What MR Group does

MR Group bv, operating commercially as MR Solar, is a Belgian privately held sustainable energy installer founded around 2010 and headquartered in Zwevegem, Belgium. The company designs, sells, and installs integrated energy systems for two primary customer segments: industrial and commercial businesses and residential homeowners. Its core product stack combines photovoltaic solar panels, Battery Energy Storage Systems (BESS, both industrial and residential), EV charging infrastructure, and an Energy Management System (EMS) that monitors consumption, optimizes battery charge/discharge against dynamic energy tariffs, performs peak shaving, and participates in grid balancing via the imbalance market. MR Solar acts as an authorized installer for a broad roster of Tier 1 hardware brands including AIKO, Trina, Jinko, Risen, LONGi, Huawei, Fronius, SMA, Enphase, Growatt, Smappee, Poweroad, Gridsync, and Stern, and is a 2025 recipient of the AIKO Diamond Installer Award.

The company generates revenue primarily through one-time system sale-and-installation fees for solar, BESS, EV charging, and EMS deployments, quote-priced per project. A secondary recurring layer comes from modular Operation & Maintenance (O&M) contracts covering active monitoring, annual maintenance, panel cleaning, and preventive measures (filter replacement, electrical inspection, thermography) — explicitly available for both MR Solar-installed and third-party systems. A third commercial stream is financial intermediation: MR Solar facilitates KBC Bank / CBC Banque energy loans that disburse directly to the company, lowering the conversion barrier for residential customers. Field operations are delivered through regional offices — Belgium (West Flanders, Antwerp, Wallonia, Limburg), the Netherlands (Breda), France (Seclin), and Luxembourg (Wemperhardt) — combining face-to-face consultative selling for B2B with website-driven self-service tools (online calculation, quote requests) for residential customers.

MR Solar reports installed scale of more than 40,000 completed projects, 1,375,000 solar panels, over 75 MWh of battery storage, and over 2 GW of peak solar capacity. It is VCA** safety-certified (Normec BTV Audit) and is a member of Rescert, PV Vlaanderen, and Bouwunie. The company is the proud sponsor of the Belgian Lotto Cycling Team, uses Trustpilot for verified customer reviews, and held a customer base carried over via the mid-2025 acquisition of bankrupt Limburg installer Sunlogics.

Name

MR Group

Legal name

MR Group bv

Website

https://mrsolar.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MR Solar, the operating brand of Belgium's MR Group, installs and services integrated solar PV, battery storage, EV charging, and energy management systems for industrial and residential customers across Belgium, the Netherlands, France, and Luxembourg.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Power Generation (22111)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH), Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)

Keywords

• Solar panel installations
• Battery energy storage
• EV charging infrastructure
• Energy management systems
• Renewable energy solutions

Headquarters

HQ city

Zwevegem

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Sales & Installation: Sale and installation of industrial and residential solar photovoltaic systems. Revenue is generated through one-time project fees based on system size and specifications. The company maintains inventory of over 20,000 solar panels to ensure cost-efficient procurement and fast installation.
2. Battery Energy Storage Systems (BESS): Sale and installation of industrial and residential battery storage systems. Batteries allow customers to store excess solar energy for later use, increasing self-consumption rates and reducing grid dependency.
3. EV Charging Infrastructure: Installation of industrial and residential EV charging stations (laadpalen). Includes smart charging capabilities integrated with solar panels and home batteries for optimal self-consumption.
4. Operation & Maintenance (O&M) Contracts: Recurring maintenance contracts with modular options including active monitoring, annual maintenance, panel cleaning, and preventive measures. Customers can choose maintenance levels that suit their needs.
5. Energy Management System (EMS) Services: Smart energy management solutions that optimize energy consumption, storage, and grid interaction based on dynamic tariffs. May include services related to grid balancing participation.
6. Energy Loans Facilitation: Partnership with KBC to facilitate energy loans for customers, enabling them to finance solar panel, battery, or EV charging installations. MR Group acts as credit intermediary, not the lender.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

MR Solar designs, sells, and installs an integrated sustainable energy ecosystem consisting of industrial and residential solar PV panels, Battery Energy Storage Systems (BESS), smart EV charging stations (industrial and home), and a proprietary Energy Management System (EMS) that optimizes self-consumption, dynamic tariffs, peak shaving, and grid balancing. The company also delivers modular Operation & Maintenance (O&M) service contracts with active monitoring, annual maintenance, panel cleaning, and preventive measures for both MR Solar and third-party installations.

