Parque Unipraias

What Parque Unipraias does

Parque Unipraias is a natural adventure park and tourism infrastructure asset located in Balneário Camboriú, Santa Catarina, Brazil, operated by the closed corporation Bontur S.A. Bondinhos Aéreos (CNPJ 83.551.382/0001-79). Founded in 1999, the park's core offering is the Bondinho aerial cable car system — 43 modern cable cars each holding up to 6 passengers — interconnecting three stations across Morro da Aguada: the coastal Barra Sul station, the hilltop Mata Atlântica environmental station, and the Laranjeiras beach station. It is described as the only park in Brazil that links two beaches via aerial cable cars, creating a unique geographic and infrastructural proposition in one of Brazil's most visited beach destinations.

The park monetizes through a primary cable car ticket covering outbound and return journeys with a stop at Mata Atlântica, plus optional paid add-on attractions (Youhooo!, ZipRider, Fantástica Floresta, Super Gyro Tower, Parque Escola, and Mirantes viewpoints). Ancillary revenue streams include paid parking at both stations (R$16/hour at Barra Sul during peak season; R$50/day at Laranjeiras with 250-vehicle capacity), and food, beverage, kayak and float rental operations at the Laranjeiras beachfront. Distribution occurs through physical box offices at Barra Sul and Laranjeiras, plus an online store (loja.unipraias.com.br) accepting Pix payments exclusively for Brazilian buyers with CPF.

The customer base is primarily domestic and international tourists visiting Balneário Camboriú, supplemented by school groups via the dedicated Parque Escola educational programming. Pricing is unit-based with Brazilian-law-mandated student/PNE discounts and a birthday free-admission program. The company is privately held under Brazilian closed corporation law (Lei 6.404/76), publishes statutory financial statements via Central de Balanços, and is part of a broader parks group that includes sibling properties Bontur Bondinho Aéreos (Aparecida) and Parques Da Serra. Marketing is anchored on the company website, Instagram (@unipraias), TripAdvisor, and seasonal event promotions including the annual Dia Nacional da Alegria (DNA) and Black Friday campaigns.

Name

Parque Unipraias

Legal name

Bontur S.A. Bondinhos Aéreos

Website

https://www.unipraias.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Parque Unipraias operates a Bondinho aerial cable car system in Balneário Camboriú, Brazil, connecting two beaches via three stations and offering nature and adventure attractions to domestic and international tourists. Revenue derives from cable car tickets, optional add-on attractions, parking, and beachfront F&B operations.

Ownership category

akta.pro rank

Product category

Theme Park and Tourist Attraction

NAICS

Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tourist & Heritage Cable Car/Funicular Attractions (THAIAKAE)

akta.pro secondary industry

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits) (THAAAGAC)

Keywords

• Tourist attraction park
• Aerial cable car rides
• Eco-tourism experiences
• Adventure park attractions
• Beach tourism services

Headquarters

HQ city

Balneário De Camboriú

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Cable Car (Bondinho) Tickets: Primary revenue stream from sale of cable car tickets. Each ticket includes one outbound and one return journey, with a stop at the Mata Atlântica station where the environmental park, trails, and viewpoints are located. The ticket allows visitors to remain at the park during operating hours and return with the same ticket.
2. Optional Attractions: Additional attractions such as Youhooo!, ZipRider, Fantástica Floresta, and Super Gyro Tower are sold separately, either on the day of the visit or through the online store, representing incremental revenue per visitor.
3. Parking Services: The park operates paid parking at both Barra Sul and Laranjeiras stations. Barra Sul parking is priced per hour (R$16/hour during peak season), while Laranjeiras offers daily parking at R$50 with 250 vehicle capacity.
4. Food, Beverage, and Retail (Beachfront Amenities): The Laranjeiras station and beachfront area include a complete structure of bars and restaurants, generating ancillary revenue from food and beverage sales, kayak and float rentals, and seafood cuisine typical of the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Parque Unipraias operates an aerial cable car (bondinho) tourism complex connecting three stations (Barra Sul, Mata Atlântica, Laranjeiras) across the Atlantic Forest, linking two beaches in Balneário Camboriú, Brazil. The single cable car ticket includes outbound and return journeys with access to the Mata Atlântica environmental park and its attractions (Youhooo!, Fantástica Floresta, ZipRider, Super Gyro Tower, Parque Escola, and Mirantes viewpoints), plus beach access at Laranjeiras with food, beverage, and water sports equipment rental.

