Southern Community Laboratories
Southern Community Laboratories, operating as Awanui Labs, is a New Zealand regional medical laboratory providing diagnostic testing, prenatal screening, drug testing, and clinical trial services to patients, healthcare referrers, and commercial clients across Otago and Southland.
- Company typePrivate
- Founded2023
- HeadquartersDunedin, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Southern Community Laboratories does
Southern Community Laboratories operates as a regional division of Awanui Labs, a New Zealand medical laboratory network providing diagnostic testing services across the Otago and Southland regions of the South Island. Founded under the Awanui Labs unified brand in 2023 (succeeding the former Southern Community Laboratories and Canterbury Labs identities), the company serves three customer segments: patients accessing testing directly or via referral, healthcare referrers (doctors, clinicians, and medical practices), and commercial clients requiring workplace drug testing, clinical trials support, sexual health testing, and wellness testing. Its service portfolio spans routine clinical pathology, prenatal screening, oncology markers, and specimen collection, delivered through physical collection centres (including the Dunedin Filleul St location), home visit services, and digital booking platforms.
The company's core technology products include BODYiQ, a self-requested testing platform allowing patients to book and pay for tests without a doctor referral; Illumiscreen, a non-invasive prenatal screening service positioned as the only such test performed in New Zealand; and eOrder/eResults, an electronic ordering and results delivery system for healthcare referrers. Underlying infrastructure includes an online booking system (awanui-bookings.labapps.nz), a referrer portal with consumables ordering and specimen collection guides, and a Microbiologist chat service. The company holds quality accreditation and OHS certification (specific standards not named in source material).
The business model is transaction-fee-based across all revenue streams, with pricing not publicly disclosed. Revenue is generated from patient fee-for-service testing, self-requested DTC testing via BODYiQ, referrer-ordered diagnostic testing, and commercial contracts for drug testing and clinical trial support. The go-to-market combines direct-to-consumer digital channels, sales-led engagement with healthcare referrers, and enterprise field sales for commercial accounts. As part of the broader Awanui Labs national network, the company benefits from shared branding and operational infrastructure across Auckland, Canterbury, and South regions, though explicit ownership and financial details are not disclosed in available sources.
Southern Community Laboratories firmographics
Firmographics- Name
- Southern Community Laboratories
- Legal name
- Awanui Labs
- Website
- https://sclabs.co.nz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Community Laboratories, operating as Awanui Labs, is a New Zealand regional medical laboratory providing diagnostic testing, prenatal screening, drug testing, and clinical trial services to patients, healthcare referrers, and commercial clients across Otago and Southland.
- Ownership category
- akta.pro rank
Southern Community Laboratories industry classification
Industry- Product category
- Diagnostic Laboratory Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Research & Trial Central Laboratories (HLAFAMAL)
- akta.pro secondary industries
- Reference & Esoteric Testing Laboratories (HLAFAMAJ), Occupational Health & Employer Testing Laboratories (HLAFAMAK)
Keywords
Where Southern Community Laboratories is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Southern Community Laboratories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Patient Laboratory Testing: Fee-for-service laboratory testing for patients, including blood tests and diagnostic services ordered through online booking or healthcare providers
- Self-Requested Testing: Direct-to-consumer testing services through BODYiQ platform allowing patients to request their own tests
- Commercial Services: Business-oriented services including drug testing for employers, clinical trials support, and sexual health testing
- Healthcare Referrer Services: Laboratory testing services ordered by doctors, clinicians, and medical practices with specimen collection and home visit options
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Southern Community Laboratories product offering
Product offeringCore offering
Southern Community Laboratories (operating under the Awanui Labs brand) provides diagnostic laboratory testing services across the Otago and Southland regions of New Zealand's South Island. Its core services include pre-natal screening (notably Illumiscreen non-invasive prenatal testing), routine clinical pathology and blood tests, specimen collection through a network of collection centres and home visits, employer-oriented drug testing, and laboratory support for clinical trials and research studies. The company also offers electronic test ordering and results delivery (eOrder/eResults) to healthcare referrers and a direct-to-consumer self-requested testing platform (BODYiQ).
Product overview
Awanui Labs (formerly Southern Community Laboratories) operates as a network of medical laboratories providing diagnostic testing services across New Zealand. The company offers a unified platform combining laboratory testing services for patients, referrers (healthcare providers), and commercial clients. Key products include BODYiQ (self-requested testing platform), Illumiscreen (prenatal screening), eOrder/eResults (electronic ordering for referrers), plus commercial services such as clinical trials, drug testing, sexual health testing, and wellness testing. The company also provides patient-facing services including blood test collection, home visit services, and specimen collection.
Differentiator
Problem solved
Functional benefit
Brands
- BODYiQ: Awanui Labs' self-requested testing platform for personal health testing services.