Product overview

MR Solar is a Belgian sustainable energy solutions provider offering an integrated ecosystem of green energy products for both residential and commercial/industrial (B2B) customers. The core residential offering consists of Solar Panels, a Home Battery (thuisbatterij), a Home EV Charger (laadpaal), and an Energy Management System (EMS) — all working together as a unified ecosystem where each installation reinforces the others. For industrial/commercial clients, the portfolio extends to Industrial Solar Panels, BESS (Battery Energy Storage Systems), Industrial EV Chargers, and EMS, supplemented by Operation & Maintenance (O&M) contracts providing active monitoring, annual maintenance, panel cleaning, and preventive measures for both MR Solar-installed and third-party systems. MR Solar acts as an authorized installer for multiple international solar and energy technology brands — including Enphase, Huawei, Fronius, Smappee, AIKO, Trina Solar, Jinko Solar, Risen Energy, and LONGi — combining these partners' hardware with its own installation, financing (via KBC energy loan), and maintenance services into a comprehensive, end-to-end energy solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Solar Panels Photovoltaic (PV) solar panel installations for industrial and commercial buildings, enabling businesses to generate their own green electricity on-site.
• Residential Solar Panels Solar panel systems for residential homes, designed to reduce household energy bills and contribute to personal sustainability goals.
• BESS (Battery Energy Storage Systems) Industrial-scale battery storage systems for storing excess solar energy for later use, increasing self-consumption and reducing grid dependency.
• Home Battery (Thuisbatterij) Residential battery storage system that stores excess solar energy generated during the day for use in the evening or at night, maximizing self-consumption.
• Energy Management System (EMS) Smart energy management system that monitors and automatically optimizes energy consumption, battery storage, and grid interaction in real time based on dynamic electricity prices and consumption patterns.
• Industrial EV Chargers Smart charging stations for electric vehicles at commercial and industrial sites, capable of integrating with solar panels and home batteries for optimized green charging.
• Home EV Charger (Laadpaal) Smart home charging station for electric vehicles offering faster charging than a regular socket, integrated with solar panels and home batteries for optimized green charging.
• Operation & Maintenance Contracts (O&M) Modular maintenance service contracts covering active monitoring, annual maintenance, professional panel cleaning, and preventive measures for solar and battery installations, available for both MR Solar-installed and third-party systems.
• Energy Loan (KBC Partnership) Financing solution for energy investments offered in partnership with KBC Bank/CBC Banque, enabling customers to spread the cost of solar panels, home batteries, or EV chargers over time.