Product overview

Parque Unipraias is a natural adventure park in Balneário Camboriú, Santa Catarina, Brazil. Its core product is the Bondinho aerial cable car system — 43 modern cable cars carrying up to 6 passengers each — which interconnects three stations (Barra Sul, Mata Atlântica, and Laranjeiras) over the Atlantic Forest, linking two beaches. The park is unique in being the only park in the region that connects two beaches. The experience is structured around these three stations: Barra Sul serves as the primary embarkation point, Mata Atlântica hosts the environmental park with attractions including Youhooo!, Fantástica Floresta, ZipRider, Super Gyro Tower, Parque Escola, and Mirantes, and Laranjeiras provides beach access with calm waters suitable for swimming. Attractions beyond the cable car ride (Youhooo!, ZipRider, Fantástica Floresta, Super Gyro Tower, Parque Escola) are optional add-ons purchased separately.

Differentiator

Problem solved

Functional benefit

Brands

• Parque Unipraias: Natural adventure park in Balneário Camboriú, SC, Brazil, connecting Barra Sul and Laranjeiras beaches via aerial cable cars with attractions including Youhooo!, Fantástica Floresta, ZipRider, Super Gyro Tower, and Mirantes.
• Estação Barra Sul
• Estação Mata Atlântica
• Estação Laranjeiras
• Bondinho
• Youhooo!
• Fantástica Floresta
• ZipRider
• Super Gyro Tower
• Mirantes BC é + Incrível Daqui
• Parque Escola
• DNA - Dia Nacional da Alegria

Products and services

• Bondinho (Aerial Cable Car)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record.

• Bontur Bondinho Aéreos (Bondinho Aparecida)OthersListed alongside Parques Da Serra as 'Other Parks' in the footer navigation of the Parque Unipraias website, suggesting a related entity under the same parent group or a broader park network affiliation. Bontur S.A. Bondinhos Aéreos is the registered CNPJ entity (83.551.382/0001-79) operating the park.
• Parques Da SerraOthersListed alongside Bontur Bondinho Aéreos as 'Other Parks' in the footer navigation of the Parque Unipraias website, suggesting a related entity or sibling property within a broader parks group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pão de Açúcar / Bondinho (Sugarloaf Mountain Cable Car): Rio de Janeiro's iconic tourist aerial cable car connecting Praia Vermelha to Sugarloaf Mountain. Direct functional peer: cable-car-driven sightseeing attraction linking two destinations, monetized through ticket-based entry to scenic viewpoints.
• Bontur Bondinho Aéreos (Bondinho Aparecida): Sister property under the same parent group (Bontur S.A. Bondinhos Aéreos), operating a tourist cable car attraction in Aparecida. Same operational model — aerial cable cars as the core tourist transportation and sightseeing product — with shared corporate ownership.
• Parques Da Serra: Sibling park within the Bontur parent group, listed alongside Parque Unipraias in the 'Other Parks' navigation. Operates as a complementary natural/adventure park under shared corporate ownership and distribution.
• Teleférico Parque das Cachoeiras (Gramado/RS): Aerial cable car/telecabin attraction in Gramado, Rio Grande do Sul, offering scenic transport to waterfalls and viewpoints. Closest geographic-functional analog: cable car as the lead sightseeing experience in a nature park setting in southern Brazil.

Broad incumbents

• Beto Carrero World: Brazil's largest theme park, located in Penha/SC (Santa Catarina). Broader incumbent in the regional attraction market — large-scale paid tourist attraction with multi-attraction ticketing — though its core product is rides rather than cable cars.
• Beach Park: Large Brazilian water/theme park resort complex in Aquiraz, Ceará. Comparable as a destination-anchored multi-attraction park with ticketed entry plus ancillary F&B/retail and accommodation revenue, but focuses on water-based attractions.
• Hopi Hari: Major Brazilian amusement park in Vinhedo, São Paulo. Comparable as a destination ticketed attraction with multiple rides and bundled ticket tiers, though a pure amusement park rather than a nature/cable-car-led attraction.

Emerging players

• Snowland: Indoor snow park attraction in Gramado, RS, also in southern Brazil's destination tourism corridor. Comparable as a paid, ticket-driven attraction drawing destination visitors, with a more specialized single-anchor experience.

Others

• Teleférico do Parque Unipraias (Uberaba/MG equivalent operators): Other Brazilian regional cable car / teleférico operators (e.g., Teleférico de Poços de Caldas, Teleférico de Salvador) that share the aerial cable car technology and tourist-transport model but operate in distinct geographies without direct commercial overlap.

Regional players

• Cristo Redentor / Paineiras-Corcovado (official operator): Official concessionaire operating the scenic cog railway and van transport to Christ the Redeemer in Rio de Janeiro. Adjacent model: paid scenic transportation to a major viewpoint destination, anchored by a unique Brazilian landmark, though it does not operate aerial cable cars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/unipraias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Unipraias