Confetti
- Company typePrivate
- Founded1999
- HeadquartersOldham, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Confetti firmographics
Firmographics- Name
- Confetti
- Legal name
- The Whitespace Group
- Website
- https://confetti.co.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Confetti industry classification
Industry- Product category
- Wedding Marketplace
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Wedding & Bridal Shows (MPAGAFAK), Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where Confetti is headquartered
LocationHeadquarters
- HQ city
- Oldham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Confetti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Supplier Advertising: Wedding suppliers (venues, photographers, caterers, etc.) pay to advertise on Confetti's websites, reaching engaged couples actively planning weddings. This includes featured listings, banner advertising, and enhanced profile visibility.
- Lead Generation: Confetti collects leads and data from engaged couples across the group (up to 30,000 members) and sells these leads to wedding suppliers who want to reach actively planning couples.
- Social Media Advertising: With 224,000 total followers across The Whitespace Group's social media platforms, paid social advertising opportunities are offered to wedding suppliers.
- Event Tickets and Exhibitor Fees: Revenue from National Wedding Show ticket sales (general and VIP) and exhibitor fees from hundreds of wedding suppliers participating in the shows.
- Magazine Advertising: Confetti Magazine, distributed free at National Wedding Shows, contains advertising from wedding suppliers targeting engaged couples.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Confetti product offering
Product offeringCore offering
Confetti operates a UK wedding planning marketplace and media platform that connects engaged couples with wedding venues and suppliers through its confetti.co.uk website, the Wedx mobile planning app, Confetti Magazine, and the National Wedding Shows exhibitions. The company aggregates thousands of wedding suppliers across 12+ categories and monetises by selling advertising placements, qualified leads, and exhibitor packages to those suppliers, while couples access all planning tools and content free of charge.
Product overview
Confetti operates as a multi-channel wedding planning platform combining digital and physical offerings. The core portfolio consists of the confetti.co.uk website (wedding planning portal with supplier directories and editorial content), the Wedx mobile app (free iOS/Android wedding planning tool with budget, guest, and task management), and Confetti Magazine (free print publication at National Wedding Shows). Additional properties include We Still Do. For suppliers, Confetti offers advertising across websites (tens of thousands of monthly visitors), mobile apps, magazines (distributed at National Wedding Shows), lead generation (30,000+ members), and social media (224,000+ combined followers). The physical National Wedding Shows at NEC Birmingham, ExCeL London, and Manchester Central complement the digital ecosystem with in-person supplier exhibitions, catwalk shows, and expert talks.
Differentiator
Problem solved
Functional benefit
Brands
- Wedx: Free wedding planning app with countdown clock, budget planning, guest list management, table planning, task checklist, supplier discovery, and honeymoon planning tools.
- Confetti Magazine
- The National Wedding Shows
- UK Bride
- UK Groom
- We Still Do
Products and services
- confetti.co.uk Website The primary Confetti website, a comprehensive UK wedding planning portal offering searchable supplier directories across 12+ categories, venue search, planning tools, editorial content (tips, real weddings, inspiration), community forums, and competitions for engaged couples.
- Wedx Wedding Planning App A free wedding planning mobile application available on iOS App Store and Google Play, providing planning tools including countdown clock, budget tracker, guest list management, table planning, task checklists, supplier discovery, calendar integration, honeymoon planning, and favourites for engaged couples.
- Confetti Magazine A free UK wedding print publication distributed at National Wedding Shows and by post to engaged couples, featuring expert tips, checklists, real-wedding stories, and planning inspiration across categories including fashion, venues, cakes, flowers, and photography, with advertising from wedding suppliers.
- National Wedding Shows Large-scale UK wedding exhibitions held at NEC Birmingham, ExCeL London, and Manchester Central, featuring hundreds of wedding supplier exhibitors, catwalk shows, expert talks (WedTalk/Say I Do stage), Champagne bars, VIP lounges, and ticketed entry (general and VIP) for engaged couples and the wedding industry.
- We Still Do A complementary wedding website within The Whitespace Group portfolio offering additional wedding planning resources and supplier listings alongside Confetti.
- Supplier Advertising on Confetti Websites Website advertising packages allowing wedding venues and suppliers (photographers, caterers, florists, etc.) to reach engaged couples visiting Confetti's UK websites, which receive tens of thousands of monthly visitors. Includes featured listings, banner advertising, and enhanced profile visibility.