Quantifiable outcome

• Average savings of approximately €600 per year for residential customers
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Lotto Cycling Team (Dstny)flagshipGTM or Marketing Partner · 1 January 2023Proud sponsor of the legendary Belgian cycling team, one of the oldest in Belgium. Partnership announced end of 2023. More than a logo sponsor - focuses on shared values of collaboration, innovation, and perseverance. Joint message 'Vol Vermogen' (Full Power). Also supports the team's ecological ambitions. 2025 sponsorship active.
• AIKO SolarcoreTechnology or IntegrationAIKO is a worldwide leading technology company specializing in sustainable energy solutions with focus on R&D and production of PV and integrated solutions for energy generation, storage, and consumption. MR Solar is a Diamond Installer Partner for AIKO in Belgium, receiving the prestigious Diamond Installer Award in 2025.
• HuaweicoreTechnology or IntegrationHuawei provides residential solar technology including hybrid inverters, Luna home batteries, and smart EV chargers. MR Solar offers the Huawei ecosystem from inverter to storage and charging system. Special promotional discounts available on Luna 2000 S1 home batteries (€425 per 7kWh).
• SmappeecoreTechnology or IntegrationSmappee provides smart EV charging solutions and energy management. Their products include EV Wall and EV One charging stations with built-in energy management, dynamic load balancing, and solar forecasting capabilities for optimal charging with green energy.
• Trina SolarcoreTechnology or IntegrationTrina Solar is a global leader in smart solar energy solutions, established 1997, active in 170+ countries. They produce PV modules with up to 22.8% module efficiency, offering 25-year product warranty and 30-year power warranty with only 0.4% annual degradation.
• Jinko SolarcoreTechnology or IntegrationJinkoSolar is a globally leading solar energy company. Delivered more than 260 GW of solar panels to 4000+ customers in 200+ countries. Known for N-type HOT 2.0 technology that increases reliability and reduces light and temperature degradation effects.
• Risen EnergycoreTechnology or IntegrationRisen Energy is a leading global solar energy solutions provider offering high-quality Tier 1 solar panels. Their Global Photovoltaic Research Institute continues to improve solar energy innovation and efficiency.
• FroniuscoreTechnology or IntegrationAustrian family company founded in 1945 with 75+ years of experience and 32 years in solar energy. Offers GEN24 inverters, Solar.web monitoring, and 24-hour emergency power functionality. Vision: '24 hours of sun'.
• Enphase EnergycoreTechnology or IntegrationAmerican partner providing micro-inverter technology and smart battery solutions since 2006. IQ Microinverters maximize energy yield per panel, while IQ Battery 5P is the most powerful all-in-one AC-coupled storage system using safe lithium iron phosphate technology.
• ElioncoreTechnology or IntegrationService from energy supplier Elindus that optimizes energy consumption and storage by controlling batteries, solar panels, EV chargers, and other controllable energy sources at the right moments. Uses data-driven technology and connects with digital meters and electricity grid for selling energy at high market prices and consuming when prices are low.
• LONGicoreTechnology or IntegrationGlobal leader in solar energy since 2000 with mission 'The best of solar energy for a green world'. Recognized for quality and performance with multiple awards including 'All Quality Matters Award' and RETC's 'High Achievers'. Named 'Top Performer' by PVEL for five consecutive years.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Otovo: Otovo is a European residential solar installer and subscription-solar provider operating across multiple Northern European markets. It is closely comparable to MR Solar's residential proposition (panels + battery + EV + monitoring) and serves a similar SMB/homeowner customer with a software-led, multi-country installer model.
• Zolar: Zolar is a German online marketplace and installer network for residential solar, batteries, EV chargers, and heat pumps. It is highly comparable to MR Solar's direct-to-consumer sales motion, online calculation tools (rekentools), and bundled product offering for residential customers in the DACH region.
• Sungeel Solar Belgium: Sungeel Solar is a Belgian solar EPC specializing in commercial and industrial rooftop installations, similar to MR Solar's industrial segment. It is a direct domestic competitor for B2B solar projects across Belgium and northern France.
• Solar.fr: Solar.fr is a French residential solar installer serving French homeowners with panels, batteries, and EV charging. It is a direct competitor in MR Solar's newly entered French market (Seclin office), targeting the same residential customer with similar bundled offerings.

Broad incumbents

• Engie (Belgium/French operations): Engie is one of the largest energy utilities in Belgium and France, offering residential and commercial solar PV, battery storage, EV charging, and energy management services. It competes directly with MR Solar in the same Belgian and French markets but from a much broader utility-scale portfolio, making it the closest large-incumbent comparable for integrated renewable offerings.
• Luminus: Luminus is a major Belgian energy supplier offering solar panels, batteries, EV charging, and heat pumps to residential and business customers across Belgium. It is a direct domestic competitor to MR Solar in the integrated residential energy-solutions space, but operates from a broader utility platform.
• TotalEnergies (One Belgium / solar offering): TotalEnergies offers residential and commercial solar, battery, and EV charging solutions across Belgium, France, and the Netherlands, often bundled with energy supply. It is comparable to MR Solar as a multi-country integrated energy-solutions provider, but with the backing of a global integrated oil-and-gas major.
• EDF Renewables (Belgium/France): EDF's renewables arm operates across France and Belgium, providing rooftop and commercial solar, storage, and EV infrastructure. It competes with MR Solar for industrial and commercial solar customers and brings utility-scale procurement advantages that represent a key incumbent competitive threat.

Others

• Smappee: Smappee is a Belgian/Netherlands cleantech company providing smart EV chargers and energy-management hardware/software that MR Solar resells. It is a key technology partner and an indirect competitor in the energy-management space, with overlapping customers in the Benelux market.

Regional players

• Solarclarity (Netherlands): Solarclarity is one of the largest Netherlands-based solar distributors and installers, active in the Dutch market where MR Solar operates the Breda office. It is comparable as a Dutch competitor/installer of solar PV systems, though it leans more toward distribution while MR Solar is installer-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrsolarbenelux
• Instagraminstagram.com/mrsolarbenelux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR Group