Custom Elevator
Custom Elevator Manufacturing, Inc. is a family-owned manufacturer of residential and commercial elevator systems — including roped hydraulic, machine room-less cable drive, and LULA units — plus custom commercial replacement jacks, distributed through a factory-trained dealer network across the United States and Canada.
- Company typePrivate
- Founded-
- HeadquartersToms River, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Elevator does
Custom Elevator Manufacturing, Inc. is a privately held, family-owned manufacturer of residential and commercial elevator systems headquartered in a 68,000 sq. ft. consolidated facility in Plumsteadville, Pennsylvania, about 40 miles north of Philadelphia. The company's core product portfolio comprises two residential elevator platforms — a roped hydraulic system with an above-ground hydraulic cylinder (eliminating subterranean oil-leak and corrosion risk) and a machine room-less cable drive system designed for coastal flood-plain applications — together with a Limited Use/Limited Application (LULA) elevator for low-rise commercial settings and a commercial replacement jack line custom-manufactured via CNC machinery and centerless piston grinders. Compatible cab styles (Classic, Hampton, Signature, Premier) and twelve ceiling configurations provide build-to-order options for residential buyers.
Commercially, Custom Elevator operates an indirect channel model: products are sold through a network of factory-trained and certified dealers across the United States and Canada, supplemented by a wholly-owned dealer subsidiary, HomeLift of America Inc., servicing Eastern Pennsylvania and New Jersey. Pricing is quote-based and not publicly disclosed; customers configure capacity (750lb or 950lb), drive type, cab style, ceiling, and fixtures via an online quote request. The business derives revenue from three streams — sale of residential and LULA elevator systems, sale of commercial replacement jack assemblies engineered from field surveys, and aftermarket parts (including a Cemco RV-100 valve drop-in replacement and legacy controller components).
End customers span three primary segments: private residential homeowners (multi-story accessibility and home value), small commercial buildings such as churches, schools, lodges, restaurants, and nursing homes (ADA/accessibility compliance on standard single-phase power), and commercial elevator service companies requiring short lead-time replacement jacks. The company holds no patents, trademarks, or disclosed external certifications in the data, but its systems are designed to comply with ASME A17.1 and Canada CSA-B44 safety codes. Family ownership (Herrmann family) and absence of external investors or parent entities confirm its independent operating profile.
Custom Elevator firmographics
Firmographics- Name
- Custom Elevator
- Legal name
- Custom Elevator Manufacturing, Inc.
- Website
- https://customelevatorinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Elevator Manufacturing, Inc. is a family-owned manufacturer of residential and commercial elevator systems — including roped hydraulic, machine room-less cable drive, and LULA units — plus custom commercial replacement jacks, distributed through a factory-trained dealer network across the United States and Canada.
- Ownership category
- akta.pro rank
Custom Elevator industry classification
Industry- Product category
- Elevator Manufacturing
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)
- akta.pro secondary industries
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE), Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD), Hydraulic Elevator Service & Maintenance (BPABAIAK)
Keywords
Where Custom Elevator is headquartered
LocationHeadquarters
- HQ city
- Toms River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Elevator business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Elevator Product Sales: Sale of residential elevators (roped hydraulic and cable drive systems) and commercial LULA elevators to customers through dealer network
- Commercial Replacement Jacks: Manufacture and sale of custom and standard replacement jack assemblies for commercial elevator applications
- Parts and Components: Replacement parts including direct drop-in replacement for Cemco RV-100 valve, Omron C20 processors, and bottom-end replacement parts for Cemco units
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Custom Elevator product offering
Product offeringCore offering
Custom Elevator is a family-owned manufacturer of residential elevators (roped hydraulic and cable drive systems), commercial LULA (Limited Use/Limited Application) elevators, and custom commercial replacement jack assemblies. Products are sold and distributed through a network of factory trained and certified dealers located throughout the United States and Canada, with a factory-owned subsidiary (HomeLift of America Inc.) serving Eastern Pennsylvania and New Jersey.
Product overview
Custom Elevator Manufacturing Company is a manufacturer of residential and commercial elevators and related components. The product portfolio consists of two main residential elevator systems (Roped Hydraulic and Cable Drive), commercial LULA (Limited Use/Limited Application) elevators, and commercial replacement jack assemblies. Supporting these core products are customizable cab interior options (Classic, Hampton, Signature, and Premier series with 12 ceiling style choices), replacement parts including a Cemco RV-100 valve drop-in replacement, and technical documentation/drawings for installation. The company operates through a network of factory-trained dealers throughout the United States and Canada, with a factory-owned dealer (HomeLift of America Inc.) serving Eastern Pennsylvania and New Jersey.
Differentiator
Problem solved
Functional benefit
Products and services
- Roped Hydraulic System Residential elevator system using hydraulic cylinders located completely above ground, eliminating oil leak and corrosion risks. Features vibration-free submersible hydraulic power unit located outside the elevator hoistway, two 3/8 inch diameter hoist ropes, and instantaneous car safety activated by slackening in any single hoist rope.
- Cable Drive System Space-efficient residential elevator system that eliminates the need for a separate machine room by locating the driving machine at the top of the elevator hoistway. Designed for coastal flood plain applications with compact control cabinet near the hoistway. Exceeds ASME A17.1/Canada CSA-B44 safety code standards.