- Supplier Advertising on Wedx App In-app advertising placements within the Wedx wedding planning application, targeting engaged couples actively using planning tools such as budget tracking, guest lists, and supplier discovery.
- Supplier Advertising in Confetti Magazine Print advertising opportunities in Confetti Magazine, which is distributed free at National Wedding Shows and reaches couples attending the UK's largest and longest-running wedding exhibitions.
- Wedding Supplier Leads Lead generation service that collects prospect data from engaged couples (up to 30,000 members) across The Whitespace Group portfolio and sells these qualified leads to wedding suppliers wanting to reach actively planning couples.
- Social Media Advertising
Companies that use Confetti
Customer profileSegments2 records
Ideal customer profiles2 records
Confetti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Confetti partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Whitespace GroupcoreConfetti is owned and operated by The Whitespace Group, a digital media company specialising in the wedding industry. The Whitespace Group also operates related brands including UK Bride (UKbride.co.uk), Wedx (wedding planning app), We Still Do (westilldo.co.uk), UK Groom (UKgroom.co.uk), and Wedding Leads.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Confetti competitors and assessment
Company assessmentDirect peers
- Hitched: Long-running UK wedding directory and planning website owned by The Knot Worldwide, directly competing with Confetti for the same UK couples and supplier advertising budgets across venues, photographers and other wedding services.
- You & Your Wedding: UK wedding print magazine and digital hub that competes directly with Confetti Magazine and the editorial content offering on confetti.co.uk, including wedding planning advice and supplier features.
- Bridebook: Mobile-first UK wedding planning app and marketplace that allows couples to match with vetted suppliers, competes head-on with Confetti's Wedx app and supplier directory model.
Emerging players
- Rock My Wedding: UK wedding blog and curated inspiration platform with strong social following, overlapping with Confetti's content/inspiration offering and competing for engaged couples' planning attention.
- WedMeGood: Large wedding planning marketplace focused on India with directory, planning tools and vendor listings — comparable marketplace model to Confetti but serving a different geography and customer base.
- Zola: Digital-first US wedding planning platform combining registry, vendor marketplace and planning tools; emerging player with similar B2C planning + B2B supplier monetisation model to Confetti.
Broad incumbents
- WeddingWire: Global wedding vendor marketplace operating WeddingWire and Hitched, competing across supplier advertising, planning tools and content; a broad incumbent in the same category as Confetti.
- Bride Magazine (Brides): Established wedding media brand (Condé Nast) that overlaps with Confetti's content, editorial and inspiration categories — a broad incumbent in the wedding content space competing for couple mindshare and advertiser spend.
- The Knot Worldwide: Largest US-rooted wedding planning platform (The Knot, WeddingWire, Hitched, Bodas.net) with registry, planning tools and marketplace; comparable vendor-monetisation model and content breadth to Confetti at much greater scale.
Regional players
- Easy Weddings: Australia's largest wedding marketplace and planning platform — directly comparable business model (directory, planning tools, supplier leads) to Confetti but serving the Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Confetti social profiles
Digital presenceConfetti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confetti leadership team
Management profileNumber of profiles
Confetti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confetti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confetti
What does Confetti do?
Confetti operates a UK wedding planning marketplace and media platform that connects engaged couples with wedding venues and suppliers through its confetti.co.uk website, the Wedx mobile planning app, Confetti Magazine, and the National Wedding Shows exhibitions. The company aggregates thousands of wedding suppliers across 12+ categories and monetises by selling advertising placements, qualified leads, and exhibitor packages to those suppliers, while couples access all planning tools and content free of charge.
Is Confetti a public or private company?
Confetti is a private company. It is classified as corporate owned and is currently operating.
When was Confetti founded?
Confetti was founded in 1999. It employs 51 to 100 people.
Where is Confetti based?
Confetti is headquartered in Oldham, United Kingdom, in the Europe region.
How does Confetti make money?
Five revenue lines are on record. Supplier Advertising is the primary driver. The others are lead Generation, social Media Advertising, event Tickets and Exhibitor Fees and magazine Advertising.
Who are Confetti's main competitors?
Direct peers on record are Hitched, You & Your Wedding and Bridebook. Emerging players are Rock My Wedding, WedMeGood and Zola. Broad incumbents are WeddingWire, Bride Magazine (Brides) and The Knot Worldwide. Easy Weddings is listed as a regional player.
Does Confetti have an API?
No public API is recorded for Confetti.
What industry is Confetti in?
Confetti's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of MPAGAFAK, Wedding & Bridal Shows.