What Robo does

ROBO (Robo Otomasyon Müh. Elek. Mak. San. ve Tic. A.Ş.) is a privately held Turkish industrial automation company founded in 2002 and incorporated in 2006 in Gölcük, Kocaeli. The company specializes in turnkey robotic automation solutions for the automotive manufacturing sector, delivering full-scope projects from engineering and design through virtual commissioning, production, programming, testing, and on-site commissioning. ROBO's customer base is concentrated in automotive OEMs and Tier 1 suppliers, with flagship relationships including Ford Otosan (multi-line programs including a 480-robot EV body welding line and BEV battery production), TOGG (Turkey's first national EV OEM, 216-cell EV body-in-white line in 2021), Ford Europe (Romania, 2022), Jaguar Land Rover (UK, 2014), and Volvo-Scania (Sweden, 2016).

The company's product architecture centers on four core production-line offerings: Body Shop (body-in-white welding, spot welding, riveting, hybrid laser welding, laser cutting, conveyor and transfer systems), Paint Shop (PVC/NVH/UBS sealing, cosmetic mastic, underbody coating, oven and elevator conveyors), General Assembly Shop (conveyors, transfer and buffer systems, robotic assembly), and Battery Assembly Shop (robotic torquing, handling, end-of-line electrical and leak testing for BEV battery packs). Complementary R&D-developed modules include the RBTwin MES+ digital twin manufacturing execution system, AGVs, and AS/RS units developed with TUBITAK support.

ROBO operates from a 20,000 m2 campus in Gölcük with wholly-owned subsidiaries in Birmingham (UK), Bremen (Germany), and Bucharest (Romania), employing 1,001–5,000 people. Revenue is generated through project-based hardware sales and professional services for large-scale automotive automation programs; pricing is not publicly disclosed. The company is R&D Center certified by the Turkish Ministry of Technology (2019) and holds ISO 9001, ISO 14001, and ISO 45001 certifications. There is no public listing and no disclosed external institutional investment.

Name

Robo

Legal name

Robo Otomasyon Müh. Elek. Mak. San. ve Tic. A.Ş

Website

https://robo.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ROBO is a Turkish industrial automation company providing turnkey robotic production lines — body shop, paint shop, general assembly, and BEV battery assembly — primarily for automotive OEMs and Tier 1 suppliers across Turkey, the UK, Germany, and Romania.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

Relay and Industrial Control Manufacturing (335314)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

akta.pro secondary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Industrial automation solutions
• Robotic welding systems
• Automotive body assembly
• EV battery production
• Turnkey factory automation

Headquarters

HQ city

Gölcük

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Turnkey Automation Projects: Full-scope automation solutions from project planning, design, virtual commissioning, production, programming, testing to commissioning. Revenue generated through project-based contracts with automotive OEMs and industrial manufacturers.
2. Automation Systems and Equipment: Sale of robotic cells, conveyor systems, transfer systems, and specialized automation equipment including battery assembly lines and body shop welding systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROBO is an industrial automation company that designs, engineers, manufactures, programs, and commissions turnkey robotic production lines for the automotive industry. Its offerings cover body-in-white (BIW) welding lines, paint shop sealing and coating systems, general assembly lines, and electric-vehicle battery pack assembly lines, delivered as full-scope projects that include project planning, design, virtual commissioning, production, programming, testing, and on-site commissioning. The company serves global automotive OEMs and Tier 1 suppliers from its 20,000 m2 campus in Gölcük, Kocaeli, Turkey, complemented by regional offices in the UK, Germany, and Romania.