- Commercial Replacement Jacks Custom-manufactured jack assemblies built to specifications or engineered from field surveys. Uses CNC machine technology and centerless piston grinders for consistent quality parts. Maintains large inventory of common size components for short lead times.
- LULA Elevators Limited Use/Limited Application (LU/LA) elevators for low-rise commercial applications. Uses roped 1:2 hydraulic design for quiet operation. Operates on standard single phase power, ideal for churches, schools, lodges, restaurants, nursing homes, and remodeling projects.
- Cemco RV-100 Valve Replacement Direct drop-in replacement valve for Cemco RV-100 units, offered as a standalone replacement part for commercial elevator applications.
Quantifiable outcome
- Hydraulic cylinder above ground eliminates oil leak and corrosion risk
- +2 more outcomes
Companies that use Custom Elevator
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Custom Elevator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Custom Elevator partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HomeLift of America Inc.coreFactory-owned local dealer subsidiary. Services Eastern Pennsylvania and New Jersey. Direct feedback from this field organization enables continuous improvements to products.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Custom Elevator competitors and assessment
Company assessmentBroad incumbents
- KONE: Major global elevator manufacturer with growing North American service and modernization footprint. Comparable as a broad incumbent whose connected-elevator and modernization offerings compete for the same commercial replacement and modernization spend as Custom Elevator.
- TK Elevator (ThyssenKrupp): Global elevator and escalator manufacturer with a significant residential, commercial, and modernization/service business in North America. Comparable as a broad incumbent competing for the same commercial modernization and replacement-jack opportunities as Custom Elevator.
- Schindler Elevator: Global elevator and escalator manufacturer with established U.S. presence in new installation, modernization, and service. Comparable to Custom Elevator as a broad incumbent whose modernization work overlaps with the company's commercial replacement-jack value proposition.
- Otis Worldwide: World's largest elevator/escalator manufacturer with a broad residential, commercial, and service portfolio including the Otis Home Edition residential elevator. Comparable as the dominant incumbent whose scale, service network, and brand set the competitive ceiling for niche players like Custom Elevator.
Direct peers
- Inclinator Company of America: Long-standing U.S. manufacturer of residential elevators, stair lifts, and dumbwaiters. Directly comparable to Custom Elevator in product mix, dealer-based distribution, and target customer (homeowners needing accessibility and multi-story convenience).
- Savaria Corporation: Canadian manufacturer of residential elevators, commercial LULA lifts, stair lifts, and accessibility products with a North American dealer footprint. Closely comparable to Custom Elevator across residential elevators, LULA, and parts/modernization revenue.
- Nationwide Lifts: U.S. residential elevator and lift dealer/manufacturer serving aging-in-place customers with home elevators, stair lifts, and wheelchair lifts. Comparable to Custom Elevator on product category, dealer model, and end customer.
- Stiltz Lifts: Manufacturer of residential through-floor home elevators sold via dealers in the U.S. and Canada. Comparable to Custom Elevator as a niche home-elevator brand targeting aging-in-place and accessibility buyers through a dealer channel.
Emerging players
- Harmar Mobility: U.S. manufacturer and distributor of stair lifts, residential platform lifts, and accessibility products via dealers. Comparable to Custom Elevator as an emerging player in the residential accessibility/vertical-transportation niche with overlapping dealer economics.
Others
- Cemco (elevator controls/components): Legacy OEM whose Cemco RV-100 valve, Omron C20 controllers, and related components Custom Elevator explicitly offers drop-in replacements for. Comparable as an adjacent/legacy vendor whose installed base is the source of recurring aftermarket parts revenue for Custom Elevator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Elevator social profiles
Digital presenceCustom Elevator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Elevator leadership team
Management profileNumber of profiles
Profiles11 records
Custom Elevator subsidiaries and ownership
Company hierarchySubsidiaries1 record
Custom Elevator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Elevator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Elevator
What does Custom Elevator do?
Custom Elevator is a family-owned manufacturer of residential elevators (roped hydraulic and cable drive systems), commercial LULA (Limited Use/Limited Application) elevators, and custom commercial replacement jack assemblies. Products are sold and distributed through a network of factory trained and certified dealers located throughout the United States and Canada, with a factory-owned subsidiary (HomeLift of America Inc.) serving Eastern Pennsylvania and New Jersey.
Is Custom Elevator a public or private company?
Custom Elevator is a private company. It is classified as family owned and is currently operating.
When was Custom Elevator founded?
Custom Elevator was founded in -1. It employs 1 to 10 people.
Where is Custom Elevator based?
Custom Elevator is headquartered in Toms River, United States, in the North America region.
How does Custom Elevator make money?
Three revenue lines are on record. Elevator Product Sales are the primary driver. The others are commercial Replacement Jacks and parts and Components.
Who are Custom Elevator's main competitors?
Broad incumbents on record are KONE, TK Elevator (ThyssenKrupp), Schindler Elevator and Otis Worldwide. Direct peers are Inclinator Company of America, Savaria Corporation, Nationwide Lifts and Stiltz Lifts. Harmar Mobility is listed as an emerging player. Cemco (elevator controls/components) is listed as an others.
Does Custom Elevator have an API?
No public API is recorded for Custom Elevator.
What industry is Custom Elevator in?
Custom Elevator's product category is Elevator Manufacturing. Its primary akta.pro industry code is HSAPAPAH, Smart Elevators, Escalators & Vertical Transportation, with a secondary code of BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems). Its NAICS code is 333921 and its SIC code is 3550.