapore, and serves markets in over 30 countries through its subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Neo Garden: Flagship catering brand and one of Neo Group's core catering operations.
• Orange Clove
• PrimaDéli
• Joo Chiat Kim Choo
• umisushi
• Dodo
• Penang Culture Catering
• Thong Siek Group
• Neo Group Bakery
• Neo Group Foundation

Products and services

• Neo Group Catering (Neo Garden) Flagship event and special-occasion catering service providing end-to-end event catering from conceptualization to execution, recognized as Singapore's No. 1 Events Caterer since 2011 and serving individuals, families, and corporate hosts.
• Orange Clove Corporate Catering Mid to high-end corporate catering brand launched in 2008, prided as Singapore's Best Corporate Caterer, offering restaurant-quality international cuisine with Asian flair targeted at MNC and SME corporate functions.
• Penang Culture Catering Catering brand specializing in Penang cuisine and culture, serving events and corporate functions seeking authentic Penang-style food offerings.
• umisushi Japanese Quick-Service Retail Japanese quick-service food retail brand operating since 2007 in Singapore, serving sushi, bento, donburi, udon, and toji through islandwide outlets and delivery via an online ordering platform.
• Joo Chiat Kim Choo Rice Dumplings No. 1 rice dumpling brand in Singapore, originating from a humble stall at 34 Joo Chiat Place, offering meticulously handcrafted rice dumplings using premium ingredients for celebrations and daily consumption.
• PrimaDéli Bakery Singapore's first and most iconic home-grown bakery franchise acquired by Neo Group Bakery, featuring chicken pies, egg tarts, pandan chiffon cakes, and festive celebration cakes sold through franchise outlets.
• Dodo Fishballs (Thong Siek Group) Fishball and seafood food manufacturing and retail brand, part of Thong Siek Group in which Neo Group acquired a 55% stake, supplying fishball and related seafood products for both internal use across the group and external distribution.
• Neo Group Manufacturing (Food Manufacturing) Food manufacturing services supporting Neo Group's integrated value chain via central kitchen production, including Thong Siek Group, Park Food Manufacturing, Asia Farm F&B, and Royale International Food Industries operations.
• Neo Group Supplies and Trading Supply chain and trading operations spanning more than 30 countries worldwide, providing vegetables, fruits, and other F&B supplies to support Neo Group and external distribution.
• Neo Group Beverages Beverage production and distribution services operated through ER Marketing and Ever Rich within Neo Group's integrated F&B value chain.
• Neo Group Property Property management and development services within Neo Group, supporting the group's operational facilities including its 30B Quality Road catering hub in Singapore.

Quantifiable outcome

• No. 1 Events Caterer in Singapore since 2011
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Prima Food (PrimaDéli)coreStrategic or Co-development Partner · 10 June 2025Neo Group Bakery successfully transitioned PrimaDéli, Singapore's first and most iconic home-grown bakery franchise, into its expanding portfolio. Neo Group Bakery will collaborate closely with existing PrimaDéli franchise partners and retain dedicated employees.
• Cheng Hong Welfare Service SocietyminorOthersNeo Group supports Cheng Hong Welfare through donations including $20,000, 700 Fortune Bags, and dinner bento sets for elderly beneficiaries. Volunteers participate in door-to-door distribution of food items.
• Singapore Swimming AssociationminorOthersNeo Garden partnered with Singapore Swimming Association and The Straits Times School Pocket Money Fund to raise over $500,000 for needy students through Curry Bomb sales.
• Singapore Table Tennis Association (STTA)minorOthersNeo Garden provides sponsorship and donation package worth $100,000 to support STTA's pathway development and high-performance sports system for Team Singapore paddlers.
• SG EnableminorOthersThong Siek Group, in collaboration with SG Enable, signed the #PC2020 Enabling Employment Pledge advocating for employment of persons with disabilities.
• Singapore Badminton AssociationminorOthersIn celebration of Neo Garden's 30th anniversary, a donation of $300,000 was made towards enhancing the high-performance programs of the Singapore Badminton Association.
• Sian Chay Medical InstitutionminorOthersNeo Group adopted the 13th branch of Sian Chay Medical Institution (Chua Chu Kang branch), committing $500,000 for building and renovation, plus $300,000 for annual operating expenses and medicine costs. Founder Mr. Neo serves as Honourable Chairman of Sian Chay.
• Community Foundation of SingaporeminorOthersNeo Group Foundation was set up with the Community Foundation of Singapore in April 2020 to ensure greater transparency and accountability in charitable giving.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sodexo S.A. Global food services and facilities management giant with significant corporate catering and event services exposure in Asia. Comparable as a broad incumbent offering integrated food services that Neo Group may encounter in large corporate contracts.
• Elior Group SA: Global contract catering and food services company with presence in corporate, education, and healthcare segments. Comparable as a broad incumbent offering institutional and corporate catering services.
• Aramark Corporation: Global leader in food, facilities, and uniform services to employers, healthcare, and education clients. Comparable as a broad incumbent in contract catering with overlap in corporate and event catering markets.
• Compass Group plc: World's largest contract foodservice and support services company operating across multiple geographies and segments including corporate catering. Comparable as a broad incumbent in institutional and event catering that Neo Group competes against in multinational accounts.

Regional players

• Sakae Sushi Ltd: Singapore-listed Japanese conveyor belt sushi and casual dining chain. Comparable to Neo Group's umisushi brand in terms of Japanese quick-service food retail in the Singapore market.
• Old Chang Kee Ltd: Singapore-listed snack and quick-service food retailer with regional presence. Comparable to Neo Group's QSR/retail food outlets (umisushi, JCKC) as a Singapore-listed F&B retail peer with similar customer demographic.

Direct peers

• Tung Lok Group: Singapore-headquartered restaurant and catering group operating Chinese fine dining and banquet/event catering. Direct comparable to Neo Group in Singapore catering market, with similar brand portfolio and target customer base of corporate events and celebrations.
• SATS Ltd: Singapore-listed market leader in airport catering, food solutions, and gateway services. Comparable as a large Singapore-headquartered integrated F&B/catering services provider with institutional and corporate catering exposure.
• Kimly Limited: Singapore-listed F&B group operating casual dining restaurants, food retail, and central kitchen operations. Comparable to Neo Group's mix of retail brands and food manufacturing, though with more casual-dining focus.
• BreadTalk Group Limited: Singapore-listed bakery and F&B group operating bakery chains, restaurants, and food retail. Comparable to Neo Group following the PrimaDéli acquisition, with similar bakery retail and brand portfolio strategy in Singapore and region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfb.com/NeoGroupSG
• LinkedInlinkedin.com/company/neo-group-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neo Group Ltd