Product overview

ROBO is an industrial automation company offering turnkey robotic automation solutions for the automotive sector. The company provides a portfolio of four core production line offerings: Body Shop (body welding and assembly), Paint Shop (sealing and coating), General Assembly Shop (final assembly operations), and Battery Assembly Shop (BEV battery pack assembly). The product architecture combines hardware-focused robotic automation lines with complementary software and logistics modules including RBTwin MES+ (digital twin/MES), AGV (automated guided vehicles), and AS/RS (automated storage and retrieval systems) developed through R&D initiatives and TUBITAK partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Shop Production Lines (Gövde Üretim Hatları) Automated body welding and assembly production lines for automotive OEMs, including arc welding, spot welding, riveting, hybrid laser welding, laser cutting, and conveyor/transfer systems used in body-in-white (BIW) manufacturing.
• Paint Shop Production Lines (Boyahane Üretim Hatları) Automotive paint shop production lines including PVC, NVH, UBS sealing, cosmetic mastic application, underbody coating, wax application, oven conveyor and elevator systems, and external conveyor transfer systems for automotive paint shops.
• General Assembly Shop Production Lines (Montaj Hatları) General assembly production lines featuring conveyor and transfer systems, buffer zone accumulation systems, and robotic assembly operations for automotive final assembly.
• Battery Assembly Shop Production Lines (Batarya Montaj Hatları) Electric-vehicle battery pack assembly lines including robotic torquing, robotic handling, end-of-line electrical testing, and leak testing for BEV battery production by automotive OEMs.
• RBTwin MES+ Digital Twin Digital twin manufacturing execution system (MES) for simulation, monitoring, and optimization of production processes, part of ROBO's R&D product portfolio.
• AGV (Automated Guided Vehicle) Automated guided vehicles for material handling and internal logistics within manufacturing facilities, developed as part of ROBO's R&D initiatives.
• AS/RS (Automated Storage & Retrieval System) Automated storage and retrieval system for warehouse management and material flow optimization, developed in collaboration with TUBITAK.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ford EuropecoreStrategic or Co-development Partner · 1 January 2022Brownfield and upper body Greenfield integration capacity project for Ford Europe in Romania, including EV/ICE body line with 150/400 robotic cells.
• TOGGcoreStrategic or Co-development Partner · 1 January 2021ROBO delivered turnkey EV BIW Production Line & Transfer Systems for Turkey's first national EV OEM in Gemlik, Bursa. The project included 216 robotic cells with 120-second cycle time, representing a flagship reference for ROBO's EV capabilities.
• Ford OtosancoreStrategic or Co-development Partner · 1 January 2020Multiple turnkey projects including first BEV Battery Production Line in Kocaeli (2020), EV body welding line with 480 robots, paint shop PVC/NVH/UBS applications, and battery pack assembly line. Ongoing capacity expansion projects.
• Volvo-ScaniacoreStrategic or Co-development Partner · 1 January 2016First automation project in Sweden for Volvo-Scania Group, marking ROBO's expansion into Scandinavian automotive market.
• Jaguar Land RovercoreStrategic or Co-development Partner · 1 January 2014First automation project in UK - completed automation system in Birmingham with 150 robotic cells and 80-second cycle time.
• Arçelik & B/S/HminorStrategic or Co-development PartnerTurnkey white goods production line for appliance manufacturing, supporting Turkish appliance manufacturers with automation solutions.
• TUBITAKcoreStrategic or Co-development PartnerROBO has received TUBITAK support for R&D projects including Automated Storage & Retrieval System (AS/RS), Battery Assembly Shop technology, and AGV (Automated Guided Vehicle) development.
• ENOSADminorOthersTurkish Automotive Suppliers Association - ROBO is a member supporting the Turkish automotive supplier ecosystem.
• TAYSADminorOthersAutomotive Suppliers Association - ROBO maintains membership as an active participant in the automotive supply chain.
• EFFRAminorOthersEuropean Factories of the Future Research Association - ROBO participates in European research initiatives for future manufacturing.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ABB Robotics: Swiss-Swedish supplier of industrial robots and turnkey automotive manufacturing cells. Competes with Robo on body shop and EV battery line integration, with a comparable customer roster of global OEMs.
• KUKA AG: German-headquartered robotics and automation integrator (owned by Midea) serving the same automotive OEM customers with body shop, paint shop, and assembly solutions. Most direct global comparable to Robo's turnkey automotive automation business.
• ATS Corporation: Canadian publicly-listed automation systems integrator serving automotive, EV battery, and industrial customers. Highly comparable business model to Robo's turnkey project delivery.
• Dürr AG: German mechanical and plant engineering group with leading positions in automotive paint shops, final assembly, and battery production equipment. Directly comparable in the Paint Shop and Battery Assembly product lines Robo offers.
• GROB-Werke: German family-owned systems integrator specializing in body-in-white, powertrain, and e-mobility assembly systems for automotive OEMs. Closely matches Robo's turnkey integration model and EV focus.
• Comau: Italian automotive-focused automation specialist (owned by Stellantis) delivering body-in-white welding, assembly, and EV battery line solutions. Closely comparable product scope and customer base to Robo.

Broad incumbents

• Stäubli Robotics: Swiss robotics and mechatronics supplier serving automotive, pharma, and industrial markets. An incumbent whose SCARA and 6-axis robot platforms are used in similar BIW and assembly applications to Robo's.
• Yaskawa Electric: Japanese motion control, servo, and industrial robotics manufacturer with a broad global automotive and industrial installed base. A broader incumbent whose products and integration services overlap with Robo's offerings.
• FANUC Corporation: Japanese industrial robotics and CNC manufacturer with deep automotive OEM relationships. A broad incumbent competing on the robotics controllers and automation hardware that Robo integrates into its lines.

Regional players

• BENTELER International: Austria-based automotive supplier with a growing portfolio of modular EV battery and chassis systems; operates in Turkey and Europe with adjacent automation capabilities. Less direct as a peer, but a comparable European/Turkish automotive manufacturing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roboeng
• Facebookfacebook.com/roboengineering
• LinkedInlinkedin.com/company/roboengineering

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robo