Embrace Healthcare

What Embrace Healthcare does

Embrace Healthcare is a privately held American manufacturer of personal protective equipment (PPE) serving the healthcare industry from its headquarters at 100 Factory Street, Suite C3, in Nashua, New Hampshire. Founded circa 1994, the company has operated for over 30 years and manufactures its entire product line domestically in the United States. Its portfolio covers facial and eye fluid protection, including face shields (Cool Shieldz, splash masks, snap-on shields, face masks with splash shields), protective eyewear (solid side shields, goggles, glasses), head immobilizers, and a foaming anti-fog solution — collectively marketed as the company's 'fluid protection from the neck up' offering.

The product line rests on several proprietary technical building blocks: UltraClear optically clear face shield technology providing anti-fog, anti-static, and anti-glare properties; a self-closing holes design on Cool Shieldz eyewear; a patented dispenser box for uniform, fingerprint-free dispensing into a universal bracket; and a foaming anti-fog dispenser claimed to deliver approximately five times the applications of competing spray bottles. Specifications include 99.9% UV protection on eyewear, 99+% filtration at 0.1 microns on face masks, and OSHA-aligned design for fluid protection compliance. There is one registered industrial design (the dispenser box) on record.

Embrace runs a sales-led B2B go-to-market: orders are taken via phone (800) 255-3311 or email to a single contact ([email protected]) on a quote basis, with volume case-quantity discounts and no publicly posted pricing. The company extends its reach through a 'Become a Distributor' channel program and offers a private label program for larger buyers. Digital presence is minimal — a Squarespace-hosted product catalog at embrace.net and direct email — with no active social media, e-commerce checkout, content marketing, or paid acquisition evident. The customer base spans hospitals, clinics, and medical practices in the United States, served exclusively in a single domestic geography.

Name

Embrace Healthcare

Legal name

Embrace Healthcare

Website

https://embrace.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Embrace Healthcare is a Nashua, NH-based US manufacturer of healthcare PPE — face shields, protective eyewear, head immobilizers, and a foaming anti-fog solution — sold direct to hospitals and clinics via phone/email and via a distributor and private-label program.

Ownership category

akta.pro rank

Product category

Medical PPE (Personal Protective Equipment)

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

akta.pro secondary industries

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ), PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK)

Keywords

• Medical PPE manufacturing
• Fluid protection products
• Face shield products
• Protective eyewear
• Healthcare safety equipment

Headquarters

HQ city

Nashua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PPE Product Sales: Sale of facial protection and eye protection products to healthcare industry. Products include face shields, protective eyewear, face masks, head immobilizers, and anti-fog solutions. One-time purchase model with bulk case quantities typically sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Embrace Healthcare manufactures and distributes personal protective equipment (PPE) for the healthcare industry, focused on fluid protection from the neck up. Its product lines include face shields (Cool Shieldz, Splash Mask Face Shield, Face Mask with Splash Shield, Snap-on Face Shield), protective eyewear (Solid Side Shields, Protective Goggles, Protective Glasses), head immobilizers, and foaming anti-fog solutions. Products are sold in case quantities to hospitals, clinics, and medical practices via direct sales and a distributor network.

Differentiator

Problem solved

Functional benefit

Products and services

• Cool Shieldz Disposable face shield product line for healthcare workers using UltraClear optically clear technology with anti-fog, anti-static, and anti-glare properties for fluid protection during medical procedures.
• Innovative Dispenser Box Patented dispenser box design for face shields that enables easy and uniform dispensing without twisting or crimping, slides into a universal bracket, and dispenses product without fingerprints.
• Splash Mask Face Shield Face shield product designed to provide fluid splash protection for healthcare workers, combining mask-style coverage with a face shield for protection during medical procedures.
• Face Mask with Splash Shield Face mask paired with an attached splash shield to provide combined respiratory and fluid splash protection for healthcare workers, with 99+% filtration at .1 micron particles.
• Snap-on Face Shield Snap-on face shield that attaches to existing eyewear or headwear to provide fluid splash protection for healthcare workers.
• Solid Side Shields Protective eyewear side shields with self-closing holes design that fit onto standard glasses to provide OSHA-compliant side eye protection from splashes, spray, and droplets.
• Protective Goggle Protective goggles providing 99.9% UV protection and fluid splash protection for healthcare workers during medical procedures.
• Protective Glasses Protective glasses for healthcare workers providing fluid splash and impact eye protection during medical procedures.
• Head Immobilizer Head immobilizer device used in emergency and patient transport settings to stabilize a patient's head and neck.
• Foaming Anti-Fog Solution Alcohol-free foaming anti-fog solution in a proprietary dispenser that yields approximately 5 times the applications of spray bottles; used on glasses, goggles, mirrors, windows, scopes, face shields, and more. Resists scratches, stains, and static.

Quantifiable outcome

• 99.9% UV protection for eye safety
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dukal Corporation: Dukal is a US-based manufacturer of medical disposables and PPE including face masks, eye protection, and protective apparel. Its product line and manufacturing model directly overlap with Embrace's facial protection portfolio, making it a close same-size competitor.
• Prestige Ameritech: Prestige Ameritech is one of the largest domestic US manufacturers of face masks and respiratory PPE, operating a similar Made-in-USA, healthcare-focused business model. It is a direct competitor to Embrace in the healthcare face protection segment.

Broad incumbents

• Kimberly-Clark Professional: Kimberly-Clark produces facial protection, protective eyewear, and other PPE products for healthcare and cleanroom environments through its Professional and Healthcare divisions. It serves the same hospital buyer base as Embrace with broader line cards.
• Honeywell International: Honeywell's Personal Protective Equipment division produces face shields, safety eyewear, and protective equipment for healthcare and industrial use. It is a broad incumbent competitor to Embrace in facial protection, with vastly greater R&D and distribution resources.
• Henry Schein: Henry Schein is a major distributor of healthcare supplies including face shields, eye protection, and PPE to dental, medical, and veterinary practices. As a large distributor serving similar end-customers, it represents both a competitive channel and a potential distribution partner for Embrace.
• Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors, offering a comprehensive PPE portfolio including face shields, masks, and eye protection sold directly to healthcare facilities — a direct channel competitor to Embrace in US healthcare.
• 3M (Health Care Division): 3M is the dominant global PPE manufacturer offering face shields, protective eyewear, and respirators across healthcare and industrial markets. It competes with Embrace across the entire facial/eye protection category but at massive scale and broader product breadth.
• Ansell: Ansell is a global leader in healthcare and industrial PPE with strong positions in protective eyewear, face shields, and surgical protective apparel. Its healthcare segment directly overlaps with Embrace's eye and facial protection offerings.
• Cardinal Health: Cardinal Health is a major US medical products distributor that supplies face shields, eye protection, and PPE to hospitals and clinics. As a dominant channel player, it competes with Embrace for institutional buyer relationships.

Regional players

• Fisher Scientific (Thermo Fisher): Fisher Scientific, part of Thermo Fisher, distributes lab safety eyewear, face shields, and PPE to clinical and research settings in the US. While broader in scope, it overlaps with Embrace's eye protection offerings in healthcare-adjacent settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Healthcare