- Illumiscreen
Products and services
- BODYiQ Self-Requested Testing Platform Online platform that allows individual patients to self-request and book laboratory tests directly, without requiring a doctor's referral. Targeted at consumers who want convenient access to personal health and wellness testing.
- Illumiscreen Pre-Natal Screening
Companies that use Southern Community Laboratories
Customer profileSegments3 records
Ideal customer profiles3 records
Southern Community Laboratories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Southern Community Laboratories partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Southern Community Laboratories competitors and assessment
Company assessmentEmerging players
- MyHealthTest (Australian DTC labs): Australian direct-to-consumer lab testing service offering online-ordered blood and wellness tests without a doctor referral. Most directly comparable peer on the DTC self-requested testing motion that BODYiQ pursues.
- i-screen: Online wellness and occupational drug and alcohol testing provider with a DTC/online booking model. Comparable commercial and self-requested testing proposition for corporate and consumer segments.
Regional players
- Medlab Central: Mid-sized community pathology provider in New Zealand's central North Island with referrer portal and collection centre model. Comparable in regional scale and clinical pathology service scope.
- Dorevitch Pathology: Australian community pathology operator under Healius providing specimen collection, routine diagnostics, and commercial testing. Comparable operating model and clinical trial support services, though based in Australia rather than NZ.
Direct peers
- Pathlab: New Zealand regional pathology provider delivering community diagnostic testing services. Directly comparable in scale, scope of services, and referrer-driven GTM model, serving adjacent NZ regions.
- Wellington SCL (Southern Community Laboratories Wellington): Brand-equivalent community laboratory under the SCL/Awanui network operating in the Wellington region. Closely comparable offering across prenatal screening, referrer systems, and collection centre footprint.
- Awanui Labs (Canterbury and Auckland regions): Operates under the same Awanui Labs brand across New Zealand and shares the BODYiQ, Illumiscreen, eOrder/eResults platforms. Most directly comparable peer given shared ownership, branding, and service portfolio; competes with Southern Community Labs in cross-regional reference work and clinical trials.
- Labtests New Zealand: One of the largest community pathology providers in New Zealand, offering routine diagnostic testing, e-ordering for referrers, and collection centres. Directly competes for referrer specimen volume and patient testing in overlapping service categories.
Broad incumbents
- Abbott Diagnostics: Global diagnostics and IVD manufacturer with a broad portfolio across immunoassays, clinical chemistry, and point-of-care. A potential upstream supplier/partner for Southern Community Labs and a broad incumbent shaping the lab technology landscape.
- Healthscope Pathology (NZ): A broader Australian/NZ diagnostics incumbent that operates pathology services in New Zealand. Larger portfolio and deeper resources make it a scaled competitor across routine and esoteric testing in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Southern Community Laboratories social profiles
Digital presenceSouthern Community Laboratories compliance and trust
Trust signalCompliance2 records
Southern Community Laboratories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Community Laboratories leadership team
Management profileNumber of profiles
Profiles1 record
Southern Community Laboratories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Community Laboratories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Community Laboratories
What does Southern Community Laboratories do?
Southern Community Laboratories (operating under the Awanui Labs brand) provides diagnostic laboratory testing services across the Otago and Southland regions of New Zealand's South Island. Its core services include pre-natal screening (notably Illumiscreen non-invasive prenatal testing), routine clinical pathology and blood tests, specimen collection through a network of collection centres and home visits, employer-oriented drug testing, and laboratory support for clinical trials and research studies. The company also offers electronic test ordering and results delivery (eOrder/eResults) to healthcare referrers and a direct-to-consumer self-requested testing platform (BODYiQ).
Is Southern Community Laboratories a public or private company?
Southern Community Laboratories is a private company. It is classified as unknown and is currently operating.
When was Southern Community Laboratories founded?
Southern Community Laboratories was founded in 2023. It employs 11 to 50 people.
Where is Southern Community Laboratories based?
Southern Community Laboratories is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Southern Community Laboratories make money?
Four revenue lines are on record. Patient Laboratory Testing is the primary driver. The others are self-Requested Testing, commercial Services and healthcare Referrer Services.
Who are Southern Community Laboratories's main competitors?
Emerging players on record are MyHealthTest (Australian DTC labs) and i-screen. Regional players are Medlab Central and Dorevitch Pathology. Direct peers are Pathlab, Wellington SCL (Southern Community Laboratories Wellington), Awanui Labs (Canterbury and Auckland regions) and Labtests New Zealand. Broad incumbents are Abbott Diagnostics and Healthscope Pathology (NZ).
Does Southern Community Laboratories have an API?
No public API is recorded for Southern Community Laboratories.
What industry is Southern Community Laboratories in?
Southern Community Laboratories's product category is Diagnostic Laboratory Services. Its primary akta.pro industry code is HLAFAMAL, Clinical Research & Trial Central Laboratories, with a secondary code of HLAFAMAJ, Reference & Esoteric Testing Laboratories. Its NAICS code is 621511 and its SIC code is 8071.