Webmarks

What Webmarks does

WEBMARKS Inc. (株式会社WEBMARKS) is a Japanese online education and web-marketing services company headquartered in Chigasaki, Kanagawa Prefecture, operating a fully online web marketing "school" for individual learners and corporate clients. Founded around 2020 by Shinsuke Suzuki (鈴木晋介), a former overseas sales representative in synthetic fiber equipment manufacturing, the company delivers video-based curricula covering SEO, web advertising (Google Ads and Meta), GA4 analytics, SEO writing, database-site SEO, and AI search optimization (AIO/LLMO/GEO), with courses typically running 3–6 months and supported by practitioner-instructors supplied through a co-development partnership with Digital Athlete Inc., a Google Premium Partner. The platform is gated by a free individual counseling funnel and offers unlimited chat Q&A, resume review, and post-graduation community networking events; the company reports a 93% project-acquisition or career-change rate for eligible graduates.

Name

Webmarks

Legal name

株式会社WEBMARKS

Website

https://webmarks.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

WEBMARKS is a Japan-based online web marketing school offering AI, SEO, and advertising courses to individual career-changers and corporate training clients, supported by practitioner-instructors and a METI-approved reskilling subsidy program.

Ownership category

akta.pro rank

Product category

Digital Marketing Training and Education

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Professional & Career Skills Tutoring Platforms (Coding, Data, Business) (EDANAGAI), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• Web marketing training
• SEO education
• Digital advertising courses
• AI search optimization
• Corporate training programs

Headquarters

HQ city

Chigasaki

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Course Tuition: Online web marketing courses for individuals seeking to become web marketers, freelance practitioners, or career changers. Tuition is charged per course with subsidy support from Japan's Ministry of Economy, Trade and Industry reskilling program covering up to 100% of fees (max 598,000 yen).
2. Corporate Training / In-house SEO School: Enterprise-focused in-house SEO and web marketing training programs for corporate clients seeking to build internal capabilities, including the newly launched AIO/LLMO Course & Consulting In-house Support service released March 30, 2026.
3. SEO Consulting Services: Main business providing SEO marketing consulting services to corporate clients, including client case studies, strategy development, and ongoing optimization support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Webmarks operates an online web marketing school offering structured courses covering SEO, web advertising (Google Ads, Meta Ads), SEO writing, GA4 analytics, database-site SEO, and AI search optimization (AIO/LLMO/GEO) for individuals pursuing freelance, career-change, or side-job outcomes. For corporate clients, the company provides in-house SEO training programs, AI-integrated web marketing education, and SEO consulting services to build internal capabilities.

Product overview

WEBMARKS is a web marketing school platform offering multiple specialized courses: the main Web Marketing School (AI×SEO×Advertising), SEO Marketing School, Web Advertising Marketing School, SEO Writer School, GA4 School, Database Site SEO School, and Corporate Training In-house SEO School. The platform also includes an AIO/LLMO/GEO course for AI search optimization and an upcoming Generative AI Utilization course. The school targets both individuals (for side jobs, freelancing, career changes) and corporate clients (for in-house training), with a reported 93% client acquisition rate. Programs typically run 3-6 months with support including individual counseling, unlimited Q&A, and post-graduation networking.

Differentiator

Problem solved

Functional benefit

Brands

• WEBMARKS Plus: Corporate training and in-house SEO school services for enterprise clients

Products and services

• Web Marketing School (Webマーケティングスクール)

Quantifiable outcome

• 93% project acquisition/career change success rate among eligible graduates
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Digital Athlete Inc. (デジタルアスリート株式会社)coreStrategic or Co-development PartnerWEBMARKS is co-developed with Digital Athlete Inc., a specialized SEO and web advertising company. Digital Athlete provides curriculum expertise and instruction through its team of professional web marketers. The company was founded in 2011 (originally as Listing Plus), serves over 100 companies annually, has supported 1,870 companies total, and holds Google Premium Partner and Yahoo! official agency status with 3 consecutive Gold Awards from Google.
• Shinnosuke Nagahashi (長橋真吾)coreStrategic or Co-development PartnerRepresentative Director of Digital Athlete Inc. and co-developer of the WEBMARKS school curriculum. Named as collaborative instructor alongside WEBMARKS CEO Shinsuke Suzuki. Over 14 years of industry experience with extensive seminar hosting and publishing record.
• First 10 Participating Companies (AIO/LLMO Launch Campaign)minorGTM or Marketing PartnerLimited-time promotional partnership for the March 30, 2026 launch of AIO/LLMO Course & Consulting In-house Support service. First 10 participating companies receive exclusive 3-month free trial campaign for the new AI search optimization service.
• Ministry of Economy, Trade and Industry (経済産業省)coreStrategic or Co-development PartnerWEBMARKS is an approved operator for the Ministry's reskilling career advancement support program. This government partnership enables WEBMARKS to offer subsidized training with up to 70% course fee coverage plus additional 30% cashback from WEBMARKS itself.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TechAcademy (キラメックス株式会社): Japanese online school offering programming, design, and digital marketing bootcamps with a similar career-change / freelance support model. Comparable target audience (career changers in Japan) and online cohort-based delivery.
• SAMURAI ENGINEER (侍エンジニア): Japanese online programming and digital marketing school targeting career changers and freelance outcomes. Comparable learner segment, online cohort-based format, and focus on practical job/project acquisition.
• Keyword Marketing (キーワードマーケティング株式会社): Japanese SEO specialist firm that publishes widely-read SEO educational content and training. Comparable as a SEO services provider that monetizes adjacent training, sharing the same Japanese SEO customer base as WEBMARKS.
• Digital Athlete Inc. Google Premium Partner and SEO/web advertising agency that co-developed WEBMARKS's curriculum and provides instructors. Highly comparable as it operates in the same Japanese SEO training and consulting market and shares founders/instructors, making it the closest functional peer despite the formal partnership.
• WithAct (株式会社ウィズアクト): Japanese SEO agency that also runs SEO training and educational content. Comparable SEO consulting plus education hybrid model serving Japanese corporate clients.
• Schoo (Schoo, Inc.): Japan-focused online live-learning platform offering professional and digital skills courses including web marketing. Comparable as a direct domestic competitor for both individual learners and corporate training budgets in Japan.
• DMM WEBCAMP: DMM Group's online tech school covering programming and digital marketing with career-change support. Comparable online format, career-change positioning, and corporate training offering for the Japanese market.

Broad incumbents

• Udemy: Global online course marketplace with extensive web marketing/SEO content. Comparable as an alternative channel for the same individual learners, but operates as a broad multi-instructor marketplace rather than a curated single-school experience.
• Coursera: Global online learning platform with university-backed digital marketing and analytics specializations. Comparable as an alternative for both individual upskilling and enterprise training, though focused on credentialed academic content rather than practitioner-led.

Emerging players

• Ahrefs Academy: Free SEO and marketing training from leading SEO tool vendor Ahrefs. Comparable as a content-led competitor targeting the same learner keywords, though delivered by a tool company rather than a school.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/webmarks2
• YouTubeyoutube.com/channel/UCQMuqlZqilzebm_MzNMkUDQ
• Facebookfacebook.com/services
• Instagraminstagram.com/webmarks_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webmarks